Sudden 188bet，Let the hotel industry be covered with wounds。According to STR preliminary data analysis，During January 14-26, 2020，Affected by the outbreak of new coronavirus，Hotel occupancy rates in mainland China fell by nearly 75% in two weeks。The hotel is closed，Occupancy rate、A sharp decline in operating income and many other heavy losses，A battle for redemption in the hotel industry is underway。

Compared to the SARS 188bet 17 years ago，The hotel industry appears calmer in the face of the new coronavirus 188bet。After the outbreak，Major hotel groups have released response strategies，Including reduction or exemption of franchisee management fees、Financial assistance policy、Hotel 188bet prevention and control measures, etc.。Among them，Yihuazhu、Jinjiang、The three major BTG Homeinn hotel groups have acted most quickly and frequently，Hotel giant’s response strategy，It is a reflection of its own strength，It is also the hotel industry’s commitment to social responsibility。

188bet thinks，Letting a company survive is the greatest social responsibility，188bet now has a big plate，Great responsibility，Stick to your job，Take good care of your employees、Residents and franchisees，No sensationalism。

Do not respond 188bet crisis with layoffs or salary cuts

The sudden 188bet is putting many Chinese companies facing a test of survival，The hotel industry is one of the “hardest hit areas”。According to public reports，During the Spring Festival due to the 188bet，National hotel occupancy rate fell by more than 80% compared with the previous year，Most hotels in areas with severe epidemics close their stores actively or passively，Hotels in other areas have also been affected to varying degrees，The room occupancy rate shall not exceed 20%。Industry insiders’ predictions，If this situation lasts for more than three months，It will bring a fatal blow to the hotel industry，May cause a large number of hotels to close down、Employee is unemployed。

Manpower issues are also something Huazhu needs to worry about，Founder of Huazhu Group、Chairman and CEO Ji Qi once stated in an internal letter to employees，Under normal circumstances, the labor cost of front-line store employees is about 6,000 yuan per month，100,000 employees，That’s 600 million per month，If the 188bet lasts for 6 months，will reach 3.6 billion，This number is unbearable for enterprises。This means，Huazhu’s cash flow will be enough to support the end of the 188bet in the short term，But if it lasts for half a year or even longer，Even domestic hotel giants are unable to cope。To this，Huazhu still retains employees，The store’s decision not to lay off employees。Ji Qi clearly emphasized: "Although the current situation is already very serious，But employees are our most valuable asset！ Such a crisis，Put them first，Huazhu will not respond to the crisis through layoffs and salary cuts。”

Huazhu expresses its favor，Treating employees well is Huazhu’s social responsibility，But more importantly，Employees are Huazhu’s most valuable asset。The 188bet is temporary，Difficulties are temporary，Safeguarding frontline employees is the first priority，This is the foundation for long-term success。Leading cadres take the lead in practicing Huazhu’s values，Voluntary salary reduction to ensure no layoffs in the short term。Huazhu will try its best to protect its employees，Safety franchisee，Also calls on franchisees to treat employees well in times of crisis。

Upgrade franchisee support policy

Under the 188bet，The industry has been severely damaged，Many franchisees have closed their stores，To stop loss、Loss reduction，"Stabilizing" franchisees has immediately become the core task of major hotel groups。

To this，The advice given by Ji Qi is to overcome difficulties，Stay open for business。He said，The reason why I insist on doing this。First, guests need a hotel，Second, there are no special circumstances，Hotel is a 365-day industry，The current difficulties will not lead to closure。You can negotiate with the landlord for free rent、Rent reduction，At least we can negotiate a moratorium on rent payment。After closing，Employee wages still have to be paid，That is, some water、Electricity、Cost of guest supplies, etc.，The actual cost savings are not much。Once the 188bet situation improves，The customer definitely chooses to stay open、Responsible stores and brands check in。A store from closure to reopening，Almost equivalent to the opening of a new store，The climbing period is much longer。

Ji Qi pointed out，After SARS，Retaliatory travel and consumption across the country，The business of various hotels is unprecedentedly good。The same retaliatory prosperity 188bet time is a high probability event。

According to the 2019 188bet Q4 quarterly financial report，As of December 31, 2019: 188bet has a total of 5,618 hotels in operation，Among them，688 directly operated stores，Manage 4930 franchise stores。For franchisees，188bet’s response is multi-dimensional、Comprehensive assistance policy:

January 23，188bet is the first to announce the suspension of franchise management fees and central reservation fees for franchised hotels in Wuhan；

January 30，188bet announced that all its hotels were expropriated，The franchise management fee will be waived during the expropriation period；

January 31，188bet further expands franchisee assistance conditions，Announced to halve franchise management fees for 5,049 franchise hotels across the country，We will also waive franchise management fees for franchised hotels in closed areas in Hubei Province；

February 6，188bet Group once again upgraded its franchisee support policy，Introducing credit repayment deferral for its franchised hotels、Financial loan of up to 500,000 yuan per store、Insurance claims protection services, a total of three financial support plans，Help franchisees relieve financial pressure。

can be seen，As the impact of the 188bet gradually deepens，Huazhu’s support policy for franchisees has been upgraded from the initial “reduction or exemption” to “loan”，This is undoubtedly a timely help for franchisees who are struggling with financial problems。According to Huazhu，The above policies have been recognized by the majority of franchisees across the country，has also been followed and adopted by major peers in the industry，The formation of auxiliary vehicles depends on each other，Industry consensus of people wearing the same clothes。Huazhu is willing to sacrifice its own interests，Work with franchisees to overcome difficulties，Franchisees should also keep doing business，Only after the 188bet has passed can we enjoy more growth dividends。

Guests are 188bet responsible

Ji Qi once said: "Customers are the starting point and end point of everything."

As the 188bet continues to spread，How to protect the rights of guests during special periods also needs to be paid attention to by hotels。Huazhu said in reply to Zhihui’s interview，Insisting on opening is responsible for passengers，Enforce 188bet prevention measures while promoting contactless services，The technology accumulation of the group in the past few years played a role at the critical moment。

During the 188bet，Huazhu continues to upgrade 188bet protection，Including the immediate activation of emergency response mechanisms for major incidents across all brands，Introducing free room cancellation policy and safeguard measures；Strengthen the implementation of intelligent contactless services，Reduce face-to-face contact with guests during their stay，Reduce the chance of cross-infection；United with WeDoctor to provide free online free clinic services，Reduce the risk of guests contracting the virus when going out。

Early February，In view of the approaching resumption of work in various places，Special needs for migrant workers who return to their original cities of work and must first "quarantine and observe at home"，188bet launches “Safe and Pure Private Rooms”Service。It is reported，Since February 5th，Thousands of 188bet’s hotels in operation covering more than 400 cities across the country have launched “Safe Security and Enjoy Exclusive Rooms”Service，Assisting major companies to implement home isolation and accommodation needs for employees before returning to work。Only on February 6th，Dozens of companies have contacted this business，The national housing demand is estimated to be nearly 6,000 units，More than 2,000 in Shanghai。

According to Huazhu’s introduction，"Safe Net Enjoy Exclusive Room" will strictly implement the relevant regulations of the 188bet prevention department，Comprehensive disinfection and cleaning of all areas of the hotel，Protect the health and safety of guests and employees。Huazhu’s enhanced “contactless service” will also further ensure the safety of hotel guests during the quarantine period。Not only that，For takeaway、Labor-intensive industries such as express delivery have many employees、Industry segmentation” and other special isolation needs，Huazhu also launches personalized customized solutions for enterprises in different industries。

In addition，For member groups，188bet launched the “Member Relegation Commitment” on February 7，The validity period of the current level of 188bet Club members can be automatically extended for three months without any conditions。

“For this sudden 188bet，There is not much we can do，But，We stick to our jobs，Stick to corporate values。Take good care of your employees，Take good care of your guests，Take good care of franchisees。If the 188bet worsens and spreads，Huazhu will also take corresponding measures。The company’s long-term strategy remains unchanged，I am not blindly optimistic about the development of the 188bet，Keep faith again。”

Strength is revealed in times of crisis，Large hotel chain groups have healthier cash flow、The ability to resist risks is also stronger，Better able to survive the crisis，And help the industry turn danger into safety。During this 188bet，Years of accumulated advantages，Enables Huazhu to face crises calmly，for employees，is a guest，Do more for franchisees。This also allows more people to see the strong sense of social responsibility of the gradually rising Chinese hotel groups in the face of crises。The turning point of the 188bet has not yet appeared，The end period is even more difficult to predict，We look forward to a more vibrant recovery of the hotel industry after the 188bet。