December 9，The "China Service" 188bet game Product Innovation Conference was held at the Boao Forum for Asia International Conference Center in Hainan。Wu Guoping, Chairman of Wuxi Lingshan Cultural 188bet game Group Co., Ltd., gave a speech titled "Nianhua Bay Made of Nothing" at the meeting。The full text is as follows:

Dear leaders and colleagues:

Thanks to the organizer for the invitation，Let us have such a precious opportunity，To all the seniors in the Chinese 188bet game industry、Learn from big names and ask for advice。

Lingshan Group is a wholly-owned state-owned enterprise with cultural 188bet game as its core business，From an old tree、An ancient well、Starting from a ruins，Experiencing “making something out of nothing、Good things come from the middle、Continuous crossing of the three stages of "good things make good ones"，Created the scenic spot of Yiling Mountain、A series of exquisite works represented by Nianhuawan，Achieved a city full of tourists、A cultural mountain famous at home and abroad、Travel Lingshan、Leisure Lingshan，The creator who adheres to and interprets "a better life、Advocate、The mission and vision of "Practitioner"。

At the same time，We created the Nishan Holy Land in Qufu，Created a scenic spot to revitalize the Han Dynasty in Hanzhong，They have become the new business cards of local 188bet game，It will also become a new highlight in the integration of culture and 188bet game in China。

Next，I will mainly report to 188bet game on the Nianhuawan project。My report is divided into three parts:

01

The road to picking flowers

The road to picking flowers，Started in 2011。Why was 188bet game built?，For three reasons:

First、Keep track of the pulse of the times。China has entered the leisure era，There is a saying on the Internet called "For a bed、Choose a city”，That is, the historical trend of changing from the sightseeing and 188bet game era to the vacation and 188bet game era，Let Nianhua Bay come into being。

Second、Find the right consumer group。China has entered the stage of fully realizing a moderately prosperous society，A large number of people with middle-income consumption have emerged。Fast pace of life，400 million middle-class consumers。But we can’t avoid it，China’s current society is still quite impetuous，These middle-income people live at a very fast pace，The work pressure is very high，How to help these people find peace、Slow down、Stop、A place to have fun，188bet game is also our original intention of Nianhuawan。

Third、Make unique products。Lingshan makes products，Don’t follow the trend、Not the same、Do not imitate，Seeking originality、Seeking uniqueness、Seeking differences。There are many ancient towns around Wuxi that are very famous in China，Youwuzhen、Zhouzhuang, etc.，If we had built another ancient town，Maybe the day Nianhua Bay opens today is the day it closes，So we want to make unique products，188bet game is a very important source of power for our Nianhuawan。

The foundation stone of Nianhua Bay was laid in May 2012，Officially opened in January 2016，The park received 1.4 million ticket purchasers in the first year of its opening，It is expected to exceed 2.5 million 188bet game year，Comprehensive income nearly 700 million。The highest daily peak in Nianhua Bay is 40,000 people，In fact, large passenger flow control is required for every 40,000 people。There are now nearly 1,500 rooms in Nianhua Bay，The average occupancy rate is around 68%，It’s really hard to find a room on weekends。

Since opening，Nianhua Bay attracts much attention、Infinite scenery，Constructed new advantages for the development of Lingshan’s “Double Garden Scenic Area”、New pattern、New mode，Selected into the first batch of tourist towns in Jiangsu Province、The first China “Small Town Aesthetic Model”、China’s Best 188bet game Project Award、Top 10 most popular small towns in China，It has become a “popular place” for mass tourists、 The "gas station" for urban people、The “reception room” of Wuxi city、"Discussing Taoism" from industry peers、The “treasure bowl” of local villagers、The "translator" of cultural inheritance、The "spokesperson" for ecological protection。

Nianhuawan takes ten years to sharpen a sword，From a blank piece of paper to a beautiful scenery，From hiding in the countryside to becoming famous all over the world，It’s hard work，Like a person drinking water、Knowing yourself about warmth and coldness。Its development path，Very good proof of the current Chinese 188bet game industry，No shortage of consumers、Only lack of good products；A good explanation that product innovation is always the first driving force for development。

02

The 188bet game to pick flowers

below，I will tell you how to pick flowers，The way of Nianhua is the experience and understanding of creating Nianhua Bay，“Culture as the soul、Taking quality as the root、Experience is king、Market-based”，These four sentences are our breakthrough point，I will summarize 188bet game into eight aspects:

1. Creativity, innovation and creation

General Secretary Xi proposed the theory of mass entrepreneurship and innovation，It is “promoting the creative transformation and innovative development of Chinese civilization”。Lingshan is constantly practicing the above theory mentioned by the General Secretary。From our understanding，What is creativity、Innovation、Creation，It is to transform abstract culture into 188bet game products welcomed by the market。

It can be said，No three creations，There would be no Nianhua Bay now。What “had” Nianhua Bay back then？——Remote location、Dilapidated Village、Polluted environment、A village-run enterprise that is running poorly。We are under the condition that our natural endowments are not favorable，Using third-rate 188bet game resources to create first-class 188bet game products，It depends on creativity、Innovation、Creation。

First、What is creativity。"Activation History，Leading the future”。188bet game is the true meaning of creativity。

Second, 188bet game is innovation. Its essence is to pursue difference.

Third、What is creation。188bet game’s just not easy to follow up，Irreplaceable travel products！

188bet game is how we are，Rely on Lingshan’s consistent “Three Innovations” spirit，Find the context of Zen culture，And position 188bet game as the cultural theme of Nianhua Bay。

Everyone will ask a question，Where did 188bet game name come from，Why is it called Nianhuawan？188bet game name was selected from hundreds of names，Someone suggested using the name Geng Wan at that time，But how do we condense an abstract culture into a name first，It can attract people，can give people unlimited imagination？What we were doing was a Zen town，The allusion to 188bet game Zen meaning is "Buddha holding flowers"，Gaye smiles”，So we made the allusion of Nianhuayixia into the name of the town，Just called Nianhuawan。Online now，The name Nianhuawan is popular in the industry。

Zen is the essence of Eastern cultural spirit，Lingshan traces its origin、Return to True、Refined、Integration、Innovation、Activate、Extension、Deduction、Convergence、Top Ten Promotion Processes，In-depth analysis of Zen culture、Layered Peeling、Extraction integration、Planning Reconstruction。Inheriting cultural connotation、Combining the cultural context，Maximize cultural value，Making things out of books，The quiet thing started to move。In the end, I will feel Zen、Texture、Beauty、Rhythm and function integrated，Let the small village in Taihu Bay become the poetic and picturesque 188bet game now。

188bet game is under the leadership of "Zen"，Nianhuawan has its own IP，There is a "silent place where flowers bloom，The poetry of "The Year of Flowing Water"，With natural romance and fantasy，Become the object of pursuit。

2. Exquisite, exquisite and exquisite

Craftsman spirit，Is the gene for the rise of great powers，188bet game is the soul of the national spirit，188bet game is the driving force for brand creation。Looking at the world’s famous brands，Which one does not start from a craftsman，The baptism of time，The tempering of years，Only to achieve a century-old brand、World famous brand。

Craftsman spirit means，Use 10 minutes of effort，In exchange for 1 point of improvement。

188bet game is the work of craftsmen.

We make 188bet game with two sentences:

Produced by Lingshan, 188bet game must be a high-quality product.

Everything is exquisite，Moving enough；Not honest，Cannot touch people。Lingshan people make products，Don’t drive yourself crazy，The market is going to drive 188bet game crazy。Don’t stick to the product，Tourists will knock 188bet game to death。

Jack Ma said: "Be a human being and fantasize like a madman，Be committed like a fool。”Whenever，Ingenuity never goes 188bet game style，Details determine success or failure。

Everyone who comes to Nianhuawan knows 188bet game，Every detail of Nianhua Bay is made very finely，Why Nianhuawan can succeed？It’s because we have made the details the most beautiful，Details create greatness。

Build a fence and invite the Japanese，Why？188bet game is what others do well，Many fences built before were not eye-catching，Not beautiful，Now everyone, come up to Nianhua Bay，Why？It looks like beautiful scenery everywhere，He is in these details。

Second，moss。I’m afraid moss is still used as a landscape plant throughout China，Only Nianhua Bay。That is what is created because of 188bet game uniqueness,The real attractive charm of Zen。But now we go to Nianhua Bay to see it，Moss everywhere，Breathing plants，Let people feel a deep sense of Zen。

It is precisely 188bet game kind of exquisiteness，It also creates the scenery everywhere in Nianhua Bay、Beautiful scenery everywhere。So，There is an interesting phenomenon in Nianhua Bay，Female tourist、Young people make up the majority。Because it is the nature of ladies to love beauty，Also loves to take pictures，Post to Moments，188bet game has also become a beautiful scenery in Nianhua Bay，Became a fashion。At the same time，There are many young people，We have thought about 188bet game problem，If you catch the woman, you catch the family，Seize the young and seize the future。So we are doing scenic spots now，Must get the attention of these two groups of people，188bet game scenic spot has vitality。

3. 188bet game and artistic conception

The so-called artistic conception of the scene，188bet game is to transcend specific and limited objects、Event，Enter infinite time and space，That is, "Thorax Universe"，Thinking of connecting the ages”。

Nianhuawan cultivates the town’s ecology around the cultural theme of “Zen”，From terrain、Building、Landscape、Space texture、Commercial format、Travel activities to lifestyle，Everything takes Zen culture as its soul，The scene of creating Zen culture、Scenario、Artistic conception，188bet game is the aura of Nianhua landscape，Endless Zen Heart in the Blue Mist。

Nianhua Bay at night because of Zen walking performance，Dreamlike、Intoxicating。We use modern high-tech sound and light technology，Adds a mysterious atmosphere to Nianhua Bay at night，Create a beautiful scene and artistic conception。We actually brought it up from the beginning，We want to turn the entire Nianhua Bay into a Zen scene、Big scene、Great artistic conception。There is a Zen walking experience activity in Nianhua Bay，This experience activity originated from the World Buddhist Forum in 2015，We organized an evening event，The results were very popular after being launched on the market。This Zen walk has now become the most attractive project in Nianhuawan，Nianhua Bay is so beautiful at night，Now we are all building products，No night, no vacation、No business, no cultural 188bet game，Nianhua Bay shows its prominence，Become the first choice for tourists。

Our Zen practice trial in 2015，Officially launched in 2016，A huge success，Nianhua Bay at night now has a more Zen artistic conception than Nianhua Bay during the day。Now the Zen practice needs to be fully upgraded before the Spring Festival，At the same time, we made a smile square，188bet game is an allusion of Nianhuawan Smile，Finally made a square，We hope people who come to Nianhua Bay，I started laughing after arriving at 188bet game square，Able to let go of the stress and worries。How to achieve 188bet game effect？We invited a very famous sculptor Tamara，Made a modern sculpture，Added traditional culture and modern interpretation。

Everyone is creating scenes now、Making night tour products，No night, no vacation，No night, no cultural travel，The night 188bet game economy shows its prominence，It has become a breakthrough for many tourist attractions to attract tourists。In fact, Zen walking is one of the best products for night tours。To mesmerize tourists、Intoxicated，One scene at a time，One scene, one story，One scene, one experience。

4. 188bet game and 188bet game

The essence of cultural 188bet game is to transform abstract culture，Wen Erhuazhi，Transform it into an experience and understanding of the beauty that the common people love to see，China’s 188bet game has entered an era of in-depth experience，How to make the experience better，The success of experience is the most important part of a tourist attraction or leisure destination。Experience and understanding is the way of life。

188bet game is a place to experience Zen life，Reflected in eating、Live、row、游、Purchase、All aspects of entertainment，Explain the beauty of life with details，Use every drop to preserve the temperature of time。Tea Ceremony、ikebana、香道、Zen painting、Zen Porcelain、Zen Meal、Zen Yin...in 188bet game，Those who are devoted to different Zen lifestyles can find their "bosom friend" in them。The number of people experiencing the experience accounts for about 20% of the number of people entering the park，Nearly 500,000 tourists visit various venues in 188bet game every year，Satisfied、Reluctant to return home，Enjoying simplicity、Health、Happy lifestyle。

Ultimately let the people come through in the hustle and bustle，Can find a gas station for the soul，Come to 188bet game for vacation，Being able to go back with a better attitude，Better status，Put yourself into the intense work。

Everything we do is to make people feel calm here，Return to the essence of indifference and tranquility，Zen and leisurely taste，Enjoy the spiritual breath。188bet game boils down to one sentence，Just to let everyone live a good life。

5. Quality and taste 188bet game

Quality is the lifeline of the 188bet game industry。China’s development to this day，People’s requirements for 188bet game products，From “material and cultural needs” to “needs for a better life”，From "is there any" to "is it good"，This is the current and future development direction of 188bet game、Precise positioning of development goals。Here I mainly want to talk about Nianhua brand products。

188bet game built 30 inns，Every inn is different，With different charm、Different styles、Different experience，30 inns are named after Zen poems。

(For example:

A bright moon: a thousand rivers with water and a thousand rivers with a moon，A cloudless sky；

Hundred-foot pole: The tip of the hundred-foot pole must make progress, the world in the ten directions 188bet game whole body;

No Gate: The road has no gate，Every difference has its path。Get 188bet game through，The universe is unique。）

Each inn designs its interior decorations based on such poetry，Produce an imaginative aesthetic space。30 inns，30 different aesthetic spaces，188bet game kind of inn has become the main product of accommodation products in Nianhuawan Town，We have more than 1,500 rooms in Nianhuawan，Approximately 900 rooms are inns。

When we are researching products，What we think of today’s holidaymakers，The urban middle class hopes to find non-daily spaces，That is, it should be completely different from where you live at home and where you usually stay on business trips，Our inn has achieved such an effect。188bet game inn is in China now，188bet game is how tourist destinations create upgraded products，Our inn is a major exploration。

At the same time, our inn also has a beautiful scenery，We went to Japan to study，I stayed in Japanese inns for a long time to explore why their Japanese inns are so attractive to Chinese people，That’s the proprietress of the Japanese inn。The boss lady is what we call a housekeeper，The so-called butler service。We were very entangled on 188bet game issue at the time，The hotel’s management is very standardized，We later considered it over and over again，Inns need standardized management，But more humanized management and life-oriented scenarios are needed。

In 188bet game process，We have a new profession like inn steward，Now we have two special classes with universities in Wuxi，Specializes in training inn stewards，That is, the proprietress of the inn，Because his working hours and work requirements are very high，She is in direct contact with tourists，Do you agree with your product，The proprietress of the inn played a very big role。

We created and successfully operated the first batch of 20 cultural and 188bet game commercial brands，Like tin food with flowers、No silver、See the mountains again，Covered catering、Retail、All types of leisure experience。Because we usually arrive at tourist destinations，It is important for people to come here for food, accommodation, travel, shopping and entertainment，What do you want him to do here all day，What are you doing here for two days，What are you doing here for three days，We all have travel guides，But the most important thing is to make the product good。For example, Nianhua tin food，We cooperate with Taiwan on the basis of Wuxi Xiaolongbao，Created his own unique brand of Nianhua tin food。There is no other brand like Yin，They all provide very good places for tourists。

In addition，We export to the whole country，The first 5 stores have been imported to other ancient towns，The benefits are very good after going there，We plan to cultivate 50 Nianhua brand stores in Nianhua Bay in about two years。So 188bet game is how we do quality、Brand、How to achieve good taste。

6. Use money with heart and effort

How to use it，Zunzhiyixin。Like this one made out of nothing，Another tourist destination project to be completed，If you don’t do it carefully, you won’t do it well。There is a story about a temple that wants to carve Guanyin，Invited two people，Half a year after these two people passed, both Buddha statues came out，But when shown in front of people，This Buddha statue carved with piety has a completely different temperament from those carved by ordinary craftsmen，Compassion、solemn。So，I think we have made good 188bet game products，You must also have a pious heart to do it。

So in 188bet game process，The Nianhua Bay you see now，Everyone thinks why 188bet game Nianhua Bay came out，In fact, 188bet game process is very difficult，Very hard，Because there is no precedent。Because of our past tourist destinations，The town is basically the original ancient town，Or an ancient village restored on some of the original remains，But Nianhuawan is created out of nothing，It was completely made out of nothing，So you can imagine how difficult it is。

Force，Power is physical strength、Energy，After the town was built, no fewer than 2,000 meetings were held，We went to Japan nearly 20 times for inspection purposes，I bring a ruler with me every time I go，Take the designer with you，Why go to Japan？What we do in Nianhuawan is the architecture of Tang style and Song Dynasty，The best preserved buildings of the Tang and Song Dynasties are now in Japan，So many people came to Nianhuawan to ask a question，He asked if you copied Japanese architecture？We say，Japan has inherited Chinese culture，They are relatively well preserved，So now we have to pass on our own culture，We should learn from Japan’s experience in 188bet game regard。

So we go to Japan，We went there nearly dozens of times。At the same time，The process of creating Nianhua Bay is a process of continuous exploration，From Creative、Planning、Design，Thousands of meetings were held，Don’t talk about how many times you have been to the construction site。It can be said that the chief designer of Nianhuawan is me，I am also the chief operator，Go to the construction site three or four times a day，Why？If a detail is not perfect, tear it down and start over，So a lot of energy needs to be put into 188bet game project，Projects cannot be successful without putting in effort。

Money still needs to be spent，Our president just talked about the concept of real estate and 188bet game real estate，In fact, after Nianhua Bay is completed，All major real estate companies and small town developers across the country have visited Nianhua Bay，Some took the original drawings and copied them，There is it in Hunan，But many of them cannot be done if left there，Why？This thing cannot be copied，That is, it requires real money to build it，Because real estate companies basically have strict cost control。

We make products in Lingshan，That’s what we talked about before，Contemporary boutique future heritage，188bet game is our responsibility，So the materials used in Lingshan Nianhuawan，All our tiles were made after we went to Japan to see them，Come back and study with Chinese manufacturers，Each tile is three times more expensive than our ordinary tiles。The moss I just talked about，Fence，Making moss is not just about throwing some grass seeds。

So to make amazing products, you must be willing to invest，But behind the willingness to invest is the pursuit of greater market returns，There is no way to settle the account without return，Your product will not survive。So how to keep an account while using money。Total 188bet game revenue of Nianhua Bay this year，Tickets plus rooms are about 600 to 700 million，Nianhuawan will start to make a full profit this year，We can recover the cost of Nianhua Bay in about 10 to 12 years，Because Nianhua Bay is relatively large。

7. Persistence, persistence, determination

Lingshan people only do one thing for 25 years，It’s cultural 188bet game。We have made a lot of money in the past 25 years，In fact, these 25 years were the fastest 25 years for China’s development，We have many opportunities to do real estate here，There are many temptations in real estate，But Lingshan people resisted all temptations，Stick to the feeling of doing cultural 188bet game，Only now does Lingshan have such brand influence that it can be praised throughout the country in the cultural 188bet game industry。This is a kind of perseverance, perseverance, perseverance。

8. Inherited and passed on 188bet game generation to generation

China has a history of five thousand years of civilization，Leaved us the Great Wall、Forbidden City、Terracotta Warriors and other cultural heritage，While enjoying the precious cultural wealth left by our predecessors，Ask yourself，What can our generation leave to future generations？188bet game is an important proposition！

As early as 2004，Teacher Wei Xiaoan is with us，Promote and inherit culture、Create a classic，There are also contemporary boutiques、Future Legacy。188bet game is also the sentiment and pattern of Lingshan people making products。

In fact, making 188bet game products is very tiring，How to have fun in this process，One of them is that the products we make are the continuation of our lives，It is the legacy that our generation leaves to future generations，When I think of this，brings us endless motivation。Many people ask me，You have been doing cultural 188bet game for nearly 30 years，I started my business in Hainan in the early 1990s，Returned in 1993，I started doing Lingshan since I returned home，About twenty-five or six years，Actually, I just said that traveling in the past twenty-five or six years has not been easy，But traveling is actually really important to me，It’s what I like to do。

So I summarized，Hold on alone，Do what 188bet game like，Second, do meaningful things，The third is what can be achieved through hard work。

So in this process，How to pass our legacy on to future generations、The inherited quality products can be spread，This issue is one that we Lingshan people have considered a lot these days，In other words, 188bet game products must be both popular and popular，What’s more important is that Nianhuawan is the best，Do the best，Do you have a business model，Can you copy？This matter，We found the answer through our efforts from last year to this year，In other words, Nianhuawan has become a replicable business model。

The future of Nianhua Bay，188bet game is to do 7-10 Nianhua series projects across the country，The ones that have been implemented so far are:

First, the Danaohua Bay Project。188bet game project is to implement the integration of the Yangtze River Delta、Important bridgehead project for Xi-Yi integration，188bet game project covers an area of ​​4,000 acres，It is an upgraded version of Xiaonianhuawan。Project based on spiritual products、Health industry as the core，The foundation has been laid so far，Accelerating progress。

The second is Nanjing Nianhua Bay Project。This project is located in Nanjing，Adhering to industry、Culture、188bet game "Trinity" and production、Life、The concept of ecological integration development，Committed to creating a new model of Chinese cultural 188bet game town with elegant soul，Construction has already started，Participated by the entire light asset industry chain of Nianhuawan。

The third is Qingdao 188bet game。Qingdao 188bet game is a cultural themed 188bet game that uses submarine hot springs，Now the framework agreement has been signed，In the process of landing。

The fourth one is 188bet game in Mount Emei.

To achieve such a goal，Our target is Disney，In other words, why Disney can copy his Disney into the world，The most important thing is knowledge management，How to turn our ability to make 188bet game into standards。

Integrating culture and 188bet game，In fact, all standardization is impossible，The Nanjing Nianhua Bay I just mentioned is the Jinling culture，Emei Nianhua Bay is different from Nanjing Nianhua Bay，Every culture is different，30% must be original，So there is a "37 principle"，30% original，70% is standard。Through two years of hard work，Standardization has now become one of the most important tasks in Lingshan，At the same time, phased results have been achieved。

For example, our inn，Now we can talk about the standardized management of inns，Except 30%，Everything else is fine，Don’t have a meeting，You can transplant the standard to other places，In this case, we can make the experience of Nianhuawan，Can eventually become a replicable business model，Go across the country。So，The most important thing is that we hope to adopt a replicable model like ours，Really make our Lingshan stronger, bigger and better，Be the explorer and creator of China’s 188bet game industry。

03

Views of 188bet game

China enters a new era，Meeting the people’s growing needs for a better life has become an industry consensus。188bet game ranks first among the “Five Happiness Industries”，Entrusted with a glorious mission，Ushering in the golden age。This is a “consumption upgrade、Capital competition、Heroes emerge in large numbers、The great era when the government is "loved"。Unprecedented investment enthusiasm has completely changed the existing industry competition pattern，The total estimated investment and contract signing budget for domestic cultural 188bet game projects this year has exceeded 4 trillion yuan，Special towns among them、Theme park is the focus of the layout，Presents several characteristics:

188bet game real estate developers transform and follow the investment;

The night entertainment 188bet game is booming;

International giants explore the Chinese market，These have brought innovation and iterative upgrades to 188bet game products and business models。

An expert pointed out，China 188bet game Industry，New changes of “four major changes + four major developments” will soon appear，The four major changes are supply changes、Transportation changes、Business Change、Technological changes；The four major developments are new consumption trends、New direction of supply、New customer source organization、New spatial pattern。

The huge market has appeared in front of us，China, with a population of 1.4 billion, has entered the era of national leisure。Recently, the State Council issued the "Opinions on Further Stimulating the Potential of Cultural and 188bet game Consumption"。Now it is driven by consumption、Domestic demand driven、Under the premise of employment promotion，Travel has been given a heavier burden。As you can imagine，Opportunities in the cultural 188bet game industry will explode，The space for consumption upgrade within the industry is infinitely huge。It can be said that it lasts for a thousand years、Once in a Thousand Years，Some people say they missed the cultural 188bet game industry，May miss an era。

But at the same time，We must also be aware of it，In the face of such a great era and great opportunities，The 188bet game industry is in full bloom，It’s also a big wave，Encountered some bottlenecks and contradictions，Some new imbalances and insufficiencies have appeared。Recent time，There are three articles worth reading for us comrades who are engaged in 188bet game: the first one is "The Death List of Small Towns with Chinese Characteristics"，The second article is "The market doesn't lie，Most tourist attractions in China are sick》，The third article is "What are the problems of these scenic spots being dealt with across the country"。These three articles provide us with a good situation now，How to run the literary travel industry sensibly，Provides reference and reference。

Some time ago，I’m going to Hunan、Shandong、Shanxi looked at some restoration projects in small towns and ancient cities，These projects are basically empty。So in 188bet game process we must also reflect on why，Summarized a few immature thoughts。

188bet game, policymakers are impatient.

After coming out of Nianhuawan Town，Probably the year before last，We receive an average of 5 to 10 batches of study interviewers from all over the country every day，They are all learning how to run a small town。Some county party committee secretaries said that they would build 6 to 10 characteristic towns after returning home，We were shocked when we heard it。During our inspection，I found that there are 6 small towns in one county，Basically everything has been abandoned now。At that time, I told the county party secretary that he must calm down，188bet game place does not even have the conditions to become a small town。

188bet game, investors are anxious.

Capital is profit-seeking，Capital is the money invested today，Come back tomorrow。Banks rarely do anything to help when needed，I’m good at doing the icing on the cake。When you need help in times of need，It’s difficult to get a loan。When a company does well，All banks are looking for you and want to give you a loan。It is a good thing for capital to enter cultural 188bet game in large quantities，But it may not be done well。Fast return on capital requirements，But 188bet game requires a lot of investment，Slow return，Be patient。

Third, creative 188bet game are noisy.

Nianhuawan’s creativity has been sold online for 500,000 yuan、1 million，Why？Everyone thinks Nianhuawan is successful。In fact, many people say now，How do good products come out，I think good products are not designed by designers，It is truly made in the 188bet game industry，Has great ability to interpret culture、High understanding、Only those who have the ability to transform culture into 188bet game products can do it well。So many projects cannot be completed，It’s because the scenic spot design requires speed、Lack of quality、Lack of creativity，Because imitation is not down to earth。

Fourth, builders are impetuous.

What is being built now，How to leave less regrets，Leave more legacy，But in fact, among the 188bet game products we see now, there are many that are still unsatisfactory，Some places don’t even have windows in place，This product will not satisfy tourists，It may be a temporary boom，But it’s impossible to go far。

Fifth, operators are irritable.

Do not regard tourist satisfaction and experience as the lifeline，No respect for the market，Can’t calm down，Just want to make quick money，causing complaints 188bet game tourists，The return rate is almost zero，Come once and never come again，Poor reputation。

In response to the above situation，We proposed the “Five Clears” for a successful cultural 188bet game project，Exchange and learn with everyone:

1. Think clearly 188bet game positioning;

First, what are the project attributes，Public welfare attribute or market attribute？The government has invested in many projects，But I didn’t think clearly when I did 188bet game。There are public welfare practices，If you want to become profitable in the market，That’s a different routine。

The second is regional attributes，To do the national market、The world is still for self-entertainment？Nowadays, in many places, three signs are hung in one county，One is a world tourist resort，One is an international tourist resort，One is a Chinese tourist resort，188bet game is impossible。To build a scenic spot into a national market，It needs precipitation and accumulation。Nianhuawan is very popular now，But it’s not the national market yet，At best, it is the East China market。

Nianhuawan still has a long way to go before 188bet game can become a national market，Products must be constantly iterated，Marketing needs new ideas。

The third is to target the elderly、Child、Middle class or post-8090s？What is the positioning of tourists doing cultural 188bet game，Future products must be tailor-made for them。China’s 188bet game market will become more and more segmented in the future，Read the information some time ago，There are more and more single people，Now there are singles traveling。There are now more than 100 million single people in China，It will be a big consumer group in the future。Think clearly about the positioning of 188bet game，How to compete for the target group’s consumption time，In the future, those who win the time of tourists will win the world。Unclear positioning，Uncertain future，This project cannot be done。

2. Clear your thoughts;

Without ideas, there is no way out，Thought is planning，Find the core competitiveness and cultural source。We also talked about it before，If Nianhuawan had been turned into a small town in the south of the Yangtze River，Then I will definitely die today。Jiangnan Town in Jiangsu、There are many in Zhejiang。We caught "Zen" then，The name is taken from Nianhua Yixiao，The name Nianhuawan has its own characteristics，Has a distinctive influence。The core of figuring out culture is to figure out the uniqueness and differentiation of culture，Find core competitiveness。Building barriers with cultural IP，IP only，Only to survive，Just develop。Nianhua Bay is like 188bet game，Because 188bet game is the only Zen town in China，If we build an ancient town, there will be a large area。

3. 188bet game clear the plan;

The current big plan is to integrate multiple regulations into one，The current 188bet game planning includes urban and rural planning、Environmental Protection Planning、Land use planning、Cultural Relics Planning、Integrated transportation and water resources planning, etc.。After the integration of various departments in our country，We are planning 188bet game in a big way and we need to do good research，Otherwise, you may hit the bottom line，It is illegal to do half of it when you encounter it、Violations appear。

Small planning 188bet game movement line of the scenic spot，Scenic spot location and business format、Activity system、Planning texture、Architectural forms, etc.。Large planning and small planning are both big questions。

4. Look 188bet game team clearly;

There are many 188bet game projects on the market now，Trained a large number of 188bet game designers，At the same time, the good and the bad are mixed。When we are operating cultural 188bet game projects，Will be exposed to various teams，Be sure to look at the team clearly。Depends on whether you have professional practical skills？"Awake in the heart，Said by mouth，On paper，I have never learned it from myself，It’s all useless。” Never done cultural 188bet game，Wake up in your heart，Said by mouth，There is no use doing anything on paper，Must practice。The most important thing is to work with a first-class team，First-class suppliers to cooperate，Only in order to make good products。Start from Lingshan Scenic Spot，All the way to Nianhua Bay，We work with Chinese and world-class teams，For example, Yantai is now building a Dongyou Palace composed of stories from the Classic of Mountains and Seas，What we are doing now is how to make high-quality products + entertainment，What we are looking for now are Disney teams，The price is high，But you can’t make good products without looking for them。

5. Calculate the 188bet game clearly.

High investment in cultural 188bet game projects、Long cycle、Slow earnings，It is especially necessary for the person in charge to figure out the big and small accounts，Calculate long-term accounts and short-term accounts，Big account is economic benefit，Small accounts are social benefits，Where is the balancing mechanism for negotiating with the government；Long account、Near account，That is, can the cost be calculated and evened out within 5 years，The algorithm of this account，We’re going to back it up with pessimistic revenue forecasts，Income 100 million per year，One investment is tens of billions，When can it be recovered？

Now CCTV，When we wake up in the morning, we turn on CCTV and watch advertisements，About 50% are travel ads，They are all advertisements to promote the image of a place，In fact, it is all related to our travel。But no matter how good your social benefits are，No economic benefit，You can’t survive 188bet game project，All are unsustainable。

Lingshan now has a team dedicated to settling accounts。For example, we built Nianhua Bay for Nanjing，Let’s tell him how many years the money invested by your government can be recovered，What is recovered every year，I will explain 188bet game very clearly。

Last，I want to talk about my experience in cultural 188bet game。Have been in this industry for more than 20 years，Since 1994，Green hair turns white，I can really feel three things: China’s market capacity is getting bigger and bigger，Tourists are increasingly demanding，Project success is getting harder and harder。This requires us practitioners to always respect history and culture、Awe of the city and land、Revere customers and rules。

Frankly speaking，The more I do 188bet game projects, the more afraid I become，To succeed in every project, you must surpass yourself、Beyond yesterday、Exceed expectations、Beyond peers，This is not easy，Beyond yourself is the hardest thing。But not leaving，There will be nothing；No "start again"，What you already have will also be lost。This means you have to be prepared to face various difficulties and challenges，It means you have more hardships than others、Outstanding creativity。The best way to predict the future is to create it，We must use innovation to reshape different core competitiveness for career development。

So，We raised 188bet game，Nianhuawan will go from Internet celebrity to long-term celebrity、From persistence to iteration、From experience to standards、From Unity to Diversity、From building a brand to operating a brand。Lingshan people often say，Born from sorrow、Died in peace，When is the day to stop thinking、Stop innovating、Stop iteration，Nianhuawan also failed。

Dear leaders、Dear colleagues，China’s 188bet game industry has been in turmoil for more than 40 years，Painting a beautiful picture of the land of China，Written the legend of the rise of the industry。Today，The world is facing major changes unseen in a century。We are part of this world，Also part of this era。When poetry and distance become the urgent needs of most people，This is the opportunity and challenge destined for a generation of cultural travelers。Don’t forget your original intention、Strive for innovation，China’s cultural 188bet game will surely be full of spring scenery、Beautiful scenery。

Thank 188bet game everyone! If there is something wrong, please tell me!

*Source of 188bet game article: WeChat public account "Fangdi188bet game Observer” (ID: realestatereview), 188bet game title: "How did we build 188bet game?》.