When everyone in the space is looking for “personalized” content，A "naturally heterogeneous" lightweight composite consumption scenario - Creative 188bet online live casino，Experiencing another iterative upgrade。

Offline traffic aggregator, the three-party connection power of the 188bet online live casino

Today’s consumers expect “scenario-triggered consumption” anytime, anywhere。They are interested in new 188bet online live casino、New experience、There is an increasingly strong desire for new products，I also hope to take advantage of the opportunity，Further enhance your own experience during the consumption process。

For online channels，This trend translates into how to get consumers to clear their shopping carts before they change their minds，And Li Jiaqi’s “Oh My God”。After all，Online traffic is expensive，Online scenes are fleeting，The accuracy of reaching online customer groups is limited，The impulsive passion for online 188bet online live casino is becoming increasingly difficult to inspire。

So when people discover the 188bet online live casino as the core again，Compatible with catering、Flash、Music、Trend Culture、Lightweight offline scenes for immersive experience and more，This ancient composite consumption scene，Wrapped with everything about contemporary youth culture，Growing rapidly in first- and second-tier cities。From the data of Douban.com，Shanghai is the largest gathering place for 188bet online live casino activities in China，Beijing、Hangzhou、Shenzhen、Guangzhou and other first- and second-tier cities follow，But there is still a certain gap compared with Shanghai in terms of quantity。

From the commercial value of the scene，The 188bet online live casino is both a channel，Aggregation of content，Connect three parties at the same time: for the space party，Need high-quality offline content，Able to attract people，Supplementary space experience format；For new consumer brands，The 188bet online live casino is a channel for brand promotion；For young consumer groups，It is a new way of entertainment that can “decompress”。

Image source: Wood Eat Tok

Therefore，A 188bet online live casino with diverse business formats，What is created is a new consumption scenario on the consumer side，And an emerging display channel for a new brand。It includes social、Entertainment、Cultural experience and consumer retail，User accuracy，Consumers can also directly contact the product、Brand、Content、Art、Culture Creator Exchange，More conducive to the effective exposure of fresh content and rapid feedback iteration。

As normalization progresses, the 188bet online live casino business model takes shape

To talk about the most topical domestic 188bet online live casino in recent years，Wood Chitok, which goes from Sanlitun in Beijing to the north and south of the world, must be among the best，Not only attracts a lot of attention during every promotion，We also received many positive comments after the 188bet online live casino ended。

Whether it is the Dashilan Life Festival jointly organized with the Dashilan Subdistrict Office，It’s still the “Occupy the Beautiful” city party held in Hangzhou，Wood eats Tokdu successfully in an area covering thousands of square meters，In an urban space with both 188bet online live casino and commercial attributes，Will be about 200 delicacies、Art、Retro workshops and other new consumer brands gather together，Within 2-3 days，Create an offline youth gathering with significant 188bet online live casino attributes。

These activities occur on average once every two weeks，The number of active days per year is around 110 days，Attracts more than 20,000 people every day，Achieving turnover ranging from hundreds of thousands to millions。According to this calculation，The annual passenger flow of Wood Eat Tok is more than 2 million。This is already a number that many 188bet online live casino and travel business spaces dream of。

Not to mention，Outside the consumer，What Wood Chitok can bring to the brand、The value of 188bet online live casino parties is also gradually accumulating。“Fanye Hot Sauce” which was once very popular，The first product exposure is to eat Tok in Wood。

Diversified 188bet online live casino partners

Become a new offline 188bet online live casino、New product、New brand of "MCN Agency"，has become the same paradigm for Wood to eat Tok and its similar competitors。

The Nautilus 188bet online live casino that entered earlier than Wood Eats Tok，Involved more deeply in the upstream industry services of handicraft start-up brands。

Photo source: Nautilus 188bet online live casino

Nautilus 188bet online live casino’s “content library” brings together more than 6,000 independent designers and craftsmen，The Nautilus team not only helps small merchants achieve sales conversion，Also provides consumers with more workshop teaching、Designer theme exhibitions and other consumption methods that pay more attention to experience effects，At the same time, feedback offline operational data to online through app and other technical means，Provide guidance for start-up brands。

Enter space operation with merchant operation，Nautilus has therefore achieved a high human efficiency。They once had less than 20 people，Trade more than 300 markets a year。

Similar Young Group also established cooperative relationships with more than 500 emerging consumer brands in its early days。Pre-positioning through investment promotion，In the 188bet online live casino hosted by Young Jishi，More than 70% of merchants have long-term cooperation，So we can hold 10 markets in a month。

In fact，With the routine of the new brand "Capture Technique"，There is also a trend of standardization in 188bet online live casino operations。After Woodstock advertises itself as a “hunter who is good at discovering and operating new brands”，More and more planning companies have mastered the tricks。

The last group on Douban was founded in 2009 - Douban 188bet online live casino，Still active today，You can see a variety of 188bet online live casino promotions above、Stall owner recruitment、Product promotion and other posts。Also，Because 188bet online live casino merchants are often fans of related topics first，Common QQ groups、WeChat group、Friends Circle、Official accounts and other low-cost channels，They can also become the entrance to the content in the content library - just enter this group，It will not be difficult to collect corresponding content resources。

Outside of content，Design and planning of offline space、Physical construction、On-site organizations are more suitable for standardized management。Common 188bet online live casino activities will plan "60% catering、30% cultural and creative、10% entertainment” space ratio，The specific number of stalls will be determined based on the actual conditions of the venue，Warm-up performance、Game activities、Street Art、Stage music, etc. are interspersed in the middle of the 188bet online live casino。Combined with the main preferences of local customer groups and the current theme content，When the spatial form of the “188bet online live casino” remains basically unchanged，Mei Chen、Show、Design and other elements will not occupy too much cost space。

Regional distribution of typical multi-business markets

This "standardization" of output output is conducive to the rapid dissemination and replication of 188bet online live casino patterns。Although it originated in first-tier cities，But 188bet online live casino products are also emerging in many third- and fourth-tier cities，Specially focused on local commercial real estate projects。188bet online live casino products are approaching the stage of large-scale production，This makes customers from all over the world no longer unfamiliar with such product forms。

Based on this business perspective，The final barrier for 188bet online live casino projects，It will inevitably fall into the depth of accumulation of content resources。The more resources accumulated，When you need to implement it nationwide, you can do it at your fingertips，Based on user、The overall operation of product and activity data can also be better，At the same time, the barriers will get higher and higher in the later stage，Irreplaceability will become stronger and stronger。

If you want to become a Chaochuang product、188bet online live casino、The brand’s head MCN，Then collect the latest and trendiest resources，It does seem to be the top priority。

Reply: Find IP or become IP？188bet online live casino upgrade in progress

However，At present, markets everywhere are like crucian carps crossing the river，Really refreshing、There are not many good and popular markets。After Wood eats Tok，It seems that there are still relatively few markets in China that can be called phenomenal。In addition to the examples mentioned above，Four Seasons 188bet online live casino in Yunnan、The Simple Life Festival in Shanghai is one of the few markets that has a greater influence among consumers。

The paradigmatic 188bet online live casino，Promoted to a large extent the fulfillment of commercialization conditions，Building a 188bet online live casino with complex content becomes a commercially viable multi-business format、Hybrid experience supplementary plan。

But it needs to be IPized、Bring your own traffic、Destination-style 188bet online live casino，Further uniqueness is still indispensable。

Still taking Wood eating Tok as an example，In every major event，Woodstuck 188bet online live casino has between 100 and 120 brands，There will be about 40 new brands。Their rigid criteria for selecting new brands are: either they are an emerging category，Such as cold pressed juice，Craft beer，Face Painting，And it is the leading brand in this category，Also ensure a certain number of SKUs and sufficient supply。Soft criteria even include the background of the founder，The team’s brand operation capabilities, etc.。

Some 188bet online live casino operators who focus more on “content freshness” will use the brand invitation system to optimize their core content。

For example，Taipei Dahao Qingkong 188bet online live casino and Taiwan Cultural Expo 188bet online live casino use the idea of ​​​​"selected stores" to conduct early investment promotion，The core stalls are all elite brands in various fields directly invited by the planning team。Among them，21 brands that have never appeared in the 188bet online live casino before appeared at the Taiwan Cultural Expo，Including Wu Baochun Maifang Store、MUJI、Fika Fika etc.。

Taiwan Cultural Expo 2018 Huashan 1914 Cultural and Creative Park 188bet online live casino-Some Brands

The effect of this "first stall" is very similar to the "first store effect"。Able to invite “A-level shops” that are almost never seen in the 188bet online live casino，It is equivalent to creating a uniqueness that is difficult to copy，Become a powerful exposure point，No need to work hard to promote，can attract attention。At the same time，After completing the reserve of "A-level shops"，It will also be easier to attract investment for general brands in the later stage。More brands are willing to come along。Media reports show，The sales volume of the 2018 Taiwan Cultural Expo was more than two and a half times the organizer’s original estimate。

Of course，These already well-known brands have little need to rely on 188bet online live casino channels to achieve brand exposure，But if the theme of the 188bet online live casino scene is exciting enough，So many brands are also willing to try cross-border actions here。After all，As long as stall fees are involved、Labor cost、Economic Pressure，Even shop owners who come out of interest will naturally change their movements，In order to increase profits as much as possible in one activity。

Similar to the IP effect of “first appearance”，A more artistic 188bet online live casino，We will also choose the traffic blessing of celebrity IP。

The most typical example is "Simple Life Festival"。Simple Life Festival was founded in 2006，But it is not simply positioned at the music festival，In addition to dozens of groups of artists performing as guests at each Simple Life Festival，There are hundreds of original brands participating in the 188bet online live casino activities。

2018 Shanghai Simple Life Festival

With powerful celebrity IP traffic，A simple life festival with markets and music as its core，Not only is it regarded as the most famous large-scale event in Taiwan’s cultural and creative industry，Also successfully exported to the mainland 188bet online live casino。Shanghai venue in 2018，There is Sammi Cheng、Rainbow Chamber Choir、Escape plan、Zhao Lei、Old Wolf、Naughty boy MJ116、Xie Chunhua、Yoyo Sham cenninger、Lu Xiansen Band、Tour band、Mo Xizishi and other stars of different levels take turns to appear。The 188bet online live casino exhibition area includes the original Café containing Li Zongsheng’s “Li Guitar”、The "Word Pharmacy" that heals the audience with words、The "One Street" created by the well-known life aesthetics platform "One Street" and the cross-border cooperation joint exhibitions of multiple diversified creative brands, etc.，covers almost all aspects of the lifestyle of urban young people。

Summary

Overall view，Creative 188bet online live casino for complex consumption scenarios，After several years of accumulation，Has entered a stage that requires mature operations and secondary innovation。

The novelty of the 188bet online live casino format is gradually fading，As a stable business branch of space content，The commercial feasibility of the 188bet online live casino project has been fully tested by the 188bet online live casino。

But if you want to achieve true self-IP、Bring your own traffic、Destinationization，188bet online live casino、Product、The uniqueness of the brand，But it is not satisfied by the existing business paradigm based on general resource accumulation and iterative operations。

The next step for 188bet online live casino industry，Perhaps there is a formal need to break many of the current patterns，Leverage high-energy IP，Cross-border innovation integrating brand with content，Start the next round of iterative upgrades。

*thisSource of article: WeChat public account "Ruibiao 188bet online live casino Tourism IP Insight" (ID: rbgweixin)，Original title: "If you don’t have fun, you won’t survive，How Creative 188bet online live casino Iterates Scenario Consumption Productivity？》.