In the travel market，Everyone wants a piece of the pie。McKinsey data display，By 2030，The growth of core products related to automobiles will be weak in the future，Includes parts、System、Vehicle、Market, etc.，Probably maintained at a scale of 3.5 trillion-3.6 trillion US dollars；And 188bet sports betting app download-related travel and service business，Will double by 2030，reached 7 trillion U.S. dollars。

In order to avoid a head-on confrontation with Didi，Each company starts from its own advantages。188bet sports betting app download companies for “188bet sports betting app download owners” are engaged in B2C online ride-hailing services，Meituan and Amap take advantage of online traffic，Shift to capacity matching。Among many players，OTA platform Ctrip is also testing the waters。

Ctrip has entered the O2O field of 188bet sports betting app download as early as 2014，Continued the ticket purchasing method。But I am the Vice President of Ctrip Group、From the perspective of Wang Yuchen, head of Ctrip’s 188bet sports betting app download business，Selling tickets can make money，But Ctrip’s idea is still to do “informatization、Online、Standardized platform”，2016，Ctrip began to shift from ticket matching to transportation capacity matching，Integrate scattered small capacity suppliers。

Ctrip’s idea of ​​getting involved in travel is not self-operated but platform-based，So the difficulty is，How to leverage the deep-rooted traditional transport capacity。Wang Yuchen said，“Passenger transport companies are all very strong state-owned enterprises in the local transportation industry，They have a lot of resources，First of all, the 188bet sports betting app download itself is not lacking，Also able to buy a 188bet sports betting app download。We integrate transportation companies，In the process of their transformation and upgrading，We have found a stable and reliable supply chain，We can also have different entry points in the field of passenger transportation。”

However，Ctrip is still based on tourism scenarios，The 188bet sports betting app download services currently launched include: based on 188bet sports betting app download scenarios，"188bet sports betting app download line" connecting transportation hubs/attractions/hotels、“Super Shuttle” based on off-duty scene、Connection service connecting non-central urban areas and stations based on business scenarios、And the ticket collection machine business of smart 188bet sports betting app download terminals。

In addition，Ctrip is still providing taxi services in the central city，August this year，This service is not only available on its own app platform，Also connected to Baidu Map。From 2018，Ctrip’s 188bet sports betting app download business begins to go offline，Through offline 188bet sports betting app download center，Let the local preferred 188bet sports betting app download supplier settle in。Also，Ctrip’s ground transportation business (car and ferry tickets + 188bet sports betting app download) also follows Ctrip’s “all in overseas” strategy，Its 188bet sports betting app download and ferry ticket business is also online on Ctrip’s overseas website。

Domination in Didi、Gaode Breakout、Meituan、A travel market dominated by 188bet sports betting app download companies and many other players，Ctrip’s travel business starts from the perspective of tourism platform，Maybe there is no way to shake the entire travel market，But it is also a differentiated competition style。

The following is 36 Krypton’s response to the Vice President of Ctrip Group、Ctrip 188bet sports betting app download Division&Interview transcript of Wang Yuchen, CEO of the Train and Ferry Ticketing Division: (slightly deleted by 36Kr editors)

Talk about 188bet sports betting app download: The essence of standardization is scale and efficiency

36氪: What are the specific contents and goals of Ctrip’s 188bet sports betting app download division’s previous cooperation with Zotye Automobile？

Wang Yuchen: Currently, consumers have increasing demands for freedom and comfort in small-traffic travel，The travel market is fighting for capital、Strong for scale、Extensive management based on price competition，Turn to fight for quality、Refined operation of efficiency and service。Ctrip cooperates with Zotye，It is precisely the hope to vertically integrate the upstream and downstream resources of the 188bet sports betting app download industry chain，Made from vehicle、Operation，To book、Service and other aspects，Provide consumers with high-quality standardized travel services that better meet their needs。We hope to combine car companies with existing leasing service companies，Work together to create online and offline collaboration，High-quality and standardized light transportation service system。

36氪:I noticed，You keep mentioning the word "standardization"，Do you think standardization is important to the 188bet sports betting app download service industry？

Wang Yuchen: Not just a travel service，Generally, the platform economy will go through the following stages: informatization，Platformization，Standardization。The informationization stage is to move offline products online，Then establish a supply and demand ecosystem on the platform、Savage growth，In the end, we have to return to user needs，Building service standardization。Ctrip 188bet sports betting app download started to build a platform in 2016，2017、The main focus in 2018 is standardization。

The first is the standardization of online platform information，The vehicles displayed under each product online，They are all sorted according to the supplier’s service score，Give transparency and choice to users。This forces suppliers to go online on Ctrip，Find ways to provide higher quality vehicles and higher standard services，In order to get more impressions and orders。Currently, Ctrip’s 188bet sports betting app download online platform business has covered more than 300 cities in China，More than 200 overseas countries and regions，Available in more than 100,000 stores worldwide，Reservations for a total of 5 million vehicle resources。

The second is the standardization of offline platform resources and services，This is mainly achieved by establishing Ctrip 188bet sports betting app download centers in high-speed rail and airport transportation hubs in leading domestic cities。Ctrip 188bet sports betting app download Center develops unified quality control standards and management systems，All 188bet sports betting app download suppliers must provide services in accordance with this set of standards，This set of standards is even as detailed as "one car, one wash"、"Pick up the car with full fuel" and other service details，This ensures that users can get a better experience from the source of the service。Ctrip 188bet sports betting app download Center is currently in Sanya、Haikou、Kunming、Guiyang、Xining、Dalian、Chengdu、Chongqing、Opening in Xiamen，There will be Dali at the end of this year、Urumqi and other 188bet sports betting app download centers completed，Our goal is to build 20 Ctrip 188bet sports betting app download centers in the country。

36氪: after industry standardization，Consumers’ 188bet sports betting app download experience will indeed improve，But will it increase the supplier’s operating costs？

188bet sports betting app download: The essence of standardization is to expand scale and improve efficiency，After efficiency improvement，The average cost per order continues to decline。

For example, our offline 188bet sports betting app download center，Decorated by Ctrip，The settled suppliers share the rent equally，Far lower than the cost of renting the venue alone by the supplier。Another example is that in the past, one supplier could only manage 12 vehicles，But now the 188bet sports betting app download center management has been standardized and streamlined，The supplier’s man-vehicle management ratio is increased to 1:30，One person can manage 30 cars。And after the service quality is improved，Consumers’ 188bet sports betting app download repurchase rate has increased significantly。Let’s settle this account，Win more，Why not suppliers？

Talk about going overseas: using operation 188bet sports betting app download to support the business

36氪: Domestic 188bet sports betting app download improves high-quality services through vertical industry chain integration and online and offline dual platforms，What is Ctrip’s 188bet sports betting app download overseas business strategy?？

Wang Yuchen: Overseas, we operate a pure platform model，Because overseas 188bet sports betting app download suppliers are very mature，Services are also standardized，We just fully integrate the supplier’s inventory，Currently we have accepted more than 200 suppliers overseas，Still continue to pick up，Large overseas 188bet sports betting app download company，such as Alamo、Enterprise、Hertz、AVIS, etc.。

After overseas supplier coverage is completed，We will do an in-depth analysis of the destination，For example, designing better lines、Models with more suitable configurations, etc.，Provide consumers with a more comfortable overseas 188bet sports betting app download experience，In the future, a package sales model of air tickets + 188bet sports betting app download will be launched。Overseas counterparts such as expedia，Already exploring the taxi+X model，This is a direction。

Ctrip’s top ten overseas 188bet sports betting app download source areas and destinations in the first half of 2019

36氪: The difficulty in going overseas is localization，such as language、Local policy、User habits，And team management，For Ctrip 188bet sports betting app download，What is the biggest difficulty in internationalization now？

Wang Yuchen: Structuring and standardizing information on 188bet sports betting app download and self-driving in various countries。Now more and more Chinese people choose to rent a car and drive themselves when traveling abroad，But the traffic regulations of each country、Driver’s License Requirements、Credit card policies, etc. are different，Ctrip must fully understand every "pit"，That is, these irregular information are structured and standardized and presented on the platform，Help consumers make decisions。We still need to fill these “holes”，It is the support for operational services during the itinerary。A problem occurred during the consumer’s itinerary，Ctrip coordinates to solve the problem first，Pay in advance，Ensuring consumers use cars overseas is the first priority。

Internationalization of 188bet sports betting app download business，On the one hand, it is to improve the coverage and services of outbound 188bet sports betting app download and self-driving travel，On the other hand, we need to provide inbound tourism services and overseas-to-overseas services，Ctrip 188bet sports betting app download is currently available in Traditional Chinese on Trip、English、Korean and Japanese four major language pages，Overseas to overseas 188bet sports betting app download business volume maintains triple-digit growth。

Talk about differentiated competition: focus on hub scenarios

36氪: 188bet sports betting app download is now doing taxi-hailing and aggregated taxi-hailing services in daily scenarios，This is actually with Didi、Meituan、Gaode overlaps？

Wang Yuchen: (aggregation mode) We went online at the end of 2018，But everyone has different ideas。The airport is where most of us take taxis、High-speed rail station、Passenger Terminal、Hotel、The scene of a hub like a scenic spot，Make 188bet sports betting app download reservations and instant taxi calls。

Our average taxi fare per passenger is about 60 yuan，Didi’s average customer price may be around 20 yuan。Our special 188bet sports betting app download has a renewal rate of about two to three thousandths，Other suppliers may have higher renewal rates，But we still have strict control over the entire service，Improve product stability and reliability。At this ratio，Almost 20%。

36氪: Opening up urban traffic capillaries，In fact, other opponents are also doing these things，For example, Didi is now also providing inter-city connections，Didi is also trialling commuting scenarios in Hangzhou，There are also some smaller startups。188bet sports betting app download competitive advantage is？

Wang Yuchen: I think 188bet sports betting app download advantage lies in making reservations，In other words, we can better understand the user’s pre-information。For example, you book a hotel，You can directly choose which itinerary to pick up from the airport，It fills everything in for you。The second one is that you can do cross-selling。

36氪: What everyone is more sensitive about in ground transportation services now is safety issues，How does 188bet sports betting app download divide responsibilities with the supply chain？

Wang Yuchen: Ctrip sellers have relatively complete safety production responsibilities。From the institutional level，Everyone must sign a safety production responsibility letter，In the supply chain field，Take renting a 188bet sports betting app download as an example，First store’s registered capital、188bet sports betting app download maintenance records、Insurance、year standard，We are all subject to trial。If not，I will punish the supplier。Then verify the details related to risks throughout the process，For example, the review of people involved in drivers、Certificate review，Check if there are any bad records or anything。These are actually controls from the perspective of safety and quality。

*188bet sports betting app download文来Source: 36氪, author: Qiu Xiaofen, originalTitle：《Conversation with Wang Yuchen, Vice President of Ctrip: How does the OTA platform try to provide 188bet sports betting app download services?》.