Amazon recently released the Top 100 188bet game for this year’s holiday season，Aimed to help customers choose gifts suitable for their children during the Christmas holidays。

Although it is called Top100，But there are 111 188bet game selected by Amazon，They did not rank these 188bet game in a specific order，But it is concentrated on a shopping guide page。According to the official statement，These 188bet game are selected by their team of experts，The selections are all popular items。

These 111 selected 188bet game basically cover all categories of 188bet game，From plush doll、Humanoid、Racing，To the recently popular trendy 188bet game and STEM educational 188bet game，Basically all involved。There are even some things that cannot be called 188bet game，For example, children’s tricycle and Nintendo Switch。

Amazon has now become one of the most important distribution channels for 188bet game companies。

Based on data given by Profitero，After the collapse of 188bet game R Us，33% of Americans and 40% of Britons prefer Amazon when buying 188bet game。

From a trend perspective，Online shopping may also become the main way for Americans to buy 188bet game in the future。

And，Three major 188bet game brands—LEGO、Hasbro and Mattel online 188bet game sales，Basically completely dependent on Amazon。

Given Amazon’s position in toy sales，188bet game list can indeed reflect the changes in the market to some extent。

The market is developing toward younger age groups，STEM 188bet game become new favorite

We can see from the table，Dolls and dolls have the largest number of 188bet game，There are also more than 10 188bet game for young children and educational 188bet game selected into the Top100。This type of 188bet game is different from other 188bet game with a wider age range of users，They are basically aimed at the younger market。

Among the 106 188bet game selected as Top100，This type of 188bet game accounts for 47，Accounting for nearly half，This shows that 188bet game for young children have become the mainstream of the market。

The original basic market of 188bet game companies is the infant market and children's market。With the gradual increase in smartphone penetration，Children’s attention is gradually attracted by mobile phones。We mentioned 3 statistics:

1. In the UK，Smartphone penetration rate among 10-year-old children is close to 50%；
2. In the UK，The mobile phone ownership rate among 15-year-olds is close to 100%；
3. Children under 14 spend up to 3 hours and 18 minutes a day on smartphones，Basically consume 23 hours per week。

Since the older children’s market and the youth market are “hit by dimensionality reduction” by smartphones，188bet game companies now can only focus on the children’s market，After all, these children don’t know how to use smartphones。

Of course，Toy companies are not sitting still，Among these 106 188bet game，We can also see their attempts at electronics。

OSMO, which makes educational 188bet game, simply calls itself an educational game company，The 188bet game they sell on Amazon must be used with special apps。As shown in the picture below，The results of the interaction between the child and the toy will eventually be displayed on the screen。

OSMO already uses this simple interaction method，Designed a variety of 188bet game and games，Covered literacy、Arithmetic、Painting、Programming and other early childhood education fields，Also cooperated with the school。

Currently educational 188bet game are also a trend in the industry，Amazon selected 10 educational 188bet game this year，In addition to OSMO, there are 6 more，Among the remaining early education 188bet game, 3 are robots。However, these robots, which sell for around , are still far from being truly “programmable”，Mainly controls the movement of the robot through some key commands。

Last year，Affected by the collapse of 188bet game R Us，The U.S. toy industry declined for the first time in four years，Output value fell by 2%，But this decline has not affected STEM (Science、Technology、Engineering、Abbreviation for mathematics) sales of 188bet game，According to a report given by market research company Technavio，Until 2023，The compound annual growth rate of the educational toy market can be maintained at around 5%。

Amazon itself has also targeted the growing market for STEM 188bet game，Launched a toy subscription service STEM Club，Just pay 19 every 1 to 3 months.USD 99，You can receive a box of STEM 188bet game every 1 to 3 months。At the same time, they also divide the age levels，Divided into 3 to 4 years old、5 to 7 years old、8 to 13 years old。

The three traditional 188bet game companies have also entered the STEM 188bet game market。

Hasbro and Mattel in 2017、Entering the STEM 188bet game market in 2018。Although Lego does not have a dedicated STEM category，But I have also been deeply involved in the education market for many years，Has LEGO Education Business Line，However，These Lego bricks, which are used as "teaching aids", will not be sold to children，But sold to schools and various training courses。

Driven by unboxing videos, blind box fashion becomes popular

In table，The number of trendy 188bet game has reached 11，Accounting for more than 10%。

Benefit from economic and cultural advantages，The United States has always been the number one market for trendy 188bet game in the world，Secondly Europe，The Asian market has also begun to experience significant growth in recent years。

Data display，Among Americans who sell 188bet game to themselves，Millennials (19 to 37 years old) account for 50%；Generation X (37 to 54 years old) accounts for 33.33%；Baby boomers (≥55 years old) account for 18%。

Because the United States has a strong collecting culture，So there are always 188bet game for adult players on the market。For example, the Teenie Beanie series of plush dolls produced by TY company，Looks ordinary，But it has been sold since the last century until now。The 188bet game they launched in cooperation with McDonald’s in the past have been sold to sky-high prices on Ebay。

188bet game time there are two eenie Beanie plush dolls in Amazon’s Top100。

L.O.L. Surprise!The popularity in the United States has a lot to do with YouTube’s unboxing videos，The most played unboxing video so far has more than 30 million views，L.O.L. Surprise!Official channel also launched，Currently 188bet game official channel has 1.15 million subscribers。

Opening blind boxes stimulates people’s expectations for 188bet game，L.O.L. Surprise!Waiting for blind box brands to follow this mentality，Make packaging more and more complex，The ritual sense of the unpacking process is getting stronger and stronger。

L.O.L. Surprise!There is a Bubbly Surprise that sells for nearly ，The packaging is larger than the regular model which costs around ，It’s a suitcase，The main body of the blind box is wrapped in a special layer of powder。Players must dissolve the powder with water when opening the box，Only can you see the innermost blind box。

Blume Doll, another company that made the Amazon list, also launched a blind box with a very special unboxing process。The player after tearing open the package，You need to "water" the top of the blind box，Then the doll in the blind box will "grow" by itself。

L.O.L. Surprise!The company behind it is called MGA Entertainment，Their previous well-known product was Bratz dolls，It is also a trendy 188bet game product。MGA Entertainment launched L in 2016.O.L. Surprise!hour，Actually, I want to take advantage of the trend of unboxing videos，Make a product suitable for unboxing display。Now it seems，They have created a new trend。

L.O.L. Surprise!After the fires in America，MGA has made multiple merger offers to Mattel，But they were all rejected by Mattel。

The 2-minute children’s song IP on the video website can also be used as peripherals

Among the 106 188bet game included in Amazon，38 are IP derivatives，Accounting for more than one-third。

Disney still occupies the majority，The IP of 11 188bet game comes from Disney，If you continue to subdivide，The most 188bet game from Marvel IP。If you include "Spider-Man: Far From Home"，There are 3 Marvel movies released this year，This year is undoubtedly a big year for Marvel。

Continue to rank by IP company，Lego and Mattel can be ranked second、three digits，They are composed of 6、5 IP 188bet game selected。However, the IP native carriers of these two companies are 188bet game，Although there are attempts to other media，But it is difficult to call it a success。

"The Lego Movie 2" released 188bet game year cost million，In the end, we only gained 1..3 billion box office，Estimated according to box office accounting rules，Warner is likely to lose money。The Barbie series of movies co-operated by Mattel and Universal are only released on DVD，The nature is basically similar to that of domestic online movies，Never appeared on the real big screen。

In addition to well-known IPs, there are also some influential children’s animated IP 188bet game in North America，They are more scattered。Although it is not well-known among the public，But children will definitely like it。

"Baby Shark" at the beginning of 188bet game year，Successfully attracted American audiences with its simple and crude "Brainwashing Divine Comedy" style，Airborne at No. 32 on Billboard。

But 188bet game is not a new song，It was uploaded to YouTube back in 2016。Cumulative views of "Baby Shark" now reach 3.4 billion。

Pinkfong, a channel that publishes children’s song videos, belongs to Smart, a Korean company specializing in children’s contentStudy，188bet game channel now has 23.2 million subscribers。

It’s not surprising that the Baby Shark toy entered Amazon’s Top 100 188bet game time，Strictly speaking, they are already a new force that cannot be underestimated in the toy industry。

Last year，The number of Pinkfong brand products has surged in sales on the Amazon platform，The sales volume of its vocal dolls ranks second among 188bet game brands。And the brand has more user subscriptions than Peppa Pig and Disney。

*Source of 188bet game article: WeChat public account “Sanwen Entertainment”(ID:hi3wyu），Author: Dkphhh,Original title: "Amazon’s 100 best-selling 188bet game: trendy 188bet game、The doll is listed，IP derivatives are popular》