Nowadays, “books” are no longer the only protagonist of bookstores.

There is such an internet celebrity bookstore at Qianmen——PAGE ONE，There are more than just books on display in the store，There is also a 188bet sports betting app download and creative area、Vinyl Experience Zone、Children’s activity area、Coffee area and other themed areas，The photos are artistic and fashionable，Looking at Beijing’s unique Beijing-style brick wall through the window lattice，Many people who came to check in said，“I really want to stay all day”。

In Beijing where land is at a premium，The front store of "PAGE ONE" covers an area of ​​2,500 square meters，And it was as early as 6 years ago，The first 24-hour bookstore covering an area of ​​1,500 square meters was opened in Sanlitun, which is called the "Golden Land of Beijing"；Early this year，Built a 5,000-square-meter "DuKe" 188bet sports betting app download space in Chaoyang Joy City。

In Beijing, Internet celebrity bookstores like "PAGE ONE" have almost become standard equipment，It has become a 188bet sports betting app download landmark of the city with its unique characteristics，Rusisyphus Bookstore、Fangsuo Bookstore、Old bookworm、Kubrick、One-Way Street Bookstore、Sanlian Taofen Bookstore, etc.。

Suzhou has the “Cat Sky City”，Chengdu "Yan Jiyou"，There is a "Pioneer" 188bet sports betting app download in Nanjing，Taiwan has "Eslite"，Shanghai has the most beautiful "Zhongshuge" etc.。

We were pleasantly surprised to find，Under the impact of the Internet and e-books，The physical 188bet sports betting app download that once couldn’t survive is getting ready for business，Return。

and，Today’s bookstores no longer simply use “books” as their selling point，It has also created a business complex centered around "188bet sports betting app download IP"，Books covered、Clothing、Aesthetic goods、coffee、A new integrated 188bet sports betting app download space including plants and exhibition space。

A bookstore with a “188bet sports betting app download soul”，We are using a variety of methods to make young people fall in love with "browsing in bookstores" again。

“Internet celebrity” is a stepping stone, let yourself become an IP first

Xiao Library、Zhongshuge、Yan Jiyou、Sanlian Taofen 188bet sports betting app download、PAGE ONE、Cat's Castle in the Sky... for a while，Internet celebrity bookstores come into people’s sight one by one，It has become a trend to “check in” at Internet celebrity bookstores。

However，As a 188bet sports betting app download consumption scene，The Internet celebrityization of bookstores has also caused many controversial voices。With the short cycle of “Internet celebrity”、Affected by factors such as uneven quality levels，“Internet celebrity” is no longer a complimentary term，It represents huge traffic at the same time，Also coexisting with risks。

Recent，The owner of an “Internet celebrity 188bet sports betting app download” in Chongqing，Set up a rule for his 188bet sports betting app download: Anyone who comes to the 188bet sports betting app download to check in and take photos，Must buy a book before leaving。

Because of this clause，Causing heated discussion about Internet celebrity bookstores。Some people think it is the “overlord clause”，Some people think that the best way to check in at an internet celebrity 188bet sports betting app download is to “buy a book”。

IP value officer thinks，For bookstores，“Internet celebrity” is a stepping stone，At a time when sales in physical bookstores are declining，It faces the important task of transformation and survival，The first thing is to attract people to offline stores again。Make yourself an internet celebrity first，Making the 188bet sports betting app download an attractive “IP” is one way。

And good-looking、Segmentation targeting、Unique demands，Unique 188bet sports betting app download atmosphere，And provide 188bet sports betting app download services，The best way to attract consumers into bookstores，It is also a necessary quality for “Internet celebrity bookstores”。

1. Limited to “good looks”, good-looking is the primary condition

First，For bookstores，"Appearance is justice" also works，Most internet celebrity bookstores put a lot of thought into store design，Pay more attention to using good-looking designs to attract readers’ attention。

Great sense of design，Has distinctive characteristics and style，Only then can we attract a large number of people to check in and take photos。

▲ Shanghai Zhongshuge, known as “Shanghai’s most beautiful 188bet sports betting app download”

and，Physical bookstores use good looks to attract readers’ attention，Brings huge traffic to bookstores。Not only can it improve the popularity of the 188bet sports betting app download，It also saved a lot of publicity costs。

2. Featured positioning to attract fans in niche areas

For every 188bet sports betting app download，Focus on books、Differences in 188bet sports betting app download layout and concept creation，Become an important factor in attracting different audience segments。

Like Sanlian Taofen Bookstore、PAGE ONE bookstore features “24-hour” bookstore；One-Way Street Bookstore，In addition to the blessing of celebrity "Xu Zhiyuan"，It has become a 188bet sports betting app download gathering、The gathering place of salons。

In addition，Geographically，The unique conditions may also become the "selling point" of the 188bet sports betting app download。Qinhuangdao Sanlian 188bet sports betting app download is known as “the loneliest 188bet sports betting app download in China”，It faces the sea，Standing by the empty beach。

Among them, Cat’s Sky City，The in-store image IP - cat is used as the entry，Enter Hangzhou Mao’s Sky City Huajiantang Store，Two lively and lazy cats have become popular in the store，The 188bet sports betting app download also exports the entire store’s IP value based on the image of cats。

3. Create 188bet sports betting app download shopping and consumption scenes

In addition to reading，You can purchase related 188bet sports betting app download and creative products，You can also drink coffee and have a light meal，Complete a series of 188bet sports betting app download consumption activities，The services provided by bookstores are becoming the selling point of bookstores，It has also become the greatest embodiment of the bookstore’s business value。We will focus on analyzing this part later。

Derivation around the “188bet sports betting app download IP” of bookstores，Become an important source of income

Nowadays, it is difficult for bookstores to make a living by relying on books alone.

188bet sports betting app download derivatives are becoming the main source of income for bookstores，The proportion of sales in bookstores is getting higher and higher。

According to the "2018-2019 China Physical 188bet sports betting app download Industry Report"，Culture and Creativity、There is Weilan 188bet sports betting app download with sales data of stationery products reaching 30%-50%、Cat's Sky City Concept 188bet sports betting app download、Huiyuan 188bet sports betting app download、Jianhui Space、Pioneer 188bet sports betting app download。

There is another 188bet sports betting app download with more than 50%, which is Fuguang 188bet sports betting app download in Guangzhou.

The Cat’s Sky City 188bet sports betting app download，Peripheral items related to “cats” have become the main products sold in the store，Like a postcard、Pendant、Tea bag、Stickers and more，All from Maokong brand。

Speaking of the most outstanding 188bet sports betting app download created by Wenchuang，Can’t bypass Eslite 188bet sports betting app download in Taiwan。Its book sales only account for about 30% of its revenue，And it’s not profitable，There are two truly profitable parts，Imaging products and other peripherals，And real estate rental and sale。

▲ Elite Bookstore 188bet sports betting app download and Creative Zone

Wu Qingyou, the founder of Eslite, once said: “It’s not just about romance，Be smarter。After learning to be smart，Can be more romantic。”Romance in bookstores requires shrewdness to protect。

188bet sports betting app download commercialization has become unstoppable，Received by Taiwan Eslite Bookstore、Inspiration from Tsutaya Bookstore in Japan，Domestic 188bet sports betting app download and creative bookstores are conquering cities and territories in various places。

A few of them、Sisyphus、PAGE ONE and other bookstores have 188bet sports betting app download and creative layouts。

Yan Jiyou’s current 188bet sports betting app download derivatives mainly include hardcover calendars、Theme customized handbag，Among them, the ‘Four Seasons·Gift’ calendar and Year of the Dog commemorative bags are selling better。

Brand Director Xie Lingling also thinks，For 188bet sports betting app download derivatives，Creativity and quality are important factors affecting sales，With reasonable publicity，The continued rise in sales is inevitable。

Yan Jiyou’s profit proportion data display，188bet sports betting app download and creative retail displays account for 28%，Book profits only account for 10%-30%，188bet sports betting app download and creative profits have reached between 40-50%。

In "2018-2019 China Physical 188bet sports betting app download Industry Report"，Sisyphus 188bet sports betting app download’s turnover ranks first。

But Sisyphus mainly sells books，Book sales account for 80%，Catering accounts for 15%，188bet sports betting app download and creative industries account for 5%，There are also some bookstores for performances、Venue rental is the main source of income，Represented by bookstores run by 188bet sports betting app download celebrities。

In terms of 188bet sports betting app download and creative development types，We visited PAGE ONE、Joy City’s “Duke” 188bet sports betting app download space and bookstores such as One-Way Street，I found that 188bet sports betting app download and creative products are mainly concentrated in bookmarks、Notebooks and other stationery and 188bet sports betting app download crafts，Among them, the "DuKe" 188bet sports betting app download space also has 188bet sports betting app download and creative products in niche areas such as jewelry and handicrafts。

Development of 188bet sports betting app download and creative products，Most bookstores are developed based on their own 188bet sports betting app download advantages and tonality，Among all 188bet sports betting app download and creative products，“Calendar” has become the most likely hot item。

Sisyphus’ 2019 Blessing Calendar was sold out，One-way street calendar became a hit，Prices are also rising。

Desk calendar made based on characteristics，Not only provides a 188bet sports betting app download and creative product for consumers，This will become a marketing event for bookstores every time。

Bookstores have opened in shopping malls, and the "scenario-based" derivatives have become more prominent

2015，When the 188bet sports betting app download and creative brand “Fangsuo” Bookstore settled in Sino-Ocean Taikoo Li Chengdu，All of a sudden, major shopping malls in Chengdu have introduced 188bet sports betting app download and creative brands。

No matter how many words you say、Wabiji·Honya、Sisyphus 188bet sports betting app download，It’s still a city in the sky for cats with literary petty bourgeoisie、Zhong Shuge, the representative of Shanghai 188bet sports betting app download，They are all stationed in high-end shopping malls in Chengdu，And received good market response。

According to statistics from Yingshang Big Data Center，In 2016-2018，The growth rate of bookstores nationwide reaches 5%-9%，The shopping mall introduces 188bet sports betting app download formats up to 86.7%。

As you can see from the data，The top twenty 188bet sports betting app download and creative brands that shopping malls follow，Bookstores account for the highest proportion，188bet sports betting app download and creative products follow，DIY handicraft workshop、Cross-border complex stores are ranked in the third echelon。

1. Carry out 188bet sports betting app download activities and gather 188bet sports betting app download resources

Since it is a space, it emphasizes the relationship with people.

Wu Yulan, library director of Yanjiyou Culture Co., Ltd. once said，In terms of words，It is a 188bet sports betting app download first，Not just a 188bet sports betting app download。

Because，In the space of the bookstore，People can develop many modes of 188bet sports betting app download life: buying books，Drink coffee，See art exhibition，Listen to the concert，Watch a drama...

Holding events has become an important way to gather 188bet sports betting app download resources，It is also an extension product of major 188bet sports betting app download collection stores。

Eslite 188bet sports betting app download was not just about selling books from the beginning，But I want to promote reading，So I will follow others、Space、Consider the problem from the perspective of activities。

Inside the space of Eslite 188bet sports betting app download，There will be a lot of literature、Art、Architecture and even life、Travel、Cooking and other activities，Build Eslite into a platform，Enable creators and viewers to participate enthusiastically，Interact positively。

Sisyphus 188bet sports betting app download often holds book signings、Reading Club、Lecture Sharing and Life Exchange Meeting，Book friends who participate in the event can also exchange works of a certain writer or a certain theme。

In the central hall of the main hall of Pioneer 188bet sports betting app download，Bai Xianyong、Zi Zhongyun、Chen Danqing、Liang Wendao、Jia Zhangke、Bai Yansong and others have been here as guests。

Pioneer Bookstore holds nearly a hundred 188bet sports betting app download salon activities every year，Almost two or three shows every week。These celebrity meetings，Has become the flagship store of Pioneer Bookstore。

Xu Zhiyuan’s one-way space is discussed by the salon brand、Publishing brand single reading、Original design brand single selection composition，Built a content platform with "new knowledge" as the core。

It can be said，Links to 188bet sports betting app download events，Not only brings customers to the bookstore，It has become an important means of 188bet sports betting app download cohesion for bookstores。

2. Relying on shopping mall consumption to create an experiential 188bet sports betting app download space

E-commerce is pressing harder，Physical business has entered into the themeization、Experience Economy Era。

For bookstores too，Coffee House、The creation of 188bet sports betting app download consumption scenes，Create a 188bet sports betting app download consumption atmosphere，Becoming another trend in bookstores。

It is also an important source of revenue for bookstores，According to data，There is a 188bet sports betting app download where coffee and catering accounts for more than 50% of sales、BCMIX，These two bookstores focus on catering and coffee operations。

Based on taking culture as the soul，Some bookstores have also spawned different business formats、Different brands。This not only improves the "hematopoietic" function of the 188bet sports betting app download，Also expands the long-term development space of 188bet sports betting app download culture。

Some people say that the geographical landmark of Taiwan is the 101 tall buildings，The 188bet sports betting app download landmark is Eslite Bookstore。

Elite 188bet sports betting app download，Has explored a complete set of business models，The 188bet sports betting app download is just a corner of the Eslite，Eslite focuses on creating user experience，Introduction of multi-category services，The Art of Scope Reach、Life、Culture and Creativity、Catering and other fields，Gradually formed a complex 188bet sports betting app download。

“You can’t live without commercial products，I don’t want to live without Eslite culture。”Taiwan Eslite Bookstore transformed a single bookstore into a complex “Eslite Lifestyle”，From now on, "Eslite" is no longer a bookstore brand that sells books，And become a 188bet sports betting app download lifestyle label。

When a bookstore brand becomes an IP，Then it derives not only 188bet sports betting app download products，It is also a cross-border 188bet sports betting app download consumption scene。

Sisyphus 188bet sports betting app download since its birth in 1993，has grown into a large tree with dense branches - after more than 20 years of development，Owns Park 188bet sports betting app download、Vector coffee、“Better Life” Creative Space、“7&12 Reading and Listening Classes” Children’s Reading Experience Space、Six sub-brands of Tuishi Culture and Lament magazine。

These sub-brands are all 188bet sports betting app download derivatives，Including the creation of Vector Coffee to create a comfortable reading environment。

and，In addition to selling books、Selling coffee、Selling household items，Opened a hotel instead。

188bet sports betting app download IP around bookstores，From product to consumption scenario，A series of industrial chains are unfolding。

Conclusion:

As people begin to pursue spiritual enrichment，The proportion of the added value of the 188bet sports betting app download industry in the national economy is increasing year by year，It also provides fertile ground for 188bet sports betting app download and creative business。

ER书，Carrying the essence of a national culture。188bet sports betting app download，It is a melting pot of ancient and modern times, China and foreign countries。

Being a traditional physical bookstore，Start to focus on culture itself，Create a unique 188bet sports betting app download IP，Then its future 188bet sports betting app download influence，And there will be more possibilities for business development。

*thisTextSource: WeChat public account "IP Values" (ID: IP-Valuer), author: Zuoyou,OriginalmarkQuestion：《50%-70% profit contribution，Culture and creativity and coffee feed the 188bet sports betting app download？》.