September 19，By Wuhan East Lake New Technology Development Zone Management Committee、Co-organized by Wuhan Municipal Culture and Tourism Bureau，The 2019 Wuhan Culture and Tourism Integration Optics Valley Summit Forum, organized by Hubei Jingu Times Culture Media Co., Ltd. and Beijing Zhihui Tourism Culture Communication Co., Ltd., grandly opened in Wuhan Optics Valley。This summit focuses on “technology empowering cultural tourism，The theme of "symbiosis, mutual prosperity and win-win"，Gathered culture、Technology、More than 550 people in tourism enterprises and institutions，Carry out in-depth exchanges and resource docking cooperation around the supply of new cultural tourism products and the integration of new business formats，Promoted Wuhan’s culture、Technology、High-quality integrated and innovative development of the tourism industry。Huang Xin, Government Affairs and Tourism Director of Huge Engine Hubei Branch、Yang Jin from the Marketing Department of Huge Engine Hubei Branch attended this forum and delivered a keynote speech。

Huang Xin said，Currently，Today’s headlines、Douyin short video、Xigua Video has become an important platform and user base for the cultural travel industry，These contents surround us well，Decisions that affect our daily life，Gives us a new understanding of cities and scenic spots。Content growth through these cultural tourism platforms，We can see breakthroughs in three aspects: breakthroughs in scenic area perspective、Traditional cognitive breakthrough、Breakthrough in the impact of word-of-mouth。“Jumbo Engine is a marketing service brand under the ByteDance platform，Hope to become a partner of cultural and travel industry customers，From platform potential energy to marketing potential energy，Comprehensive support for the development of the tourism industry。”

In addition，Yang Jin explains the content of Hubei Cultural Tourism in Toutiao from the perspective of big data，Detailed analysis of the new developments in Hubei cultural tourism this year。Data display，From the age level，Users who are older, such as those over 50 years old, pay the most attention to Hubei cultural tourism；From the perspective of male to female ratio，The TGI index of male users is much higher than that of female users，Men prefer Jingchu culture and Hubei tourism。

188bet Online Sports Betting and Casino

(This article is compiled based on the speech transcript，Zhihui slightly deleted)

Hello everyone，Dear leaders，Dear guests，I am very honored to participate in this event，I am Huang Xin, director of government affairs and tourism from Juqu Engine Hubei Branch，Thank you to the organizer for giving me this opportunity 188bet sports betting app download to communicate with everyone。

Let’s talk about a topic with you today，How to leverage the capabilities of the ByteDance platform and the Juju Engine business platform in the cultural travel industry，Realization from technology、Really leveraging marketing from data to content。

The dividends of the mobile Internet era have not disappeared，Because needs are constantly evolving，There are many new technologies currently appearing，Many new groups of people have appeared，When user behavior becomes more repetitive，New demand points will be generated。ByteDance has grasped three trends very well。2012 is the era of the explosion of mobile Internet，We push information to everyone through precise recommendations，So Toutiao was born，brings us a good user experience。We use the same technology to push short videos，Launched Xigua Video，In 2016, we found that more and more users began to shoot short videos，Watch short video，So we launched Douyin short video and Xigua video。In 2018, we found that in addition to Chinese users liking our products，Foreign users also like this type of product form very much，So we use existing technology、Data and content formats have brought these products to more countries and regions。Short seven years，We have grown from a single APP to more than ten short videos、Product matrix in vertical fields，Scenario of serial users accessing the Internet。
Currently，Today’s headlines、Douyin short video、Xigua Video has become an important platform and user base for the cultural travel industry，Xigua Video has become an important platform and user base for the cultural travel industry。The number of travel-related videos played on Douyin’s platform exceeds 25 per day.300 million，More than 1 billion views of travel-related data on Xigua Video every month，These contents surround us well，Decisions that affect our daily life，Gives us a new understanding of cities and scenic spots。

Through the content growth of the cultural tourism platform, we can see breakthroughs in three aspects。

First，Breakthrough in scenic area perspective。In the past we visited a scenic spot or city，We may look at the forum，Or vertical travel website，But now every user can pick up a mobile phone to record the cities or attractions around us。The creator may be attracted by a certain local building，Maybe you will be attracted by the local food，Or an item in the mall，These can all become themes for creation，Every touch point in the city has become a best attraction。

Second，Break through traditional cognition。You can see the top ten scenic spots presented in the 2018 Douyin data report，These scenic spots are not well-known scenic spots or cultural monuments that we are familiar with in the conventional sense，Ranking first is Chengdu Giant Panda Breeding Base。This company has registered its own brand position on our platform，By recording the story between pandas and keepers，Let more users pay attention to this scenic spot，Therefore our platform also provides new marketing opportunities for these new scenic spots。

Third，Breakthrough the influence of word-of-mouth。Punch in for all，Create the strongest sound for planting grass。We can see the check-in list for March 2019，Top ten attractions and top ten cities，Not a very well-known tourist city in the conventional sense，Through Douyin POI function，Users can add address information when posting videos，Other users click on this address when browsing videos，See more information about this location，And see 188bet Online Sports Betting and Casino what other users think and say about this place，Know a bandwagon effect in this way，If a person says yes, it is not really a good thing，Everyone agrees on the inner impulse，My heart longs for it。2018 National Day Golden Week，Tiananmen check-in video has more than 1 views.300 million times。

Juju Engine is a marketing service brand under the ByteDance platform，Hope to become a partner of cultural and travel industry customers，From platform potential energy to marketing potential energy，Comprehensive support for the development of the tourism industry，The following will introduce it to you from five aspects: regional bonus、Influence bonus、Word-of-mouth bonus、Technical bonus and conversion bonus。

First，Regional bonus，Explore more tourism resources and potential value。Luanchuan is a very small place in Henan，But because it has very beautiful scenery，So 13 Douyin masters were invited to this place，Use short video expressions to record the beautiful scenery of this city，Food and culture，Generates very good play count，Total number of video views 12.400 million times，The district has profits during the National Day 2.7.8 billion，Tourism growth exceeds 140% during National Day。“DOU in the Mountains is a Good Scenery” is a poverty alleviation project of the ByteDance platform，Working with Lichuan in March this year，Presenting the beautiful scenery of Lichuan。The project in Lichuan is still in progress，The entire video playback volume has exceeded 2.800 million times。

Second，Influence bonus。More and more media、Government、The Bureau of Culture and Tourism has settled on the Douyin platform，CCTV News also entered the Douyin platform some time ago，The addition of these official media gives our platform a stronger endorsement。Currently we have 5724 government numbers，1344 media accounts，Deepens users’ trust in the platform。In March this year @Wuhan City Culture and Tourism Bureau in order to create a new flower city IP，Four Provinces Linked “Take Time to Visit Wuhan” Douyin Challenge，Official TikTok volume increased by 30,000 followers。September this year，@Wuhan Municipal Culture and Tourism Bureau promotes the theme of "Spending a Weekend in Wuhan"，Initiated the "Hua young Wuhan has you in my heart" Douyin challenge，And invited Douyin musicians to customize a song "Give this weekend to Wuhan" for Wuhan，This song currently has 3 hits on Douyin’s platform.80,000 likes，I hope everyone can see a brand new Wuhan through this short video marketing method。

Third，Word-of-mouth bonus。In addition to having very rich content on our platform，We also have different head experts，They have driven a new way of cultural tourism marketing。We can see，More than 6 on Toutiao’s platform.50,000 cultural tourism entrepreneurs，There are more than 2.33 million Douyin creators on the Douyin platform every day，There are tens of thousands of creators on the Xigua and Volcano creation platform，Hope to influence tourism consumers through these，Our content on various platforms gradually spreads like water ripples，Form a good reputation。Last year our "Toutiao Travel Diary" held the "A Brief Introduction" activity，Invited 62 experts to check in at 11 places across the country，Publish on all platforms，Currently, the total number of active reads on Toutiao exceeds 1.2.6 billion times，The creator’s videos have a very good spread on Douyin short videos and Xigua videos。During March and May this year, the three popular scenic spots 188bet app download in Huangpi will be promoted through a challenge competition，Including "Mulan Yunwu Mountain--Dazzling Flower Sea Season"、"Mulan Grassland-Mulan National Style Project"、"Jinligou-this summer wave goes to the sky"。

Fourth，Technical bonus。In addition to rich content and top creative experts on the platform，It will also open up existing technology and data analysis capabilities，Reach different users。Our users are on Toutiao’s platform，More than just creating content，Publish content，Reading content，These data can allow us to have a deeper understanding of user interests，Dividing different precise groups，We can carry out precision marketing，Achieve different marketing goals。

Fifth，Conversion bonus。In addition to rich content and short video experts，We also combine data and functions，For example, Douyin’s POI function，For example, the card and coupon function，Different marketing model combinations achieve different marketing goals for the platform，And open up the conversion from online to offline。A mini program is currently released on the Douyin platform，You can directly buy tickets or stay in the hotel。During the Spring Festival last year, we created a popular Spring Festival tourist destination with Gubei Water Town，A master on Douyin shoots a series of videos，Promote Gubei Water Town through POI address，Formed efficient interaction and very good conversions on the Douyin platform。

The above is the resonance path of giant engine cultural tourism content marketing，Precise delivery，Content heating，Home page hosting，Effect conversion，Marketing content，Offline to store，Achieve different marketing goals from multiple dimensions。We hope to use the power of the entire platform to meet the needs of different brand owners，I also hope to provide you with new growth points，Thank you everyone。

Next, let Yang Jin explain the content of Hubei Cultural Tourism in Toutiao from the perspective of big data。

Hello everyone，I am Yang Jin from the Marketing Department of Huge Engine Hubei Branch，I just introduced many comprehensive product marketing methods for massive engines，I will use big data to show you the Hubei cultural tourism in the headlines。

Travel，It is an act of the heart，But more often，We often achieve this through reading，The state of being far away before the body is moved，So let’s talk about it through Toutiao’s reading big data，The dynamics of Hubei cultural tourism in the past year。

About Hubei Tourism，We ran out the overall reading trend of users across the country in the past year。The popularity remains relatively high throughout the year，And golden autumn in October，There are two small peaks in early spring and March。The number of reads is around 500 million。Which cities are most interested in Hubei tourism at this time？The first one is the Beijing Capital user，Hubei is located in the core area of ​​central China，Convenient transportation and diverse cuisine，The beautiful scenery attracts tourists from all over the world and makes Shanghai a 4-hour drive away，Guangzhou、Chongqing people are happy to go。 

In terms of age，View users who follow Hubei tourism，As age increases，Also showing an increasing trend，People over 50 years old，The largest proportion of attention。From the perspective of male to female ratio，The TGI index 188bet online sports betting of male users is far higher than that of female users，This and many other reports show that women are more interested in traveling，Completely opposite，So men may prefer Jingchu culture and Hubei tourism。Looking at Hubei Province，My own Hubei user，What are the characteristics of tourism that they are concerned about？

First, let’s take a look at the national rankings，Hubei ranks ninth，Although everyone thinks that the ninth name does not sound very high，But in 2018, Hubei also ranked ninth among the population rankings of provinces and cities across the country，Horizontal comparison，People in Hubei are no less interested in tourism than users in other provinces。In the province，Wuhan，Yichang，Xiangyang pays more attention，One is a provincial capital city，The other two are provincial sub-centers，This is also related to population, economy and development level。

Although the attention is different，However, everyone has different approaches to the same goal in the choice and type of tourist attractions，So we have listed the categories of scenic spots。Scenic spots with complete tourist supporting facilities are ranked first，An ancient town often chosen to escape city life，Surrounding tours and B&Bs，The more convenient way to travel is also the most popular travel destination。

Different travel destinations，It can also reflect the differences in users’ purposes and travel interests。So we divided the attention rankings into several major categories，The first one is the parent-child group，The second one is a romance-themed couples party，The third group is the Internet celebrities who love taking pictures and checking in，The fourth is foodies who set out for delicious food，The fifth is the literary school。

A family trip that makes the whole family happy，Most travel options are based on natural scenery，Mainly with theme parks。

The most popular tourist attractions in Hubei for parent-child users，The popular Wudang Mountain with immortal style、Shenlongjia where you can escape the heat in summer and ski in winter、Feel the wonders of nature at the Enshi Grand Canyon。In the theme park，Xiangyang Tangcheng with Tang style and ancient charm suitable for all seasons、Seoul’s popularity has soared in the past two years。Wuhan Garden Expo represented by natural landscape，Wuhan Flower Expo，And Zhonghe Leisure Resort Zhongxiang Mochou Village，The exciting and interesting Wuhan Happy Valley is also at the forefront。

If the family’s travel is relatively limited，Let’s take a look at the romantic choices of couples。 Wuhan Municipal Bureau of Culture and Tourism has made the positioning of "Wuhan New Flower City" deeply rooted in the hearts of the people through activities such as "Take time to visit Wuhan" and "Flower young Wuhan has you in my heart"，Also made Wuhan East Lake Plum Blossom、The popularity of Wuhan University’s cherry blossoms，At the same time, the flowers in other areas of Hubei Province are also very beautiful。Rape flowers in Jingzhou，Zhijiang’s embroidery。Lotus in Liangzi Lake，Azaleas in Macheng, etc.，Basically all year round, couples can wander in the beautiful sea of ​​flowers when they come to Hubei。

Youhuaqian，Of course, there is also Yuexia，Hotel where you stayed，It is also one 188bet Online Sports Betting and Casino of the factors that couples pay attention to when traveling。The more popular ones are Sheraton，Hilton，Westin，And Shangri-La。It seems that brand hotels are still a popular quality choice for date travel。

Next is，It is an Internet celebrity group that definitely embodies the trend。Their choice，Tend to be very guiding。So the destination that Internet celebrities tend to，Where is it？。The first place is Wuhan，Humanities and natural scenery，Jingzhou，Xiangyang and Enshi，You can see whether these areas are city landmarks、Humanities and natural scenery、The national historical customs are all unique，This may also be the reason why Internet celebrities choose these cities to check in。

At which specific check-in points did they check in？First on the list is the world-class Three Gorges Dam water conservancy project，Well deserved。There is also the Yangtze River Bridge，Wuhan University，Yellow Crane Tower and other very representative check-in places in Wuhan，Confirms Wuhan’s status as the number one hubei internet celebrity destination。

It’s not just internet celebrities who love punching in，There are also foodies who love delicious food。Crayfish among Hubei’s gourmet foods，Almost without any doubt at the top of the list。The province of a thousand lakes gave birth to lotus flowers, lotus roots and lotus seeds。Dried Tofu Skin Noodles、Duck necks are popular snacks in Wuhan。A representative one of the famous Mianyang Sanzheng，Steamed Pork。Rutabaga from Xiangyang, known as Kongming cuisine，All in the top ten。

Foodies will even fly in search of delicious food，In terms of travel，Airlines are also an important concern in travel。Hubei has many airlines，No matter the price or domestic and overseas routes，They all give travelers a wealth of choices。   

Look at the literary school again，We have to mention the humanistic landscape，The Yellow Crane Tower, ranked first and very representative in Hubei Province，and most of the Yellow Crane Tower are also included in the scenic spots in Wuhan。Of course there is also Xiangyang Gulongzhong，The ancient city of Jingzhou is an important cultural heritage of Jingchu culture。

Heritage Intangible Cultural Heritage，The first is the very touching and expressive artistic suona from Hubei Yuanjian，Hubei’s unique legend of the Three Kingdoms、The first creation epic of the Han nationality - The Legend of Darkness, etc. are all cultural representatives with distinctive Hubei characteristics，Also received considerable attention。

Finally, let’s take a look at which popular articles pushed Hubei to the headlines。You can see that most of the first few are mainly comprehensive scenic spot introductions and price news。The most popular article is the report about the savages of Shenlongjia，Greatly satisfies users’ curiosity。I hope there will be more interesting articles on headlines in the future to help Hubei cultural tourism reach a higher level。

The above is what I shared today，Thank you everyone for listening，Thank you。