Tuniu Travel (Nasdaq:TOUR), China's leading online leisure travel company, is the first in the industry to launch "Sunshine Travel"，Comprehensively improve user travel service experience。Tuniu focuses on segmenting the online leisure travel market，Accelerate the expansion of regional service centers in 2014、Vigorously optimize products and services、Continuously upgrade supply chain and other strategic measures，further consolidated its leading position in the industry，Also serving products、Service quality and service experience also maintain industry-leading levels。

The online leisure travel industry is in a stage of rapid development，Rapid growth in market share，User travel needs are personalized、Diversified development trend;The development trend of online and offline integration is significant，The proportion of offline users “connecting to the Internet” is gradually expanding。The online leisure travel industry is gradually shifting from “product” competition to the experience era of “service” competition;The continued growth of outbound tourism will usher in an era of high customer unit prices。

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According to the "2014 National Economic and Social Development Statistical Bulletin" released by the National Bureau of Statistics on February 26，“Domestic tourists in 2014 36.100 million visitors，10 more than the previous year.7%，Domestic tourism revenue 3,031.2 billion yuan，Growth 15.4%。”With the continuous improvement of domestic consumption level，The demand for travel will explode，The rapid development 188bet app download of China’s tourism industry will be the norm in the next few years。

On one side is the rapidly growing tourism market share，On the one hand is the personalization of user needs that has emerged in the Internet era、Diversified development trend。Judging from the consumption habits of Tuniu users in 2014，The user is in the process of booking a trip，Focus more on scenic spots than before、Price and other contents are different，More and more users are paying attention to travel product itinerary arrangements、Design and deployment of hotel standards and service content。Users’ travel needs are gradually becoming an umbrella development trend，Personalization、Customization and product richness will become important considerations for users when choosing products。

The continued growth of online demand accelerates the integrated development of the two lines of tourism

In the ongoing National Two Sessions，Mentioned in the government work report，“We must encourage mass consumption，Increase tourism and leisure consumption，Use the Internet as the carrier、The emerging consumption of online and offline interactions is booming。”The development of O2O consumption concept that integrates online and offline is in line with the current development status 188bet app download of China’s tourism industry。

Tuniu accelerates the layout of regional service centers in 2014，Expanded from 15 regional service centers at the beginning of the year to 75 as of now，From the perspective of urban layout，Basically achieved network coverage of the first, second and third tier markets across the country。Rapid expansion of Tuniu area，A very important factor is the hope to accelerate the O2O model of online and offline integration。

iResearch data display，China’s leisure travel market exceeded 420 billion yuan in 2014，Online penetration rate reaches 10%，Higher than the overall industry level。Currently, the demand for travel from second- and third-tier market users continues to be strong，A large number of users still choose 188bet Online Sports Betting and Casino traditional offline booking methods，This is mainly due to the relatively small number of local online travel booking platforms。Tuniu’s rapid extension of coverage through regional service centers，Penetrate online platforms into second- and third-tier markets，Accelerated the frequency of local users booking travel through the Internet platform，At the same time, it also drove more “traditional” users to move online。

Service experience will become an important indicator for selecting travel products in the future

The Internet is in a period of rapid development，Especially the rapid coverage of mobile Internet，Provides a good platform for the development of online tourism。In recent years，Online travel giants are advancing hand in hand。The core of competition is gradually shifting from traffic entrance to product、Service improvement。

Judging from the travel habits of Tuniu users in 2014，The measurement indicators of users’ travel choices are quietly changing，When booking a product，Users are beginning to pay more attention to what kind of services service providers can provide users。The competitive strategy driven by price has gradually weakened，And around the product schedule、Tickets、Scenic Area、Hotel、A series of value-added service experiences derived from air tickets and other services have gradually become the focus of public consumption。Tuniu thinks，Except for price factors，The proportion of experiential service content in users’ choice of travel is gradually increasing。

Tuniu continues to innovate product types in 2014，Improve service experience。Being the first in the industry to launch a “special sale platform” in April，Just three months，Tuniu special sales platform has achieved the number one performance in the market，And triggered many companies in the industry to follow up on special sales resources。July，Innovative service product "Laoyu Recommendation" is online，Through CEO Yu Dunde’s 188bet app own “stepping on the line” experience，Let selected travel products take on a new form，Multidimensional、presented to consumers in all aspects;Also，Tuniu also launched “Niukedai” one after another、"Cow installment"、"Shopping Tax Refund" and "Cow Exchange" and other outbound travel services;And in early 2015, it was the first in the industry to launch the "0 yuan Wifi" service in South Korea;Free Wifi service, etc. will be provided to all Tuniu five-star members from February，Continuously improve users’ outbound travel service experience。

Outbound travel has given rise to the era of high customer unit prices

China’s outbound tourism exceeded 100 million in 2014。And the China Tourism Academy predicts，Chinese tourists may spend US$155 billion overseas in 2014，20% increase compared to 2013。

The explosive growth in the number of outbound travel users directly reflects the rapid increase in the living standards and travel needs of domestic users。Tuniu Travel Network CEO Yu Dunde said previously，“In the future, Internet subdivided industries will be divided based on unit price;The higher the unit price, the more important the service，The lower the unit price, the more important the product is。”High customer unit prices are particularly prominent in outbound travel，And showing a continuous upward trend。Outbound travel is Tuniu’s core product category，It is also the business focus of Tuniu in the future。In 2014, more than 65% of the transaction volume came from overseas travel，Stay ahead in OTA outbound travel。Currently，Most of Tuniu’s outbound travel products include group tours from travel agencies、Wholesalers and other upstream suppliers，Some self-guided tour products are purchased directly from the destination，Brings Tuniu greater room for development。

Nine major travel protections have been upgraded and Tuniu is the first in the industry to launch “Sunshine Travel”

Online travel competition will gradually return 188bet online sports betting to the essence of service。Due to its own particularity, tourism products，Different from ordinary products，For example, visa before traveling、Product price、A series of problems such as route cost-effectiveness or flight delays during travel are all potential factors that affect users’ travel，These questions require comprehensive answers and guidance from professionals。Tuniu has a complete pre-travel service、Traveling、Service guarantee experience after traveling，Through nine major travel protection，Comprehensively improve user travel experience，Provide users with "sunshine price, sunshine itinerary and sunshine service"。

Tuniu’s nine major travel guarantees cover the booking price、Hotel upgrade、Flight delayed、Unsubscribe for special reasons、Nine major projects including force majeure cancellation and natural disasters。Data display，Tuniu flight delays in 2014、Rejected、Serious illness、The fee paid for guest condolences and force majeure factors is 4.42 million yuan。Also，Tuniu has also joined hands with China Pacific Property Insurance and other institutions to jointly launch “trip cancellation insurance”，Combined with "travel accident insurance" to share user risks，Reduces users’ losses caused by special reasons。Take "trip cancellation insurance" as an example，Only one week before the Spring Festival in 2015，This insurance has shared the loss of nearly 250,000 yuan for some Tuniu users who suffered losses due to cancellation of group orders before departure。

Tuniu attaches great importance to user satisfaction and user experience，Always adhere to the service concept of customer first，Work hard on service experience，Continuously improve user travel protection。Tuniu’s nine major travel protection policies，Aims to be the first in the tourism industry to launch "Sunshine Travel" focusing on user services。