For online travel platforms，Hotel and air ticket booking are the two largest businesses。But the rise of group buying websites，But it has had an impact on the OTA hotel booking business to a certain extent。

OTA does not show weakness，launched counterattack against group buying。simultaneously，Hotel chains are also beginning to embrace hotel O2O，Hope to get a piece of the pie。

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Data display from Analysys Think Tank，Domestic hotel group purchasing market in 2014，Meituan、Baidu Nuomi、These three Dianping companies account for more than 95% of the market share。Hotel group purchasing occupies more than 10% of the entire hotel O2O market，Meituan、Baidu Nuomi、Dianping undoubtedly poses a certain threat to online travel platforms，The advantages of hotel group purchasing will also make it a long-term form of hotel O2O。

First,For the majority of consumers，The price of hotel group purchase is relative to the listed price、In terms of predetermined price，Has an absolute advantage，Many consumers are naturally more willing to choose hotels with cheaper prices and comparable star-level services。

Secondly,At present, the three major group buying platforms all have strong traffic entrances，There are also many loyal users on the mobile terminal，Hotels can use the three major group buying platforms to carry out free brand promotion，Hotels are naturally willing to cooperate with group buying websites。

Third,It seems that the hotel sells its own rooms at a higher price，It is contrary to the group 188bet app buying method of attracting users to purchase with large discounts。But hotels are not stupid either，With the help of hotel group purchasing, one can increase the occupancy rate in the off-season，On the other hand, you can turn group buying users into your own loyal users。

Fourth,For hotels，The benefits of group buying are bound to them。Only when there is an order on the group buying website，Only to make money，Group buying websites are naturally willing to vigorously promote the hotel，The hotel also saved a sum of advance advertising expenses。

Finally,That is the advantage of O2O，Group buying can greatly stimulate local hotel consumption with the help of real-time positioning features of mobile phones。

The inherent shortcomings of hotel group buying

Less than one:For hotels，If it is during the peak season or during a period when the occupancy rate is relatively high，No one is willing to let customers stay in the form of group purchase，Otherwise it may be really difficult for the hotel to make a living。

Less than two:Many hotels have good and bad rooms，Even the same standard room will have good and bad points。These hotels are naturally more willing to put some environmental changes in their group buying activities、A room with not very good facilities for group purchase users to stay in，This is for group buying users，In terms of service experience, it is naturally not very good，To the hotel、The group purchase itself will also be affected。

Less than three:Many hotels make group purchases to attract users，Pictures shown、The service is often far different from the actual check-in。The author has personal and painful experience of this.

On a business trip out of town，Booked a hotel on a group buying website after communicating on the phone，I ran a long way from the airport to the hotel，It turned out to be a semi-basement，The environment can only be described as harsh。The surrounding area is relatively remote，I am 188bet sports betting app download unfamiliar with this place，It is inconvenient to run out to find another hotel at night，I have no choice but to stay here，Since then, I still have doubts about hotel group buying。As for which website it is，Liu Kuang will not name names here，Otherwise, there will be suspicion of black people。

Less than four:One of the biggest shortcomings of hotel group buying is that it is easy to run orders。Many hotel group purchases are during leisure or off-season periods，You often need to call in advance to make an appointment，The hotel waiter will tell you at this time，“Don’t pay online，Just come and pay on site”，Some even say that you can get a 10 yuan discount by letting you pay on site。

Everyone knows，If you buy in a group, the hotel needs to pay commission to the group buying website，At the same time, because the money is transferred to the account of the group buying website，They and the hotel have a relatively long checkout cycle，It is inevitable that some hotels will run orders for their own benefit。

Group buying website: short-term worries and long-term concerns about entering online booking

Worry 1:Currently Ctrip、Elong, the two major online travel platforms, have signed exclusive cooperation agreements with many hotels，And they have already eaten through many cities。Group buying website wants to cooperate with more hotels，It’s very difficult。Especially because the previous cooperation with group buying websites were basically budget hotels，When it comes to booking high-end hotels, group buying websites will be more incompetent。

Worry 2:The user base of group buying means that the user groups of the group buying platform are mainly low- and middle-income people，For many online high-end hotel bookings that are not cheap，They are not very cold。

Worry three:Hotels are more related to tourism，Thinking of group buying，More people may think of movies、KTV, etc.。Thinking of traveling，188bet sports betting app download Everyone will still think of Ctrip、Tuniu、Tongcheng and other travel platforms。

Chain hotels: It is difficult to build your own O2O platform

Disadvantage 1:For the O2O platform of hotel chains，Most of them are currently just promoting their own hotels，We have not cooperated with more other hotels。As a platform，The hotel category is indeed a bit thin，At the same time, customers will have fewer choices。

Disadvantage 2:Building an O2O platform，Especially online platforms，For hotel chains, more labor costs and operating costs are required。Not enough financial support，They are difficult with Ctrip、Competing with major platforms such as Meituan。

Disadvantage Three：Lack of online operation experience and resources，It is also a very big weakness for hotel chains。

Guidelines for group buying websites

First,For group buying websites，The strong ground promotion team they accumulated previously will be put to use at this time，Can help them quickly reach online booking cooperation with hotels around the world。

Second,Hotel group buying has allowed these group buying websites to accumulate a certain user base，These hotel group purchasing users will also become potential users for online hotel booking。

Third,Several major group buying platforms, whether on PC or mobile，Both have strong traffic entrance advantages，Many users are buying movies or meals in groups，I will also go shopping for online hotel booking。

Fourth,Group buying websites are not only strong in their own right，The backgrounds are also very powerful，Able to withstand the price war with online travel platforms。Alibaba is behind Meituan、Tencent is behind Dianping、Behind Nuomi is Baidu。

Chain hotels: join in the fun of O2O

Meanwhile，Under the tide of O2O，7 days、Country Garden Phoenix Hotel、Accor、99 Hotel、Lavande Hotel、Traditional hotel chains such as Dongcheng Hotel have launched their own O2O hotel booking platforms，Want to use 188bet Online Sports Betting and Casino Ctrip、Qunar get a piece of the pie。

FirstFirst,Chain hotels have certain membership advantages，They already had many members before they started O2O。By taking advantage of the characteristics of mobile Internet，Connect online and offline services for members，Can obtain more loyal members。

Secondly,As a hotel chain，It has also accumulated certain advantages in brand，At the same time, it has also been recognized by many hotel customers。

Third,For hotel chains，Open online platform，And form a closure with the line，It is of great significance for the promotion and brand operation of hotel chains，It also allows customers to have a clearer understanding of hotel chains，For example, in which city has the hotel recently opened a new branch, etc.，Maybe the customer happens to live nearby。

Finally,Many hotel chains have opened their own Weibo、WeChat operation platform，In addition to accumulating a large number of fans and users，Also brought some new customers to the hotel。The most important thing is，With the help of these platforms, you can also communicate with customers in a timely manner，To provide better services。

Overall，Price is a very big temptation for many users，Hotel O2O will be a huge money-burning war。

There are not many platforms that can withstand this price war，It is difficult for hotel chains to enter hotel O2O and become a big trend，It is difficult for group buying websites to shake the hotel booking market share of online travel platforms in the short term。

But because of Ctrip、Elong and other online travel platforms are currently only one、Second-tier cities have more advantages，And the group buying website starts from three、Buy in fourth-tier cities，There is still a certain chance of success in making breakthroughs in hotel O2O。