2015，Travel O2O has undoubtedly become a major trend，The impact on traditional 188bet best bookmaker will undoubtedly be greater in the future。Seeing that OTAs’ industry penetration rate is getting higher and higher，How should traditional 188bet best bookmaker change their thinking，Follow the trend，Only in this way can we maximize our success in the O2O wave？
"Cutting off supply" is not the answer, "cooperation" is the way out
Looking back at the incident where Tuniu was “cut off” by 17 188bet best bookmaker，Although there was a happy ending through the mediation of the National Tourism Administration，But think back to this incident，If supply is really cut off，Who will suffer more？In fact, it is still a traditional travel agency。It’s easy for OTA to find suppliers，It is difficult for 188bet best bookmaker to find sales channels。
Why OTA can become more and more powerful at this stage？The fundamental reason still lies in grasping the channel barrier。The key to OTA success lies in two words，"Burning money"。This is also an unparalleled advantage of traditional 188bet best bookmaker - OTAs can allow long-term strategic losses through financing, but traditional 188bet best bookmaker must make profits。
Although in recent years OTA's "one-yuan tickets" and other "money-burning" practices have been frowned upon by many people in the industry，But the author thinks they have overlooked the most important point: as long as the market is big enough，You can always seize more tourist resources by "burning money"，188bet best bookmaker seemingly simple, crude and untechnical method is also the most effective。
OTA seizes the entrance of users and traffic by burning money，has now become an important sales channel for 188bet best bookmaker。Therefore，As a traditional travel agency, we must also clearly realize that under the current general trend of "Internet +"，“Cutting off supply” once or twice cannot solve the fundamental problem，The travel agency still suffers in a head-to-head encounter。And it’s actually not necessary，Why？OTA and 188bet best bookmaker themselves are the two ends of O2O: online and offline。Online control is the source of customers，What you have offline is the resources。Customer sources and resources can only be opened through the Internet，Only in order to form a complete tourism industry chain，So OTAs and traditional 188bet best bookmaker will eventually move towards “cooperation” instead of endless “competition”。
Then someone wants to ask，Why do we still often see quarrels and fights between OTAs and traditional 188bet best bookmaker？To this，The author thinks，This is just an inevitable transition period for the tourism industry to develop into tourism O2O。
Under the increasingly fierce market competition in the entire tourism industry，The competitive relationship between OTAs and 188bet best bookmaker will eventually become the norm。But no matter what the competition，Between 188bet best bookmaker、Between travel agency and OTA、Between OTA and OTA，We should all work together to maintain normal market order，Seeking win-win cooperation in such an order。Only this way，In order to realize the vigorous development of the entire tourism industry chain，Also protect the interests of tourists。
The most powerful weight of 188bet best bookmaker is offline
OTA is a channel provider，188bet best bookmaker are resource providers。Under the O2O trend，OTA’s hands will continue to extend offline，Intention to control more ground resources。Like before, Tuniu said it would open 1,000 service centers across the country，This is the reason why Tongcheng said it would open inns in 100 scenic spots in China。
Since OTA wants to continue to expand offline，In fact, it creates opportunities for 188bet best bookmaker。Because controlling offline resources is what traditional 188bet best bookmaker have always done，Is an important advantage of traditional 188bet best bookmaker。As a traditional travel agency，The next strategic focus is to strengthen the control of offline resources，In particular, we must strengthen the control of resources in popular scenic spots，Get the best resources and prices，There will be leverage for negotiating with OTAs in the future。
If you pay attention you will find it，Although OTAs have often been cut off by hotels and 188bet best bookmaker in recent years，But this kind of war rarely involves scenic spots。The reason is: OTA currently has a relatively small impact on scenic spots，The share of tickets for domestic popular scenic spots sold through online travel websites is still relatively low。Another important reason is，The scenic spot always adheres to the principle of consistent prices，This allows the scenic spot to firmly control the pricing power，This is much better than a hotel。In addition to offering more favorable ticket prices for travel agency groups，The individual passenger fares can be consistent regardless of which channel is sold。
Therefore，Under the general trend of tourism O2O，The strategic focus of 188bet best bookmaker should be on strengthening the ability to control the resources of popular scenic spots and destinations，To improve your bargaining power for OTAs。Also，188bet best bookmaker also need to further consolidate their ground service capabilities，Ground service is another huge advantage of traditional 188bet best bookmaker，Strong ground service capabilities can gain more say。