February 25, 2020，The Resource Development Department of the Ministry of Culture and Tourism issued the "Guidelines for Epidemic Prevention and Control Measures for the Resumption of Tourist Attractions"。

The "Guide" mentioned: "In order to implement the relevant spirit of the central government on coordinating the promotion of COVID-19 epidemic prevention and control and economic and social development，Guide tourist attractions across the country to continue to implement epidemic prevention and control、Steadyly carry out work related to the resumption of opening up，In accordance with the "Guidelines for Prevention and Control Measures for the Resumption of Work and Production of Enterprises and Institutions" issued by the State Council's response to the new coronavirus pneumonia epidemic prevention and control mechanism，Combined with the strong concentration of people in tourist attractions、Characteristics of high liquidity，Develop this work guide。”

At the same time，Academician Zhong Nanshan also encouraged and endorsed the orderly reopening of scenic spots after the epidemic。

Comprehensive analysis of the guidelines for the reopening of scenic spots recently issued by some provinces and other related documents，You can see that the key points in the Ministry of Culture and Tourism’s Guide are:

“(11) Strictly control the flow of tourists。Scientific and reasonable setting of carrying capacity in scenic spots。Ticket reservation must be taken effectively、Intelligent guidance and other means，Scientific diversion to guide tourists，Do a good job in front-end control of tourist traffic。

(12) Preventing gatherings of people。Time periods should be adopted、Arrange tourists to enter the park with intervals。Scenic Area Entrance and Exit、Management personnel should be assigned to important tourist spots and other places where people are likely to gather，Strengthen tourist order management。Optimize the setting of tour routes。

(13) Implement real-name registration。Real-name ticket purchase system should be implemented，Take appropriate measures 188bet app download to completely record the contact information of visitors to the park、Traffic and other information，Make it queryable and traceable。Encourage scenic spots to actively use big data and smart methods，Do a good job in dynamic monitoring of tourist information。

(14) Strengthening tourist protection。Encourage scenic spots to adopt Internet ticket sales、QR code ticket verification and other methods effectively reduce personnel contact。Visitors taking body temperature、Wear a mask before entering the park。Keep in traffic、Purchase tickets、Tour、Rest、Distance between people in restaurants and other places。Catering service units should strengthen the cleaning and disinfection of recycled tableware or use disposable tableware。”

That’s too much space to talk about，Definitely important。Together, it points to one thing: the scenic spot ticket reservation system or simply the scenic spot ticket system。

When the tourism industry is developing rapidly，Suddenly stopped due to the epidemic。From a certain perspective，This is also a rare opportunity to calmly observe and think about the industry。

In layman’s terms，A busy place for tourism during this special period，It almost means there will be great market opportunities in the future，Even if the participants have public welfare purposes，In the name of public welfare。

Now it’s public welfare，The future will be interests。Places with a lot of public welfare in the tourism industry，It often means there will be great market benefits in the future。

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Move quickly，Back on February 14th。Back on February 14th，Jingyu Lvmama Group launches a large-scale public welfare activity called "Mountains and rivers are safe • Thank you for being there" for free travel for medical workers across the country，According to the information released on the WeChat official account，The activity is: “Calling for world-famous scenic spots、Hotels and other cultural tourism enterprises and upstream and downstream affiliated enterprises，From the date of resumption of operations，Implement free policy for medical workers who are fighting on the front line of COVID-19 prevention and control。”

Since the scenic spot is free, tickets are involved，An interesting sentence in Donkey Mama’s promotional materials is: “Use technology to empower at the same time，Big data assistance，Enhanced intelligent functions，And promises to provide free marketing support to peers in this large-scale charity event。”To “empower” 188bet online sports betting something with technology？To whom “intelligent functions” are given？This points to the scenic spot tickets。

Without exception,Almost all online tourism operators want to take the scenic spot ticket system into their own hands，At least have control or say。

Outbreak of COVID-19，Relevant regulations issued by the Ministry of Culture and Tourism and various provinces on the resumption of scenic spots，It will undoubtedly greatly intensify the development of scenic spot ticket systems、Building and competing。

Tongcheng Yilong is not idle either, its propaganda is: "February 21，Welfare policies that benefit medical personnel that are widely carried out across the country，Tongcheng Yilong gives full play to the advantages of resource collection，The online special topic "Protecting Love and Paying Tribute to the Retrograde" has been launched。Salute to the rebels，Introducing an activity for medical staff to visit scenic spots for free...The special topic "Protecting Love and Paying Tribute to the Rebels" integrates tourist cities、High-quality resources and preferential policies in scenic spots in various places，Add the "medical staff" theme tag to the scenic spot page，Provide inquiries for preferential groups、Real-time online service for sharing，Reappearing the great rivers and mountains of the motherland，Sooth people’s hearts with the charm of cultural tourism。Period，Tongcheng will also create exclusive entrances for each tourist attraction，In APP、Mini program、The public account continues to promote，Inspire people’s willingness to travel after the epidemic is over，Continuously improve the influence of activities。”

As more and more scenic spots reopen，The most popular place in the industry is naturally Ctrip。

Ctrip’s promotional focus is: “Want to play but worried about the crowds？Recently，Online travel companies cooperate with scenic spots，Promote "safe travel" through technology and service innovation。

The Safe Travel Scenic Area Alliance launched by Ctrip、Anti-aggregation service specifications，The target is for those currently visiting scenic spots，The problem of crowd gathering that tourists are most concerned about，Provide effective solutions，Hope to promote and demonstrate in the first batch of opening scenic spots，Create industry standards for subsequent opening of scenic spots。”

Speaking of the coming of heaven，Ticket booking reservation and capacity control，It is necessary to know the booking volume of all channels in the ticket system。Ctrip wants to help scenic spots control their carrying capacity，Prevent tourists from gathering，Then Ctrip not only needs to know the 188bet sports betting app download booking volume of its own channels，You also need to know about Meituan、The number of reservations and reservations through Tongcheng and other channels。This way，I am definitely not happy with other channels。

Ctrip directly assumed the posture of being the “boss”: “Create industry standards for subsequent opening of scenic spots”！

Meituan started by jointly issuing the "Self-discipline Convention on Epidemic Prevention in China's Tourist Attractions" through joint scenic spots，Of course behind the agreement of “strict current limit control”，Industry media "Jinlv.com" reported: "Meituan Tickets is trying to promote a set of real-name registration for the scenic spot industry、Comprehensive service solution for online reservation and ticket sales... Scenic spots can use Meituan ticket big data、Distribution channels and technical capabilities，Solving the urgent need for real-name registration、Online ticket purchase、Time-sharing reservation、Rigid needs such as temperature measurement and epidemic prevention。”

The issue of scenic spot tickets also alarmed the "big head" Tencent，In addition to vigorously promoting the scenic spot ticket system，I also took advantage of the popularity of “Tencent Conference” which became popular during the epidemic，The battle is not small。

After seeing the "Guide" of the Ministry of Culture and Tourism, the "experienced driver" of scenic spot tickets who is eager to try it must be Shenzhen University Intelligence。

In addition to the scenic spot ticket system with real-name time-sharing reservations and other functions，Shenzhen University of Technology also developed a temperature measurement system for tourists in scenic spots，Exactly meets the relevant regulations of being stuck。

Tianmai Network, another scenic spot ticket system player, directly donated 100 sets of ticket systems for free to Hubei Province, where the epidemic is most severe，Straightforward。

  The COVID-19 epidemic is not completely over yet，The field of scenic spot ticket systems is already at war，The heroes compete for the throne。Of course，There are also a large number of large and small scenic spot information companies，Casting the net everywhere，Busy contacting business

Just today，February 27，The First Spring Scenic Area in the World in Jinan, Shandong Province has reopened，The relevant release information is:

“1、Baotu Spring Park fully implements online real-name reservation and ticket purchase，Scan the QR code on site to verify the consistency and enter the park with a valid ID；Enter Daming Lake Old 188bet Online Sports Betting and Casino Area and Wulongtan Park with valid documents。

2、Citizens and tourists entering all parks must undergo temperature checks，You can enter the park only after passing the test。Body temperature exceeds 37.Citizen tourists at 3 degrees Celsius，No entry，Scenic spots will be reported in accordance with the requirements of the "Guide"。

3、During the opening period of the scenic spot，Real-time monitoring of passenger flow，The daily passenger flow in the scenic spot is controlled within 50% of the maximum carrying capacity。”

It can be seen，Implementation of the above provisions，is based on a scenic spot ticket reservation system with complete functions。

As the protagonist of this drama - the scenic spot, how should we consider it?

One，It is imperative to make real-name reservations for tickets，Make plans early，Collect relevant information from multiple parties，Information from peers in scenic spots is often reliable。

Part 2，Focus on comprehensive technical level，This is the basic factor，It’s just something easy to use。

Part 3，Pay attention to the quantity and quality of sales channels that the ticket system can introduce，This is for compatibility and neutrality reasons。It is also important to look at the quantity and quality of sales channels connected to travel agencies。

Fourth，The destination product organization and marketing capabilities extended by the assessment system，There is also management to improve the secondary consumption capacity of scenic spots。

Part 5，Results of big data analysis of market information claimed by the system，Verification must be carried out quietly through sampling surveys or other methods，Let’s see if it’s just bragging。

Sixth，Carefully study the "Guidelines" of the Ministry of Culture and Tourism and the relevant regulations of the Provincial Department of Culture and Tourism，Prioritize the list of relevant software and hardware equipment and the length of time the terms will be effective，Implemented in an orderly and step-by-step manner。

Part seven，Pay attention to compatibility and docking with the public welfare destination ticket reservation platform established by government agencies，This is not a business “one machine travel” platform，In the future, public welfare and neutral regional ticket reservation platforms will appear in some destinations。

Part 8，Inspect the ticket reservation systems used or planned to be used by large museums in the area，Admission to these museums is free，But there is a lot of traffic，We can take advantage of each other。

Nine，There is already a situation where there are more wolves and less meat，Let’s talk about the price and conditions。

This epidemic,China’s tourism industry has paid a heavy price for this，Visible material loss of income，There are hard work, sweat and heartache and tears，The unseen efforts and anxieties of thousands of industry insiders。

Calm analysis，Comprehensive reflection，Improve yourself，Comeback。Only this way，Only in order to be worthy of our losses in this disaster。

Liu Yu Xiyun, a poet of the Tang Dynasty: Thousands of sails passed by the side of the sunken boat，Wan Muchun in front of the diseased tree。

When SARS broke out 17 years ago，Tourism workers wore simple cotton masks to get through it，And become stronger quickly。Thinking about it now，As if today。

This is how the tourism industry and we grow and progress，This was the case with SARS in the past，This is even more true with the current "new crown"。

*Source of this article: WeChat public account “WeiTuo Yichu" (ID:cn12301),Author: Yan Xiangjun，Dean of Shandong Tourism Vocational College，Expert Author，Original title: "Ten Thousand Woods Spring in front of the Diseased Tree—The Eighty-Seventh of Qingping’s Talk in the Wind》.