March 31，Sponsored by Changshu Municipal People's Government，Changshu Culture, Sports, Radio, Television and 188bet online sports betting Bureau、The "2020 China Cultural 188bet online sports betting Big Consumption Online Summit and Changshu Cultural 188bet online sports betting Development Seminar" officially kicked off。This seminar focuses on the development of cultural 188bet online sports betting in Changshu，With "Spring Warmth and New Consumption、The theme of Baihua New Ecology，It consists of 3 major sections，5 subdivisions，More than a hundred institutions were invited，From "New Consumption、New product、New channel、New Marketing、Five perspectives of new destinations，With a new perspective，A further analysis of the integration of culture and 188bet online sports betting in Changshu City、Cross-border innovation，In-depth analysis of new ideas for the development of cultural 188bet online sports betting industry after the epidemic、New path、New Trend。Shen Yun, CEO of Siji Huanian Education Technology Co., Ltd., shared the theme of "Education Empowers Cultural 188bet online sports betting to Accelerate Upgrading" at the live broadcast。

Shen Yun said，Domestic research studies will grow very fast 188bet online sports betting future，Especially after the epidemic，Domestic research will develop more rapidly，The total number of students may exceed 80 million 188bet online sports betting next three years，Revenue may exceed 200 billion yuan。

In her opinion，Studying is better than ordinary travel，Don’t think that a hotel is enough，We should build supporting 188bet online sports betting camps as much as possible，At the same time，We must face the shortage of research tutors，Focus on cultivating a team of mentors，Instead of just relying on training tour guides，To fill this vacancy。In addition，On the design of 188bet online sports betting courses，Don’t limit yourself to existing resources，But to have breakthrough thinking，Create different 188bet online sports betting content。

Chen Yun thinks，Education needs to change thinking，Cultural 188bet online sports betting also needs to change its thinking。The most feared thing about 188bet online sports betting is product homogeneity，After homogeneity, price competition will appear，So we need to create product differentiation。Whether it is traditional 188bet online sports betting、Camp Education、Specialty Paradise，After educational empowerment，Its business format will inevitably change，And form differentiation。 “Education + Cultural 188bet online sports betting” is infinite。

The following is the full text shared by Shen Yun

(188bet online sports betting article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone，I am Shen Yun from Four Seasons Education。The theme I share today is "Education Empowers Cultural 188bet online sports betting to Accelerate Upgrading"，Includes four aspects，Part One: Interpretation of Study Travel Policy，The second part is the evolution and development of study tours，The third is about “cultural 188bet online sports betting + learning” and education empowering cultural 188bet online sports betting to create new business formats，The fourth is what we should do in the future。

In a narrow sense, 188bet online sports betting tours refer to organized collective participation by students、There is a plan、Purposeful off-campus visit experience practice activities。In a narrow sense，Specifically refers to the purpose of allowing students to learn knowledge、Understand the society、Purposes such as cultivating personality，Special off-campus travel activities organized by the school。From a broad perspective, it will be out of cultural knowledge、Practical exploration、Natural discovery purpose，Going to a different place to conduct research、Exploratory、Practical learning activities，All included in the scope of 188bet online sports betting tour。

From the perspective of study tour policy，The concept and idea of ​​study tours was first proposed in the 2013 National 188bet online sports betting and Leisure Outline，Afterwards, the country and local governments introduced a series of encouraging policies。The national policy is to focus on integrating research into the existing teaching system，Construct a research base at the same time，The local government mainly focuses on providing implementation opinions on camp construction and camp standards as well as school practices。

We in the industry generally call 2016 the first year of 188bet online sports betting travel，Because it is November 30th of this year，The Ministry of Education issued opinions on the joint promotion of 188bet online sports betting tours for primary and secondary schools by 11 departments，Proposed that 188bet online sports betting tours for primary and secondary school students should be organized and arranged in a planned manner by the school，Carry out off-campus educational activities that combine exploratory learning and travel experience through group travel。First of all, this is an off-campus activity，Secondly, it is also an important content of educational innovation。

In 2017, the former National 188bet online sports betting Administration issued regulations on study tour services，At the same time, corresponding standards have been formulated，Later, the Ministry of Education issued a comprehensive practical curriculum guideline for primary and secondary schools，Announcement list of the first batch of primary and secondary school research and education bases，Soon after that, a series of norms and standards were issued from the central to local governments。

At present, there are five main types of institutions engaged in 188bet online sports betting tours in the entire industry，Includes educational institutions、Travel agency、188bet online sports betting Abroad Institution、Real estate agency and parent-child agency，The characteristics of these institutions’ products、Marketing channels and strengths and weaknesses vary，Each has its own product characteristics。

From the perspective of educational institutions，Compare to B side，Just contact the school directly，The C-side is mainly for students and parents。From a travel agency perspective，Resource control can control scarce resources，The target groups of 188bet online sports betting abroad institutions are more precise，For studying abroad。Real estate agencies rely on real estate resources，Including community owners。Parent-child agency focuses on parent-child travel，There are also activities organized by the school。

Can see，There are many participants 188bet online sports betting research industry，But each has its own advantages and disadvantages，The core value of the industrial chain lies 188bet online sports betting control of upstream scarce resources，And precise promotion of downstream channels。

The entire 188bet online sports betting tour market is developing very rapidly，At the end of 2018，The entire market size is about 57 billion，Most of them are overseas。But we can foresee that the growth rate of domestic research will be very fast in the future，Especially after this epidemic，We can predict that domestic research will develop more rapidly，The number of students may exceed 80 million in the next three years，Revenue may exceed 200 billion yuan。

From the demand side of the entire research，Students aged 4 to 18 are also the main subjects of research，The entire penetration rate is growing rapidly，The main source of growth is due to policy guidance，Consumption upgrade of education，Change in concept，And the growing demand for 188bet online sports betting abroad。

Currently, China’s camp education institutions are mainly located in first-tier cities，It is continuing to sink to second and third tier transportation and tourist resorts。Looking at geographical distribution，At present, domestic camp education institutions are mainly located in East China and North China, accounting for more than 65%，Southwest、Northwest、The number of camp education institutions in the Northeast is scarce，But because it occupies a large amount of land resources and natural landscape，It may be a potential development area in the future。Most of the domestic camp education locations are in domestic first-tier cities or new first-tier cities，Consumption philosophy is relatively forward-looking，can be used as potential site selection categories，At the same time, there are rich cultural and 188bet online sports betting resources，There are also advantages of camp construction，For example, Yunnan、Hainan。

From the perspective of the entire camp education model，The basic situation now is that there are more small-scale camps，But we judge that there will be large-scale camps in the future。Judging from the situation of the research base，Most bases will expand and change on the original basis through R&D courses，We can see that the value of the entire 188bet online sports betting trip has been continuously recognized by the entire industry chain，At the same time, we also find that student safety issues are increasingly becoming a hidden danger，Resources from various places are fully utilized、Development，However, 188bet online sports betting tours still do not achieve the best educational results。

Next, let’s take a look at the development status of 188bet online sports betting tours from two dimensions: within the industry and outside the industry。

From within the industry，We can see two keywords: "blind" and "bad money drives out good money"。Many companies work hard on appearance，Standing still on the hidden image，Similar product impact，It is difficult to implement real 188bet online sports betting travel products；From outside the industry，Relevant government departments have only scratched the surface in promoting 188bet online sports betting tours，The effectiveness of 188bet online sports betting tours lacks professional evaluation、Guidance and Supervision，This is what we can see so far，The market structure is solidified，Good products rarely have a say。

There are several basic elements for 188bet online sports betting tours，First，Safety is the foundation。When we cooperate with any research base or camp to provide research services，Everyone considers safety issues first。Secondly，Practice needs to integrate humanities，The core is course design。The camp is a group activity in the entire 188bet online sports betting activity、Meal and rest location，Almost half of the time must be completed in the camp，It can be said to be the basis of a 188bet online sports betting trip。Currently，The venue facilities and teaching facilities of the base are becoming more and more mature，A good base can give students a unique learning experience and the most realistic learning environment，This is something that attractions and public facilities cannot provide，The formation of a base can also highlight the importance of research，The combination of base and attractions can achieve a balance between 188bet online sports betting and travel。Product refers to the course plan design for the entire 188bet online sports betting trip，Course resource integration，Course Route Selection，Course Instruction Manual，Implementation and Evaluation Plan，And in the practical process of 188bet online sports betting tours, we really need to combine "travel" and "188bet online sports betting"。

The product in the industry is “cultural 188bet online sports betting + learning”，Is there any learning content?？We can see there are some MBA courses，There are many overseas and study abroad modules，The charges are very high。What to do while studying abroad？That’s corporate communication，This is a relatively original state。There are also some leisure tours for the elderly，Can talk about health and wellness。There are also family tours，For example, picking up shells at the beach，Parent-child activities，Also visit some local museums。I think these are the contents of "cultural 188bet online sports betting + learning" in a relatively primitive state，Education is just an added value。In fact, education can do more for cultural 188bet online sports betting。

Finally, let’s talk about education empowering cultural 188bet online sports betting to create new business formats.

What new changes will occur after education empowers cultural 188bet online sports betting？For example, what will happen to the health care + learning content in the future，Health needs，Healthy needs，China is gradually entering an aging society，It is hard to find a place in many community colleges，Because the elderly need to study again，Senior 188bet online sports betting is a norm，Tours with learning content are more popular。What will happen if the learning content is carefully designed and placed in the elderly health and wellness vacation tour？The first is the improvement of the brand，Secondly，The product content is also richer。Similarly, let’s look at parent-child travel，From the perspective of parent-child travel，Originally, traditional parent-child tours were for adults to take their children out to play，If there is educational content empowerment in it，Parents can set up family education，You can also set learning content for the children themselves，Learn extracurricular content，Nature’s content，In-depth integration of outdoor practice and courses。So，When parent-child travel, leisure and vacation 188bet online sports betting is empowered by education, there will definitely be changes，This change first improves the quality of a product。

Second、Relatively speaking, different products after education empowerment，Each learning content is different，The resulting price system is also different，The price is relatively unique，Not a simple product。The biggest fear in 188bet online sports betting is the homogeneity of products，After homogeneity, price competition appears，So we need product differentiation，This includes theme research、Camp Education。Study on each topic、Camp education can produce changes in different business formats after empowered by education，Its space is very large。

What should we do in the future？The core part of my future work is product design or course design for study tours，This is still blank。188bet online sports betting practitioners are very sensitive to the market，I jumped in as soon as I saw a market opportunity，But real study requires careful course design，Needs time。At the same time，If the course becomes the core series of the product，In fact, it already has strategic advantages，Able to subvert and expand the traditional classroom model，Education also needs innovation。

As far as our current broad study is concerned，All cultural 188bet online sports betting can be considered as study in a broad sense after being empowered by education，Education needs to change thinking，Culture and 188bet online sports betting also talk about changing thinking，Education itself is everywhere，Can change traditional thinking，And can be empowered as a research product。Whether it is traditional 188bet online sports betting、Camp Education、Specialty Paradise，After educational empowerment，His business will inevitably change。So “education + cultural 188bet online sports betting” is infinite。We also sincerely hope to cooperate with various colleges and universities、Camp、Educational Institution、188bet online sports betting agencies are inclusive and open、Interoperability、Win-win development。My sharing ends here，Thanks for listening，Thank you！