It will be released soon，The animated movie "Nezha" once again broke through the box office "ceiling" that people expected for animated movies。

According to Lighthouse Professional Edition data，Around 15:00 on August 21st，"Nezha" box office has reached 42.3.9 billion yuan，42 more than “Avengers 4”.3.8 billion yuan，Ranked third in China’s box office record，Second only to "Wolf Warrior 2" and "The Wandering Earth"。

The huge success of "Nezha" makes people overjoyed，For the majority of domestic animation practitioners and even the entire 188bet Online Sports Betting and Casino，It is also a great encouragement - just keep doing it with your heart，One day there will be a harvest。

From an industrial level，China’s animation 188bet Online Sports Betting and Casino is still in the development stage，But China’s animation 188bet Online Sports Betting and Casino is encouraged by policies and pursued by investors，has rapidly grown into an 188bet Online Sports Betting and Casino worth hundreds of billions of dollars，"2018 China Animation 188bet Online Sports Betting and Casino Research Report" shows，The market size of China’s animation 188bet Online Sports Betting and Casino reached 1518 in 2017.100 million yuan，15 year-on-year increase.2%，It is expected that China’s animation output value will further grow in 2018，reached 1765.600 million yuan，Growth rate is 16.3%，Huge potential for future development。

Overview of the global animation 188bet Online Sports Betting and Casino，The animation 188bet Online Sports Betting and Casino can develop into a very huge 188bet Online Sports Betting and Casino，Especially Japanese animation and American animation are the most mature，These two countries have also produced many well-known animation IPs，Each of them has super influence and ability to attract money。

Statistical data display，As of September 2018，Star Wars 188bet Online Sports Betting and Casino including movies、Product sales、Home Video、Total media licensing revenue, including theme parks, is approximately US billion，The total global box office is US.5 billion、Goods sales revenue reaches 40.3 billion US dollars。In comparison，Harry Potter 188bet Online Sports Betting and Casino including movies、Books、Product sales、Total media licensing revenue, including theme parks, is estimated at billion，The total global movie box office is US.5 billion，Book revenue .7 billion。In the entire monetization path，Theme parks are the most important consumption scene。

Within The Disney Company，Anime movies are called “Big Adviertisement”，Anime movies from international film and television media companies like Disney are released simultaneously in theaters around the world，Warmly sought after by hundreds of millions of viewers，Film and television companies are earning tickets at the same time，Also gained a large number of fans - a large number of well-known 188bet Online Sports Betting and Casino images were born，For example, Spider-Man、Iron Man、Star Wars etc.，These film and television animation IPs rely on their own fan effect to derive various products、Entertainment consumption content，Extension through value chain，The commercial value of 188bet Online Sports Betting and Casino is further amplified。

Theme parks provide various consumption scenarios for 188bet Online Sports Betting and Casino business implementation，In recent years，Disney has successively built Disney Pandora-Avatar World、Star Wars Land，Marvel Theme Park、New parks such as Zootopia Theme Park；Universal Studios opened the classic Harry Potter and Jurassic World parks。

Today，Disney、Universal Studios has become a model of real-life entertainment in the theme park industry using film and television animation IP，Disney Group’s total number of park visitors in 2018 was 1.573.1 billion people，Universal Studios has received more than 50 million visitors，Disney、Universal Studios is enthusiastically sought after by domestic cultural and 188bet Online Sports Betting and Casino practitioners。

The construction of 188bet Online Sports Betting and Casino in China is booming

According to the "China 188bet Online Sports Betting and Casino Project Development Forecast" released by AECOM，The current number of city-level 188bet Online Sports Betting and Casino projects in China is around 200，There are 128 existing projects，At least 70 will be completed by 2025。

With the rapid development and construction of domestic 188bet Online Sports Betting and Casino，The total number of annual visitors to China’s 188bet Online Sports Betting and Casino is now close to 1.900 million visitors，However, more than 80% of 188bet Online Sports Betting and Casino had less than 2 million visitors in 2018，Only 10% of 188bet Online Sports Betting and Casino with more than 3 million visitors in 2018 。

Behind the boom in 188bet Online Sports Betting and Casino construction is the accelerated pace of upgrading national consumption，Consumers value high-quality content、The demand for products and services is getting stronger，Consumers are increasingly dissatisfied with traditional ways of traveling and sightseeing。

Currently, my country’s cultural 188bet Online Sports Betting and Casino industry is undergoing many changes，Transformation from sightseeing 188bet Online Sports Betting and Casino to experiential 188bet Online Sports Betting and Casino，The scenic spot ticket economy is shifting to global 188bet Online Sports Betting and Casino，Transformation from traffic-based economy to IP-based economy，Transformation from standardized 188bet Online Sports Betting and Casino services to differentiated services。

IP rich in cultural connotation and brand appeal begins to be integrated into the 188bet Online Sports Betting and Casino industry, which will accelerate the transformation and upgrading process of the cultural 188bet Online Sports Betting and Casino industry，To meet the growing diversified travel and leisure needs of consumers，Provides new momentum for transformation of the cultural 188bet Online Sports Betting and Casino industry。Successful film and television animation IP has special value，It’s joy、vivid，All men, women, old and young like to hear it，It can match the travel environment、Integration of tourist facilities etc.，The development value is great。

IP innovation will be the new driving force for the integration of culture and 188bet Online Sports Betting and Casino

In the context of 188bet Online Sports Betting and Casino innovation and development，The integration and symbiosis of 188bet Online Sports Betting and Casino and cultural IP is particularly important。Cultural IP can promote the transformation of the 188bet Online Sports Betting and Casino industry into a light asset，Promote differentiation and industry chain extension，Optimizing the business model。By improving visitor experience、The competitiveness of scenic spots and the promotion of cross-border development of the industry to achieve the goal of improving the quality of 188bet Online Sports Betting and Casino services。

Among many cultural IPs，Animation IP is very easy to convert into cultural 188bet Online Sports Betting and Casino IP。Because of a successful animation IP，It has a "unique and recognizable image", "distinctive personality and character", "the ability to continuously provide original stories" and a strong ability to gather fans。Tourists not only experience rich entertainment experiences when visiting scenic spots，I also hope to gain strong humanistic feelings - the same pirate ship project in the amusement park，The appearance design has elements of "Pirates of the Caribbean" or "One Piece"，It is more attractive to consumers than the ordinary appearance；Resort hotel with the same facilities，Captain America or Iron Man themed room，But more popular than ordinary rooms。

New Cultural 188bet Online Sports Betting and Casino Era，Cultural IP will be an important driving force for the high-quality development of the cultural 188bet Online Sports Betting and Casino industry，Today，Wuhan animation industry has achieved certain results，We are accelerating the pace of building an "animation capital"，In the process of cultural IP empowering the cultural 188bet Online Sports Betting and Casino industry，Wuhan has incomparable advantages，Great potential。

New Era，How to really play with cultural IP？How animation IP helps the new development of the cultural 188bet Online Sports Betting and Casino industry？How animation IP empowers a new experience in immersive space？

September 19，The "2019 Wuhan Culture and 188bet Online Sports Betting and Casino Integration Optics Valley Summit Forum" will be grandly opened at the Wuhan Optics Valley Hilton Hotel。This cultural 188bet Online Sports Betting and Casino forum is one of the activities of the 2019 Wuhan 188bet Online Sports Betting and Casino Festival hosted by the Wuhan Municipal People’s Government，By Wuhan East Lake New Technology Development Zone Management Committee、Co-organized by Wuhan Municipal Culture and 188bet Online Sports Betting and Casino Bureau，Executed by Hubei Jingu Times Culture Media Co., Ltd. and Beijing Zhihui 188bet Online Sports Betting and Casino Culture Communication Co., Ltd.。

This forum focuses on “Technology Empowering Culture and 188bet Online Sports Betting and Casino，The theme of "symbiosis, mutual prosperity and win-win"，Based on the integrated development of cultural 188bet Online Sports Betting and Casino industry and technology industry，The purpose is to promote industrial exchanges and resource docking，Using the integration of cultural 188bet Online Sports Betting and Casino and science and technology to promote industry improvement and efficiency as the starting point，In "Wuhan style、Chinese characteristics、World pattern” is the connotation，Based on Hubei、Radiating Central China、Service nationwide、For the world，Build a world-class cultural and 188bet Online Sports Betting and Casino resource docking and trading platform。