Those who like TikTok， Not only a huge number of trendy young people，There are many more destination 188bet best bookmaker。

The current domestic epidemic situation is under control，Cultural travel industry、The 188bet best bookmaker’s recovery has also begun to enter a critical period in the second half，Competition for passenger flow、Promotion and improvement of consumption，Competition between people and resources，Superimpose the 188bet best bookmaker’s long-standing competitive driving force，Shaping the current urban competition is more urgent、More complex situations。

Urban 188bet best bookmaker、City brand image and creation，Pushed to a higher level。

And the channels of urban 188bet best bookmaker、Path and mode, etc.，Compared to the past, there is a trend of reshaping，Mainly displayed on short video platforms represented by Douyin，With a huge number of users、Distribution recommendation mechanism and chain construction such as consumption conversion，Has been widely penetrated into the urban 188bet best bookmaker market pattern。Short video + city 188bet best bookmaker，It has become an important model for many cities to seek to reshape their city brand image。

The figure in the city is more "soft"，More personalized，They want to use the new urban 188bet best bookmaker channels brought by short videos、New path，And in new 188bet best bookmaker scenarios or fields，Find your favorite target group，Watch for their free time，Tell the stories they love to hear、Show the scenery they like to see，In turn affecting their minds。

The discourse system of urban 188bet best bookmaker、Content and strategies have also changed as a result。

There are many 188bet best bookmaker that are envious of the dazzling glory of “Internet celebrity 188bet best bookmaker”，You may be surprised at how quickly "Internet celebrities" disappear，Their question is what should they do？

Shiye，Shiye，Destination city 188bet best bookmaker with cultural tourism 188bet best bookmaker as one of the front-end objects，Facing new mainstream customer groups、New era context，This is a period of new opportunities and new challenges for them to compete and break through，How to "play new"，How to further explore core characteristics such as urban culture，Forging soft power？

The “pain” in urban 188bet best bookmaker competition intensifies after the epidemic

During the epidemic，Many cities are facing an unprecedented situation: people’s freedom of travel and income are restricted，Consumption restricted，The real recovery of the 188bet best bookmaker will take a long time；At the same time，Recurrence and high incidence of foreign epidemics，And other factors，Enables boosting domestic demand、Introduction and construction of new projects，Form a certain economic internal circulation effect，Being lifted to a higher level。

With one province、One 188bet best bookmaker，It not only seeks consumption in the province (188bet best bookmaker)、Effective stimulation of project construction，It is also necessary to form passenger flow outside the province (188bet best bookmaker)、Effective attraction of business flow and money flow。

From this，Intensified competition in traffic 188bet best bookmaker among cities，But the current "pain" is also obvious。

188bet best bookmaker thinking in many cities、Relatively traditional 188bet best bookmaker methods and channels，Younger 188bet best bookmaker content and methods、The degree of mobile and short video is not enough，For example, short video application platforms such as Douyin，Many city brand traders，Also know the effectiveness of its "sharp weapon"，But how to use it effectively for yourself，There are still shortcomings of various sizes。

This results in 188bet best bookmaker in some cities being far away from the target audience，The investment is large but the actual effect is not obvious。In new technologies、New channel、New 188bet best bookmaker is now a battleground，Urban 188bet best bookmaker has entered a new competitive field，The city takes advantage of the situation、Varying ability to build momentum，It also brings about different strengths and weaknesses of each other’s brands。

Speaking of city brand 188bet best bookmaker content，It can be found that many cities are promoted based on official topic systems or city concepts，For example, a livable city、Travel city and other tags，The overall narrative is grand or macro-narrative，Market recognition is not high enough，The "temperature" of the city (such as cultural temperature) presented is not enough，And it lacks unique content or single-core "explosive points" that touches or touches people's hearts，Leading to the relative homogeneity of urban 188bet best bookmaker content，It is difficult to create a clear city symbol or image。

At the same time，Some cities accidentally became popular due to chance or coincidence，Or actively create 188bet best bookmaker hot spots，But because the output ability of high-quality 188bet best bookmaker content is not enough，leading to a flash in the pan，Difficult to internalize into sustained value effect。

There is another long-standing “pain point” in current urban 188bet best bookmaker，Exhibited in the city's multiple single-point 188bet best bookmaker campaigns，But the points are not connected into a line，Not even composed of "face"，Resulting in a lot of time and money investment in 188bet best bookmaker，But it only produces a partial fragmentation effect。The main reason behind this is investment promotion、Culture、Tourism and other departments have their own 188bet best bookmaker based on their own demands，The key information output to the outside world is different，Scattered city brand positioning，Not enough system focus。

The “pain point” of unbalanced 188bet best bookmaker role and brand voice，Also more obvious。For example, first-tier cities due to 188bet best bookmaker awareness、Available resources and city volume, etc.，Compared to second- and third-tier cities，It has certain advantages in itself，Have more prominent and sustained audience traction。

However，This traditional 188bet best bookmaker pattern has undergone major changes，Non-line、Non-eastern cities have frequently been “on top”，Why？

And this can also be regarded as the content of urban 188bet best bookmaker、The beginning of path and pattern reconstruction，Why again？

From point to surface, reshape the path of creating a 188bet best bookmaker business card

An important reason is，Short videos represented by Douyin are strongly involved，Reshaping the current urban 188bet best bookmaker、Channels for city brand communication and construction、path、Model and value evaluation system。

Urban 188bet best bookmaker is entering a new era context.

comb 188bet best bookmaker out，Those cities popularized by Douyin，Firstly, due to the short-term large-scale spread of one or several differentiated contents，Even partial fission，Creating hot topics and strong attention，Even formed an explosion point，This will attract a large number of people to check in and experience、Consumption，Further expand the communication effect，And local businesses、Follow up by government departments，On the one hand, keep 188bet best bookmaker topical，On the other hand, 188bet best bookmaker provides more experience services.....Creating a loop effect。

But why is Douyin behind these?

One，Douyin has achieved a high-stickiness gathering of a large number of young users，The number of users is still increasing，This is a huge user pool that urban 188bet best bookmaker must reach and can reach。

Part 2，Douyin’s huge data volume and data analysis capabilities，Enables higher-quality 188bet best bookmaker content to reach users more accurately，Bring effective 188bet best bookmaker results，Including increasing the probability of offline consumption。Building urban influence，The base is the various characteristics of the city，How to better understand users’ preferences for urban culture and other characteristics，And produce short video content (for example, beautiful scenery and delicious food are what Douyin users most want to see)，Causing psychological resonance among users。

Part 3，Douyin is gathering more cultural tourism 188bet best bookmaker content (from local government authorities、Tourism projects or institutions、Experts, etc.)，The cultural and tourism attributes are also more prominent，This makes the city based on the content or method of cultural tourism 188bet best bookmaker，With better conversion rate。

Overall，Douyin has been based on traffic、Interaction、Master、Five dimensions of content and precipitation，Built an urban 188bet best bookmaker closed-loop system with interoperable circulation functions。The internal logic of the five dimensions can be summarized as: flow and interaction support each other，Interaction and experts drive each other；Masters and content achieve mutual success，Content and precipitation complement each other，The mutual conversion of precipitation and flow。

The final thing to achieve is，A benign link or ecology from 188bet best bookmaker planting to consumption pulling weeds，That is, continuous scrolling of high-quality content creation and output (grass planting)、Huge number of users and precise reach (grass planting)、A city’s brand voice and offline conversion of user consumption (pulling weeds)。

Short videos represented by Douyin，Exhibiting new media technology、Channel，Promote city image、Updates in communication concepts brought about by branding，And the reconstruction of the organizational structure and process of communication，This will bring about profound changes in urban 188bet best bookmaker，its current and future value，Will be reflected on multiple levels。

Future，Stronger and more three-dimensional shaping of city brands，Everything will test the understanding of "people"，Points to the fit between the "personalized" city and the target group、Communication of minds，Test city 188bet best bookmaker operators to formulate strategies，Down to the ability to connect short video content and target customer groups。

Follow this idea，It is not difficult to understand why some cities can become Internet celebrities “in an instant”？Why do some 188bet best bookmaker internet celebrities only last a few months，Just lost to everyone。

Does the internet celebrity 188bet best bookmaker have a key? How do internet celebrities stay relevant?

Based on the above，What else should the city do？The system studies and determines local short video content that can be marketed through short videos，Featured、Uniqueness etc. is the key，And maintain consistent and continuous content output，Strengthen 188bet best bookmaker role，Improve the stickiness of target users’ attention，And expand following users，Loyal fans are hard to find，But the city must have its own "loyal fan circle"。

The key is still，Well said，Gotta do a good job，Attract fans to come，Let them consume “loyally and sincerely”，That is, cities should respond to 188bet best bookmaker content，Creating city experience services，Online presentation matches offline experience，Open up the 188bet best bookmaker chain。

Under these circumstances，How short video platforms such as Douyin can adapt to the trend and adapt to the urban 188bet best bookmaker demands of different regions，Quite crucial。Their movements，will become a major variable in urban 188bet best bookmaker。

(The author Liu Zhaohui is the founder and CEO of Zhihui)

Recently，Jumbo Engine launches the column "Seeing China from the Domain"，The first issue discusses the issue of "Short Video and Urban Prosperity"，In the future, we will continue to play key roles in connecting regional development and urban 188bet best bookmaker industry links。This move，It may provide new ideas and new annotations for the development of urban 188bet best bookmaker。