Homeinn Hotel Group (hereinafter referred to as "Homeinn") will reorganize its layout this year，Upgrade its mid-range brand Yi Hotel to mid-to-high-end，And will fully promote the new mid-range brand "188bet Live Casino Select Hotels"，And this also opened the tip of the iceberg for Home Inn’s transformation。Facing the overall changes in the hotel industry，Homeinn, which has always been calm, has gradually made a transformation。In addition to developing mid-range hotels、Seize the last piece of cake in the hotel industry，Online preferred e-commerce platform、Create the "Home Alliance" platform、Focus on mobile offices and small micro-spaces in apartments... Various actions demonstrate Homeinns’ ambitions for change and transformation。188bet Live Casino with 70,000 to 80,000 employees，Seems to be ready for transformation，But it is not easy for any "elephant" to turn around。

Upgrade 188bet Live Casino sub-brands

188bet Live Casino plans to upgrade its Yi Hotel to a mid-to-high-end version this year，The new mid-range brand "188bet Live Casino Select Hotels" will be fully promoted。A reporter from Beijing Business Daily found this on the official website of 188bet Live Casino，The "Home Inn Select" brand has been displayed，But because no specific store has been launched yet，So booking and check-in are temporarily unavailable。Xu Luowei, senior brand director of 188bet Live Casino, told reporters，"April，188bet Live Casino will launch a nationwide press conference，Officially announced the launch of Home Inn Select Hotel and the upgrade of Yitel Hotel”。

However，Hotel has been focusing on mid-range hotels since its launch，Can this upgrade to a mid-to-high-end brand be successfully implemented?，Still to be seen。However，A hotel furniture provider in the industry revealed to a Beijing Business Daily reporter，“The decoration cost of each room at Heyi is indeed higher than that of the same grade Jiji、Jinjiang Capital City is much taller”。188bet Live Casino Inn also stated，This year (mid-range hotels) will expand to more than 100 stores，This is the view in the industry，It feels like catching up。

Online "188bet Live Casino Preferred Platform"

Facing opponents who are increasing their bets，In fact, 188bet Live Casino Inn’s upgrade of its sub-brands is only the tip of the iceberg in its transformation。 Sun Jian, CEO of Homeinns said，“Homeinn now serves more than 100 million customers a year，On the Internet, this is called traffic”。Based on strong traffic foundation，188bet Live Casino Inn has launched the “188bet Live Casino Inn Preferred Platform”。

As understood，On the above sales platform，Home Inn once cooperated with Guangzhou Restaurant to sell mooncakes，Sales reached more than 20 million yuan，25 types of imported food that cooperated with Yihaodian were sold out within two weeks，The sales of bedding products have also reached tens of millions of yuan。Through multi-party cooperation in supply and logistics，Homeinn’s ambition is also increasingly obvious—to build a product sales ecosystem around hotels and travel。Although 188bet Live Casino has set up an independent team to select products，And gradually form a "distribution-distribution" closed loop，But Sun Jian still confessed，"Can the platform work well，Good product selection is the main factor”。

“188bet Live Casino Alliance” has signed contracts with more than 400 hotels

In addition to e-commerce layout，188bet Live Casino Inn’s “188bet Live Casino Alliance” (formerly known as “188bet Live Casino Alliance”) is also in intensive preparation。Data display，Currently the three major budget hotel groups have launched their own hotel platforms，Like Plateno’s Plateno Selection、Huazhu’s H-world，And 188bet Live Casino Inn’s “188bet Live Casino Alliance” was the first to be announced。

With the changes in the budget hotel market，In October 2014, Home Inn launched the paid service platform “Jiameng”，Gather idle small and medium-sized hotels in the market to integrate resources。Specifically，The hotels of "Home Alliance" are mainly high-star hotels that do not conflict with the positioning of 188bet Live Casino、Independent hotels, etc.，Home Inn will train manpower、Sharing back-end resources such as reservation systems with small and medium-sized hotel operators，“Small and medium-sized hotels can be listed on the Home Inn website，If an order is placed, Homeinns will charge a certain commission，They can also pay for 188bet Live Casino to carry out various training and engineering design, etc.”。According to the latest news from Homeinns，At present, "Home Alliance" has signed contracts with more than 400 hotels，will be officially launched on the market in the near future。

Deploying small and micro apartments and mobile offices

In Sun Jian’s opinion，After decades of development，188bet Live Casino has accumulated four core assets: brand、User、Property and Team。With the help of the first two parts，Home Inn has extended “Home Inn Choice” and “Home Inn Alliance”，AndAccording to previous reports by Global 188bet Live Casino News，For properties and teams，188bet Live Casino has another ambition - to get involved in small and micro apartments and mobile offices。

Data display，The average occupancy rate of China’s budget hotels is above 80%，But with the upgrade of consumption power，It is not ruled out that the occupancy rate will decrease slightly in the future，This may generate a large amount of idle resources。For the purpose of utilizing vacant properties，188bet Live Casino is planning to launch a new product focusing on small and micro space，And apartments and mobile offices will be the main contents。According to 188bet Live Casino，The operation mode of small micro space is to utilize existing space，To provide a space for entrepreneurs of small and micro companies；Mobile office is also a temporary office or meeting space for business people。It was revealed，The concept of this project includes two parts: apartment and living hall，While renting an apartment，Office also available for hourly rent、Conference Room。

Self-built 188bet Live Casino

As understood，188bet Live Casino sponsored a tourism sharing cultural project called “Walk Together” in 2014，The specific operation mode is to shoot a reality show in which employees and users participate。Introduction to 188bet Live Casino，Under the premise of zero promotion，The first season micro-movie received more than 2 million views。Sponsoring cultural projects is not the ultimate goal of 188bet Live Casino，For Sun Jian，His future goal is to “build a real grassroots travel、Leisure Culture Platform，Then extending the complete travel accommodation ecosystem”。

188bet Live Casino Observation

Although Homeinns’ mid-range brand “Heyi” was first launched in 2008，But judging from the current development results，In terms of number of stores and reputation，Has been left behind a lot by Huazhu’s full season，Somewhat stuck in "getting up early，The embarrassing dilemma of catching a late gathering。Chief Knowledge Officer of Huamei Hotel Consulting Agency、Senior Economist Zhao Huanyan said in an interview with a reporter from Beijing Business Daily，188bet Live Casino gradually loses its advantage in the development of mid-range brands。Nevertheless，Facing the mid-range hotel market，Sun Jian still seems quite rational，Even somewhat “conservative”。Sun Jian said，Mid-range hotels must develop，But the market is limited，The stage of full competition may be reached within five years，Therefore，Improve quality、Winning customers is the foundation for 188bet Live Casino to build a mid-to-high-end brand。

It is on this basis，188bet Live Casino is also trying to catch up with its sub-brands by upgrading them。Sun Jian, a professional manager, established the “Homeinn Preferred Platform” based on traffic advantages，It is another entrance to explore new profit points。Industry expert analysis，The hotel industry is facing a situation where profits are gradually diluting and even facing “peaking”，Many hoteliers are seeking various ways to broaden their product lines、Exploring new profit points seems to be a passive choice，United upstream enterprises、The experiential consumer e-commerce platform based on the O2O model may become the transformation direction for the hotel industry to seek extension expansion。In addition，The competition between the "Home Alliance" platform and the Huazhu H-world platform for independent hotels，It may become the pressure that 188bet Live Casino will have to face in the next step。For entry into the tourism culture platform，Maybe it does not bring about profit growth，Instead, it stimulates Homeinns employees’ sense of identification with the company and users’ sense of belonging to Homeinns，The ultimate goal is still to improve user stickiness。E-commerce、Culture、Social、Platformization...these things with "Internet thinking"，Is becoming the direction of Home Inn’s transformation。For more than ten years of development、Rujiayu always maintains the tone of "everything is stable"，Transformation may not be easy，But its eager ambition cannot be underestimated。Zhao Huanyan also said，Homeinn makes full use of existing resources、Exploring customer value，In response to the trend of declining industry profits，It is the performance of flexible response to the market。But Home Inn does have some traces of a "state-owned enterprise"，How to transform more flexibly，This is also the challenge that it must face in the next step。