5G and other information technologies are becoming an important driving force for the development of the cultural tourism industry。At the "2019 Wuhan Culture and Tourism Integration Optics Valley Summit Forum" held in Wuhan on September 19，From Wuhan Government、Culture and Tourism Bureau、Optics Valley District leaders and a group of outstanding cultural tourism industry experts at home and abroad、Cultural and tourism industry organizations focus on “technology empowering cultural tourism，Symbiosis, mutual prosperity and win-win” theme，On “technology + tourism”、Two main topics of “tourism + cultural IP”，Exciting discussion from the perspective of technology promoting the development of cultural tourism。This conference is hosted by the Wuhan Municipal People’s Government，Wuhan East Lake New Technology Development Zone Management Committee、Co-organized by Wuhan Culture and Tourism Bureau，Executed by Hubei Jingu Times Culture Media Co., Ltd. and Beijing Zhihui Tourism Culture Communication Co., Ltd.。

In the context of the integration of culture and tourism，Technological innovation provides a new strategic direction for the transformation and upgrading of the cultural tourism industry，At the same time, a number of new cultural tourism businesses have been born，To meet the increasingly diverse and in-depth experience-based consumption needs of users。The guests generally agreed，Digital technology integrated into culture and tourism，has become a catalyst to promote the integrated development of multiple industries。
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Secretary of the Party Committee of Wuhan Culture and Tourism Bureau、Director Yang Xiangwei said in his speech，In the context of the prosperity and development of culture and tourism，Digital technology has become an important driving force for the development of the cultural tourism industry。

Yang Xiangwei, Secretary of the Party Committee and Director of Wuhan Culture and Tourism Bureau

Song Zhiping, deputy director of the Management Committee of Wuhan East Lake New Technology Development Zone, also said in his speech，The integrated development of cultural tourism technology has become a driving force for the upgrading of the traditional cultural tourism industry、An important means of functional reorganization and value innovation。

Song Zhiping, Deputy Director of the Management Committee of Wuhan East Lake New Technology Development Zone

August this year，The "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" issued by the General Office of the State Council pointed out: "It is necessary to strengthen the construction 188bet online sports betting of smart scenic spots，Development based on 5G、Ultra HD、Augmented Reality、Virtual Reality、A new generation of immersive experiential culture and tourism consumption content based on artificial intelligence and other technologies”。

It can be seen from this，Science and technology are becoming an indispensable step in the development of the cultural tourism industry，Is an important technical support to meet users’ cultural and tourism consumption needs。Zhihui founder and CEO Liu Zhaohui said at the conference，Currently, China’s cultural tourism has the following characteristics: First, there are few high-quality products；The second is the low efficiency of the industrial chain；Third, there is still a big gap in the modern level of the service industry。With the rise of new middle-class consumption，90、Post-00s have become a mainstream consumer group，The cultural tourism industry will also be reconstructed in the industry、Value reconstruction、Three aspects of organizational restructuring usher in development。But there are several aspects to consider in digitally reshaping the cultural industry，First, the supply chain uses digitalization to change the way of experience；The second is the industrial chain to contact more distribution platforms for destination marketing；The third is to reshape the talent training method in the production method of the entire organization。

Zhihui founder and CEO Liu Zhaohui

In fact，In the context of consumption upgrading and supply-side structural reform in the cultural tourism industry，Technological innovation will play the role of media and catalyst，In particular, the popularization of Internet information technology and 5G commercial use will promote the integrated development of the cultural and tourism industry，Reconstructing the cultural tourism industry chain，Helping the creation of new consumption scenarios and new business formats in cultural tourism。Liu Bing, Secretary General of the National Culture, Science, Technology and Innovation Service Alliance thinks，With the development of economy，People’s demand for cultural consumption continues to increase，The tourism economy is changing from group tours to in-depth experience tours，To achieve experience economy，Must have the support of technological innovation。

Liu Bing, Secretary General of the National Culture, Science and Technology Innovation Service Alliance

This year，Ministry of Science and Technology、Propaganda Department of the CPC Central Committee、New Office of Central Network、Ministry of Finance、Ministry of Culture and Tourism、Six departments including the State Administration of Radio and Television issued the "Guiding Opinions on Promoting the In-depth Integration of Culture and Science and Technology"，Proposed to comprehensively enhance cultural and technological innovation capabilities，Change the way of cultural development，Promote better and faster development 188bet online sports betting of cultural undertakings and cultural industries，Use advanced scientific and technological means to promote supply-side reform and service model innovation in the cultural field，To become an innovation system，Realize the deep integration of culture and technology，Making the integration of culture and technology the path to high-quality cultural development。

current，China’s cultural tourism development has entered the stage of technological empowerment、A new era of cultural and creative empowerment，Sante Ropeway Investment and Financing Director Zha Liansuo said，Technological empowerment enables the tourism industry to move from tradition to modernity，Big data、Application of AR/VR technology，Especially the large-scale commercial use of 5G，A large-scale increase in consumption scenarios in the tourism industry，The beautiful life shared by hosts and guests has become a new driving force for tourism consumption，Cultural creativity and science and technology are becoming new drivers of tourism investment。

Zha Liansuo, Investment and Financing Director of Sante Ropeway

“Culture and Tourism + Technology” creates new consumption scenarios

From an industrial perspective，Technology has injected fresh blood into the integration of culture and tourism，Let cultural tourism enterprises iteratively upgrade，Revitalize the new era，At the same time, it also gave birth to many new cultural and tourism businesses、New consumption scenarios。

Fang Jiaoze, Senior Vice President of Jiangsu Tianmu Lake Tourism Co., Ltd., talks about the development of Tianmu Lake，Explains the application of big data and other information technologies in Tianmu Lake marketing。She said，Tianmu Lake combines the application of big data in the entire marketing process，Developed public opinion monitoring system、Member Management System、Vehicle system、Hotel review system, etc.，Able to accurately locate tourist portraits，Achieving precise marketing。

Senior Vice President of Jiangsu Tianmu Lake Tourism Co., Ltd. Fang Jiao

Since this year，Beijing、Tianjin、Jinan and other cities have successively introduced policies related to the nighttime economy，Nighttime economy has become a new hot word in the development of cultural tourism industry。At this conference，Yang Jianlin, chairman of Huaying Night Tour, thinks，In the new generation of tourism consumer market，Night tour is a new experience mode，Creating a night tour product must have the central purpose of attracting tourists，It is very important whether the product can attract tourists within 200 kilometers of the surrounding area。At the same time，Be sure to find out whether this product is long-lasting，Is there a long tail mechanism，Three years、Five years and more can encourage tourists to go and experience it。To do this，Simply providing tourists with visual enjoyment is not enough，To digest their golden 4 hours at night，Let’s play and exercise healthily、Relationships 188bet Online Sports Betting and Casino such as night banquets。

Yang Jianlin, Chairman of Huaying Night Tour

As much attention as the night economy is study tourism。Liu Xuanfu, founder and CEO of Immersive Culture Co., Ltd. thinks，Study travel is the best integration of culture and tourism，However, China’s study tour industry currently has many pain points: First, the educational goals are unclear；The second is the lack of teachers；Third, hidden safety issues。However，But in the 5G era，Relying on the smart study travel model and innovative application scenarios of science and technology，Can effectively solve the problems of traditional study tours，Innovative application scenarios，Technology empowers study tours to move forward。

Liu Xuanfu, founder and CEO of Immersive Culture Co., Ltd.

Huang Xin, Director of Government Affairs and Tourism of the Hubei Branch of Juchuan Engine, interpreted cultural tourism consumption from the content，She believes that content growth can be achieved through cultural tourism platforms，Breaking through the traditional understanding of tourist attractions，Breaking through the word-of-mouth influence of tourist attractions。

Huang Xin, Government Affairs and Tourism Director of Huge Engine Hubei Branch

During the morning roundtable forum，Presided over by Liu Zhaohui, founder and CEO of Zhihui，Zhang Yuanqi, Vice President of Lifeng Culture of Leyard Group、Dadiyun CEO Wang Yabo、Huang Jianbo, Executive President of Summit Culture and Tourism、Zhao Yang, Vice Chairman of TEA Asia Pacific Region, International Themed Entertainment Association、VeeR VR co-founder and CEO Ye Hanzhong，An exciting discussion was held around the topic of "'Cultural Tourism + Technology' Creates New Consumption Scenarios, Integrated Development and New Momentum"。

Cultural IP enriches new tourism formats

This summer，The animation movie "Nezha" has swept the circle of friends because of its high reputation and box office.，It can be said to be the pinnacle work in the history of Chinese comics in recent years，For the majority of domestic animation practitioners and even the entire industry，It is also a great encouragement，As for the cultural tourism industry，How to combine animation IP with the cultural tourism industry，It is an urgent question to think about。

At the conference, Jun Matsumoto, associate professor at Keiwa Gakuen University, shared his experience and inspiration in the integrated development of Japan’s high-quality animation IP and cultural tourism industry，He believes that Japanese animation currently faces several problems，First, the internal organizational structure of animation production companies is very complex；The second is that the timeline of animation works in the process of dissemination is inconsistent with the timeline of ideal activities in the region；Third, the economic effects brought by animation IP are not obvious。To solve the above problem，Need animation production company、Region、The three fans 188bet app download achieve effective linkage，Inspire regional charm。

Associate Professor at Keiwa Gakuen University Jun Matsumoto

In terms of innovation in the integration of culture and tourism，Chairman of Hubei Tourism Investment Company、Party Secretary Liu Jungang thinks，The integration of culture and tourism focuses on innovative practices in four aspects: First，Precise layout，Consolidate the foundation of industry integration；Second，Diversified financing，Introducing source of running water；Third，Integrated operation，Enlarge capital effect；Fourth，Normal supervision，Build a solid risk defense line。

Liu Jungang, Chairman and Party Secretary of Hubei Tourism Investment Company

In fact，domestically speaking，IP theme parks emerge in endlessly，But in the opinion of Zhao Yang, Chairman of the Asia-Pacific Region of TEA Global Themed Entertainment Association，Currently there are the following problems in IP operations in the cultural tourism industry: the implementation of overseas entertainment IP is a full-scale participation task，The cooperation between the importing party and the IP copyright owner is not a simple copyright agency authorization relationship，It’s more about creating a new IP product together，So for this job，What we need is a wide range of personal connections、Reliable industry background、Professional business negotiation and legal knowledge、Authorized industry knowledge、Sufficient entertainment industry operation and marketing capabilities。

Zhao Yang, Chairman of Asia Pacific Region of TEA Global Themed Entertainment Association

From the perspective of IP + tourist destination，Liu Yuheng, general manager of Beijing Landscape Creative Culture Development Co., Ltd., thinks，IP has become a necessity for the integration of culture and tourism，The tourist destination wants to improve its IP，First of all, the IP image must be implanted into the tourism experience scene；Secondly, let the IP interact in the scene，Enhance visitor experience；The third is to do a good job in IP content operation，Including front-end content operations and back-end business format operations。

Liu Yuheng, General Manager of Beijing Landscape Creative Culture Development Co., Ltd.

Except animation IP，Along with the Internet，There are also a large number of online literature IP。With statistics，The consumer group of online articles has reached 400 million，Accounts for half of my country’s Internet users。20% of them are young people born after 1995。In view of this，Founder of Jingu Times、Chairman Feng Zhiming thinks，The positioning of its Hongmeng products is to create a central kitchen for cultural tourism IP，An operating system linking scenic spots with young consumers，Professional incubator of cultural tourism IP。Hongmeng products have content marketing products、Cultural travel packaging products、IP Product、Training Products、Development mode authorization。

Founder and Chairman of Jingu Times Feng Zhiming

During the afternoon roundtable 188bet app forum，Under the auspices of Zhang Min, President of Wuhan Animation Association，Aiken China Deputy General Manager/Partner Zhu Ting、Chen Longjun, Chairman of Taijiu Information、Zhang Shuping, Secretary of the Board of Directors of Boruntong Culture Technology Co., Ltd.、Xu Haibin, Managing Director of Wudang Mountain Cultural Tourism Group, and several guests also had an in-depth discussion on the theme "Integration and innovative development of animation IP and cultural tourism industry"。

In addition to bringing many wonderful speeches from guests and in-depth discussions on hot topics in the industry，The conference also held the China Destination Cultural Tourism Service Providers Alliance and the "Hubei Province Cultural Tourism Project Investment Signing Ceremony、"Hongmeng World" IP licensing scenic spot signing ceremony，And announced the winners list of the “Hongmeng World” Scenic Area Cultural and Creative Digital IP Creation Competition。

At the same time，This conference also hopes to give full play to the advantages of the platform，Link to cultural tourism industry resources，Promote business cooperation between different companies in the industrial chain，Therefore，At the conference’s cultural tourism project investment roadshow and transaction speed-matching event，Also from Maihe Culture、Huizhiyuanke、Two past ten、Future drama、Company representatives of a number of high-quality projects such as Zebra Outdoor，Conducted project roadshow，There are also scenic spots、Travel destination、Theme Park、Tourist complex, etc.，With film and television animation ip、International cultural and tourism IP transaction speed matching between cultural, creative and cultural third-party service agencies。

At the end of the conference，Displayed the characteristic culture of Jingchu，Presenting the cultural tourism resource advantages of Wuhan and even Hubei。