Currently, all walks of life are conducting a series of offensives around the concept of "Internet +"，In fact, before there was the concept of “Internet+”，BAT’s O2O business layout、Internet transformation of traditional enterprises、Internet O2O entrepreneurship, etc. have all involved this concept。The future is centered around smartphones，The era of interaction anytime and anywhere，The upgraded version of “Internet+” and “Mobile Internet+” can connect to more and more industries。

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BAT’s platform positioning in the mobile Internet era，Determined based on respective genes，Technology-driven Baidu has sublimated from the connection between people and information to the connection between people and services；Business-driven Alibaba has expanded from the connection between people and goods to the connection between people and services；Product driven、Tencent, which has strong social genes, says it wants to connect everything。

In main life scenes，Catering O2O、Catering O2O、OTA、Online ticketing is considered to be the earliest O2O business form of "Internet +"，BAT has previously carried out strategic layout around related fields。In the past two years, the three BAT giants 188bet Online Sports Betting and Casino have begun to make efforts to deploy online education、Automotive O2O full ecology、The last few major industries such as online health care，It also indicates that the Internet has truly entered 3.0 era，The era of connection between people and services。

The essence of mobile O2O is the integration of virtuality and reality，“2” is the key，It can be connected to two scenarios, online and offline, anytime and anywhere，Has obvious characteristics of disintermediation，It reconstructed the business model，In the future, people will be the core to realize the direct connection between people and services。

BAT integrates the entire life services industry through layout，At the traffic entrance、Scene、O2O、Building new platforms in mobile payment and other aspects，Strive to achieve the ultimate goal of connecting people and services，The ability to “connect services” will become the core competitive barrier in the “Mobile Internet +” era。

Baidu creates an ecosystem that “connects people and services” and advances on multiple fronts

On the creation of Baidu’s new ecosystem of “connecting people and services”，It mainly revolves around education、Medical、Travel、Carrying out in automobile and other industries，Relying on Baidu search、Baidu Map realizes the construction of multi-scenario platform and industrial ecology。

For this，In February 2015, Baidu CEO Robin Li sent an internal email to announce，Integrate all Baidu’s businesses into three major business groups，i.e. mobile service business group、Emerging Business Group、Search business group。The same core of Baidu’s three major business groups after re-dividing is to continue to deepen the emerging market of “connecting people and services”，Mainly located in catering、Education、Health and Medical、Car、Tourism and other fields。

Meanwhile，Baidu is one of the largest traffic 188bet Online Sports Betting and Casino entrances to the domestic Internet，Very attractive to companies in various O2O fields，Baidu map on mobile、In addition to rich platform resources, Baidu mobile phone，has become the main entrance to life services on mobile phones。

Baidu launched the “Direct Account” in September 2014，Actively promote traditional service industries to embrace the Internet。Based on mobile search、@account、Map、Personalized recommendations and other direct accounts are considered within Baidu to be a key step in Baidu’s O2O strategic layout，Also a WeChat official account、A favorable competitor of Alipay service window。

The author wrote an article at the end of 2014《Baidu uses direct number connection service to develop tourism O2O》’s article，In today’s view，In addition to focusing on tourism O2O, the direct number，Also includes the Internet + other fields。

You can directly connect people and services through the direct number，Complete payment online，Form a complete O2O closed loop，Direct number can quickly integrate offline resources，Direct traffic to offline companies，As a bridge, it has become one of the important channels for O2O enterprise online marketing platform。Direct number、Baidu Map、The opening of Baidu Wallet is beneficial to Baidu’s entry into the mobile Internet era、Application scenario、Establishing a new O2O ecosystem in payment and other aspects。

Verticalization of Alibaba O2O platform，Create a connection between “people and services”

Alibaba started as an e-commerce platform，On the mobile side, there is mainly Tmall、Taobao、Alipay’s three core products，It lacks more traffic entrances、Scene，The scene is the basis for connecting people and services in O2O。For this，Alibaba has recently been cultivating new consumption application scenarios in the mobile Internet era through vertical platforms，Mainly including 188bet app download catering、film industry、Automotive Industry、Future Business District、Travel、Wedding、Fresh food、Home Improvement、Health care and Alipay extended applications and other fields。

The most popular catering O2O、Automobile O2O，And many related business modules such as Alipay Future Hospital have received attention from the outside world。Alibaba recently announced the integration of its automobile-related businesses to establish the Alibaba Automobile Division，It is rumored that Alibaba will buy Diandian、Taobao Local Life and other "life service O2O projects" are independently operated。

Also，Alibaba also invests heavily in the medical field，For example, investing in CITIC 21st Century，Launched Ali Health APP；In Alipay extended service，Includes future hospital、Registration Service、Entry and Exit、Local life services such as bill payment。

Alibaba’s e-commerce platform thinking continues，In terms of expanding into O2O business，At present, it seems that it has passed internal reforms、External investment integrates various O2O industries，Need to change the “e-commerce gene”。For creating connections between people and services，Scenario cultivation in various O2O fields，Alibaba still has a long way to go。

Tencent “connects everything”, keyword “open”

The day before Tencent Global Partner Conference 2014，Tencent released an open letter from Tencent Chairman and CEO Ma Huateng to industry partners。Indicated in the open letter，Tencent’s mission is to become an Internet connector，Connect everything。Tencent COO Ren Yuxin even presented Tencent’s open platform vision at the conference，Directly turned into three "connections"。

Tencent currently “connects everything” through an open platform，As a company that connects people in the traditional Internet era，In people and business、There is 188bet Online Sports Betting and Casino no big breakthrough in terms of people and services，But in the era of mobile Internet，“Internet+” and the era of O2O，Tencent helps people expand "connection" from online to offline through the platform。At present, Tencent mainly uses WeChat O2O solutions、And O2O industry layout in the form of external investment。

In WeChat O2O Ecosystem，Except WeChat store、O2O online marketing in Moments，also recently launched the “WeChat Smart Life” industry-wide solution。In investment，Tencent’s mobile Internet portal，Local life O2O field，Automobile industry chain、Medical Health、Important enterprises such as tourism have strategic layouts。

Except this，In order to achieve a closed loop supply chain，Fully speed up the implementation of O2O，Tencent invests in China South City、Marriage with JD.com，Currently, JD.com has focused on the O2O project。As a connection platform，Tencent’s O2O ecosystem layout has begun to take shape，But how to better realize the connection between people and services later，It will be a test of its ability to implement and based on WeChat、Online Marketing O2O Ecological Environment of Mobile QQ。

The development of BAT Internet+，Will reconstruct the entire online and offline business form，Make them one，The future may be the beginning of the next step to create the Internet of Everything。

As stated by Baidu President Zhang Yaqin at the 2015 Boao Forum for Asia，Joint development of traditional industries and the Internet，Let "Internet +" become "Internet X"，Will exert the multiplier effect of the Internet industry。In the author’s opinion, whether it is “+” or “X”，The key is "connection"。

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