2019 is the first year for the integrated development of culture and 188bet mobile login，It is also a critical year for the high-quality development of culture and 188bet mobile login integration。

In the 2019 "Government Work Report" it was clearly stated: Develop and expand the 188bet mobile login industry，It is to promote the formation of a strong domestic market，One of the important measures to continuously release the potential of domestic demand。

Technology Application、Internet celebrity scenic spot、A series of changes in the cultural 188bet mobile login industry including the delisting of A-level scenic spots，It shows that cultural 188bet mobile login enterprises have bid farewell to a traditional survival model，We have entered an era where opportunities and challenges coexist。

Global travel needsToo badAlienation

In recent years，All-for-one 188bet mobile login is a main line of my country’s 188bet mobile login development，Around this main line，String together various highlights of 188bet mobile login development。

From central heat to local heat，From industry attention to social concern，From departmental focus to national strategy，A drama of 188bet mobile login reform and development adapted to the new era，Finally the first batch of fruits，The first batch of 71 national 188bet mobile login demonstration zones were officially announced last year。

Some insiders said，The Ministry of Culture and 188bet mobile login summarized and summarized the characteristics of 71 national full-region 188bet mobile login demonstration zones at the State Council press briefing，There are mainly the following typical types，They are: Culture and 188bet mobile login Integration Innovation Development Type、188bet mobile login helps poverty and enriches people, innovative development type、Jingcheng jointly builds innovative development model、Scenic spots drive innovation and development、Ecological Relying on Innovation and Development、Leisure vacation innovative development type、Resource transformation, innovation and development、Border development, open innovation, development, etc.。These types，This is the development trend of the global 188bet mobile login demonstration zone。

“In the next three to five years, all-region 188bet mobile login will become an important carrier for the 188bet mobile login department to promote the construction of tourist destinations，Just like the tourist city back then。" Dr. Zeng Bowei, director of the China 188bet mobile login Economics and Policy Research Center at Beijing Union University, said in an interview with a reporter from China Business News，After the concept of global 188bet mobile login was proposed a few years ago，After a period of creation period，Until last year, 71 companies were rated。

Zeng Bowei said，Global 188bet mobile login is the main focus of county-level 188bet mobile login work，So the second batch may be launched in 2020。Because global 188bet mobile login is included in the "Government Work Report" and some related documents，So some provinces are also introducing comprehensive 188bet mobile login policies。

All-region 188bet mobile login has some things in common，For example, to improve service quality、Marketing methods and corresponding management，But more importantly, differentiation。Zeng Bowei thinks，Product only、Distinctive in business format，In order to be competitive and attractive。

Zeng Bowei said，We can regard global 188bet mobile login as a competitive destination，Or a destination that tourists are satisfied with。There are also some points in the global 188bet mobile login guidelines to encourage innovation。This orientation may be further strengthened，Not just product innovation，Also includes some policies、Mechanism、System innovation, etc.。

Zeng Bowei thinks，Global 188bet mobile login is a strategic thinking。"Those who do not plan for eternity，Not enough for a while；Those who don’t think about the overall situation，Not enough to find a domain”。All-region 188bet mobile login abandons narrow industrial thinking and industry thinking，Breaking industry limitations and departmental barriers，Consciously coordinate the development of 188bet mobile login with party committees at all levels、organically integrated with the government’s overall development strategy，This naturally allows the 188bet mobile login industry to focus on the big picture、Cooperate with the overall situation，And then truly integrate into the overall situation。Because we have found our position strategically，In the 188bet mobile login industry, it is easier to get party committees at all levels、The government attaches great importance to it；Same，Acquired party committees at all levels at the strategic level、Strong support from the government，The 188bet mobile login industry is also more likely to develop sustainably, healthily and rapidly。

The “golden brand” is no longer the “iron rice bowl”

For various A-level 188bet mobile login，2019 is an extraordinary year。

July 2019，Announcement issued by the Ministry of Culture and 188bet mobile login，Processing 7 5A-level tourist attractions that seriously failed to meet the standards or had serious problems in the review inspection。After that, all provinces, autonomous regions and municipalities have started review and inspection work，launched a “major rectification” initiative to self-examine。

November 2019，Ministry of Culture and 188bet mobile login Meeting Notice，In the rectification and quality improvement actions of A-level tourist attractions in 2019，More than 5,000 A-level tourist attractions have been reviewed nationwide，1186 scenic spots were dealt with，405 of them were declassified。It can be said that this is the most intensive rectification in recent years。

Local governments have also begun to establish standardized and flexible management systems，For example, the Sichuan Provincial Department of Culture and 188bet mobile login proposed the establishment of a points management system for A-level scenic spots，Realize normalization of review，Cities (states) that have many problems with the quality of scenic spots，Take back the authority of the local culture and 188bet mobile login administrative department to evaluate 3A tourist attractions。

Deputy Secretary-General of China Marketing Society、Wei Xiang, a researcher at the 188bet mobile login Center of the Chinese Academy of Social Sciences, told a reporter from China Business News，Although the delisting of scenic spots involves a variety of reasons，But sort it out，There are two main ones: one is about the service quality of the scenic spot，Or it’s a matter of consumer satisfaction；The second reason is due to excessive commercialization of scenic spots、The problem of marketization and neglect of cultural expression。

Wei Xiang thinks，This round of scenic spot management is actually about how to attach importance to the integration of culture and 188bet mobile login in various scenic spots，Focus on the high-quality development of 188bet mobile login resources，Sent a clear and even tough signal。

Concerning the management turmoil of last year’s A-level 188bet mobile login，Zeng Bowei said，From the perspective of scenic area management，After evaluating A-level 188bet mobile login in the past, there is no need to do anything else。In fact, the most important thing this time is to convey the attitude of strict dynamic management。Although there was dynamic management before，But it has never been implemented，Since Shanhaiguan was delisted，Everyone finds it difficult to create 5A，It’s even harder to keep。

Zeng Bowei thinks，188bet mobile login also need to continue to improve service quality。Because the core of the standard is not only to deal with the administrative department，We also need to better serve tourists through standard methods and daily management。The competent department will manage a scenic spot on a more regular basis in the future，Not even just the management of A-level 188bet mobile login，There are also entertainment performances in the scenic area、Food Safety、Market order, etc.。He thinks this is also a good thing for the scenic spot，You can force the 188bet mobile login to provide good services，Strengthen management。

Behind the internet celebrity effect

2019，Douyin is extremely popular，Super popular and highly active user group，It seems that this APP has become a new trend vane。Here，Music is popular，Food is popular，Many 188bet mobile login have also become check-in holy places due to the spread of Douyin。

Only during the National Day Golden Week last year，Chongqing Liberation Monument、Chaotianmen、Hongya Cave、Photos and short videos of popular tourist places like Nanbin Road have hit all major online platforms，Attracting massive likes and comments from netizens across the country。October 3，Chongqing Public Security Bureau、Municipal Culture and 188bet mobile login Commission issued "Warm Tips" respectively，Please give more space to foreign tourists，Citizens expressed their understanding and support。

According to official statistics，During the National Day Golden Week，3859 tourists from Chongqing.610,000 people，Per capita 188bet mobile login consumption is only 486 yuan。The reception in Chengdu next door is only 2017.130,000 people，Per capita consumption is 1,420 yuan。Chongqing’s problem of “attracting people but not money” has led to repeated discussions on how popular scenic spots can monetize traffic。

Xi’an, which frequently makes headlines 188bet mobile login media, seems to have a good understanding of how to monetize the traffic of “Internet celebrities”，From 2018, "Wanwan Wine" has become a tourist experience item，The "roly-poly" girl who went to the nearest Datang Evernight City in Xi'an，“The City of Douyin” follows the trend，Attracting money and attracting attention，People can’t help but wonder what Xi’an’s next hot spot will be。

Zhang Tingting, director of the 188bet mobile login Communication Research Center of the School of Advertising, Communication University of China, told a reporter from China Business News，Short videos have developed rapidly in the past two years，Becoming a powerful tool for 188bet mobile login marketing，Many destinations became popular overnight，Become an internet celebrity check-in place。Data display，Ctrip Travel Photography、Mafengwo is increasing the number of short videos，Strengthening the social genes of 188bet mobile login。

Introduction to Zhang Tingting，Also，Most of the popular short videos are actually fragments of the city’s image，Creating a good city image never happens overnight。Some time ago，An article on the Internet is thought-provoking，“If you are only satisfied with Internet celebrities，Xi’an is really ruined”，Internet celebrities may represent youth and influence，It may also be vain and lack of strength。So，Even 188bet mobile login era of Internet celebrities，You cannot throw away the culture of a city，Good city image communication requires good brand planning，A unique memory point to create your own brand。

Zhang Tingting said，Hot hits created by internet celebrities，If there is no content strength，It will decline soon。A city that excessively pursues internet celebrity check-in spots，Is pursuing short-term effects，The Internet celebrity effect needs to be combined with the city’s soft power，People recognize a city through the internet celebrity effect，Through its 188bet mobile login heritage、Falling in love with a city due to city spirit。

Major events in the cultural 188bet mobile login industry in 2019

The first "Night Tour" activity of the Centennial Forbidden City in February，Presenting a hot situation where it is hard to get a ticket。

February tour for six (872385.OC) applied for termination of listing，The number of 188bet mobile login companies terminating listing on the New Third Board is increasing。

In March, the first document to promote the development of 188bet mobile login performing arts, "Guiding Opinions on Promoting the Development of 188bet mobile login Performing Arts" was released。

In April, Banksoft led investment in two destination 188bet mobile login platforms，The two companies completed a total financing of over US0 million。

May The May Day holiday is adjusted from one day to four days.

In June, the Ministry of Industry and Information Technology issued 5G commercial license，Companies in the 188bet mobile login industry that have been waiting for a long time are taking action。

In July, the Ministry of Culture and 188bet mobile login dealt with 7 5A-level tourist attractions that seriously failed to meet the standards or had serious problems in the review inspection。

In August, various provinces, autonomous regions and municipalities have launched review and inspection work for 5A-level tourist attractions，launched a “major rectification” initiative to self-examine。

In September, the Ministry of Culture and 188bet mobile login announced the first batch of 71 national full-region 188bet mobile login demonstration zones。

September, documents issued by the General Office of the State Council，Encourage the construction of sports service complexes、Sports and leisure town。

November "Guangxi bus driver ditched the group" incident exposed，Low-price group turmoil rises again。

December Beijing-Zhangjiakou High-speed Railway opens，New opportunities for 188bet mobile login in northwest Beijing。

*Source of this article: China Business News，Author: Feng Yingyi Tong Haihua，Original title: "A-level scenic spots are "shuffled", and the model of Internet celebrity scenic spots is "left and right", asking about the transformation of the cultural 188bet mobile login industry in 2020》.