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LoginIt’s spring time again,Are you also planning to live up to your dreams?,A trip worthy of yourself?However,I guess,Nine times out of ten, you were “planted” by a certain tourist destination in a 188bet app download Short video on a social network,Get ready to pull weeds。
The "2019 Female Users Travel Consumption Report" recently released by Lvmama Travel Network,Social network content will directly affect women’s travel consumption。2018,Short、Quick、New、Qiwei’s 188bet app download Short video content continues to become popular,“Douyin celebrity” and “travel Vlog” have also become important factors influencing female consumers’ destination choice。
Among them,Female consumers account for more than 188bet app 65% of independent travel。Although in terms of travel companion preferences,Nearly 40% of female consumers will choose to travel with their families or lovers,But 21% of female tourists choose to travel alone。And,Many female users who travel alone still prefer group tour products,On the choice of sharing a room with a stranger or making up for the difference in a single room,Over 80% of women are more willing to pay for the difference in housing。
A thoughtful woman,Be prepared when traveling。Overseas wifi on travel platform、Phone Card、Among the purchasers of transportation cards and other categories,Most of the consumers are female,Accounting for up to 70%,It also shows that female consumers will do more detailed preparation "homework" in the decision-making stage before traveling。
Which tourist destinations are more popular with women?Comprehensive data from several tourism platforms shows 2108-2019,Japan、Thailand、Singapore、Vietnam、Malaysia、Indonesia、New Zealand、United States、Cambodia is the most popular overseas travel destination for female tourists。In domestic tourist destinations,Sanya、Xiamen、Shanghai、Chongqing、Chengdu、Xi’an、Lijiang、Dali、Beijing、Hangzhou 188bet app is most favored by female consumers。Among them,Chongqing Hongyadong、Yangtze River Cableway、Guizhou Fanjing Mountain、Daocheng Yading、Chaka Salt Lake and other scenic spots have become popular on Douyin and social circles,Attracting more female users to “pluck weeds”。
Who said women travel just for “this trip”,Send to Moments?Past year,The popularity of cultural tourism continues unabated among female consumers。2018,With the broadcast of cultural variety shows such as "National Treasure",And museums around the world have launched high-quality cultural exhibitions,Attracting more and more female users and tourists to pay attention to the cultural connotations behind museums and collections。Forbidden City Museum、Hunan Provincial Museum、Qin Shihuang Terracotta Warriors and Horses Museum、Shanghai Museum、Shaanxi History Museum、National Museum of China、Nanjing Museum is deeply loved by young female consumers。
There are also many female men who like to challenge projects with higher risk factors during travel。2018,Donkey Mama Platform Booking Jungle Leap、Drifting、Diving、Skydiving、There is an increasing number of female tourists visiting bungee jumping and other 188bet sports betting app download experiential local entertainment projects,The year-on-year increase reached 12%。
It can be said,Today,Female consumers pay more attention to the quality of travel products,The pursuit of dual spiritual and material enjoyment,Willing to pay for better products and services。But at the same time, female consumers are also the most "cautious" group,They plan more carefully before traveling,Make complete preparations。
With the rapid rise of 188bet app download Short videos,It also provides richer topic selection ideas for travel agencies to develop and create more distinctive women’s tourism products and tourism destination marketing。Therefore,For travel agencies,We should think more about how to integrate tourism resources,Improve tourism products and comprehensive service capabilities,Pay attention to the personal safety and rights of female tourists,Travel to understand “her” better。
188bet Online Sports Betting and Casino , author: Ji Leilei, original title:《How much impact do 188bet app download Short videos have on women’s travel consumption?丨Industry Observation》.
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