December，Fliggy established Feizhu 188bet game，Entering the independent 188bet game industry。No matter in the sight of consumers，It’s still the capital market，The popularity of independent hotels has only increased in the past two years。Overview of the entire track，OYO is expanding rapidly，Only one year，Just seven days for a ten-year veteran、Traditional hotels such as Home Inn are far behind；Meanwhile，Meituan’s Qingzhu、Ctrip’s simplicity、Tongcheng’s OYU and so on are making a big splash...

According to the "Big Data Report on Chinese 188bet game" released by OYO Hotel Research Institute, there are currently about 920,000 independent hotels in China，Occupies more than 80% of the entire hotel industry’s stock，The reachable market size is as high as one trillion。

Seeing the momentum is advancing，Many 188bet game owners are unable to express their sufferings。Later this year，OYO, the leading brand in the industry, was exposed to have terminated cooperation with many owners。It is reported，Only in 2 owner rights protection groups，The number of related people has reached more than 400。

The recently released "Big Data Report on China's 188bet game" shows that due to the lack of brand and operation management experience，In addition to the aging of the property、Intensified competition in surrounding areas，Many hotels have fallen into business bottlenecks，Revenue is declining year by year。There are various signs that the life of 188bet game is not as glorious as we imagined。

The "sieged city" of independent 188bet game

Although shown in the "China 188bet game Industry Report"，Independent hotels account for 85% of China’s 188bet game market，But in this considerable volume，Independent 188bet game “laymen” can be found everywhere。Judging from the experiences shared by many 188bet game owners on social platforms，The most common reason for opening a 188bet game is simply "opening a 188bet game is a good business"、“I feel more comfortable doing my own business than going to work” etc…

According to the "Big Data Report on China's 188bet game"，For 36% of 188bet game，The hotel is their only source of income。64% of owners are cross-border mix and match，In addition to opening a hotel，They have other sources of income。For more than 60% of "cross-border owners"，Hotel revenue is less than half of their total revenue，At the same time, there are also various businesses - restaurants、Beauty Salon、Gym...

Nana, a law major, opened a small 188bet game with her friends in front of the school after graduation，“Since having this 188bet game，What travel、Shopping、I am completely insulated from my girlfriends’ gatherings，Don’t dare to turn off your phone at night，24 hours standby！"This is how Nana described her life after becoming a 188bet game owner。

Due to lack of industry experience，Nana discovered，Opening a 188bet game is not as good as she imagined，There are even loopholes in work: “At the beginning, I didn’t even know how to do ward rounds，I don’t even know how to manage the entire team，How to ask the guest room aunt to do something。In front desk management，My 188bet game receptionists are all relatives and friends，I am also crossing the river by feeling the stones，I don’t know how to cultivate service awareness at the front desk。The most troublesome thing is customer complaints，As a recent graduate, I have no experience in handling these complex disputes，I accidentally received a big negative review。”

The third month since Nana took over the 188bet game，The 188bet game has its “highlight moment”，It coincided with the National Day Golden Week，There is an endless stream of tourists coming to stay，It’s hard to find a room。After National Day，As the tourism industry gradually enters the off-season，The 188bet game’s business suddenly plummeted，Occupancy rate is at its worst，Even only a few orders。

Also，Due to lack of experience，The travel agency resources accumulated with great difficulty are neglected，OTA’s ranking has also plummeted。Plus high rent and complex property fees、Utility bills、Staff wages and other costs，Nearly pushing the 188bet game to the edge of closing。

Have to admit，Nana’s 188bet game is more like a reflection of most independent hotels，According to the "2018 China 188bet game Chain Development and Investment Report"，In 2017, independent hotels accounted for approximately 80% of the market size of the national accommodation industry，However，The current development situation is worrying: on the one hand，Independent hotels lack the ability to acquire customers，Had to lower prices or pay high commissions，Making it difficult for independent hotels to make profits；On the other hand，Due to uneven quality，Lack of management professionalism and other reasons，It is difficult for independent hotels to achieve customer retention。

The 188bet game’ “One Hundred Years of Solitude”

Displayed based on relevant information，The number of independent hotels in my country is huge，But mainly small and medium-sized hotels，Most of them are mom-and-pop shops，Does not meet the conditions for chain franchise，The 188bet game franchise rate in my country has not been optimistic。It is reported，The brand chain rate of hotels in my country is only 17%，Far lower than Europe 39%、70% level in the United States。

The reason why independent 188bet game brands can flourish，Closely related to this blue ocean。As of now，All parties are evenly matched，Both scale and speed。According to public information: H chain 188bet game within 8 months of its establishment，More than 1,300 hotels have signed contracts，After cooperating with Nihao 188bet game, the average occupancy rate of independent hotels increased from 60% to 70%~75%，RevPAR (revenue per available room) increased by an average of 20%；More than 9,000 owners have established relationships with OYO 2.0Partnership，The number of rooms exceeds 270,000，The average occupancy rate of independent hotels increased from 30% to 80%，The owner renewal rate has reached 97%......

Today，There is a slogan frequently circulated in the industry: “A new store joins in one hour”、“Bring new room nights to owners in just one second”。Perhaps it is difficult for an independent 188bet game to operate alone，Having no choice but to hug together for warmth。Some 188bet game owners describe the independent franchise like this，In many cases, independent hotels are like skirmishers of the guerrillas，What brands have to do is to gather these stragglers。

Obviously，188bet game owners choose to join，I am interested in brand empowerment，Want to escape from the dilemma of "One Hundred Years of Solitude"，But we have to admit it，Behind the brand’s rapid expansion，To some extent contrary to the demands of the owners。

A Zhengzhou 188bet game owner who joined a certain brand said: “When the brand name is put up，Said to help improve operations，Actually, I just put some shampoo bottles with brand logos in the 188bet game、Bed towel, etc.。”I chose to join because the location of my 188bet game was relatively poor，Hope that under the leadership of the brand, there will be more traffic to improve operations。However，The managers sent by the brand headquarters not only have unsatisfactory business capabilities，Even one manager is responsible for 10 stores。

Coincidentally，A 188bet game owner in Dali, Yunnan also once，Although the brand name is still hanging in the store，But in fact, I have suspended cooperation with him，The interior decoration of the 188bet game is in addition to the brand’s store signs、Bed swing and smart door lock，There is no reflection of brand chain in other aspects。

This kind of franchise phenomenon is not uncommon，Take OYO as an example，Starting in the second half of this year，OYO once reported that the owner terminated the contract， Most of the reasons for terminating the contract revolve around the inability to empower the brand。It is reported，People in the 188bet game industry refer to OYO franchise as "OEM"，No joining fee required、Margin、Software usage fees and other fees，Just put the OYO signboard on it，Uniform Linen，You can join OYO by paying 3% of the trademark license fee。

It’s not hard to see，Although independent hotels are highly sought after by capital，But for 188bet game owners，Whether destiny can be changed by this seems to be difficult to determine。In fact，What 188bet game owners really want to see，It has never been a carnival of brands and capital。

The snipe and the clam are fighting, and the owner cannot be a fisherman

Ms. Liu, who lives in Huaiyin District, Jinan, and her husband Mr. Yang jointly run a small 188bet game，The 188bet game is located in the old town，Most of the entire building has been converted into shops for sublease，Ms. Liu also bought some land five years ago，That’s why we now have a small 188bet game with 42 rooms，Although the occupancy rate is not high，But the average can be maintained at around 60%。

From May last year，Mr. Wang plans to join the industry brand，But such as seven days、Hanting and other common brands on the market have relatively high franchise conditions，The forty or so guest rooms in my house are still far from the franchise standard。After thinking about it for a long time，Finally chose 188bet game, which has been gaining momentum in recent times。

Mr. Yang said: “We all feel that 188bet game franchise is still worth it，Just three months，The turnover has achieved good results，Occupancy rate and ratings have improved，The cost of updating recruitment is not expensive。”

However，Good times don’t last long，What Mr. Yang and Ms. Liu never expected happened。Recently，Called by a staff member claiming to be Meituan，Pointed out that the 188bet game’s industrial and commercial registration information does not match the existing signboard information，Possibly，Facing the risk of being removed from the Meituan APP。

It is reported，OTA channels account for more than half of the current customer base of small hotels，Among them，Meituan and Ctrip divide the world，Removing any 188bet game will undoubtedly cause the 188bet game owner to break an arm。For this sudden change，Meituan staff said: “In the recent period, we will focus on cleaning up hotels with conflicting information，Or provide new information，Or you can only remove the signboard。If you want to change your signboard，You can try and consider Meituan Qingzhu。”

Now Mr. Yang understands，This delisting crisis is actually a competition between brands。This phenomenon is not uncommon，According to relevant OYO personnel: Many 188bet game have suffered this kind of blow，OYO listings in several cities have been completely removed from the Meituan App，Only in October last year，12 188bet game in Taiyuan due to cooperation with OYO，Forced to be removed from the shelves。More than Meituan，Ctrip also made such a move。

For self-protection，Mr. Yang and Ms. Liu can only choose to compromise，Changed the signboard from OYO to Qizhu，Many 188bet game owners have also fallen into the embarrassing period of changing signboards。

Of course，The brand is squeezing the giants，Nature will not sit still and wait for death，Previously，OYO and Meituan、Ctrip partnership。According to Global Travel News，OYO pays Meituan a guaranteed minimum of 400 million yuan per year (50,000 yuan per store，8000 188bet game) channel fee，Pay nearly 200 million yuan/year in channel fees to Ctrip。

Actually，Look at the entire track of independent hotels，You can see the shadow of traditional hotels and Internet giants everywhere，Tongcheng Yilong launched OYU in April this year, which is only one word different from OYO，Meituan also hatched Qingzhu。More important，OYO Hotels’ most valued competitor—Huazhu Group, which once invested in OYO Rooms，Jointed with IDG Capital to strategically invest in H 188bet game Chain。

In fact，Every party cannot be underestimated，It is worth mentioning，OYO pays channel fees to Meituan at the same time，Request Meituan not to list competitor H 188bet game’s hotels。Fighting between gods，The "little devil" suffers，Snipe and clam fighting，188bet game owners cannot become fishermen。

For 188bet game owners，Brand combination means safety，Division leads to chaos，Looking at the sign hanging at the door of the 188bet game，Being on tenterhooks all the time。

*188bet gameTextSource: WeChat public account "Wai Daodao" (ID: wddtalk), author: Waidaodao, original title: "Independent 188bet game, it is difficult to be the owner》.