《National All-Area Tourism Demonstration Zone Acceptance、Recognition and Management Implementation Measures (Trial)" clearly states in Article 2 of the General Provisions，The demonstration area has a strong demonstration effect，A region where development experience has the value of replication and promotion，The attributes of the demonstration area are clarified from a conceptual level；The top-level design ideas of the demonstration area acceptance and certification document also stated that "reform and innovation are the main line of the creation of the national full-region tourism demonstration area、Demonstration and leadership is the goal of the construction of national all-region tourism demonstration zones”。So，In the "National All-Area Tourism Demonstration Zone Acceptance Standards (Trial)"，The innovation demonstration project appears independently as a 200-point bonus project，This means that without innovative measures, the comprehensive conditions for demonstration area recognition will not be met。

This article is based on more than 50 all-region tourism planning achievements of Huahan Cultural Tourism in recent years，And the experience of participating in the establishment of the first batch of national all-region tourism demonstration zones，And long-term attention to the development of global tourism、Thinking and Research，Focus on two issues: First，What is innovation demonstration？Second，Which measures can be recognized in the innovation demonstration bonus items，Is there any advanced experience that we can learn from？

First question，What is innovation demonstration？Innovation Demonstration，Refers to actively breaking down the bottlenecks and obstacles to the development of tourism in the entire region，A breakthrough in solving long-term development problems of local tourism、Substantive measures，Or an exemplary innovative measure to develop all-region tourism that has had an important impact across the country。It must meet two criteria: First, it must have a certain breakthrough，Instead of ordinary small-scale innovation；Second, this kind of innovation must have promotion value。How to develop global tourism in one place，Transportation is the biggest shortcoming，But during the "Chuangquan" period，By building high-speed rail、High Speed、Additional routes and other routes have broken through this bottleneck restriction，Resolved long-standing transportation obstacle，This is reform and innovation；Such as Panzhou’s “Three Changes” Reform，The demonstration effect is good、Widely studied by various places；There are also some resource-exhausting cities，Through ecological restoration，Building a Mine Park、Wetland Park, etc.，Vigorously develop all-region tourism and achieve green breakthrough，These are innovation demonstrations。

Second question，Which measures can be recognized in the innovation demonstration bonus items？In the innovation demonstration project with 200 points，Includes eight sub-items，Respectively, institutional and mechanism innovation (50 points)、Innovation in policy 188bet online sports betting measures (30 points)、Business integration and innovation (30 points)、Public service innovation (40 points)、Technology and service innovation (20 points)、Environmental protection innovation (8 points)、Innovation to help the poor and enrich the people (12 points)、Marketing and promotion innovation (10 points)。Next we will explain the eight sub-items in detail。

There is a question here: the first 1000 basic points of the acceptance criteria，Belongs to "prescribed action"，Just follow the standards and implement them；But the demonstration of innovative items is an "optional action"，There is no standard answer to follow，It is necessary to sort out and summarize the overall tourism work、Summary and refinement，The situation varies from place to place，Development Initiatives、path、The modes are also different，So this part，Everyone encounters more confusion。

Here，We share some experiences and ideas，Hope it helps everyone。More thoughts and experience explanations，You are also welcome to listen to our audio course "12 lines for establishing a global tourism demonstration area to welcome inspections"。

1. Institutional and mechanism innovation

Institutional and mechanism innovation refers to the leadership mechanism、Coordination mechanism、Market mechanism、Tourism supporting mechanism、Comprehensive tourism management system、Tourism governance capability、Tourism leads the integration of multiple regulations、Breaking through the original constraints in planning, implementation and management、Change functions、Sign up the relationship、Strengthen departmental coordination，Innovative measures to improve the efficiency of global tourism。

The first indicator in the assessment of the basic items of "Chuangquan" is the leadership system，It requires the establishment of a comprehensive tourism development leadership agency coordinated by the party and government and included in the assessment system，This job can be completed in almost all areas，But the difficulty increases in the innovation project assessment，There must be new measures。For example, Shexian County in Hebei Province has proposed an innovative leadership mechanism of “party building leading”，The top leaders of the party and government lead more than 800 party organizations in the county、More than 20,000 Communist Party members are on the front line，Stimulate the vitality of party members to develop all-region tourism。

Xiuwu County, Henan，Established a departmental pre-review mechanism for the construction of tourism-related projects，Give the tourism department the right to early review，Played a good coordination role；Huaxi District in Guiyang，In 2016, the province’s first county-level comprehensive tourism management organization—Huaxi Cultural Tourism Management Committee was established，A leading group and 11 special working groups for the establishment of a national all-region tourism pilot demonstration area were also established,Strengthen party and government coordination，Is an important innovation in the tourism management system；There is still a separate tourism bureau after the reform of the government system、Those from the Tourism Committee can also get extra points；Xi'an Lintong District，Established the country’s first district and county-level tourism shopping returns supervision center，Optimized the tourism and shopping environment and integrity and civilization。

Yongtai County in Fujian，Establish a tourism resource operation and transfer system，Driving innovative development through market-oriented mechanisms；Dunhua City 188bet online sports betting in Jilin Province，Implemented "tourism whistleblowing、Department Reporting” mechanism，And requires all departments in the city to do at least one practical thing for global tourism every year，This work will also be included in the city’s performance appraisal，Some measures such as this belong to the reform and innovation of institutional mechanisms。

2. Innovation in policy measures

Innovation in policy measures includes policies、Finance、Investment and Financing、Land、Five sub-categories of talent，The evaluation content is easier to understand，What breakthrough measures can we learn from?？

Policy innovation，Many places combine their own reality，Introduced some more pragmatic measures、Measures that can fundamentally solve the problem，How to promote the toilet revolution、Promote the development of homestays、Rural tourism development and other related policies，Such as this to create a good tourism development environment、Increase financial support，Increase investment in infrastructure and public services and have them implemented well or recognized by experts，All can be used as policy innovation measures。For example, Anji, Zhejiang is developing rural tourism，The country’s first “Rural Tourism Promotion Regulations” were formulated。

Investment and Financing，Xiuwu County’s approach is to introduce the only specialty bank in the country that focuses on tourism business—Jiaozuo China Travel Bank，Establish a special tourism development fund。Others, such as whether a tourism industry promotion fund has been established，Some tourism resources may be securitized、Trading relying on the equity trading platform，Support measures such as direct listing and financing of tourism companies，can be regarded as innovation certification。

Land innovation，Except for the spot land supply policy implemented in some places，The approach of Jiawang District in Xuzhou is: reclamation and replacement of coal mining subsidence、Mining groups’ idle land revitalization and other measures to ensure the supply of new tourist land，This is also the first in the country to provide land for tourism。

Talent innovation，Generally, training is adopted、Communication、Take a temporary job or build an industry-university-research base, etc.，Yuntai Mountain Scenic Area aims to cultivate tourism talents，Established Yuntai Mountain Culture and Tourism College in cooperation with Henan University of Technology，It is also the country’s first tourism college jointly established by an AAAAA-level scenic spot and a higher education institution，Leading a new model for cultivating cultural tourism talents。

3. Business integration and innovation

Business integration innovation evaluates the innovation of tourism development model、Integrate three aspects of business format innovation and business model innovation。

Tourism development model innovation generally refers to the model or path of global tourism development，Equivalent to the top-level design of local development of comprehensive tourism。Summary of the development models of the first batch of 71 national all-region tourism demonstration zones in 2019，The following typical types have emerged: culture and tourism integration, innovation and development type、Tourism helps poverty and enriches people, innovative development type，There is also Jingcheng integration and joint construction and innovation、Scenic spots drive innovation、Ecological Relying on Innovation、Resource transformation innovation、Border development, open innovation, etc.，There are also tourism + urbanization models，These types represent the development trends 188bet sports betting app download of all-region tourism demonstration areas。

Huahan Brigade assisted Mohe City in Heilongjiang Province in the success of "Creation"，Located in Daxinganling Forest Area，It adopts the "tourism + management and protection zone economy" model，Integrate tourism development with forest protection，Attach a large number of forest management and protection houses in the forest area with tourism functions，Promote the transformation and upgrading of forestry and the integration of forestry and tourism。Jinggangshan’s innovation path can be understood as red leadership、Helping poverty alleviation、Create a red classic model for global tourism；Xiuwu County innovatively proposed a development model that uses "global aesthetics" to lead all-region tourism，From the beauty of Yuntai Mountain’s scenic spots where a single flower blooms，Go to Youchengjianmei、Country Beauty、B&B Beauty、Highway beauty、A global beauty composed of service beauty and other aesthetic systems。

In addition to the overall development model，There are also innovative models that integrate business formats。Yixian County, Huangshan City has implemented the “ancient village + new B&B” development model，Not only promotes the effective protection of ancient dwellings，Also promoted the development of rural tourism，Can be regarded as a pioneer in the innovation of the development model of ancient village tourist destinations。

Shandong Qufu is taking the path of integrated development of culture and tourism，Relying on the advantages of Confucian culture，Establishment of Confucius Study and Tourism Alliance，At the same time，Initiated the establishment of the China Study Tourism Promotion Alliance and promulgated the charter。2016，Qufu City was rated as a study and tourism destination city in China by the former National Tourism Administration，Achieved business innovation in the integrated development of culture + tourism。

4. Public service innovation

Innovation in public services including transportation construction、Transportation，Consulting Services、Five sub-items of toilet revolution and environmental sanitation improvement。

What kind of measures can be recognized as innovations in transportation construction？For example, before "Chuangquan"，No highway access、High-speed rail or airport，No tourist attractions，Later through the construction of highways、High-speed rail and other solutions have solved traffic bottlenecks，Built a scenic highway or scenic area connection line，Undertaken the transformation of tourist attractions，It belongs to transportation construction innovation。

In innovation in tourism transportation services，Anji, Zhejiang Province has promoted the co-construction and sharing of leisure stations，On the main tourist roads in the county and the gridded tourist roads covering the countryside，Introduced new energy shared vehicles、Bicycles and other means of transportation，Realized innovation in transportation。

Beidaihe launched a city-wide volunteer service activity，Coastal health medical volunteer service post established、Party member volunteer service post、Transportation volunteer service post, etc.，Volunteer service posts are scattered all over the streets，The "Cigarette Butt Revolution" in which all people participated was published in the People's Daily。

The toilet revolution has been implemented very effectively in all places，There are endless ways to innovate。Rumohe is located in an alpine area，Land resources are tight，Toilet construction、Difficult to maintain，The local innovative "Tourist Toilet Alliance" was established，188bet online sports betting Encourage villagers to share their toilets by using rewards instead of subsidies。Chishui, Guizhou，Adopt "requisition of shops、Old house replacement、The method of "revitalizing the stock" has overcome the problems of insufficient planned number of toilets and difficulty in building new land。

Innovations in environmental sanitation improvement include whether there is a relocation of local garbage dumps、Cleaning sewage ponds、Comprehensive improvement of the river、Energy saving and emission reduction and obtaining national sanitary city、National Garden City、National Ecological County、National Advanced County for Greening、National Civilized City and other titles，Some places have implemented the "street chief system" for environmental construction、"Road Chief System"，The practice is worth learning。

5. Technology and service innovation

Technology and service innovation includes two sub-categories: smart service innovation and non-standard tourism service innovation。

There are many innovative practices in smart services in various places。Arctic Village Scenic Spot will replace paper tickets with ID cards， Through big data analysis，Accurate statistical analysis of tourists’ origins、Age structure and gender ratio，Facilitates targeted service and marketing，Provide data support for management decision-making。

Suzhou’s approach is through government-enterprise cooperation，Create a “1+3+N” individual customer service system。“1” is a general entrance to tourism services，Including WeChat、Online channels such as websites and distribution、Inn、Offline channels such as consultation points；“3” refers to three popular independent travel services；“N” means private customization、Additional free travel services such as landing self-driving，This innovative approach has been incorporated into the national "Guidelines for the Creation of All-Area Tourism Demonstration Zones"。

Xiu Wu proposed the "five members in one" service model，That is, everyone is a safety officer、Cleaning staff、Waiter、Ambulanceman、Publicist，Tourism service sets benchmark again。Experiences such as praying，The first online ancestor worship platform in Dahuaishu Scenic Area，Start online ancestor worship、Experiences such as praying，And cooperate with the National Library to innovate the cultural relics adoption model，Opening up new paths for cultural protection。There are also many areas that have launched QR code reading、AR intelligent tour and other services，Can also be regarded as technology and service innovation。

6. Environmental protection innovation

The content covered by environmental protection innovation is easy to understand。Whether the local area has passed the wetland restoration construction project，Construct the former quagmire into an urban wetland；Whether abandoned mines are used to build mine (pit) parks；Or there was a big garbage dump，Developed into a green park through global tourism，This type improves the urban tourism environment、Human living environment and brand image project，Can be regarded as environmentally friendly innovation。

Jiangning District of Nanjing，Build abandoned mines into cultural tourism projects such as Niushou Mountain Foding Holy Land and Tangshan Mine Park。Huahan Brigade assisted Chongqing Wushan County in its successful "Creation" project，Focus on playing the “ecological card”，Vigorously promote the greening of the entire territory，Development of fruit trees in low mountain areas，Develop an ecological forest dominated by red leaf tree species in the Zhongshan belt，Developing dry fruit forests in high mountain areas，188bet sports betting app download And through subsidies，The barren hills、The dock is built into an ecological park；Anji innovatively established the first “Ecology Day” in the country，The above measures are all environmental innovations。

7. Innovation in poverty alleviation and enrichment

Innovation in poverty alleviation methods includes tourism to help the poor and enrich the people、Two sub-items of tourism entrepreneurship and employment methods。

mentioned poverty alleviation，We must talk about Panzhou’s “three changes” reform—“resources into assets”、Funds converted into shares、Farmers become shareholders”，A major institutional innovation demonstration that helps the poor and enriches the people，Become a reference for the whole country、Copyable Demonstration Mode，Also selected as one of the top ten national industrial poverty alleviation mechanism innovation models。

Other measures include: whether there is poverty alleviation and relocation through the entire village，Built a tourist village with local ethnic characteristics；By supporting poor people to engage in tourism reception、Lease your house to get rent、Absorbing poor people to find employment in tourism companies and other methods to help the entire village get rid of poverty and become rich。There are also some areas that have launched small loans for poverty alleviation、Join a stake in a cooperative,“Company+Cooperative+Farmer”，“Tourism + Training + Poverty Alleviation”，Diversified rural enrichment models such as “scenic spots leading villages”，All are innovations in entrepreneurship and employment。

8. Innovation in marketing methods

Many regions are very creative in terms of tourism marketing and promotion，There are many ways to shine。such as Yanqing, Beijing，Leveraging on festivals to market vigorously，Promote “Hold the Winter Olympics Well”、Two meetings of the Expo，The concept of “revitalizing the city of Yanqing”，And continue to amplify the radiation effect after the World Horticultural Exposition、Eyeball effect，And further warm up for the Winter Olympics，Not only achieved good marketing results，It also injects strong impetus into Yanqing’s move to the world stage。

Mohe，Use TikTok、Kuaishou、WeChat、Weibo and other platforms，With the help of Internet celebrities、A large number of self-media enthusiasts from big V and Internet celebrity training classes conduct full-network marketing，The ice and snow Arctic brand represented by "splashing water into ice" became popular on the Internet，Realized spending a small amount of money、Good results in doing big things。

Panzhou，The China-ASEAN International Production Capacity Cooperation "Tuole Forum" has been held in Tuole Scenic Area for three consecutive years，This is also the first international conference held in a county-level city since China and ASEAN established dialogue relations，This place has also visited ten ASEAN countries in succession、Promotion and marketing promotion in Russia and other countries，Established the "International Joint Marketing" mechanism and the "International Media Alliance"。Others such as sports event marketing、IP Marketing、Destination door-to-door marketing and other methods，They are also good innovations in marketing methods。

This article uses some experience to interpret the innovative demonstration projects in the creation of national all-region tourism demonstration zones，Under specific creation and inspection，The creator should base on his own actual situation，Emancipate the mind，Innovate with the old，When making reporting materials，Good at summarizing、Enlarge highlights、Strong evidence。

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