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OTAs have deployed 188bet mobile login: launching "tourism O2O"

Author of this article: Zhihui 188bet mobile login 2015-04-14

Ctrip、Tuniu and other OTAs are actively developing 188bet mobile login，The focus is not on store profitability，It is more of a landing channel for online services，Linking online and offline is the ultimate goal of developing 188bet mobile login。

With the rapid spread of the concept of "Internet +"，The tourism industry has ushered in the O2O era。Recently，Tongcheng Travel (hereinafter referred to as Tongcheng) announced that it will be in Wenzhou before the end of April、Ningbo、11 new 188bet mobile login opened in Yantai and other places，This brings the number of 188bet mobile login to 23。

Previously，Ctrip、Tuniu and other OTAs are already actively deploying offline，Trying to perfectly combine online and offline。Industry insiders estimate，Rapid expansion of 188bet mobile login will become the new normal for OTA’s future development。

OTA actively deploys 188bet mobile login

Recently，Tongcheng announced that it will open 11 188bet mobile login before the end of April，The number of 188bet mobile login will increase to 23。

Tongcheng COO Wu Jian said，By the end of 2015，The total number of Tongcheng 188bet mobile login will reach 100，Covering 100 cities across the country，Form a "hundred cities and hundreds of stores" layout。

The 11 188bet mobile login opened this time did not deliberately distinguish between first-tier cities and second-tier and third-tier cities，Instead, it covers both source and destination areas simultaneously。

According to the reporter from China Business Daily，As of now, Ctrip is in Beijing、Shanghai、A total of three 188bet mobile login have been opened in three places in Wuhan，Tuniu has 75 regional service centers in China。

Currently，Traditional store formats are no longer able to meet tourists’ service requirements，Large tourism companies begin to explore the transformation of 188bet mobile login，They have upgraded their original 188bet mobile login into tourist experience 188bet mobile login。

But people in the industry think，The gimmick of this kind of 188bet mobile login store is more important than the form，In addition to the more comfortable environment，Service is more meticulous，No major breakthrough in terms of functions，The 188bet mobile login is not strong。

Different from traditional travel agency 188bet mobile login，Travel experience store opened by OTA，Morely used as a channel for online services。

Tongcheng related staff told China Business Daily reporter，All Tongcheng 188bet mobile login operate according to the experience store model，Also sales、Consultation、Services and brand image display and other functions。

The main function of Tuniu’s regional service center is to cooperate with local suppliers，Carry out marketing activities，And allow tourists to experience online purchasing、The peace of mind of signing 188bet mobile login contracts，So it does not have 188bet mobile login sales function，Different from ordinary stores。

Ctrip’s experience store is mainly used for brand display、Offline services and the experience itself，Wide range of products for sale，More like a small supermarket for tourist products，Let tourists experience the convenience of one-stop purchasing。OTA stores are not solely for profit，Serving online，Linking online and offline is the ultimate goal of OTA to develop 188bet mobile login。

188bet mobile login O2O will become a development trend

188bet mobile login industry chain shortened，The trend of deintermediation is becoming more and more obvious。Large 188bet mobile login companies are eager to connect the upstream and downstream of the 188bet mobile login industry chain，Also actively developing O2O。

Traditional tourism companies have been making continuous online attempts in the past two years，China Youth Travel Service’s Aoyou.com、CITS Online、Mango.com of China Travel Service, etc.，They are all examples of traditional travel agencies trying to develop online。Based on this background，It is inevitable for OTA to quickly deploy 188bet mobile login。

Analysis by Wei Changren, CEO of Jinlv Consulting，OTA rapidly expands 188bet mobile login，Or because offline stores play a certain role，There is also room for development。Currently，There are still many tourists willing to sign up offline，This is the demand of tourists for offline travel agencies。

While OTA is vigorously developing its online business，Promote 188bet mobile login business development，Growth will be faster。Excellent 188bet mobile login layout，Can also assist online，Enhance competitiveness，Make it a bigger space for development。

But according to industry insiders，As store costs continue to rise，Some traditional travel agencies have begun to shrink their stores。The cost of a physical store is based on the city in which it is located、Different locations, etc.，There is a difference in price。If conservative estimate，Calculated based on the average annual cost of 300,000，The cost of 100 188bet mobile login is 30 million per year。

As understood，A regional service center different from Tuniu，Tongcheng’s 188bet mobile login were all located at the bottom of the building，The cost will be higher，The cost of large-scale construction will increase sharply。At the node where major OTAs are losing money，Whether the cost of 30 million can be exchanged for corresponding value is the focus of the industry。

As understood，58 cities where Tuniu established regional service centers in 2014，Contributed 8% to Tuniu in the fourth quarter alone.7% of transaction volume。Tuniu’s annual revenue in 2014 was 3.5 billion yuan，Loss 4.47.9 billion yuan，The cost of a mere 30 million yuan is not worth mentioning in comparison。

188bet mobile login stores will become the new normal

The relevant person in charge of Tuniu, which insists on 188bet mobile login layout，Strengthen the depth of expansion into second and third tier cities and long-term investment，Increase the number of regional service centers to more than 100，Accelerate the sustainable development of enterprises in the future。

Tongcheng hopes to build a comprehensive O2O system from source to destination，188bet mobile login layout can not only cover users’ pre-purchase consultation and other aspects，It can also cover the user’s entire travel process，To be close to user needs，The types of services will also be expanded in the future。

Relevant staff from Ctrip told a reporter from China Business Daily: “Ctrip is cautious about 188bet mobile login travel experience stores，No plans for large-scale expansion in the short term。Instead, in the form of a travel experience store，I hope to make a qualitative leap in the future。”

About OTA layout offline，Wei Changren thinks，OTA 188bet mobile login will definitely not be as concentrated in density as traditional travel agencies，We will take a more refined approach in the future。As in location、In volume、Do better in decoration，Make tourists’ experience stronger。At the same time，Do not pay attention to the increase in quantity，It is enough to set up an offline experience store in the central bustling area of second and third tier cities。

188bet mobile login stores will become the new normal in the foreseeable future。Yang Yanfeng, associate researcher at the China Tourism Academy thinks，OTA will continue its 188bet mobile login layout，Expand the number of physical stores。

Judging from the current scale of OTA，Having about 100 physical stores is appropriate in terms of volume ratio。OTA is seizing the outbound travel market，Need 188bet mobile login points for support，Do some landing services。Decrease in business growth rate、When cost business is compressed，It may be possible to shrink stores，So within a certain period of time，Business growth has not reached the frontier，188bet mobile login stores will become the new normal。

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