Musician Lao Lang remembers the first time he watched "188bet mobile login"。Before watching the show，The staff handed him a mask，“I feel particularly comfortable after wearing the mask，Finally no one knows me。”

Lao Lang’s experience may represent the consumer psychology of some viewers who are obsessed with "Sleepless Night"，Take off the disguise of modern society，Wear a mask and hide in a prosperous old dream 188bet mobile login 1930s，Wandering wantonly。

On the third anniversary of the performance，Shanghai Entertainment Group, the producer of the Shanghai version of "Sleepless Night", announced several figures on December 13: a total of 917 performances in three years，The number of viewers exceeds 300,000，Average attendance rate exceeds 95%，Total income reaches 2.700 million yuan。It is the first international large-scale 188bet mobile login performance in Asia，It is also the first theater project to achieve long-term residency in Shanghai。Behind the fact that consumers continue to pay for it，The discussion about "Sleepless Night" has gone beyond the content itself。From culture and art to other consumer fields，The 188bet mobile login industry has broad imagination space in China。

August this year，Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption issued by the General Office of the State Council，Proposed to promote culture、The integration of tourism and modern technology，Development based on 5G、Ultra HD、Augmented Reality、Virtual Reality、A new generation of 188bet mobile login experiential culture and tourism consumption content based on artificial intelligence and other technologies。Today，“188bet mobile login” has become a keyword for attracting investment in many projects，More and more Chinese consumers are beginning to take the initiative to approach this trendy entertainment experience。

Zhang Weimin, Dean of Shanghai Jiao Tong University-USC School of Culture and Creativity, pointed out to China Business News，70% of 188bet mobile login projects occurred in the past two years，The overall scale is developing，The number of employees is growing，Cross-border and integrated innovation models are also constantly emerging: “China’s 188bet mobile login industry is experiencing breakthrough growth。”

188bet mobile login entertainment blowout

Three years ago，The Shanghai version of the 188bet mobile login drama "Sleepless Night", which is popular in New York, lands on Beijing West Road, Jing'an District。An abandoned unfinished building has a new identity: MacKinnon Hotel。Within 100 hours after the pre-sale starts，All 10,000 tickets sold out，"Sleepless Night" spread through word-of-mouth on social networks after its premiere，Repeat box office records for theatrical performances，Considered to be a successful test of 188bet mobile login entertainment in China。

From being questioned before launching to quickly achieving profitability，"Sleepless Night" is a niche physical drama，Cumulative revenue figures for the past three years are 2.700 million yuan，Of which 200 million yuan comes from box office revenue。It is reported，30% of the audience made a second purchase，80% of the audience are between 22 and 35 years old。This also means，188bet mobile login drama is an offline entertainment form loved and pursued by the younger generation of consumers。

Zhang Weimin’s analysis，The integration of art and experience in 188bet mobile login entertainment，Naturally in line with the expectations of Generation Z who grew up with the Internet for offline entertainment scenes: "Equality promoted by the Internet，Consumption upgrade of the young and wealthy generation，Created a group of people willing to take the initiative to choose life、Express yourself、Consumers exploring the world，They yearn for quality、Life with attitude，The pursuit of higher spiritual enjoyment。”

In the opinion of Ma Chencheng, President of SMG Entertainment Group，The core of 188bet mobile login theater is experience。“188bet mobile login theater is not an innovative art category，It’s a way of experience，This way of experience can be combined with any art form，Even grafting in any kind of business form。”

A project that truly provides an 188bet mobile login experience，Need to provide the audience with a daydream feeling in a specific scene，Create a parallel time and space independent of the real world，In scene design、Prop details、Interaction、Story lines and other aspects require perfection。To some extent，The cost determines the complexity and diversity of the experience。

Zhang Weimin’s analysis，A truly 188bet mobile login experience project，The one-time investment cost is often large，Belongs to a heavy asset project。In the "Research Report on the Development of China's 188bet mobile login Industry" jointly released by SMG Performing Arts and the School of Cultural and Creative Management of Shanghai Jiao Tong University，Propose a “1+N” development path that can be used as a reference for the 188bet mobile login industry。“N” includes dramas and theaters as the center to drive surrounding hotels、Catering and other commercial facilities，Co-brand marketing and implant marketing based on target groups，Via product derivative authorization、Space derivative licensing creates more value for artworks and the brand itself。

Take "Sleepless Night" as an example，188bet mobile login hotels have been launched one after another in the past three years、Festive themed immersion party，Simultaneous and FMCG、Lifestyle、Collaboration with various brands such as movies，Create a cross-border experience，This has also become an important revenue channel for "Sleepless Night" to quickly recover its costs。According to statistics，The total revenue of "Sleepless Night" outside of box office revenue accounts for 26% of the overall project revenue，Including bar and derivatives income is 15 million yuan，Self-operated business and rental income is 36.5 million yuan，Brand sponsorship and cooperation income is 20 million yuan。

After three consecutive years，SMG is planning its next three years、Five-year or even ten-year plan。Ma Chencheng said，Will continue to cooperate with the British Punchdrunk Theater Company in the future，Exploring the concept of immersion in other spaces and fields，For example, 188bet mobile login dining show、188bet mobile login Exhibition、188bet mobile login Music Festival、188bet mobile login tourism and performing arts projects, etc.。On the other hand，They are advancing 188bet mobile login programs across the country，For example, Beijing、Xi’an、Arrived in Chengdu and other places。In Ma Chencheng’s imagination，188bet mobile login projects performed in different cities，corresponds to the unique local temperament and urban culture。“Everywhere we go，188bet mobile login project versions will vary，It is an independent individual，Can be related to each other through different story clues，Form a complete worldview。”

More original works 188bet mobile login come

"Sleepless Night" stands on the eve of the explosion of China's 188bet mobile login industry，Also brings the word "188bet mobile login" into the public eye。Afterwards，Various 188bet mobile login experience projects are emerging across the country，188bet mobile login new media art exhibition led by TeamLab，188bet mobile login restaurants in commercial retail、Brand Flash，And 188bet mobile login cultural tourism project、188bet mobile login real-life game、VR theme parks are blooming everywhere。

"2019 Global 188bet mobile login Design Industry Development Report" shows，As of 2018，The global market value of the 188bet mobile login entertainment industry exceeds US.5 billion。Nearly 5 years，188bet mobile login experience design companies maintain an average annual growth of 20%，2018 only，700 new 188bet mobile login projects launched in North America alone，Cross-border and integration promote continuous innovation and iteration of experience models。188bet mobile login drama、Game Design、Virtual Reality、Art Museum、VR experience points are coming。In comparison，Although China’s 188bet mobile login entertainment has experienced an initial explosion，But the experience form is relatively simple，There will be more room for imagination in category and project development in the future。

Take Shanghai Media and Entertainment Group as an example，More 188bet mobile login IPs have been introduced since 2016。For example, the 188bet mobile login drama "Alice's Adventures" focuses on family entertainment，And the 188bet mobile login theater experience "Secret Cinema: 007 vs. Casino Royale" that just opened in Shanghai。As understood，The production cost of "Secret Cinema" is close to 100 million yuan。

Unlike "Sleepless Night", "Secret Cinema" encourages the audience to actively participate and become part 188bet mobile login story and characters

"Secret Cinema" was born in London in 2007，Based on movie content，Create an 188bet mobile login and interactive audience experience。Compared to "Sleepless Night"，"Secret Cinema" encourages the audience to actively participate，Beyond the identity of bystanders and onlookers，Become part of the story and the characters，It is a new direction of 188bet mobile login experience。

Ma Chencheng told China Business News，The difficulty of operating "Secret Cinema" is，They need to introduce a new 188bet mobile login gameplay to Chinese audiences that is different from "Sleepless Night"。In his opinion，"Sleepless Night" and "Secret Cinema" are both non-standardized products，There is no reference for both production and operation processes。Therefore，Despite the successful production experience of "Sleepless Night"，"Secret Cinema" is still a very challenging project，Its size and scale are above "Sleepless Night"。

Different from the rave reviews that "Sleepless Night" received when it premiered，"Secret Cinema" received mixed reviews after its premiere。For some Chinese viewers，The threshold for viewing "Secret Cinema" is relatively high，Requires certain social initiative and English communication skills，There is not much difference between the 188bet mobile login of VIP tickets and ordinary tickets。

CMG will soon coordinate with the British copyright owner，Make localized adjustments to the content settings of "Secret Cinema"。These adjustments include opening the photo session to the audience、Make a version without movie screening、Extended 188bet mobile login experience content，Provide Chinese translation during communication sessions，Increase the experience rights of VIP consumers, etc.。

Ma Chencheng said: “Through the observation of the aesthetic preferences of hundreds of thousands of viewers，We can understand what genres Chinese audiences like，Create the best 188bet mobile login theater works in China in the future。”As understood，2020，CMG Entertainment will start 188bet mobile login original creation，These works will be rooted in Chinese culture，Representing Eastern stories in an 188bet mobile login way。

Zhang Weimin thinks，China’s 188bet mobile login industry needs to consolidate the development and management capabilities of cultural IP systems，At the same time, focus on the layout and penetration of the industrial chain。“Repertoires imported from abroad are very popular，The next step is to consider the development of original content，The 188bet mobile login industry is consistent with the current status of the entire cultural industry in China，Started late，Not mature enough，After studying international production for a period of time，Cultivate talents、Accumulate experience，Innovate your own products。When innovating products，We also need to consider the extension of the value chain，Just like the value of a movie is not just the box office，The derived value of 188bet mobile login projects can transcend the content itself。”

The 188bet mobile login industry pays attention to the diversity of audience experience、Personalization，Exhibition、Drama Game、Various types of branches such as culture, tourism and performing arts are accepted and loved by consumers at different levels，Therefore, there is a relatively broad market potential，Zhang Weimin pointed out to China Business News: “From the perspective of broad audience，There is a huge market space for 188bet mobile login theme parks and cultural tourism；From a profit perspective，188bet mobile login retail and catering industries can quickly reach breakeven；From the perspective of upgrading cultural consumption and improving national artistic literacy，The role of 188bet mobile login drama is irreplaceable。”

*thisTextSource: China Business News, author: Ge Yiting, original title:“Sleepless Night” 3-year revenue 2.700 million yuan，Extended value of 188bet mobile login industry》.