Recently, the aviation circle has been hit by such a piece of news: "November 19th，German airline Hahn Air announces cooperation with blockchain travel distribution platform WindingTree，Became the first airline in the industry to use blockchain technology to issue tickets。　Hahn Air’s main business is to provide scheduled and charter flights in Europe。Also responsible for distribution solutions for travel agents。The Winding Tree it cooperates with is based on blockchain、Decentralized open source travel distribution platform。Currently this platform has cooperated with Air Canada、Air France、Hahn Air、Lufthansa and other airlines have established partnerships。

Hahn Air said，Looking to the future of technology is important to the company，They need to understand how to distribute faster，And want to know how to commercialize it，This proactive and positive entrepreneurial spirit and attitude contributed to the achievement of this cooperation。When everyone is confused about the possible impact of blockchain，The appearance of this news，It makes people further wonder what significance and impact blockchain has on the tourism industry？It is specific to the commercial implementation of business，What will it be like？

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Many people will see words such as blockchain in the news or on various information platforms，But few people know what blockchain is。Use professional terms，Blockchain is a digital record keeping system，Protected with cryptographic verification technology。The stored data is absolutely safe，Will not be attacked by others。Also，One of the characteristics of blockchain is immutability，That is, the data stored on the network cannot be changed or deleted，Ensure 100% security of data，And has strong traceability。

The "decentralization" of blockchain will become a major obstacle for travel agencies、Are the knives on OTA and agents’ heads?

The essence of blockchain is decentralization。In the travel industry，The end result of decentralization means that there are only two players left: consumers and service providers。Some people in the industry have raised questions: Does this mean OTA、Air ticket agencies and some travel agencies will dilute 188bet app download their functions when the blockchain business model is mature enough，And may disappear from now on，Only passengers and airlines remain。

Is there a realistic possibility for this hypothesis，We need to first understand the possibility of implementing blockchain in the tourism business。Currently, there is more talk that blockchain will bring disruptive innovation to the tourism industry。

How will blockchain technology subvert the current status of the tourism industry?

The current travel industry has many problems surrounding third-party platform service providers such as OTAs，The solutions to these problems all point to decentralization，And intermediate third parties such as OTA will be omitted。

Blockchain can reduce the rising operating costs caused by the monopoly of OTA giants

The current global online travel market has been monopolized by several major OTA giants，OTA platform bidding ranking、False propaganda、Hidden charges and high refund fees emerge in endlessly。A large amount of time and manual intervention costs increase the operational burden of the platform，Thus increasing the cost of platform operation。And the increased cost of this part，Who will pay the bill？Of course, the upstream tourism service providers and downstream tourism consumers pay the bill。Applying the smart contract function of blockchain，Establish relevant rules to make online travel transactions operate normally，No centralized organization is required to operate the entire platform，Passengers’ transactions will be implemented in a peer-to-peer manner。That is, consumers pay directly to the service provider，Service provider direct pre-sale，Omit the third party in the middle，Thus greatly reducing the operating costs of service providers on major platforms。

Blockchain shortens the industrial chain and prevents travel privacy leakage

Flight SMS Scam、Leaks of flight information and accommodation information often appear in social news，There is a high probability of information corruption in the transaction process on the OTA platform。Although OTA platforms have taken many measures to protect user information，But because the industrial chain is too long，There is no guarantee that the information will not be leaked。

The blockchain technology will be fully encrypted，Everyone will have a digital identity，The digital identity contains the information of all passengers，This way only the passenger and the final service provider will see the details，We will prevent relevant parties in the industry chain from leaking passenger information from the source。

Blockchain makes platform information transparent，Increase trust between service providers and consumers

In the traditional tourism industry，It is difficult for most OTA platforms to effectively review and supervise service providers and consumers。There is no way to 100% guarantee the service qualifications and authenticity of the service provider，On the other hand, it is impossible to verify whether the consumer’s information is true and valid。So it is difficult to restrict the behavior of service providers and consumers。The most important thing is that the data information of the platform itself cannot be open and transparent，Three-party information asymmetry。The main example is big data killing，Thus causing mutual distrust among the three parties，This may lead to a lot of conflicts。

But after applying blockchain technology，All transactions and all actions of all participants in the transaction process on the platform will be completed within a very short time，All blocks copied to the network，Realize data synchronization across the entire network，Each node can trace back all past transaction information of both parties，And all behavior records cannot be modified or deleted。Ensure that the actions and speech of all participants can be traced from the source。

The above three points all describe the disadvantages of third-party platforms such as OTAs in travel transactions。For airlines，Blockchain can at least realize their lower-level benefits in technology and business。

Blockchain technology applied in aviation safety

Enhance real-time supervision capabilities and collect important aviation data

Take the Malaysia Airlines MH370 crash as an example，One of the reasons for the unsolved mystery of this air crash is the lack of real-time update technology for flight data。If blockchain technology is applied to the field of aviation safety，We can store the data in a centralized database。This way，Even in emergencies，Airlines can use blockchain technology to store real-time collected data and encrypt it，and saved on multiple computers。Not just aircraft data，And all important information about passengers and even crew members can be stored on the blockchain network。Combining regional chains can only add features that cannot be deleted，Important aviation data will never be lost。

For travelers，Blockchain technology will bring passengers the most ideal travel experience。

Smart contract—real-time seat sales: automatic ticket issuance，Efficient and time-saving

For frequent flyers，We often encounter situations where we have to wait for seats at the airport or airlines oversell seats，And if passengers are not near the boarding gate, it will be difficult 188bet Online Sports Betting and Casino for them to register to change their seats immediately，As a result, travel plans may be disrupted。At this time，Blockchain technology can utilize its applications - smart contracts，The intelligent ticketing system it implements can directly perform ticket issuance operations。This method bids farewell to manual ticket issuance，This will also improve the accuracy and efficiency of ticket sales。Meanwhile，Also improves the effectiveness of standby seats，Reduce the risk of oversold。Due to the uniqueness of the passenger’s identity information，Airlines can retrieve their bound blockchain account information，Real-time online sales of waiting seats。Encountered oversales of flight seats，It can also automatically provide passengers with blockchain version of electronic tickets based on smart contracts。This blockchain version of electronic tickets supports online negotiation to modify ticket information，And can update seat information and obtain flight status in real time，Passengers don’t have to waste a lot of time at the airport，Greatly improves travel efficiency。

Simplify the process—quick security check related procedures

Combining third-party identity authentication agencies with blockchain identity marks，Simplified security inspection process，Quickly verify passenger identity。Real-time tracking—to prevent luggage loss, airports can use smart devices based on blockchain technology，Passengers can identify themselves with the unique identifier of the blockchain，You can achieve fast authentication check-in、Boarding、Airport services such as transfers and baggage check。

Luggage-related problems such as mishandled luggage and lost luggage have always been problems that plague the civil aviation industry。Blockchain technology combined with smart baggage check-in equipment，After using this technology and equipment，Each bag will have a unique code，This code will be encrypted and stored in the blockchain network。Can help users check in and pick up their luggage more conveniently，You can also check the status of your luggage in real time，Greatly reduces the probability of taking the wrong luggage and losing the luggage。

E-commerce—Integrated air and ground shopping

Currently，The development of e-commerce on airplanes is not doing very well，The in-flight ancillary business is also an area that every airline wants to develop and the direction of its efforts。However, the development of in-flight e-commerce has been restricted due to the small variety of products on board and the inconvenience of payment。After applying blockchain technology，Passengers can book products before 188bet Online Sports Betting and Casino boarding，In-flight service operators including airlines can also manage stocking according to passenger needs，Transaction confirmation can be completed on board using a delivery method based on blockchain technology。This not only enables service parties to provide more precise services，It can also make tourists interested in consumption，Bring a better consumer experience。

Cabin entertainment-meeting the personalized needs of passengers

For long-distance plane journeys，The long process in the air is really difficult for passengers。Due to airline cabin equipment and network limitations，The number of audio and video products that the airline can provide、Quality and update frequency are often difficult to meet the personalized and diverse needs of each traveler。Utilizing blockchain technology，Passengers can purchase in-flight games instantly、Video、Music products (including online or offline services caused by aircraft entering areas with poor satellite signals)。Otherwise，Passengers’ personal devices can also share entertainment content，The corresponding sharing reward mechanism will promote the increase of in-flight entertainment content。Enables passengers to have a good entertainment experience during the long flight。

Blockchain can bring these positive changes in all aspects of the tourism industry，But currently in China，The application technology and currency transactions of blockchain are still in the ideal construction stage。It still requires a long process to fully realize the above technical level and achieve the above effects，But when analyzing why blockchain technology is needed，The participants mentioned can reflect on these issues。

As for the idea mentioned above "the most ideal state of blockchain application technology，OTA will cease to exist，The only remaining players may be consumers and service providers。”,It can be seen that the essence of the problem is not so extreme。Instead，OTA，Travel agency，Agents and wholesalers, etc.，We should be more proactive in understanding the opportunities brought by new technological waves。

OTA platforms face new trends in the tourism industry，We must find our own position in the development of new technologies，According to the times、According to industry conditions，Rational analysis and looking for breakthroughs，And optimize its own development direction。

Otherwise，OTA platforms should actively integrate blockchain technology with their own platforms。Using blockchain technology，Doesn’t mean it has to be completely “decentralized”。”Whether it’s the Internet、Big data、Artificial intelligence 188bet app download or blockchain technology，The essence is still a service tool。OTA platforms can work hard on service content，High-quality and optimized product content，Enable users to enjoy dual spiritual and cultural pleasure。Otherwise，Issues such as quality service and integrity are sometimes even more important in the travel industry。Service and content are optimized，Naturally, the original customers will not be lost。

Reviewing the development of global tourism，Twenty years ago，If travelers need to travel, they need to go to an offline travel agency to book air tickets, hotels and itineraries，And now，People’s travel methods are becoming more and more convenient and diverse，People can access Internet information anytime and anywhere，You can easily travel to any place in the world。You can easily travel to any place in the world。The arrival of the blockchain era，Those who see changes，People who can adapt to changes，will definitely be at the forefront of the market。Actively embrace new technologies and use them rationally，For participants who were originally “threats” to this technology, it may actually turn the crisis into an opportunity。Because no matter what technology，In the final analysis, the ultimate service is "people"。Adhere to people-oriented，Putting consumers first，Provide high-quality services and products，Then this technology has no impact on these prepared challengers。

*Source of this article: WeChat public account "PKFARE" (ID: PKfare)，Original title: "Blockchain+tourism=？OTA、Travel agencies and agents are trembling？》.