For online travel platforms，188bet online sports betting and air ticket booking are the two largest businesses。But the rise of group buying websites，But it has had an impact on the OTA 188bet online sports betting booking business to a certain extent。

OTA does not show weakness，launched counterattack against group buying。simultaneously，188bet online sports betting chains are also beginning to embrace 188bet online sports betting O2O，Hope to get a piece of the pie。

Advantages of group buying: quickly enter 188bet online sports betting online booking

Data display from Analysys Think Tank，Domestic 188bet online sports betting group purchasing market in 2014，Meituan、Baidu Nuomi、These three Dianping companies account for more than 95% of the market share。188bet online sports betting group buying accounts for more than 10% of the entire 188bet online sports betting O2O market，Meituan、Baidu Nuomi、Dianping undoubtedly poses a certain threat to online travel platforms，The advantages of 188bet online sports betting group purchasing will also make it a long-term form of 188bet online sports betting O2O。

First,For the majority of consumers，The price of 188bet online sports betting group purchase is relative to the listed price、In terms of predetermined price，Has an absolute advantage，Many consumers are naturally more willing to choose hotels with cheaper prices and comparable star-level services。

Secondly,At present, the three major 188bet online sports betting platforms all have strong traffic entrances，There are also many loyal users on the mobile terminal，Hotels can use the three major 188bet online sports betting platforms for free brand promotion，Hotels are naturally willing to cooperate with 188bet online sports betting websites。

Third,It seems that the 188bet online sports betting sells its own rooms at a higher price，It is contrary to the group buying method of attracting users to purchase by using large discounts。But hotels are not stupid either，With the help of 188bet online sports betting group purchasing, one can increase the occupancy rate in the off-season，On the other hand, you can turn group buying users into your own loyal users。

Fourth,For hotels，The benefits of group buying are bound to them。Only when there is an order on the group buying website，Only to make money，Group buying websites are naturally willing to vigorously promote the 188bet online sports betting，The 188bet online sports betting also saved a sum of advance advertising expenses。

Finally,That is the advantage of O2O，Group buying can greatly stimulate local 188bet online sports betting consumption with the help of real-time positioning features of mobile phones。

The inherent shortcomings of 188bet online sports betting group buying

Less than one:For hotels，If it is during the peak season or during a period when the occupancy rate is relatively high，No one is willing to let customers stay in the form of group purchase，Otherwise it may be really difficult for the 188bet online sports betting to make a living。

Less than two:Many hotels have good and bad rooms，Even the same standard room will have good and bad points。These hotels are naturally more willing to put some environmental changes in their group buying activities、A room with not very good facilities for group purchase users to stay in，This is for group buying users，In terms of service experience, it is naturally not very good，To the 188bet online sports betting、The group purchase itself will also be affected。

Less than three:Many hotels make group purchases to attract users，Pictures shown、The service is often far different from the actual check-in。The author has personal and painful experience of this.

We were on a business trip out of town，Booked a 188bet online sports betting on a group buying website after communicating on the phone，I ran a long way from the airport to the 188bet online sports betting，It turned out to be a semi-basement，The environment can only be described as harsh。The surrounding area is relatively remote，I am unfamiliar with this place，It is inconvenient to run out to find another 188bet online sports betting at night，I have no choice but to stay here，Since then, I still have doubts about 188bet online sports betting group buying。As for which website it is，Liu Kuang will not name names here，Otherwise, there will be suspicion of black people。

Less than four:One of the biggest shortcomings of 188bet online sports betting group buying is that it is easy to run orders。Many 188bet online sports betting group purchases are during leisure or off-season periods，You often need to call in advance to make an appointment，The 188bet online sports betting waiter will tell you at this time，“Don’t pay online，Just come to the site and pay”，Some even say that you can get a 10 yuan discount by letting you pay on site。

Everyone knows，If you buy in a group, the 188bet online sports betting needs to pay commission to the group buying website，At the same time, because the money is transferred to the account of the group buying website，Both they and the 188bet online sports betting have a relatively long checkout cycle，It is inevitable that some hotels will run orders for their own benefit。

188bet online sports betting website: short-term worries and long-term concerns about entering online booking

Worry 1:Currently Ctrip、Elong, the two major online travel platforms, have signed exclusive cooperation agreements with many hotels，And they have already eaten through many cities。188bet online sports betting website wants to cooperate with more hotels，It’s very difficult。Especially because the previous cooperation with 188bet online sports betting websites were basically budget hotels，When it comes to booking high-end hotels, group-buying websites will be more willing than capable。

Worry 2:The user base of group buying means that the user groups of the group buying platform are mainly low- and middle-income people，For many online high-end 188bet online sports betting bookings that are not cheap，They are not very cold。

Worry three:Hotels are more related to tourism，Thinking of 188bet online sports betting，More people may think of movies、KTV, etc.。Thinking of traveling，Everyone still thinks of Ctrip、Tuniu、Tongcheng and other travel platforms。

Chain hotels: It is difficult to build your own O2O platform

Disadvantage 1:For the O2O platform of 188bet online sports betting chains，Most of them are currently just promoting their own hotels，We have not cooperated with more other hotels。As a platform，The 188bet online sports betting category is indeed a bit thin，At the same time, customers will have fewer choices。

Disadvantage 2:Building an O2O platform，Especially online platforms，For 188bet online sports betting chains, more labor costs and operating costs are required。Not enough financial support，They are difficult with Ctrip、Competing with major platforms such as Meituan。

Disadvantage Three：Lack of online operation experience and resources，It is also a very big weakness for 188bet online sports betting chains。

Guidelines for 188bet online sports betting websites

First,For 188bet online sports betting websites，The strong ground promotion team they accumulated previously will be put to use at this time，Can help them quickly reach online booking cooperation with hotels around the world。

Second,188bet online sports betting group buying has allowed these group buying websites to accumulate a certain user base，These 188bet online sports betting group purchasing users will also become potential users for online 188bet online sports betting booking。

Third,Several major group buying platforms, whether on PC or mobile，Both have strong traffic entrance advantages，Many users are buying movies or meals in groups，I will also check out online 188bet online sports betting booking。

Fourth,188bet online sports betting websites are not only strong in their own right，The backgrounds are also very powerful，Able to withstand the price war with online travel platforms。Alibaba is behind Meituan、Tencent is behind Dianping、Behind Nuomi is Baidu。

Chain hotels: join in the fun of O2O

Meanwhile，Under the tide of O2O，7 days、Country Garden Phoenix 188bet online sports betting、Accor、99 188bet online sports betting、Lavande 188bet online sports betting、Traditional 188bet online sports betting chains such as Dongcheng 188bet online sports betting have launched their own O2O 188bet online sports betting booking platforms，Want to use Ctrip、Qunar get a piece of the pie。

FirstFirst,Chain hotels have certain membership advantages，They already had many members before they started O2O。By taking advantage of the characteristics of mobile Internet，Connect online and offline services for members，Can obtain more loyal members。

Secondly,As a 188bet online sports betting chain，It has also accumulated certain advantages in brand，At the same time, it has also been recognized by many 188bet online sports betting customers。

Third,For 188bet online sports betting chains，Open online platform，And form a closure with the line，It is of great significance for the promotion and brand operation of 188bet online sports betting chains，It also allows customers to have a clearer understanding of 188bet online sports betting chains，For example, in which city has the 188bet online sports betting recently opened a new branch, etc.，Maybe the customer happens to live nearby。

Finally,Many 188bet online sports betting chains have opened their own Weibo、WeChat operation platform，In addition to accumulating a large number of fans and users，Also brought some new customers to the 188bet online sports betting。The most important thing is，With the help of these platforms, you can also communicate with customers in a timely manner，To provide better services。

Overall，Price is a very big temptation for many users，188bet online sports betting O2O will be a huge money-burning war。

There are not many platforms that can withstand this price war，It is difficult for 188bet online sports betting chains to enter 188bet online sports betting O2O and become a big trend，It is difficult for group buying websites to shake the 188bet online sports betting booking market share of online travel platforms in the short term。

But because of Ctrip、Elong and other online travel platforms are currently only one、Second-tier cities have more advantages，And the group buying website starts from three、Buy in fourth-tier cities，There is still a certain chance of success in making breakthroughs in 188bet online sports betting O2O。