2014，The business of star-rated hotels is generally not ideal，Take Beijing as an example，All 60 five-star hotels in Beijing are in poor operating condition，Vacancy rate reaches 40%。Average house price and total house price，Falling down in four quarters，But the occupancy rate is basically the same。

This is in line with the Chinese government’s advocacy of diligence and frugality、Oppose extravagance and waste、Restrictions on “three public consumption”，What about facing such a situation，How do five-star hotels break the situation?

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Despite the general background of restricting “three public consumption”，Conference tourism organized by the government、MICE travel activities have decreased，But corporate meeting、188bet sports betting app download Forum Salon、There is still a strong demand for MICE tourism activities in the form of academic exchanges。Statistics show，Although the number of government meetings and public institution meetings held with public funds has decreased by 14% in 4 years.2%，But the number of corporate meetings has increased by about 18% in 4 years.8%，The proportion of conferences hosted by conference service agencies also increased from 9 in 4 years.1% increased to 17.2%。

Industry analysts pointed out，MICE travel covers tourism、Awards Ceremony、Theme dinner、Corporate Culture Theme Party、Corporate Annual Meeting、Overseas education and training and many other contents，Many of these MICE travel projects are conducted in hotels，Not only does the hotel need to provide suitable hardware conditions，Such as large conference rooms and banquet halls、Complete conference facilities, etc.，The hotel is also required to have corresponding software conditions，Includes theme design capabilities、Service adaptability, etc.。

As understood，The exhibition economy benefits many industries，The hotel industry is the biggest beneficiary。The global exhibition industry directly generates more than 300 billion US dollars in economic benefits every year，The total growth brought to the world economy exceeds 3 trillion US dollars，About 4% of global GDP。Conference revenue of Chinese hotels accounts for 23%，Basically consistent with the international market。Take Starwood as an example，Meeting and incentive travel business accounts for 20% to 25% of the total business。

188bet Online Sports Betting and Casino Change 2: Embracing local life service platform

Hotel practitioners think，Eating, drinking, having fun and living are an organic whole，Hotel accommodation can boost surrounding consumption，Eating, drinking and having fun can also drive hotel accommodation，Based on this，Local life service platforms have natural advantages in selling hotels，It is reported，The largest local life service platform in China in 2014，Meituan.com’s hotel transaction volume has reached 5.5 billion，Is the second largest online hotel distribution platform in China，The largest hotel group purchasing platform。

The person in charge of a large national hotel chain told reporters， ”Everyone in the hotel industry knows this，The traditional hotel booking model is mainly for users to book first，Pay in store，The occupancy rate is uncontrollable in this mode，Use Meituan to book hotels，Adopting the pay first model，Although you can get a refund at any time，But we still considered a large number of unreliable customers，Customers coming through Meituan，The occupancy rate reaches over 80%”。

Change Three: Star Hotels Downgraded

According to the latest star hotel statistical report，my country’s hotel industry suffers large losses。Except hundreds of five-star hotels that are profitable，Thousands of other three- and four-star hotels are losing money。It is worth mentioning，One or two-star hotels are generally profitable，There are also some boutique hotels without "stars" that are also very popular。

A big "strange" phenomenon in the hotel industry is that the occupancy rate of five-star hotels is only 50%，But the occupancy rate of boutique hotels without stars is above 60% all year round。In Beijing，Small luxury boutique hotels include Banyan Tree、Summer Palace Oman、Nearly 10 specialty boutique hotels including Jintai Xizhao Hotel，These hotels have attracted attention since their birth。In addition，Some distinctive courtyard hotels are becoming more and more popular。

Change Four: Energy Saving, Environmental Protection and Cost Saving

Energy saving management is one of the important contents of hotel management，It is also an important measure for hotels to save money。Many hotel groups have launched a series of initiatives，All guest room consumables are purchased in accordance with the principles of energy conservation and recycling。For example，Hotel supplies are packaged in environmentally friendly stone paper，Can be cracked and decomposed in the natural environment after use，Can also be re-extracted and recycled;Shower gel、Shampoo、The conditioner bottle is made of recycled materials from the body to the cap;Toothbrush、Combs and other supplies are also made from plant starch as the main raw material，Replacing traditional plastic raw materials。

According to reporter’s understanding，Most European hotels do not provide disposable toiletries，Hotel residents need to prepare by themselves。Most domestic star hotels provide toiletries。It is worth mentioning，Many domestic budget hotels have generally implemented multiple uses of toiletries，Consumers can also accept this energy-saving and environmentally friendly method。

Change 5: No longer implement government-guided prices

From the 116th Canton Fair，The hotel room prices in Guangzhou during the Canton Fair will no longer implement the industry guide prices recognized by the government，The hotel will decide on its own based on market supply and demand。Previously，The industry guide price recognized by the government has been implemented for 8 years，After 15 Canton Fairs。

In peak tourist 188bet Online Sports Betting and Casino season，The government maintains price stability，Determine the cap price;But in the low tourist season，The government is unable to help，This is unfair to the hotel。In recent years，The hotel industry shows a diversified development trend，Competition in the market is relatively strong，Restrictions should be relaxed，Or the industry organization may set a guide price suitable for the market。

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