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LoginMany domestic tourist cities’ promotion still remains at the stage of holding promotion meetings and showing scenic films,It is rare to see creative marketing activities that shine brightly,The latter’s viral spread through social media is bound to effectively enhance the brand awareness of the attraction。This is already an era of marketing that requires cleverness to push the balance,Can tourism city marketers find inspiration from the following 5 excellent cases,Maybe the next city will be amazing in your hands。
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Swedish Tourism has opened an official account on Twitter,Invite to be innovative、Run by representative Swedes with a sense of fashion or deep social involvement,Because no one knows Sweden better 188bet online sports betting than them,What they present will be the most vivid、The most interesting、The most touching Swedish clip,This plan has achieved unprecedented success,Attracting tourism bureaus in many countries to follow suit,Our city may also be able to borrowLocalizationJust a moment.
2. The one million Australian dollar grand prize invites your whole company to travel to Queensland
After proposing “the best job in the world”, Queensland once again launched a wave of highly topical promotions,This event is open to all companies around the world,No matter how big your company is: three to five people or thousands of people,Participation is also very simple: just upload a 60-second video,State why your company is the best,And why you think Queensland is the best tourist destination,After completion, submit it to the event URL。Employees of the winning company will receive a personalized in-depth travel experience worth A$1 million。What a boost this kind of activity will have to countless working people,UGCThe generated content can also be used as a weapon for secondary dissemination,Everyone is happy!
3. Walk with love and touch your Australia with love
Tourism Australia has launched a new round of marketing activities in China with 188bet sports betting app download a series of short films called "Heartbeat Again",This series of micro-movies stars Taiwanese stars Luo Zhixiang and Rainie Yang,Telling about the most romantic love journey that happened in Australia。This case shows a clear tourism destination image positioning through shining stars and emotionally connected plots,I believe it is more attractive than straightforward landscape films。
4. Feeling Korea through culture
General travel destination websites will mainly present tourist attractions,However, the Korea Tourism Organization has designed an interactive web page "Touch Korea",People can actually experience Korean food through the interactive mini-game above、Traditional culture、Various Korean culture including daily life,Delicately combining culture and tourism,Helping tourists greatly enhance the depth of their experience。Although tourists in our country still mainly focus on sightseeing,But can’t many destinations with profound cultural heritage launch similar online platforms for potential tourists to complete a dual journey of eyes and soul?
5, withExplore the Japanese spiritTo drive action
The Japan Tourism Agency used "Exploring the Spirit of Japan" as the theme in its 2013 188bet app promotion,To experience the uniqueness、The mysterious Japanese spirit;Encounter the meticulous creations of the Japanese people;Aim to enjoy the simple pleasures of daily life in Japan,Extract different aspects,160 videos are used to introduce the parts of Japan that tourists don’t know。This kind of clear "spirit" is the main line,With culture、A way to outline the city with lines,It should be able to make more and more tourists who pay attention to the quality of travel have the desire to travel。
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