During the epidemic，The domestic 188bet Online Sports Betting and Casino industry is under tremendous pressure，“Anti-epidemic” has become a keyword。As companies across the country gradually return to work，Hotels are also making various preparations for market recovery after the epidemic。Vice President of Shimao Group、Chairman and President of Shanghai Shimao 188bet Online Sports Betting and Casino Management Co., Ltd.、Tang Ming, President of Shimao Star 188bet Online Sports Betting and Casino Group, thinks，While the epidemic is affecting the economy，It also often prompts related industries to accelerate upgrading。Currently，Hotels should increase revenue and reduce expenditure，Do a good job in talent reserve and customer service，Develop new products，Welcoming the market recovery。Also，He thinks，Under the epidemic，The 188bet Online Sports Betting and Casino industry and even the entire tourism industry need "symbiosis"，Huddle together for warmth，188bet Online Sports Betting and Casino owners and managers should strengthen cooperation，Overcoming difficulties together。

It is reported，Shimao Group owns high-end international brands such as Shanghai Sheshan Shimao InterContinental 188bet Online Sports Betting and Casino，Future Guangdong-Hong Kong-Macao Greater Bay Area、The Yangtze River Delta and Beijing-Tianjin-Hebei are both major areas where Shimao invests heavily in assets；2017，Shimao Group and Starwood Capital established Shimao Star 188bet Online Sports Betting and Casino Group。

Innovate operations to increase income and launch “apartment-based” package

Beijing News: Since the outbreak，Companies across the country are gradually resuming work，What should be the key measures of the 188bet Online Sports Betting and Casino at this stage？

Tang Ming: Ensuring the safety of guests and employees remains Shimao 188bet Online Sports Betting and Casino’s top priority at this stage，Including disinfection and cleaning according to strict standards，Upgrade intelligent contactless services, etc.。A technology company under Shimao Group has also developed an infrared body temperature measurement access control system，Planned to be implemented in Shimao 188bet Online Sports Betting and Casino，Guests can have their temperature taken when entering and exiting the 188bet Online Sports Betting and Casino。Secondly，Considering that the turning point of the epidemic has not yet occurred，Facing the "cliff-like" decline in occupancy rate，Increasing revenue and reducing expenditure in 188bet Online Sports Betting and Casino operations is particularly important at this stage。

At the same time，Shimao 188bet Online Sports Betting and Casino also promptly adjusted its business thinking，Increase revenue through some innovation，For example, Shimao Chengdu Maoyu 188bet Online Sports Betting and Casino, a subsidiary of Shimao Star、Shimao Taizhou Maoyu 188bet Online Sports Betting and Casino and Shanghai Hongqiao Shimao Ruixuan 188bet Online Sports Betting and Casino，Introduced takeaway bento、Convenient vegetable market，Convenient for residents of surrounding communities and white-collar workers。Also，In response to the needs of enterprises for resumption of work，Shimao 188bet Online Sports Betting and Casino has also launched a 7/14-day long-stay and semi-long-stay "apartment" package，Current Shimao Hilton 188bet Online Sports Betting and Casino in Tianjin Eco-City、The occupancy rate of reworked enterprise employees in hotels such as Shaoxing Shimao Crowne Plaza is relatively high。Wuhan Shimao Hilton 188bet Online Sports Betting and Casino is at the center of the epidemic，Actively cooperate with the government to provide food and accommodation services for medical personnel who come to support，Stable revenue。

Beijing News: I just mentioned that it is particularly important for 188bet Online Sports Betting and Casino to increase revenue and reduce expenditure，The operating cost of some 188bet Online Sports Betting and Casino per day is as high as 500,000，How to reduce costs during special times？

Tang Ming: We have chosen to suspend operations except for a few hotels，Most hotels reduce costs through semi-operation。For example, closing some public spaces，Like a gym、Restaurant、Bar, etc.，Reduce energy consumption and operating costs。Labor costs，We fully communicate with our employees，Implementing unpaid leave without layoffs during the 188bet Online Sports Betting and Casino。For hotels，Employees are the most valuable asset，During this period，We also regularly organize employees to participate in various online vocational training，When the market recovers, we will provide better services to the market and customers。

Beijing News: What preparations should hotels make now to welcome the market recovery after the 188bet Online Sports Betting and Casino？

Tang Ming: China’s tourism and 188bet Online Sports Betting and Casino industry is expected to rank first in terms of revenue this year、There will be a serious decline in the second quarter，In third、Gradual recovery in the fourth quarter。In this case，Good cash flow management、Support franchisees、Research new situations and new needs emerging in the market，And take corresponding measures according to your own situation to maximize your strengths and avoid weaknesses，It is a required course to welcome the market recovery。

Specifically，What 188bet Online Sports Betting and Casino companies need to do at this stage，It is the bottom adjustment stock，More importantly, create a brand、Maintain quality，Maintain existing businesses and users，Control personnel、Material、Costs in terms of funds, etc.，Perform talent continuity，This way you can save your stamina，Gather strength for the development of the industry after recovery。

Beijing News: Some hotels are now offering price reductions and discounts，Do you think it is effective to increase revenue through 188bet Online Sports Betting and Casino measure？

Tang Ming: Shimao 188bet Online Sports Betting and Casino will not adopt low-price promotion strategy，Because we currently do not have cash flow problems，With the recovery of the tourism market after the epidemic，The 188bet Online Sports Betting and Casino market will also return to normal。But，For some hotels that have cash flow difficulties due to the epidemic，Discount promotions at this stage can indeed help increase cash flow holding rate。

The entire tourism 188bet Online Sports Betting and Casino needs "symbiosis" and "teaming together for warmth"

Beijing News: What is the impact of the epidemic on the 188bet Online Sports Betting and Casino industry?

Tang Ming: For this "tough battle"，The 188bet Online Sports Betting and Casino industry remains confident，Also do it for a longer period of time、More arduous "war preparations" preparation，Especially the epidemic has put huge pressure on mid-range or mid- to low-end hotels，Some hotels may also be renovated or upgraded in line with the changes in consumption structure caused by the epidemic。

Judging from the current situation，The epidemic may mainly directly affect 188bet Online Sports Betting and Casino operations in the first quarter of 2020，In fact, the first quarter of the tourism industry is relatively off-season，So the impact throughout the year is relatively controllable。In the long run，The entire country’s economic development and people’s living standards are constantly improving，Traveling has become one of people’s important lifestyles，Wait until the epidemic is over，Tourism consumption demand will definitely rebound again。

Beijing News: During the epidemic，188bet Online Sports Betting and Casino companies are under tremendous experience pressure，Has the dual identity of owner and manager，How do you think 188bet Online Sports Betting and Casino companies should overcome this crisis？

Tang Ming: The epidemic is not only affecting the 188bet Online Sports Betting and Casino industry，Especially for all enterprises in the tourism industry、All links pose severe tests。Under the epidemic，The 188bet Online Sports Betting and Casino industry and even the entire tourism industry need "symbiosis"，Huddle together for warmth。188bet Online Sports Betting and Casino owner、Managers and other business partners should strengthen cooperation，Overcoming difficulties together。

On the one hand，As the owner，Shimao Hotels and Resorts will fully communicate with the international management company during this period，Both parties cooperate to adjust the marketing model，Reduce energy consumption as much as possible、Fixed costs, etc.；On the other hand，Shimao Star 188bet Online Sports Betting and Casino Group serves as the manager，The advantage is to better understand the difficulties and needs faced by owners，In addition to reducing management fees for its operating hotels，Shimao Financial can also provide owners with small loan support，Relieve financial pressure。What’s more important，Shimao Star has a large number of hotels planned to open this year，We have been actively communicating with project parties in preparation，Reasonable adjustments to project progress and personnel management during the impact of the epidemic，Optimize costs。

In the reshuffle of the 188bet Online Sports Betting and Casino, strong capital may "end"

Beijing News: Can we predict the recovery of the 188bet Online Sports Betting and Casino market after the epidemic？

Tang Ming: The holiday market will rebound strongly in the second half of the year，After the epidemic, people need to take vacations to relax。Therefore，Resort hotels should be prepared，Research how to develop some families、Parent-child products。A large part of the 188bet Online Sports Betting and Casino industry’s customers come from business travelers，Have certain rigid needs，But after the epidemic is over，The rebound in business 188bet Online Sports Betting and Casino customers，I am cautious - affected by the epidemic，Companies will tighten their budgets，The frequency of business trips may be reduced。The conference and exhibition 188bet Online Sports Betting and Casino market will be more affected this year，Online meetings gradually replace offline meetings，Small and medium-sized training may be cancelled，However, various large-scale exhibitions will still be held as scheduled after the epidemic is over，There is a certain rigid need。

Beijing News: Industry insiders believe，This epidemic will accelerate the “shuffle” of the 188bet Online Sports Betting and Casino industry，What do you think？

Tang Ming: If we talk about industry reshuffle，Mainly concentrated in mid- to low-end hotels。Some owners had to close down due to cash flow problems，Large 188bet Online Sports Betting and Casino owners will basically not be greatly affected，However, it is not ruled out that some owners may encounter cash flow difficulties in their main business，Resulting in the closure of its hotels。In this situation，Some capital with strong strength and interest in the 188bet Online Sports Betting and Casino market may "end"，Seize opportunities for mergers and acquisitions。Also，In this epidemic，Chain brands are obviously more advantageous in their ability to withstand pressure，This will also promote the joining of many independent hotels or small 188bet Online Sports Betting and Casino chain brands after the epidemic。

Beijing News: What new trends will emerge in the 188bet Online Sports Betting and Casino market after the epidemic，What kind of hotels will be more popular in the future？

Tang Ming: Millennials are the largest travel group now and even in the future，If the 188bet Online Sports Betting and Casino wants to attract them，We must take the path of change。Another related trend driven by millennials is culturally inclusive travel，Need to integrate into the life of the local community。Review of 2019，Including Accor、Hyatt、Marriott、188bet Online Sports Betting and Casino groups including Hilton have launched lightweight new 188bet Online Sports Betting and Casino brands，Focus on design、Repeated application of space and social culture，To cater to the demands of Millennial consumers。"ETHOS", a mid-to-high-end lifestyle 188bet Online Sports Betting and Casino brand launched by Shimao Star for Millennials，The first store opened in Xiamen at the end of last year，This brand will also be in Wuhan this year、Hangzhou has landed in succession。

Also，The Rise of Millennial Consumers，It has also opened an era in which the Internet has become a key influencing factor in tourism decision-making。The biggest change in marketing in the 188bet Online Sports Betting and Casino industry is that guests are increasingly inclined to use APP、188bet Online Sports Betting and Casino group’s direct sales channel composed of WeChat and others。The 188bet Online Sports Betting and Casino industry must not only rely on mobile phones for marketing，We must continue to increase value-added services for guests。This year，Shimao 188bet Online Sports Betting and Casino will also deepen and expand digital marketing，Shimao Star 188bet Online Sports Betting and Casino Group will also open up more direct sales channels，The membership system of "Dream Club" has been integrated with the Alipay mini program、Flying Pig、iQiyi、Connected with Ximalaya APP and Ucommune。

*Source of 188bet Online Sports Betting and Casino article: NewBeijing News，Author：Qu Tingyi, original title:《Tang Ming: The industry must "symbiosis"，188bet Online Sports Betting and Casino owners and managers must tide over the difficulties together》