Travel O2O is coming,What is the business outlet for traditional 188bet sports betting app download?

188bet sports betting app download of this article: Xin Yougang 2015-05-20
Travel O2O is accelerating the erosion and subversion of traditional travel agency business,Domestic traditional 188bet sports betting app download must not be eliminated,It needs to be in business,Customer resources、Funds、Transaction、Product、Adjustments to management structure and tourism services、Innovation。

Recently, the author had tea and chatted with a friend from a large traditional travel agency,To have some exchanges and discussions on exploring the business options of traditional 188bet sports betting app download。Basic situation of the company: there are more than thirty branches,Nearly two thousand employees,Annual operating revenue is more than 1 billion,The long-term book deposit of funds is 70 to 80 million,Such large and medium-sized 188bet sports betting app download have several similar companies in every province in the country,Partially representative。But it is affected by the domestic tourism business environment,Starting to feel a sense of crisis and the limitations of the traditional travel agency business model。With the explosion of the Internet economy,The new Internet-based tourism business model erodes and subverts the traditional travel agency business,So is there any way out for traditional domestic 188bet sports betting app download?,Can old trees bloom new flowers?

The discussion content is now organized as follows,To facilitate discussions and exchanges with colleagues in the 188bet sports betting app download agency industry:

一、About the application of corporate customer big data that has been ignored by large and medium-sized 188bet sports betting app download。In the past, traditional large and medium-sized 188bet sports betting app download negotiated with resource channels,Either to build relationships or to use money to talk things over,Even if there are 100,000 customers a year,You are just a number during the negotiation process,Practitioners have never segmented and sorted out their customer source structure。So you look at those barbarians outside the door,Use a story to fool money and resources,You have data and customer sources but you don’t know how to talk!There are several 188bet sports betting app download that use your comprehensive customer data、Customer source structure, consumption habits, etc.,Make a rich customer source structure report and then go to the target company to discuss resources and then price?And this data is the hotels downstream of the traditional travel agency purchasing channel、Required by scenic spots and airline resources。So don’t just look at the advent of the big data era,As a manager, you should first prepare your own corporate big data,Learn to use a DEMO with data basis and analysis to negotiate prices。

二、Traditional large and medium-sized 188bet sports betting app download need to explore new models for fund management。A lot of times now,Traditional 188bet sports betting app download are still trying to figure out how to purchase cheap products,Wracking your brains on how to pressure suppliers for travel money。So I watch the sunset,Seeing new travel companies taking off。Traditional large and medium-sized 188bet sports betting app download should learn from the advanced operating methods of the same industry。On the use of funds,Traditional large and medium-sized 188bet sports betting app download can learn from Tempus and Tuniu’s fund management models。For example, Tempus is providing travel management services,Settlement according to the account period after the original customer advances the travel expenses for the customer,Convert the customer's prepaid funds into financial products after converting them into prepaid funds,Customers receive fixed income from funds paid in advance,On the one hand, the advance deposit will be deducted based on travel expenses。And Tuniu’s “Niuye Loan” for supplier fund management also fully utilizes the accumulated funds in hand to be more profitable。Some traditional 188bet sports betting app download generate more than one billion yuan in revenue every year。On the one hand, the withdrawal of funds from subordinate branches and sales departments needs to increase efforts to unify,Not only restricts management and requires early payment,If you can still get some financial benefits,Internal management may be more proactive。Suppliers adopt the same approach。No income during the accounting period,Give people some income outside the accounting period。If the supplier needs funds for operation,Credit loan available,Instead of finding a manager to smooth the relationship~

三、Do a good job in the layout and model design of the prepayment market。The author has proposed before,Prepayment will be a battleground for tourism companies in future operations。Yisheng Travel, a subsidiary of HNA, once made a prepaid stored-value card,It’s just that it has not been better integrated with the group’s overall business。Offline traditional 188bet sports betting app download have more trust and stores than online ones。If on the prepaid products of traditional 188bet sports betting app download,First use prepayment combined with Yu’E Bao,Combined with the collection and pre-deposit at bank branches,Paired with some travel red envelopes,For example, a travel red envelope with a value of 10,000 yuan (you know the content of the red envelope, as you know in the industry)。Then,You can use the customer source analysis data to discuss purchasing,If the funds are paid half a year in advance,Then I don’t need to say more about your procurement costs and profits,Everyone will settle accounts......

four、For some bad business habits and bad tourists in the industry,It is recommended that traditional large and medium-sized 188bet sports betting app download can take the initiative to introduce third-party credit reporting systems,Not only can it effectively restrict the integrity of the business environment,And it can restrict some tourists’ malicious travel behavior。

五、As for the core issues of the product,Whether it is an island tour or a surrounding tour,Whether it is outbound 188bet sports betting app download or local 188bet sports betting app download。Sometimes the author personally thinks of those changes,Not an essential change。Some are changes in promotional methods and publicity methods。Wanting to do better is not necessarily difficult for traditional large companies。First clarify the contradiction between management structure and productivity,Then let’s do promotion,Doing cross-border,Become an alliance of different industries,Making large-scale purchases......Nature will take its course,Do twice the result with half the effort。

six、Traditional large and medium-sized 188bet sports betting app download due to the previous management structure and model,Many affiliated branches and sales departments are affiliated,The capabilities of the headquarters are often not as good as those of the subordinate branches,Even some branches have far more employees than the headquarters。So in the current business environment,How to change and integrate?This is also a headache for many travel agency managers。The author’s personal opinion,First of all, we must establish the management structure of the travel agency headquarters,Integrate customer sources and fund collection first,Make better resource purchases,Wait until the headquarters has something that can be negotiated,Slowly lead the branches and sales departments to integrate and restructure。The headquarters of large and medium-sized 188bet sports betting app download must divide the management of branches into two parts,One is the distribution of equity,One is profit dividends after assessment based on customer sources with different contributions,Only distinguish these two parts,The branches with strong and weak capabilities have different treatment and benefits,Bring out everyone’s enthusiasm。

seven、For some traditional large and medium-sized 188bet sports betting app download,Has begun to take advantage of customer sources,Combined equity participation in scenic spots and tourist shopping stores。The author’s personal opinion,Customer source advantages of traditional 188bet sports betting app download,Is the core competitiveness of 188bet sports betting app download,Using the advantage of customer source to increase the income of traditional 188bet sports betting app download,You can try to combine it with existing national policies and directions,For example, taking advantage of the customer base of 188bet sports betting app download and combining it with scenic spots and tourist shopping stores,Integrated into a new cultural tourism product group,It may be easier for such a travel agency to seek listings in various sectors。Make good use of the customer source advantages and customer source data of traditional 188bet sports betting app download,This is a magic weapon in the hands of traditional 188bet sports betting app download。Make good use of traditional 188bet sports betting app download’ offline outlets and customer trust,This is also an advantage of traditional 188bet sports betting app download。The barbarians who use the Internet online are menacing,But as long as traditional 188bet sports betting app download make good use of the tools and magic weapons they have,So in one sentence, "It's not dark yet",The road is still long,I don’t know who will be rampant in the future”。

The above opinions are compiled from the chat,Collection text,For sharing and communication,Thank 188bet sports betting app download。

Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the first time to get the heavyweight articles in the tourism consumption industry or interact with Zhihui,Please search "Zhihui" in the WeChat official account and add follow。Contributions welcome,Jointly promote the upgrade of China’s tourism consumption industry chain。To submit articles or seek reports, please send an email to the zjz@tripvivid editorial office email address.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal views,Does not represent the views of favoritism。About investment and financing information,Zhihui 188bet sports betting app download will try its best to verify,Does not endorse any investment or financing activities。Be loyal and respect industry norms,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
This article comes from Global 188bet sports betting app download News, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest 188bet sports betting app download
View more
# Hot search words #

New users automatically create accounts after logging in

Log in to indicate that 188bet sports betting app download have read and agreed"188bet sports betting app download User Agreement" Register

Retrieve password

Register account