“Retail thinking channel is king，Internet thinking traffic is king，Mobile Internet Thinking User is King，And O2O thinking is that service is king”，The core of the evaluation service lies 188bet online live casino user experience。

For O2O entrepreneurial enterprises 188bet online live casino current life service field，User experience must be the top priority of enterprises。Take the door-to-door massage O2O industry that currently allows entrepreneurs to "rush".，Dozens of companies have gathered 188bet online live casino industry in a short period of time，Although the market is still 188bet online live casino education stage，ButThe core of competition among enterprises 188bet online live casino future must be service，That is, the word-of-mouth value created by user experience。

If you convert "user experience" to the OTA field，It is also a key issue that OTA giants must not ignore at all times while fiercely engaging in price wars。For Tuniu 188bet online live casino Network, which is already a listed company，No exception。

Tuniu 188bet online live casino Network was successfully listed on Nasdaq on May 9, 2014，Tuniu 188bet online live casino Network, established in January 2007, initially focused on the 188bet online live casino guide community and attraction introduction for leisure 188bet online live casino，But because the model could not generate specific revenue, it transformed into a booking platform for 188bet online live casino agencies。

Tuniu is committed to providing an online display platform for offline 188bet online live casino agencies，Get commission from the products you help 188bet online live casino agencies sell。Before listing，Tuniu has received four rounds of investment，Total financing exceeds US0 million。

Viewed from the highly competitive OTA industry，For those in the Big Three (Ctrip、Where to go、Elong) Tuniu 188bet online live casino Network, which has grown rapidly in the cracks, can successfully embark on the road to listing，The author thinks it is mainly due to four reasons:

①Focus on the field you are interested in，Clear positioning；Focus on the online 188bet online live casino market segment，No air tickets、Not doing business 188bet online live casino，Don’t compete with giants for business。

②In-depth study of market segments，Massive expansion，Quickly establish an offline service center；In the early days, 188bet online live casino increased brand trust by establishing offline service centers，Expand the consumer base，As of the listing, Qianniu has 15 offline branches。

③Ctrip becomes a shareholder，Embrace the giants； In April 2014, Tuniu 188bet online live casino Network agreed to Ctrip’s purchase of US million in Class A ordinary shares，After becoming a shareholder, Ctrip will connect exclusive hotels to Tuniu，Tuniu will help Ctrip sell products to relieve its inventory pressure。

④Focus on controlling service quality。It is understood that 188bet online live casinocom started in 2011，Yu Dunde focuses on process sorting and establishment of indicator system，Improving internal efficiency and service quality through process combing。

188bet online live casino has never slackened in optimizing user experience

Tuniu has established a product consulting team of nearly 400 people in the early stage of listing，To a great extent, it is convenient for tourists to inquire about 188bet online live casino routes and solve emergencies during 188bet online live casino。At the same time, Tuniu uses its e-commerce to build a review system to resolve differences between tourists and suppliers。

In 2014，Tuniu enriches product SKU quantity、Innovative service products、Expand offline suppliers and other multiple dimensions to improve user experience。In terms of outbound 188bet online live casino，Tuniu continues to improve the quality of outbound services。Across the four quarters of 2014，Tuniu has launched “Niukedai” one after another、"Cow installment"、“Shopping Tax Refund” and “Cow Exchange” and other outbound 188bet online live casino services。

In early 2015, 188bet online live casino took the lead in launching Korea’s “0 yuan Wifi” service in the industry，Providing free Wi-Fi service to all 188bet online live casino five-star members from February。In the construction of regional service center，188bet online live casino has vigorously deployed offline stores in the past year，Deeply cultivate the market of second and third tier cities，Already in Beijing as of now、Shanghai、Guangzhou、Shenzhen and other nationwide first、二、75 regional service centers have been established in third-tier cities。

From this point of view，The expansion speed of 188bet online live casinocom has also accelerated significantly after its listing，Opened branches in many cities across the country in a short period of time，It is not difficult to see its strategic layout of going deep into second- and third-tier cities。

In addition，Yu Dunde also used "openness" and "innovation" to summarize the future of listing in public places，In the future, 188bet online live casino may launch some products that have little to do with tourism。

Yu Dunde believes that if a company cannot accomplish everything in this industry，Open through only、Cooperation，Only in order to maximize each other's advantages、Do what you do best。Therefore, 188bet online live casino has been promoting the task of open procurement。

Yu Dunde means relative to personnel、188bet online live casino value、Transaction volume is not important to Internet companies，The most important thing is how to continuously optimize the user experience。

Online 188bet online live casino is still a rapidly growing red ocean

According to the "2015 China Online Vacation 188bet online live casino Market Special Research Report" released by Analysys Think Tank，The online vacation 188bet online live casino market transaction size reached 332 in 2014.600 million yuan，An increase of 36 compared with 2013.2%。

Analysys Think Tank Prediction，China’s online vacation 188bet online live casino market transaction scale will maintain a rapid growth rate of about 30%，Will reach 803 in 2017.300 million yuan，An increase of 141 compared with 2014.5%。At that time，The online vacation 188bet online live casino market transaction size is expected to account for 16% of the overall online 188bet online live casino market.1%，Increase by 4 compared with 2014.2 percentage points。

Looking at several giant companies in China’s online vacation 188bet online live casino market，Can be divided into three echelons，Among them, the market share is as high as 31.1% Ctrip is the first echelon；Tuniu、Tongcheng、Mother Donkey belongs to the second echelon；Aoyou.com、Youya 188bet online live casino Network and others belong to the third echelon。

Among them Ctrip、Tuniu has outstanding performance in all market segments with high market share，At the same time, we continue to promote the Internetization process of China’s vacation tourism market through innovation，Belongs to the industry leader。And Tongcheng、Lv Mama deeply cultivates the peripheral 188bet online live casino market，At the same time, use tickets to enter the holiday 188bet online live casino market。

The third echelon is the e-commerce platform with a traditional 188bet online live casino agency background，Companies in this echelon often have difficulty balancing online and offline businesses，Making it difficult to go all out in the Internet process，But based on the offline product resources and production design capabilities of traditional 188bet online live casino agencies，I have to say that companies in this echelon have a lot of room for development in terms of market execution capabilities。

In addition，Tuniu.com CFO Yang Jiahong once publicly stated，"2014，The online penetration rate of the leisure 188bet online live casino market has exceeded 10% and will continue to grow，Believe that there will be great potential to maintain sustainable growth in the future。”

The core competitiveness of online 188bet online live casino is nothing more than two, one is viewingTOC-side service capabilities, the second is to seeTOB’s efficiency improvement capability.The main solution for the TOB side is the 188bet online live casino problem based on trust。To improve efficiency on the TOB side, it is necessary to establish its own brand to satisfy 188bet online live casino，However, this test requires operational capabilities and the need for capital。

Stated by the relevant person in charge of 188bet online live casinocom，As the company continues to grow，It is normal for customers to complain，I believe every OTA company will encounter it。The fundamental competitiveness between enterprises is reflected in how to increase customer satisfaction by improving 188bet online live casino in all aspects, reduce frequent customer complaints.

China’s tourism industry has a market share of nearly 4 trillion yuan，Only 10% of online 188bet online live casino in 2014，This shows that most of the tourism industry still relies on traditional industries to develop again，So it is not difficult to see that online 188bet online live casino will still be a fast-growing Red Ocean。

As the industry continues to grow，Continuous development of enterprises，Who can stand out 188bet online live casino Red Sea，Whether it is TOC or TOB，How to optimize user experience，Creating a win-win situation is still the top priority for every OTA company。

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