"There is no traditional enterprise, only traditional thinking."

Why use “traditional” to describe travel agencies？When people actually talk about “traditional travel agencies”，It’s more about the lackluster management of travel agencies，Completely missed the opportunity of the rise of China’s OTAs 10 years ago，I didn’t catch the mobile Internet express either，The traffic bonus is over，Now facing the tide of domestic consumption upgrading、Getting younger and younger customers，How travel agencies can leverage their advantages to break through in the new situation，Improve profitability？

Tourism as an experience economy，No matter before the trip、In line，Everyone requires tourism companies to provide thoughtful services，Providing these services requires manual participation，Warm service is always a key factor in tourism sales，This is the opportunity that traditional travel agencies can seize。

The sales of tourism products are essentially the same as department store retail，For consumers，What they care about is whether they can easily buy "high-quality and low-price products、Service”，As for this product, it was purchased from e-commerce channels，Or purchased from physical channels，Not the focus of his concern，These are just means and not ends。Retail companies should make full use of the advantages of different channels to create service combinations，For example, the advantage of e-commerce channels is marketing efficiency，The advantage of physical channels lies in customer experience，Provide consumers with an integrated user experience。

Today，Online、Offline integrated development has become an inevitable trend，The rise of online travel agencies such as OTAs has to a certain extent broken the original information asymmetry of sales prices of travel products，Guests can easily compare prices online for products in the same destination、Query，Making the price difference between similar products from different suppliers tend to be minimal or even disappear。Result price transparency、Homogeneity is inevitable。

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Online travel companies have high customer acquisition costs，Offline companies face the ceiling of single store revenue、Category richness limit，Both online and offline tourism companies are struggling to acquire customers、Sales growth dilemma，The emergence of “New Tourism Retail” is of great significance 188bet app for people to rethink how to gain competitive advantage in the rapidly changing business competition，Achieve new growth，Rethinking the upgrade and transformation of traditional “retail”。

President of our bank group、66hao founder Huang Zhiwen (who worked for China Travel Service Group in Hong Kong for 10 years，Served as President of Mango.com、Chairman of Green Mango Travel Network) thinks，The customer service value of travel agency companies is still its greatest value，But travel agencies need to return to their professional positioning，Find your own development position before carrying out new transformation and upgrading。

According to main business，The positioning of travel agencies can be divided into four types，1、A retail-focused travel agency that sells to customers and acquires customers，For example, China International Travel Service、Kang Hui、Spring and Autumn International Travel Service、Travel Best and many other chain stores；2、Special line product travel agency，Combining the product packaging of Dijieshe，For example, Maldives special line、Southeast Asia Special Line、Japan and South Korea hotline、Australia and New Zealand dedicated line wholesalers, etc.；3、District Travel Agency，Mainly responsible for destination services or tour operators，In November 2015, U.S. Tianyi Travel Group invested strategically in the United States、Seaou Holidays and Zongheng Travel, the two major U.S. travel agencies strategically invested by Ctrip, are both local travel agencies。4、Comprehensive tourism group，Mainly refers to the integration of wholesale and retail，Covering upstream resources and downstream channels，For example, Zhongxin Group、Caesar Travel、TUI etc.。

Currently，There are more than 26,000 registered travel agencies in China，Most of the travel agencies are small，Belongs to a C-side sales travel agency，"loosen、small、Weakness has always been the industry characteristic of domestic travel agencies。

Huang Zhiwen thinks，“The “channels” referred to in new tourism retail are not limited to traditional stores、Specific institutions such as online booking，The scenarios for acquiring customers will be diversified，WeChat applet may have unexpected effects。In operations，It will be increasingly difficult to obtain incremental customers in the future，Therefore，Explore the value of existing customers、The ability to provide value-added services will become increasingly critical，Travel agencies will transform into profit-making services，Emphasis on brand、Service organization with temperature。”

This also means that under the new situation，It will further test the operating capabilities of travel agencies，With the expansion of the proportion of independent travel，In order to ensure service quality and efficiency，Travel agencies need to enhance service capabilities、Expand product richness，Upgrading the supply chain。But technology development is not the strength of travel agencies，The emergence of tourism B2B companies has brought the possibility of improving the efficiency of the industry。

Previously，Zhihui has reported on many companies aiming to improve the operating efficiency of travel agencies、Tourism B2B entrepreneurial 188bet sports betting app download enterprise with supply chain optimization，Tourism B2B entrepreneurial enterprise with supply chain optimization。

In recent years，The scale of outbound travel business of travel agencies is growing rapidly，The purchase volume of overseas hotel resources has increased significantly，Overseas hotel resources are huge、Scattered、Information is seriously fragmented，How to keep costs as low as possible、Efficiently purchasing suitable hotel resources is a business problem faced by many travel agencies，And hotel B2B wholesaler Dao Travel、Haoqiao.com、Businesses such as Mushroom Travel have brought new solutions to travel agencies，Enables travel agencies to compare prices with multiple parties when purchasing hotel resources、Wide coverage，Hotel description information is more accurate and detailed。Titan Cloud is a travel technology company，Committed to the online and e-commerce issues of various tourism organizations，its B2B distribution technology in hotels、Tourism and vacation marketing and other aspects have promoted travel agencies、OTA supply chain efficiency improvement。In order to improve the efficiency of travel agency route customization，Travel technology company Miaoji launches “Miaoji+”，Based on powerful intelligent algorithm，Efficient completion including air tickets、Hotel、Ticket route customization；Lu Shuze launched a customized game SaaS platform - Lu Shuyun·TOS system，This system can provide travel agencies with ready-made route planning solutions，Save time。

In order to enrich the product supply of travel agencies，Our bank group launched the global destination group supply system 66hao in July last year，Provide overseas multi-destination local tour group products and extended services for domestic online and traditional travel agencies。66hao is positioned as a tour group supplier for overseas destinations - "purchasing manager and IT manager of travel agencies"，Through this purchasing system，Registered travel agencies can directly sell a large number of destination tour products around the world，See the profit of each product while selling。

Purchasing Manager and IT Manager of Travel Agency

Huang Zhiwen told Zhihui，With the expansion of outbound independent travel and the increasing experience of Chinese tourists in outbound travel，Destination group tours are becoming a new choice for outbound tourists，However, the current domestic outbound tourism products mainly focus on group participation at the departure point，Combined with air tickets and ground pick-up service，The tour departure time is relatively fixed，In order to ensure a higher attendance rate，The interval between tours may be longer，Product richness may also be affected。But now it is becoming less difficult to apply for a personal tourist visa、Air ticket prices begin to show signs of collapse，This brings opportunities for the development of destination tour business。66hao is like a finished product warehouse for overseas tour groups covering multiple destinations around the world，One-stop purchasing、Sales and accounting and 188bet app sales data analysis，Huang Zhiwen revealed，“After using this procurement system，For most travel agencies，Can reduce the gauge adjustment by at least half、Procurement labor cost expenditure，Product coverage can be expanded dozens of times，Thus improving the efficiency of travel agency supply chain。”

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Advantages of joining a group tour at your destination

Destination tour group business refers to the customer’s arrival at the overseas destination，Select the group you want to join locally。Customers leave the country on their own，Participating in a group abroad，Leaving the tour abroad after joining the tour，Return to China on your own。

Ding Jia, Vice President of Kaiyuan Travel Agency of Europe, told Zhihui，“Compared with ordinary domestic group business，The biggest advantage of the destination group business is the flexible itinerary。This is mainly due to the fact that customers use these two different forms of grouping，The types of visas processed are different。ADS group travel visa for general travel agency group business，This type of visa requires that the entire group of guests must enter and exit as a group，Cannot leave the group midway，Cannot change any itinerary，Even changing hotels midway，You need to report to the embassy。But overseas group participation is different，I am applying for a personal tourist visa or business visa。Guests can arrange their own itinerary very flexibly while abroad，Can be changed at any time，Not subject to visa restrictions。And generally speaking, the tour period at the destination will be more flexible，For example, our European group，There are tours departing almost every day during the peak season，Can give customers more choices。”

Another notable feature of destination group tours is that there are more diverse choices of tourist destinations、Flexible，Can be spliced ​​at will。Ding Jia said，The regular group groups of domestic travel agencies are basically three European countries、Five countries、Eight-country tour, etc.。Selected a group，These are the fixed places。For overseas group participation，Customers can choose to travel to several European countries，You can also choose a country and a place，Or a one-day trip to a certain city。Without air tickets，The price of the tour group at the destination looks very attractive，Because it is the first-hand price provided by overseas travel agency，Compared with domestic peers, the price also has certain advantages。

With the ant’s nest、The development of many travel guide websites such as Qionyou，Tourists have more channels to learn about overseas travel destinations，And the understanding is deeper，Many unique and unconventional attractions are also well-known to tourists，But the regular group groups of domestic travel agencies cannot meet this part of the demand，The destination group tour makes up for this shortcoming。

Also，Compared to pure free travel，It also saves you a lot of trouble in planning your own itinerary，Especially solves the small transportation problem from local hotels 188bet sports betting app download to scenic spots，And the price is cheaper than pure independent travel。

66hao hopes to provide first-hand tour agency destination tour resources for travel agencies or organizations with customer resources，Enrich the product supply of existing travel agencies，Attract consumers both in terms of price and itinerary flexibility。

Huang Zhiwen revealed，66hao not only covers a large number of overseas travel agencies，And all products are directly purchased。In order to ensure service quality，66hao has established a buyer rating and user complaint feedback mechanism，Keep filtering many local travel agencies。In the feedback of existing travel agency customers，The conversion rate of store sales increased by more than 10 times，Commission returns also increased by more than 3 times。

Can destination group tours bring new opportunities to travel agencies

Tourists’ needs are becoming more and more personalized、Diversification，Travel agencies can only satisfy more customers through product types，In order to maximize your profits。In terms of meeting the personalized needs of tourists，The destination group tour business takes into account the advantages of both independent travel and group tours，For tourists who like to travel independently，Destination group participation saves their overseas destination itinerary planning and local transportation problems，It will also save some travel costs，Looks affordable；For group tourists，If you have some travel experience，You can have more abundant tour period choices and flexible itinerary arrangements。

It may be of greater significance to the main travel agency。current，The gross profit level of the main products in the travel agency industry is around 6-7%，A comprehensive travel group integrating wholesale and retail, its travel agency retail business gross profit level is around 12-15%，Air tickets in outbound travel products、The cost of ground connection has not changed much in more than ten years，But labor costs have soared in recent years、Traffic costs soar，Under the existing travel agency operation model，The room for gross profit improvement is already very small。For many travel agencies，The direct way to increase gross profit is direct resource procurement，But this method is not realistic。If the travel agency directly connects with overseas pick-up agencies，No middlemen，Destination group participation business may bring about a turning point in improving the gross profit margin of travel agencies。

The expansion of the proportion of independent travel will promote the development of destination group business，At present, OTAs such as Ctrip have launched related destination group participation products，Will destination group tours gradually replace conventional group tour products？

Huang Zhiwen said that the relationship between the two is similar to the relationship between "high-speed rail and airplanes"，The two will coexist for a long time。

Ding Jia thinks，“Destination tour products are a good product category supplement to the conventional products sold by domestic travel agencies，After all, customer needs are changing，It 188bet Online Sports Betting and Casino is not always possible to offer only one type of product。Also，Customers have diverse needs，There will always be customers who need ordinary group tours，There will also be demand for independent travelers and overseas group tours，Therefore，There will be no substitution between the two。”

According to Zhihui’s understanding，Currently, tourists who choose destinations to participate in tour groups mainly come from a、Second-tier cities，Destination tour group business is still unfamiliar to many travel agency operators，Of course tourists also lack understanding，But with the popularity and development of independent travel，Conventional group tour products cannot meet the needs of more and more experienced Chinese tourists，Destination group tour products will be a good supplement，Maybe it will help the travel agency’s product and service transformation and upgrading。

Efficiency improvement and innovation in tourism industry

The "Thirteenth Five-Year Tourism Development Plan" points out that my country's tourism industry urgently needs transformation and upgrading、Improve quality and efficiency，Tourism supply-side structural reform still needs to be continued。How to solve the mismatch between supply and demand in the domestic tourism market？The cultural tourism consumer industry needs to restructure its resources、Product、Marketing Channels、Innovate in capital models and other aspects，Some tourism B2B companies that can bring about efficiency improvements will play an important role。

At the upcoming 2nd Cultural Tourism Consumption Innovation Summit，There will be a fierce ideological collision around "tourism industry efficiency improvement and innovation"，Participating guests include He Wen, a partner of Chunxiao Capital who specializes in corporate B2B investment，Xu Qing, founder and CEO of Titan Cloud, a travel B2B technology company，Wang Zaorong, Chairman of Zhejiang Shenda Intelligence, the builder of digital intelligent scenic spots，Wu Weiluo, founder and CEO of hotel B2B wholesaler Daolv。

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