Days ago，Tuniu.com and Tongcheng.com were interviewed by the National Tourism Administration due to their “1 Yuan” promotion activities，Attracting industry attention。Although the promotional behavior of the two online travel companies has benefited consumers，But unreasonably low prices may still disrupt the market order，Currently on the issue of disrupting market order，It is easy for law enforcement departments to supervise formal enterprises，But the seriousness of online "gangsters" has reached the point where "it must be cracked down"，They often offer "discounts"、"Promotion"、"Give profit"、"Subsidies" and other guise，Cheating on the Internet。

The reporter learned from the Guangdong Provincial Tourism Quality Supervision Institute，The proportion of complaints about online travel in the province is gradually increasing，The extremely active "triad society" on the Internet has become the main culprit disrupting the tourism market。In the opinion of many people in the industry，To eradicate the weeds，On the one hand, consumers need to consume rationally，Protecting rights according to law，On the other hand，It is even more necessary to form a long-term mechanism for joint law enforcement in tourism supervision。

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The stubborn problem of online “underworld” is difficult to eliminate

"Thousands of treasures，Do you know how many credible ones there are here？"Lin Hui (pseudonym), who has been engaged in tourism quality supervision for many years, clicked on the Taobao website，Enter "Hong Kong and Macao travel" in the search bar，More than a thousand “babies” jumped out，Price ranges from tens to thousands of yuan，Products vary，But are there fakes among them，Are the information clearly marked “Never forced shopping” true?，He doubts this。

“According to Article 48 of the Tourism Law，Those who operate travel agencies through the Internet，A travel agency business license shall be obtained in accordance with the law，And indicate its business license information in a prominent position on its website homepage。But 188bet app click on the webpage to have a look，Many merchants do not have license information。"He said bluntly，Even if there is，Not necessarily true，Because it is too easy to falsify license information，Almost no technical content。

With the booming development of online tourism in recent years，Complaints are also increasing。The reporter learned from the Guangdong Provincial Tourism Quality Supervision Institute，Based on the number of online complaints in March，Two out of ten complaints are about online travel，Online travel complaints account for 20%，This proportion has been gradually increasing in recent years。

While complaining online，The problem of "triad society" appears frequently。In 2014, the Shenzhen Municipal Culture, Sports and Tourism Bureau received a total of 1,208 tourism complaints，82 complaints about fake regular travel agencies，Accounting for up to one-third，Most of the complaints involving fake well-known travel agencies are related to Hong Kong and Macao tourism。Out of 234 complaints received in writing in 2014，106 cases involving travel to Hong Kong and Macao，Accounting for 45.30%。Complaints about travel to Hong Kong and Macao，More than two-thirds of complaints about fake travel agencies。

Selling low-price travel products through online platforms，This is the usual trick of these "gangsters" to attract tourists。Not long ago，Several good sisters who came to Dongguan to work from other places learned that there is a travel agency selling online "40 yuan can buy a 4 days and 3 nights travel coupon to Hong Kong and Macau worth 3980 yuan"，Such a cheap price makes them quite tempted，I quickly searched online and dialed the consultation hotline for "Hong Kong and Macau Travel Coupons"，The other party claimed that such incentive sales are supported by the Hong Kong government，So the price is very favorable，But each person still needs to pay

Pay 170 yuan tour guide service fee and 50 yuan port handling fee，Due to preferential treatment，So no separate travel contract will be signed。No travel contract signed，Being “hacked by a travel agency”、The "black director" fooled everyone，This case is not uncommon，Although the tourism quality supervision department has repeatedly emphasized that traveling in a group must sign a travel contract as the basic basis for rights protection，However，The temptation of low prices is in front of you，Let many tourists neglect precautions。

Zhang Guohui, director of the Guangdong Provincial Tourism Quality Supervision Institute, said in an interview with Nanfang Daily，"Cleaning the Internet" will become one of the key special actions to rectify the 188bet sports betting app download Guangdong tourism market this year，Focus on rectifying vicious price competition among online companies，Problems such as "black websites" publishing false travel advertisements or non-travel product information，A number of typical cases of exposure and punishment，Promote the orderly development of the online travel market。

Low price products are very tempting
Low price competition，Very common in traditional tourism，Low price promotion，It is also an "artifact" for OTAs that have been quite active in recent years to seize the market。In addition to frequently launching “one yuan tickets”、Besides "One Yuan Travel"，OTA also uses cashback model for online marketing。“Because this method can indeed stimulate consumption。" said Yang Yanfeng, associate researcher at the Industry Institute of China Tourism Academy。

How tempting is low price？Search for "Hong Kong and Macau Tour" products on Taobao，Over 100 people purchased the four-day, three-night trip to Hong Kong and Macao for around NT$400，Similar products priced at nearly a thousand yuan，Monthly sales are only about ten orders。

“As long as there is market demand，There will definitely be a corresponding supplier。"Lin Hui said，Low-price travel service quality，This is an old problem in the tourism industry for many years，However, this problem has not been cured。actually，Same as Leslie Cheung，Many people engaged in tourism quality supervision have the same feeling about this，Every tourist season，Relevant organizations are promoting and popularizing the concept of rational consumption，However, it takes a long process for consumers to mature，The same goes for the tourism market as it matures。

It is difficult to supervise and obtain evidence

The supervision of online tourism has become one of the difficulties in tourism quality supervision。Li Sheng (pseudonym) has been engaged in tourism quality supervision for more than ten years，In his opinion，We need to crack down on the "underworld" on the Internet，Like finding a needle in a haystack，Please note，It is difficult to carry out secret visits。“They don’t have fixed outlets，No sales department，Distribute low-price travel information on the Internet，You can often attract customers through a mobile phone number。" Li Sheng said，This is a guerrilla style layout，Causing difficulty to the investigation，It is more difficult to obtain evidence。

He told reporters about his experience of an unannounced visit，He and several tourism quality supervisors signed up 188bet app online for a "zero-fee" tour group，After getting on the bus，A "shopping trip" is coming as scheduled。But unexpectedly，This kind of shopping almost fills the entire trip，The tourists on the bus did not object，When Li Sheng and his party stood up to oppose，On the contrary, he was dissatisfied and reprimanded by other tourists。

"Are you here to help arrange the next trip？"An aunt in the car asked。Li Sheng recalled，The tourists on the bus are all villagers from the same village，Because there is no need to pay the tour fee，They volunteered to join the tour group，When staying at a shopping point，Some tourists are just shopping，I didn’t pay for it either，In their opinion，It is still an advantage to join such a tour group。

“Collecting evidence often requires the cooperation of tourists，Like this situation，Tourists not only failed to cooperate，In fact, it added fuel to the flames，Making investigation and evidence collection difficult。" Li Sheng said helplessly。

The joint law enforcement effect is not good

Involving network supervision，And "Black Director"、"Underworld"、Revocation and investigation of “black cars”，The Tourism Quality Supervision Office must cooperate with relevant departments，Including business and industry、Public Security、Transportation、Communications and other departments conduct joint law enforcement。But in the eyes of the industry，This kind of joint law enforcement，In many cases it is a sport-style law enforcement，Just a formality，It is difficult to truly “crack down on criminals”、The effect of "curing blackness"。

A public security officer recalled in an interview with reporters，A tourist once reported a travel agency for fraud，But the case was not filed in the end，Because after tourists pay the fee，The travel agency has indeed arranged for a tour guide to lead the group，It’s just a bad tourist experience，This does not constitute fraud。

On the other hand，The tourism quality supervision department has been in the embarrassing situation of unclear law enforcement status for a long time。The "Opinions on Strengthening Tourism Quality Supervision and Law Enforcement and the Construction of Quality Supervision and Law Enforcement Teams" (Tourism Banfa [2009]) issued by the National Tourism Administration pointed out，"Current，Tourism quality supervision and law enforcement agencies must undertake three main tasks，Accept travel complaints immediately、Carry out on-site inspection of tourism service quality、188bet Online Sports Betting and Casino Carry out tourism administrative law enforcement”。

However，Currently these three main tasks are not supported by any laws, regulations and regulations，Existing laws and regulations，As Article 83 of the "Tourism Law" stipulates: The tourism authorities and relevant departments of the people's governments at or above the county level shall comply with this Law and relevant laws、Provisions of regulations，Execute supervision and management of the tourism market within the scope of their respective responsibilities。This legal provision does not clearly stipulate that it shall be implemented by the tourism quality supervision and law enforcement agency，The tourism quality supervision and law enforcement agency currently undertakes two tasks，That is, on-site inspection of tourism service quality and implementation of tourism administrative law enforcement，Also commissioned by local tourism authorities，Not authorized by law。

Li Sheng confessed，Although some cities have established a comprehensive tourism coordination mechanism，Laid the foundation for the implementation of the "Tourism Law"，But judging from the operation of the mechanism，Joint law enforcement is mostly temporary、Assault，Most joint tourism law enforcement in various places has not been standardized、Normalization、Institutionalized operating model，And the responsibilities between relevant departments are not clear enough，Some even get what they need，Only select areas prone to political performance to strengthen supervision，For long time consumption，A “hard-to-bite” tourism case，But adopt a cold treatment method，It is difficult to truly form a synergy。

Expert view

The current situation of repeated bans on online "underworld"，Analysis by Liu Deqian, academic consultant of the Tourism Research Center of the Chinese Academy of Social Sciences，Firstly, because there are still a small number of tourists who are not familiar with online transactions，Although they don’t know how to avoid risks，But willing to follow the trend and participate in online transactions。Second, most illegal operators know that online transactions are prone to problems，But deliberately choose the weaknesses of these customers，To facilitate the completion of such transactions，To facilitate the completion of such transactions。

For now，Although the tourism quality supervision department cooperates with other relevant departments to carry out joint law enforcement，And some results have been achieved，However, there are still a small number of tourists who lack awareness of preventing online traps，Maybe he 188bet app failed to master the evasion skills，At the same time, the "underworld" on the Internet has not disappeared，So that situations of being deceived still happen from time to time。

On how to improve the regulatory system，Andy Lau said，First of all, we must strengthen our online trading knowledge，Including the popularization of knowledge on preventing network traps。Secondly，Supervision needs to be strengthened，This includes timely discovery of regulatory blind spots and blind spots，Timely remedy；Appropriately increase the intensity of punishment according to law when enforcing the law。

There are other things that cannot be ignored，Strive for technical support from the network supervision department，In order to discover the websites and web pages of those illegal business departments as soon as possible，And promptly provide and dispose of it。In the middle，Mass media can play a positive role in promoting，TV、Broadcast、Newspapers and new media are under the supervision of public opinion，also plays a vital role。

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