Epidemic surprise，If you hold on, you will survive，If you can’t bear it, you will die。The survival and death of independent 188bet game，Also in a thought。

Facing unprecedented operating pressure，Individual 188bet game that are burdened to move forward are looking for a way out。Going to a chain may be a good choice，But the question is who to choose。

"Delay payment of guaranteed revenue and other fees to suppliers and partner 188bet game"、"Gradually cancel the guaranteed income mechanism worldwide"，An Indian brand that once shouted to save the single market during the epidemic，The performance is chilling。Proof of fact，Exponential growth under capital burning，Not the “savior” in the stock market。

After this "epidemic"，Although independent 188bet game owners are more interested in moving closer to brands，But what they need，A “capable person” in the industry who can truly help them solve their problems。

Problems facing independent 188bet game owners，Maybe it’s not about being single anymore，But choose whose "hand" to hold。

The 188bet game has become a "catalyst" for the integration and upgrading of the existing market

The epidemic will accelerate the reshuffle and iteration of the industry，188bet game with weak competitiveness may leave the market。

China 188bet game Association survey shows，Facing the epidemic，International brand hotels and domestic chain brand hotels rely on mature operating experience，And strong manpower in case of emergencies、Support of technology and standardized operating procedures，Exhibit strong ability to resist risks。In comparison，Independent hotels have unstable customer sources、High customer acquisition cost、Weak ability to acquire customers、Low level of operation and management、Lack of supply chain support (epidemic prevention materials cannot be purchased in time) and other reasons，Resulting in poor risk resistance，Severely affected by the epidemic。

In this test of survival，Isolated independent 188bet game owners are obviously much more vulnerable than chain hotels，Compared to 188bet game chain franchisees that “have a big tree to enjoy the shade”，What independent 188bet game owners can do is very limited。They are more severely affected by the epidemic，Recovery after the epidemic is also more difficult。

But in the domestic 188bet game market，These independent hotels are regarded as the "hardest hit areas" of the industry，Accounting for nearly 78%，Up to 920,000。

Catalyzed by the epidemic，Many 188bet game owners are deepening their move towards chaining、The idea of ​​branding。The industry generally believes that，Independent hotels will accelerate to move closer to leading companies。

Hotels that are willing to "break away from their single status" and transform，They also have their concerns。——Which brand to join？What is the cost of joining？Can profitability be ensured？...Multiple doubts restrict 188bet game owners from transforming into franchises。

Independent 188bet game owners hope to invest less、Get the strongest support，A brand that can bring real value to it is worth relying on。

Where are the experts in 188bet game renovation

See the space in the existing market，We must also see the pain points that really need to be solved in the market。Starway, known as the “mid-range 188bet game renovation expert”, is being recognized by more and more franchisees。

Based on in-depth market insights and countermeasure research，Starway, which is deeply involved in the mid-range 188bet game inventory renovation market, has launched a low-investment set for this purpose、High return、Renovation plan for stable growth。

According to the "Report on the Impact and Trends of the New Crown Epidemic on China's Accommodation Industry" released by the China 188bet game Association，90% of industry insiders believe that the market can return to normal levels within 6 months after the epidemic ends。This means，Existing independent 188bet game that intend to join the chain brand，If a flop transformation can be achieved during this cycle，It is very likely to catch up with the so-called "retaliatory growth" dividend of the market。

Upgrade through product modification，Optimize customer base experience content，Thus increasing the 188bet game’s repurchase rate and reputation，Finally achieved profitability。Normally，Independent hotels are considering project flipping，First consider the retention rate of its existing assets，Especially for projects with short operating years，Product in good condition，If the decoration investment cannot be retained during the franchise process，Owners face requirements for secondary investment，The owner has not completed the return on investment，It’s hard to choose to join。

Wan Qiang, the owner of Starway 188bet game Jiangnan Avenue in Binjiang District, Hangzhou, once encountered such a situation。Wan Qiang said: “At that time, we had 3 independent hotels in our hands，The business situation is not ideal，Consider joining a 188bet game chain brand，Consulted with many domestic mid-range 188bet game brands，They all need to be demolished and renovated，Considering the cost issue, I don’t want to change too much，I gave up all the above choices。”And what finally made him successfully “get out of singles”，It’s Starway。

Aiming at the most troublesome cost issue for independent 188bet game owners，Starway has formulated a solution for brand transformation，The core advantage is low capital cost、Fast online time。

According to Xue Guanbing, CEO of Starway 188bet game of Huazhu Group，For diversified mid-range 188bet game brands、Based on the franchise 188bet game’s opening years，Starway can provide three flop transformation plans。Hotels opened within 2 years，Flop cost can be as low as 3,000 yuan/room，Only for stores、Lobby background wall、IT system、Door lock、Adjustment of soft decoration，You can go online quickly。Mid-range 188bet game opened 2-5 years ago，The cost of a single room will be controlled at 1.Within 50,000，The renovation includes the renovation of guest rooms，Focus on wallpapers、Floor、Furniture, etc.，Renovation of public area walkways，Design adjustments in the lobby，And the store sign mentioned above，IT systems and door locks, etc.。The cost of a single room in a 188bet game that has been open for more than 5 years will be controlled at around 30,000，The higher part is mainly to increase the renovation of the bathroom。

"While keeping the overall property structure unchanged，Actively integrate Starway elements into the original 188bet game style，This way the transformation time will be much shorter，The cost will not be that high。It will take at least half a year to completely dismantle and redo it，Our renovation project only took 3 months。”For the renovated 188bet game，Wan Qiang looked very satisfied。He said，The renovated 188bet game is more in line with mainstream consumer aesthetics，Customer satisfaction has been greatly improved，RevPAR revenue per room increased from 119 yuan at the time of opening to 249 yuan six months later。

Except for renovation projects，For new projects，Starway has launched three low-cost single-room models、Standard mid-range 188bet game product with short construction period。Anting version、海湖版、Fuzhou version，Single room cost 7.Starting from 50,000 yuan，The construction period is between 100-120 days。Three products based on mid-range standards，Design a trip、Diversified design themes such as starry sky and local culture integration，A way to meet consumers’ expectations for accommodation product consumption upgrades through diversified scenarios，Create different experiences for consumers through different scenarios。

For independent 188bet game，Listing does not mean an increase in income。Xue Guanbing said，Only on the core points of the product、Upgrade the customer experience，Only in this way can franchisees better enjoy the blessing of the brand、Member’s recognition，Thereby improving performance。

To further optimize the customer experience of franchise 188bet game，Starway is starting to start from the perspective of vision、Smell、Taste、Touch、Product upgrade for the five senses of hearing，Such as natural essential oil toiletries、Ergonomic bedding、Localized breakfast (Starway bowl of noodles)、Exclusive background music and more to create all-round star journey memory，And served by Air France、LV’s top design company BETC has comprehensively upgraded the brand’s overall visual image。

According to Starway data，After Starway’s “transformation”, 188bet game RevPAR revenue per room can increase by an average of 35%，GOP operating gross profit margin reaches 65%。

Reliable big tree, large 188bet game advantage improves risk resistance

Behind 188bet game’s professional team，is Huazhu’s strong brand support。Choose to join 188bet game，means access to Huazhu commercial operating system at the lowest cost，In supply chain、Passenger flow、Received support and empowerment in technology and operation management。

First of all, it is reflected in traffic support。In today’s market environment，Independent hotels have long been squeezed by 188bet game chains and OTAs，Traffic mainly relies on OTA and offline walk-in orders。The increasing traffic costs have a greater impact on weak independent hotels。

1.The 500 million Huazhu Club members 188bet game bring a stable source of quality customers，The traffic of Huazhu Club is not one-time，But sticky、Operated traffic for brand loyalty。

It is reported，Most independent 188bet game that join Starway，The passenger flow has increased significantly after empowerment，The average proportion of Huazhu members can reach 80%。

And for procurement difficulties、Common pain points for independent 188bet game owners such as difficulty in operation and management，Huazhu Commercial Operating System can also provide complete solutions。

Based on Huazhu supply chain、Technical capabilities，Starway franchise hotels can achieve “cost reduction and efficiency increase”。For example, “Huazhu Yigou” provides one-stop purchasing solutions for franchisees，Another example is the "Easy Guest Room" that grassroots employees can operate on their mobile phones、"Easy to repair"、"Easy breakfast" etc.，Shopkeeper Zai Ruhua、“Contactless service” tools such as delivery robots，All can play a role in 188bet game operation and management。

Under the sudden attack of the epidemic，Independent 188bet game are everywhere，But it is backed by the big tree of Huazhu，Starway franchise 188bet game were not only able to maintain operations during the epidemic，The occupancy rate rebounded rapidly during the dissipation period of the epidemic。

“Under the great test of the epidemic，The ability of large 188bet game chains to resist risks is highlighted，Starway relies on Huazhu’s digital management、Refined operation system、Organized operation with the advantages of large chains such as unified supply chain deployment，In March, the national 188bet game occupancy rate has rebounded to nearly 60%，Far superior to similar brands in the industry。As the domestic epidemic gradually enters the second half of the control period，Starway 188bet game’s business rebound is even more significant，Some rooms are even fully booked。I believe this epidemic will promote the chain process of independent hotels。"Xue Guanbing said。

As understood，After the outbreak，Huazhu Group quickly launched a number of franchise management fee reductions、Support policies at the financial lending level，Multidimensional、Provide all-round relief to our franchisees。In addition，Huazhu chain’s ability is still responsive、Organization and coordination、Procurement of epidemic prevention materials、In terms of digital capabilities, it provides comprehensive solutions for its franchised 188bet game。These are all things that independent 188bet game do not have。

Since its founding in 2008，Starway continues to deeply explore the diversified mid-range 188bet game market。Now covers 130 cities across the country，More than 500 hotels (including pipeline)。

Xue Guanbing said，Currently the star is on the 2nd、Strong implementation in third-tier cities，City distribution has accounted for about 60%。Future，Star Journey 188bet game sink further，Revitalizing four、Five-tier individual stock market assets，Empower supply-side reform，Plan to exceed 1,000 in 2020，Breaking through 2,200 in 2022。

Conclusion

There is huge market space for the integration of independent hotels，But the Internet style of burning capital does not seem to have long-term viability，Horse racing enclosure、The business logic of listing expansion cannot truly solve the pain points faced by independent 188bet game owners。Under the pressure of economic downturn，The stock market space is still there，The competitive landscape of mid-range is undecided。But the quantity is compared、The era of speed has come to an end，The future will be a new stage of deeply exploring the existing value，It will also be about quality、Service、The battle over technical ability。