In recent years，“Traveling to celebrate the New Year” has become a daily choice for people to celebrate the Spring Festival，The cultural 188bet Online Sports Betting and Casino market is also well prepared for this。However，The sudden new coronavirus epidemic disrupted the entire Spring Festival Golden Week，The operation of cultural 188bet Online Sports Betting and Casino has been at a standstill。With tens of thousands of people a day、Scenic spots that should have been crowded during the Spring Festival，Has been suspended one after another；The concept of “night economy” that just emerged last year，It has also suddenly become a “stay-at-home economy”。

Then，What impact has the COVID-19 epidemic had on the cultural 188bet Online Sports Betting and Casino industry？What new opportunities in industries have emerged from this epidemic？How cultural and 188bet Online Sports Betting and Casino enterprises can save themselves？

Scenic spots are closed, costs increase, and cultural 188bet Online Sports Betting and Casino companies’ cash flow is under pressure

February 20，Liaoning Chengda Co., Ltd. (referred to as "Liaoning Chengda") announced，The company received the "Transfer Registration Confirmation" issued by China Securities Depository and Clearing Co., Ltd.，Learned that New Hualian Holdings Co., Ltd. will hold approximately 7927 shares 188bet Online Sports Betting and Casino company.28 shares (accounting for 5 188bet Online Sports Betting and Casino company’s total share capital.18%），The transfer registration procedures for transfer to Shaoguan Gaoteng Enterprise Management Co., Ltd. through agreement transfer were completed on February 19。It is reported，The transfer price is 16.9 yuan/share，The total price is about 13.4 billion yuan。After the share agreement transfer is completed，New Hualian Holdings no longer holds shares in Liaoning Chengda。

And before that，Affected by the new coronavirus epidemic，Tongguanyao Ancient Town under Xinhualian Cultural 188bet Online Sports Betting and Casino、Juzi Ancient Town、Xining Children’s Dream Paradise、Langzhong Ancient City and other projects are closed during the Spring Festival，This will undoubtedly affect the cash flow situation of Xinhualian Cultural 188bet Online Sports Betting and Casino。

Xinhualian Holdings is selling Liaoning Chengda at this time，In the opinion of 188bet Online Sports Betting and Casino analyst Yan Yuejin，This deal is not a very good deal，From an equity perspective，The price is definitely underestimated，But this move can be understood as a last resort for companies to solve cash flow problems。

actually，Under the influence of the new coronavirus epidemic，The highly market-oriented cultural and tourism industry is one of the industries that has experienced a large revenue reduction。The Beijing News reporter noticed，From January 25th，All OCT tourist attractions across the country are temporarily closed，This includes Happy Valley, the largest IP theme park under OCT；Sunac Paradise, a subsidiary of Sunac Cultural Tourism、Sunac Water World、Sunac Snow World、Sunac Movie World、Sunac Show and other parks are closed、Closed，Resolutely prevent the spread of the epidemic；Ocean Côte d'Azur、Anren Ancient Town、Colorful Yunnan·Ancient Dian City and other cultural and 188bet Online Sports Betting and Casino projects have also canceled Spring Festival activities...

There is no doubt that，Closure caused by the epidemic、Passenger flow is stagnant、Loss such as stock price drop，Make cultural 188bet Online Sports Betting and Casino this hotel、Accommodation、Catering、Travel、Education、Sports、The cash flow of industries integrating film and television has declined sharply。While the epidemic continues in China、Inventory、The cost expenditure on the asset side remains the same。Meanwhile，In response to the epidemic，The cost of ensuring safe operations cannot be reduced，No layoffs、Following resumption of work、The cost of restoring production and operations will also be higher，These are squeezing the cash flow of cultural tourism companies。

The "light + heavy" model 188bet Online Sports Betting and Casino enable enterprises to survive，Projects with tight capital chain or selling

Under the influence of the epidemic, how long can the capital chain of cultural 188bet Online Sports Betting and Casino last?

In a recent online live broadcast，Chairman of Shanghai Lichen Culture、Former Fosun Real Estate Vice President Kang Hongen pointed out，The capital chain status of different products in the cultural 188bet Online Sports Betting and Casino industry is different，Details also need to be considered from the nature of the business model and the operating cash flow model。Among them，B&Bs are generally built in tourist areas，Occupancy rate will be taken into account during low and peak seasons、Holiday，Therefore，When such companies face the challenges of the epidemic，Not too confused。Although the hotel industry has a greater impact，But generally owned by owners，Part of heavy assets，Basically consider financing and capitalization operations，In terms of operation, it is asset-light。Therefore，Overall, we can survive this epidemic crisis。

“For most cultural and 188bet Online Sports Betting and Casino，Generally combined by real estate + cultural tourism industry，That is, the combination of light and heavy。From the perspective of business model，Have certain space to buffer the impact of the epidemic。The only thing you need to worry about is，Some companies have too high leverage when investing in cultural 188bet Online Sports Betting and Casino projects，And the capital allocation time is short、High cost，The fund repayment deadline coincides with this period，You will face a lot of pressure in this situation。"Kang Hongen said。

Based on this logic，Kang Hongen thinks，In the process of industry evolution，Some cultural 188bet Online Sports Betting and Casino projects with tight capital chains，There may be a sell-off、Phenomena of transfer or withdrawal，“The characteristics of cultural tourism industry are，Many projects are held by small and medium investors。Cultural 188bet Online Sports Betting and Casino and real estate have the same evolution rules，Industry differentiation、28th effect appears，More and more projects are concentrated in leading companies。If the industry is compared to an ecosystem，There must be metabolism。And individual projects exited，It will not affect the development of the entire industry。

Policy support、Enterprise self-help，Cultural and 188bet Online Sports Betting and Casino enterprises must take epidemic prevention measures to resume work in an orderly manner

It is worth mentioning，Policy support for enterprises is gradually increasing。As of now，Central Government and National Development and Reform Commission、188bet Online Sports Betting and Casino and Information Technology、Business、Finance、Financial and other departments have successively introduced measures，We will continue to introduce a series of measures to stabilize employment、Stabilize the market、Policies to stabilize expectations。Also，Local governments at all levels also benefit from tax exemptions、Rewards and subsidies、Debt rollover、Expand investment、Resumption of work and production, etc.，Strengthened support for industries that are greatly affected。

In this context，Dai Bin, President of China 188bet Online Sports Betting and Casino Academy said，With the emergence of the effects of macro policies and local government specific policies，188bet Online Sports Betting and Casino companies have recovered from the initial pessimism and fear，Confidence is restored，And carry out various forms of self-rescue and mutual aid actions。

“The market fundamentals supporting the operation of the 188bet Online Sports Betting and Casino economy have not changed，There is a high possibility that domestic 188bet Online Sports Betting and Casino consumption will bottom out and rebound。" Dai Bin said。However，He reminded at the same time，Before the central government announced a complete victory in the fight against the new coronavirus epidemic，Comprehensive liberalization of organized 188bet Online Sports Betting and Casino activities nationwide，And the conditions for fully opening tourist attractions are not yet met，The time is not yet ripe。In this process，The 188bet Online Sports Betting and Casino industry faces the important task of coordinating epidemic prevention and control and orderly resumption of work。However，Resumption of 188bet Online Sports Betting and Casino industry is not simply going back to the past，But we must focus on promoting the development of 188bet Online Sports Betting and Casino to high quality。

Professor of Peking University、Ph.D. Supervisor，Wu Bihu, founder of Dadi Scenery, also pointed out，The opening and resumption of work of scenic spots can follow the distance attenuation law，The farther away from Hubei，We can resume work as early as possible，Local games can be started relatively early、City tour、Intra-provincial travel and inter-provincial travel far away from the 188bet Online Sports Betting and Casino area。

Analysis from the enterprise level，Kang Hongen pointed out，Overall，Resuming work before the 188bet Online Sports Betting and Casino is completely eliminated，There is not much that companies can do，“After all, I am willing to go out and spend money、Very few people experience it，At this time, companies need to face the impact of the 188bet Online Sports Betting and Casino，Practice hard at internal strength，Strengthen training and optimize management，Manage cash flow, etc.。”

Combining medical and health care may create new opportunities for cultural 188bet Online Sports Betting and Casino development

When talking about the future development of cultural 188bet Online Sports Betting and Casino，Li Jian, general manager of Shenzhen OCT Cultural Tourism Technology Company, pointed out，On the development investment model，Simply copy the traditional model of combined development of scenic spots and real estate，The overall space is limited。Future，Scenic spots will accelerate the decoupling from real estate，Acceleration and Culture、Internet and other integration and upgrade，Through immersive experience、Interactive experience，Build traffic and IP，Empowering and including real estate、Industrial Industry、Products and elements of urban transformation and development such as retail industry。

“Under the influence of the 188bet Online Sports Betting and Casino，will promote the transformation and upgrading of tourist attractions，With the help of the Internet、AR、Technological means，Accelerate the integration of online and offline，In-depth integration of online interaction and local experience，Among them，The proportion of online interaction revenue will gradually increase。" Li Jian said。

In geographical space，Zhang Zhaojuan, Vice President of Eju Kerui said，If the overall economy is better，In the future, many people will buy properties in rural and suburban areas，Because people pursue vacation life、Healthy life and slow life, etc.，The city cannot satisfy you，This is a major direction for the development of cultural 188bet Online Sports Betting and Casino。Wu Bihu also thinks so，After this year，Rural tourism will receive more attention，"Rural production of food，Produce spiritual food at the same time，The development will be fierce。”

In industrial integration、Development opportunities，Liu Li, deputy director of the Jiangsu Sports Industry Research Institute, the sports industry research base of the State Sports General Administration, pointed out，The transformation and development of cultural 188bet Online Sports Betting and Casino is inevitable in the future，Cultural tourism sector expected to be related to big health，Example sports、Sports、Wellness-themed cultural tourism，There will be new growth opportunities。

actually，The health and wellness industry is due to its strong relevance、Wide coverage and other features，New vitality is bursting out more and more。Among them，Integrated development of the four major industries of "real estate + 188bet Online Sports Betting and Casino + health + elderly care"，Gradually becoming an important carrier to satisfy people’s better life。

“In the past, people put more emphasis on the 188bet Online Sports Betting and Casino and vacation function of the cultural 188bet Online Sports Betting and Casino industry，Health functions are not the part that consumers pay too much attention to。But the impact of this epidemic on consumers is very obvious，Some cultural 188bet Online Sports Betting and Casino projects introduce high-level medical resources，Especially when cultural 188bet Online Sports Betting and Casino products are combined with elderly care，Has greater development opportunities。"Kang Hongen said。

*Source of 188bet Online Sports Betting and Casino article: Beijing News, author: Zhang Xiaolan, original title:《Scenic spot closed、Cash is tight, "cultural 188bet Online Sports Betting and Casino + health care" may become a new opportunity to overcome the epidemic》.