At the 2019 (13th) Beijing Business Summit Forum，Yan Yan, deputy director of the Business Research Institute of Beijing Business Research Institute, represents Beijing Business Research Institute、Beijing Business Newspaper released the important content of this forum - "2019 Beijing Business Development Blue Book" (hereinafter referred to as the "Blue Book")。Beijing’s 188bet app has achieved considerable development in 2019，Multiple business formats、Integrated development in multiple fields has become the "key to victory" that lights up the consumer market in Yejing City。

Beijing Business Daily starts from the basic nighttime consumption needs of food, entertainment and shopping，Conducted a multi-dimensional investigation on Beijing’s 188bet app。Dozens of business reporters spent nearly a year，Visited 16 business districts in Beijing，Interviews with more than 100 entrepreneurs、Consumers and experts and scholars，A group portrait outlining the development of Beijing’s night economy。

Data display，75.5% of the respondents have daily consumption activities at night，More than 80% of people spend an average of less than 300 yuan per night per person，There are 78.7% of the respondents who consume at night will do so 5 times or less per month。Survey shows，Night-time consumption is more attractive to respondents under 40 years old，The average consumption amount and average monthly consumption frequency of respondents born after 2000 are the highest。The main consumers of the night economy are young people and family-based consumers，His 188bet app consumption behavior is social、Characteristics of interactivity and diversity。

"Blue Book" revealed，The current development status of the 188bet app，The situation of participating consumers is: relatively strong willingness to consume、Relatively satisfied with the supply，There are two specific data on the groups that can get certain characteristic consumption satisfaction，75% and 80%。75% of them are among the consumers surveyed，Willing to or have recently participated in the night economy。80% of the respondents account for less than 300 yuan in economic consumption per person per night，Among them catering、Night bookstores and other forms are their preferred consumption places。

Also，"Blue Book" directly addresses several major pain points in the current development of 188bet app。First，The level of business integration needs to be improved。Take "Late Night Canteen" as an example，There is a problem of lack of supporting formats before and after dining together。Not conducive to improving guest retention time，Increase unit price，Increase consumption frequency。Secondly，The level of public management needs to be improved。From transportation to public security，From environmental protection to food safety，Requires cooperation from multiple departments，Create Security、Convenient、Efficient urban public resource environment。Conditionally support catering、Exhibition and marketing activities of commercial enterprises。Also，Enterprises have higher operating costs at night，Mainly employees、Security、Environment、Property management costs。

The "Blue Book" also put forward four suggestions for 188bet app: First，Improve the supply level of nighttime economy。Strengthen innovative guidance for cross-business operations，Encourage cross-business innovation of night-time economic operators，Encourage night-time economic development formats and model innovation。Second，Develop night-time economic characteristic business district。Guide enterprises to carry out characteristic operations，Form a nighttime economic business district with unique characteristics，Develop different night scene economic formats in specific areas，Encourage museums、Exhibition Hall、Zoo、Playground、Entertainment venue、Performance venue、Cinema、Bookstore、Convenience stores and other businesses are exploring nighttime business projects that suit their own development characteristics。Third，Strengthen the allocation of nighttime economic resources。Based on the existing popular business districts of night economy，In a business district with potential for nighttime economic development，Develop new nighttime economy content supply，In the newly built tourist attractions、Resident Community、Along the subway、Reasonable allocation of resources in transportation hubs and other areas，Unleashing the potential of global nighttime consumption。Fourth，Enhance data insights into the night-time economy。Description of the current status of the night-time economy and predictions of its future，Inseparable from the organization and analysis of relevant data，Integrate multi-dimensional related data，Understand scientifically and intelligently、Study the principles of night economy operation，Discover problems in time，By detecting real-time data，Adjust business methods and strategies。

*this文来Source: Beijing 188bet app Daily, for人: Wang Xiaoran, Wang Yingying, original title: "Post-2000s are the most enthusiastic about 188bet app consumption 》.