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In 2014, Hangzhou proposed the concept of “characteristic towns”,Yiwuzhen、Gubei Water Town、After the development of 188bet Online Sports Betting and Casino towns represented by Nianhua Town and Huayi Movie Town,Relevant favorable policies continue to be introduced,Real Estate、All sectors of entertainment are competing to get involved,Domestic “characteristic towns” have experienced a spurt in development。
According to data,As of the end of 2018,22 provinces participate in the characteristic town creation plan,More than 1500 towns have been established,There are 700 188bet Online Sports Betting and Casino and tourism towns,May reach 1,000 in 2020。
“188bet Online Sports Betting and Casino Town” takes tourism as its core industry,Similar to Wuzhen、Gubei Water Town and other small towns,Accounting for more than 40% of the characteristic towns。Looking at the "201 Annual Brand Power TOP50 of Chinese Characteristic Towns" released by Yihan Think Tank,“188bet Online Sports Betting and Casino towns” account for the majority。In the top 10,There are 7 cultural and tourism towns driven by tourism culture or industry。
During the National Day Golden Week,Judging from the performance of the TOP10 188bet Online Sports Betting and Casino towns,Wuzhen attracts tourists 43.330,000 people,360,000 people went to Danzhai Wanda Town, ranked fifth, to check in。Overall,The town’s revenue is gradually increasing,The market revenue of China’s 188bet Online Sports Betting and Casino characteristic towns in 2017 was 45 billion,Significant growth in 2018,By 2021, its revenue will reach 120 billion yuan。
Then,What kind of exploration have domestic characteristic towns experienced?Under construction of cultural tourism town,What role does “cultural 188bet Online Sports Betting and Casino” play??How to better use 188bet Online Sports Betting and Casino to empower characteristic towns?
"Make a shell,Put something in it”,Digging、Introducing 188bet Online Sports Betting and Casino to empower “small towns”
For cultural tourism towns,Passenger flow is one of the most important indicators,How to solve the problem of customer sources has become a top priority。And "188bet Online Sports Betting and Casino" brings its own traffic,It can not only attract tourists,It can also promote the extension of the entire industry chain。It can be said that it is 188bet Online Sports Betting and Casino that highlights the characteristics of the town,It is also the mainstream trend in the current construction of cultural tourism towns。
Many characteristic towns are based on the local environment,Often explore unique "cultural 188bet Online Sports Betting and Casino" as a sign of the town,If there is no unique geographical match、What will happen to cultural 188bet Online Sports Betting and Casino?Then bring it in,Change to your own 188bet Online Sports Betting and Casino。
As a leader in domestic characteristic towns,Wuzhen has become an example of a “characteristic town”,Its performance is very good in terms of global influence and revenue,The “Wuzhen Model” is also regarded as a standard。In the latest "2018 Asia-Pacific Most Beautiful 188bet Online Sports Betting and Casino Towns List TOP20",Wuzhen ranks second,is the first among the small towns in the country。
"2018 Asia-Pacific Most Beautiful 188bet Online Sports Betting and Casino Towns List TOP20"
Chen Xianghong, the chief planner of Wuzhen Scenic Area, once said: "Wuzhen: I only did two things。First,I made a shell。Second,Put new things into the shell。”。We know,The so-called new thing is through the drama festival、Muxin Museum、Internet conferences and other events give Wuzhen 188bet Online Sports Betting and Casino connotation。
Review of Wuzhen model can be seen,As a typical Jiangnan water town,China CYTS is based on the "ancient town",Through about ten years,Divide the development of Wuzhen into three stages。The first phase is Dongzha Scenic Area,Creation as a tourist town,Constructing the visual experience of tourism products;Xizha Scenic Area developed in the second phase of Wuzhen as a resort town,Create a leisure vacation with an immersive experience。
The turning point was the "Wuzhen Theater Festival" opened in 2013, The Drama Festival gives Wuzhen a different temperament,Many domestic and foreign tourists don’t know Wuzhen because they know about Wuzhen tourism,I learned about it through the Wuzhen Theater Festival。
The author learned this from a Wuzhen “Drama Festival” enthusiast,He has already booked his itinerary for this year’s Wuzhen “Drama Festival”,Going there with a group of friends,There are students and teachers majoring in drama, film and television in colleges and universities here,There are also ordinary viewers。He believes that the Wuzhen Theater Festival provides opportunities for industry insiders to connect resources,It has also become a window for ordinary audiences to understand drama culture。
In addition, the “Muxin Museum” as Wuzhen’s business card is also an important part of building a cultural town。For Wuzhen,Cultural 188bet Online Sports Betting and Casino has become an important means of scenic spot marketing,It also promoted the transformation of Wuzhen from a tourist town to a resort town to a cultural town。
From the data,The number of tourists in Wuzhen increased from 600 in 2012-16.830,000 visits increased to 906.440,000 people,The number of tourists in Wuzhen has been growing steadily since 2014。
Introduce 188bet Online Sports Betting and Casino if there is no 188bet Online Sports Betting and Casino,Wuzhen can be said to be building a "characteristic" ancient town,Use cultural activities、The most successful case of economic activities driving tourism。
Otherwise,Focus on different consumer groups,The imported IPs are also different,Anji Angel Town in Hangzhou was originally a 4A-level tourist attraction,By introducing the big 188bet Online Sports Betting and Casino of “Hello Kitty”,Make the town have a Hello Kitty theme park,The park is divided into "Hello Kitty Courtyard"、"Sound Village"、“Happy Harbor” and other areas,Covering the originally weak parent-child travel group。
As understood,During the construction period from 2015 to 2019,65 used.62 investment,An annual income of 4 billion is expected after completion,Currently it seems that it is fully open。
Also,We found,Many cultural IPs in 188bet Online Sports Betting and Casino towns are regional in nature,If you leave the local area, it will appear unauthentic,Thus losing value,This also gives many “characteristic towns” cultural advantages。
Take Greenland Shaolin Kung Fu Town as an example,Shaolin Kung Fu has been solidified in the public perception as "Kung Fu of Songshan Shaolin Temple",If a Shaolin Kung Fu town is built in Hebei, it will be difficult to get this 188bet Online Sports Betting and Casino。Greenland invests in building Shaolin Kung Fu Town,What matters most is the big 188bet Online Sports Betting and Casino of “Shaolin Kung Fu”。Today,Songshan Shaolin Scenic Area receives about 3 million tourists every year,For a local town,Very impressive。
And "Wuzhen" is also the Gubei Water Town built by CYTS,The core culture of the "ancient town culture" in the north,In the process of creating 188bet Online Sports Betting and Casino elements,It is also different from Wuzhen,Strengthened the "Great Wall 188bet Online Sports Betting and Casino" and northern traditional cultural symbols respectively。
In this regard,Simatai Great Wall in terms of 188bet Online Sports Betting and Casino energy,Some are no match for the nearby "Badaling Great Wall",In fact, for the same cultural elements,“Unique and differentiated” 188bet Online Sports Betting and Casino is a better choice。
And "Eight Banners Culture"、"General of the Yang Family"、"Legend of Yue Lao"、History of "Buddhist Meditation" and more、Culture and legend,As a collection of northern cultural 188bet Online Sports Betting and Casino,Relatively speaking,Still very cultural and attractive,At the same time, it also has certain differences。
The passenger flow in Gubei Water Town is also very impressive,Operating income of Gubei Water Town in 20179.7.9 billion yuan,35 year-on-year increase.16%,We received a total of 275 tourists throughout the year.360,000 people,12 year-on-year increase.89%。
“Cat” is not an 188bet Online Sports Betting and Casino,“Hello Kitty” is the 188bet Online Sports Betting and Casino。“Bear” is not an 188bet Online Sports Betting and Casino,“Kumamon” is the 188bet Online Sports Betting and Casino。Many small towns are beginning to realize the importance of “188bet Online Sports Betting and Casino” content to small towns,Changzhou “Dinosaur Town” began to focus on building its own “Dinosaur Man” 188bet Online Sports Betting and Casino,Integrate with the "Crazy Dino Man" stage show and Dino Man Club,Enrich the connotation and monetization methods of 188bet Online Sports Betting and Casino。
It can be seen from this,Introduction and development of “Character Town” 188bet Online Sports Betting and Casino,It’s not about which 188bet Online Sports Betting and Casino has the most influence,Just introduce,In many cases, we need to consider the “characteristics” of a place,Thus creating differentiation、Recognizable small town business card。
Film and TV、A cultural and tourism town built by a large cultural 188bet Online Sports Betting and Casino owner,Liao Liao is the most successful among those who entered the game
Many local towns mine IPs that match local tonality based on regional conditions,Or introduce cultural 188bet Online Sports Betting and Casino,The golden signboard of a characteristic town。Cultural and film and television companies as major 188bet Online Sports Betting and Casino owners,It is also a big incubator for nurturing 188bet Online Sports Betting and Casino。They have multiple influential film and television 188bet Online Sports Betting and Casino works、star、Celebrity 188bet Online Sports Betting and Casino,Relying on the huge、Influential 188bet Online Sports Betting and Casino for offline tourism and entertainment,has become an important part of the cultural tourism town。
Huayi Brothers, whose “ace business” is movies,Layout and development of real-life entertainment projects since 2011,Movie towns have been established in many places、Film Commune,Recently opened a new town in Zhengzhou。
Small towns are mostly built with Huayi’s film works as the core,Such as "1942"、"Night Banquet"、188bet Online Sports Betting and Casino works produced by Huayi Brothers such as "Assembly Number" and "If You Are the One"。
Take Huayi Changsha Movie Town as an example,25% of them are related to Huayi 188bet Online Sports Betting and Casino,A total of 13 film and television 188bet Online Sports Betting and Casino projects have been planned under the two themes of "Italian Style Town" and "Old Changsha Local Architecture",The 13 film and television 188bet Online Sports Betting and Casino projects include more than a dozen sub-projects,Introduced powerful film and television 188bet Online Sports Betting and Casino content into the town。
However, judging from the data disclosed by Huayi,The revenue and profit margin brought by the live entertainment business to the company,All are declining rapidly。In the past few years, live entertainment has contributed about 1 billion in profits,Today,Profit margin dropped from more than 90% to 40%。
Among them,Hainan’s “Feng Xiaogang Film Commune” is also a model of “film and television shooting + tourism + supporting business”,The town mainly operates around the 188bet Online Sports Betting and Casino of "Feng Xiaogang",Its number of tourists exceeded 2 million for two consecutive years in 2016 and 2017, Received nearly 200,000 tourists during the 2018 Spring Festival。
A similar model is Hengdian Film and Television City,As a film and television base,Hengdian Film and Television City has an 188bet Online Sports Betting and Casino development foundation of nearly 4,000 film and television works,Now it is gradually developing into a film and television tourist attraction。
Essentially,188bet Online Sports Betting and Casino is the value derived from the literary and artistic film and television works themselves,is a potential property。And the film and television characteristic town,It is a way to realize the offline value of film and television 188bet Online Sports Betting and Casino。
Big film and television companies have huge 188bet Online Sports Betting and Casino support,Being a “cultural tourism town” has more advantages。It’s just a film and television shooting location for a single work、Regions mentioned in the work, etc.,This will also lead to film and television 188bet Online Sports Betting and Casino,Building a characteristic town。For example, with the popularity of the TV series "White Deer Plain" in 2017,Rising rapidly in Bailuyuan Town, Xi’an,All small town projects use Bailuyuan culture as a selling point。However, due to serious homogeneity,Single service items and other factors,A large number of shops in Bailuyuan are currently closed,Sparse crowds。
So I have to say,Domestic film and television、The literary town is not mature enough。Looking at successful foreign film and television towns,Conan Tourist Town Daiei Town, Tottori Prefecture,It is the hometown of Gosho Aoyama, the author of "Detective Conan",Around animation 188bet Online Sports Betting and Casino,Public facilities throughout the town、Image endorsements are all centered around works,Develop cultural and creative products at the same time,It is a popular attraction for tourists to visit the holy land。
The small town of Matamata in New Zealand became popular due to the movie "Lord of the Rings",Continuous development of tourism and film and television。According to New Zealand government statistics,18% of tourists said that their choice to come to New Zealand was influenced by the movie "The Lord of the Rings"。2014 to present,The film industry has created 2 for New Zealand.470,000 positions,Drive 1.40,000 people employed,Brings New Zealand .3 billion in revenue every year。
The small town of Matamata, the filming location of "The Lord of the Rings"
Except film and television、In addition to specific strategies for combining cultural 188bet Online Sports Betting and Casino with cultural tourism,"Film and TV、Cultural 188bet Online Sports Betting and Casino theme” is one of the most important development types in characteristic cultural tourism towns,However, from a domestic perspective,“Film and television 188bet Online Sports Betting and Casino” itself is not durable and powerful enough,188bet Online Sports Betting and Casino foundation is not stable enough,Determines the short-term vitality of cultural tourism。
The success of Conan Town,Relying on the maturity and global influence of a series of Japanese IPs represented by "Detective Conan";The grand magical setting of "The Lord of the Rings" and the success of the series of movies,Determines the continued output of Matamata Town。
Also,Domestic film and television 188bet Online Sports Betting and Casino development is too eager for quick success,When an 188bet Online Sports Betting and Casino becomes popular,Hurry up and take advantage of the popularity to build cultural tourism,However, the experience is ignored、Continuous planning, etc.,These are all domestically produced films and TV shows、Weak links in the development of cultural 188bet Online Sports Betting and Casino cultural tourism towns。
188bet Online Sports Betting and Casino is converted into consumption, and the combination of features + 188bet Online Sports Betting and Casino can take advantage of the situation
For a characteristic town,188bet Online Sports Betting and Casino becomes a magnifying glass of its value,It may also become the core competitiveness of a small town。However,188bet Online Sports Betting and Casino is not static、Single concept,Especially when combined with “culture and tourism”,Consider multiple interpretations of the meaning of 188bet Online Sports Betting and Casino、Multiple uses,It must be combined with the "characteristics" of "cultural tourism"。
1、 “Feature” is not 188bet Online Sports Betting and Casino,188bet Online Sports Betting and Casino requires multiple interpretations and development
In the process of town construction,We also saw it,Many small towns do have their own characteristics,But the feature is not 188bet Online Sports Betting and Casino ,The characteristic of hot spring towns is the provision of hot spring services,Brew town is the concentration of brewing industry,And this is just a feature,Not an 188bet Online Sports Betting and Casino。Just like "ancient town" is the characteristic of Wuzhen,And Drama Festival、The Internet Conference is the 188bet Online Sports Betting and Casino of the town。
Therefore,Whether it is a new “characteristic town” or an excavation based on the original one,Everyone needs to find their “characteristics”,and valid、Sustainably developed 188bet Online Sports Betting and Casino content。
For example, the establishment and development of Vanke Liangzhu Cultural Town,It is based on the cultural 188bet Online Sports Betting and Casino such as local intangible cultural heritage in enterprises and local governments,Established。Continuously developed the Liangzhu Cultural Museum、Jade Bird Tassel Cultural and Creative Park、Creative Culture Street、Theater and other facilities,Aims to use "Liangzhu Cultural 188bet Online Sports Betting and Casino",Promote the development of cultural and tourism industries in the town,Currently receiving 600,000 tourists this year。
Also,A successful cultural tourism 188bet Online Sports Betting and Casino is like a classic movie,Different people、different time、Different environments will have different gains。I want 188bet Online Sports Betting and Casino to truly enter the hearts of tourists,It requires scenic spot operators to interpret 188bet Online Sports Betting and Casino from multiple dimensions。
Dali Prefecture, Yunnan,Writer Jin Yong’s "The Eight Parts of the Dragon" interprets Dali from another dimension。Use novel、movie、TV series、Online games and other forms,Tourists imagine Dali in 188bet Online Sports Betting and Casino entertainment,Looking for traces of works while traveling in Dali。
2. Creative management and integration of cultural tourism + 188bet Online Sports Betting and Casino
Cultural tourism 188bet Online Sports Betting and Casino is a whole,Not like movies、Literature mobilizes a certain sense of people。The purpose and function of travel are different,More emphasis on “experience” and “gain”。
The same is true for small towns,“The sparrow is small,All five internal organs must be present。”Tourism and performing arts surrounding “188bet Online Sports Betting and Casino”、Theme Park、Cultural Tourism Town、Museum Tourism、Cultural Festival、A tourism ecology that combines tourism products and other forms,There is also a need for "188bet Online Sports Betting and Casino" service,Enhanced with 188bet Online Sports Betting and Casino,Can achieve a win-win effect of "188bet Online Sports Betting and Casino content" and "real-life experience",This requires scenic spot planners and builders to have a macro-structure,Another micro-action。
Like Conan Town,Conan can be seen in the streets and alleys;The main road is named "Conan Avenue",Signboard on the road、Relief、Bronze Statue、The manhole covers are all Conan-themed。Derivative 188bet Online Sports Betting and Casino and creative products are also inseparable from Conan and Aoyama Gosho。
From a domestic perspective,Investment in 188bet Online Sports Betting and Casino towns is slow now,Slow results,However, once a phenomenal town like Wuzhen appears,The influence and benefits are immeasurable。
In the process of establishing a characteristic cultural and tourism town,"Feature" is the keyword,"188bet Online Sports Betting and Casino" is the booster,Good wind relies on power,Wish you success,188bet Online Sports Betting and Casino has a huge influence on characteristic cultural tourism towns,But what kind of 188bet Online Sports Betting and Casino to choose,How to operate,It is necessary to learn from successful cases at home and abroad,Explored a "China route"。
*Source of this article: WeChat public account "188bet Online Sports Betting and Casino Value Officer”(ID:188bet Online Sports Betting and Casino-Valuer),Author: Zuo You,Original title: ""Wuzhen" became a success because there is something inside the shell. What about you?》.
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