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May Day,A video of more than 30 seconds flooded Weibo。Attractions in Mount Tai,Visitors wearing masks are rubbing shoulders one after another,Just to experience the sunrise scene of Mount Tai in person。Netizens ridiculing,"No defense at all,The revenge tour is coming so soon。”In addition,Jiuzhaigou Valley, Sichuan、Hangzhou West Lake and other attractions,In order to cope with this special "small 188bet peak",All have introduced corresponding current limiting measures。
Pent-up domestic 188bet demand appears to be gaining momentum,However, for outbound 188bet entrepreneurs,This long wait seems to have not seen the light yet。
What’s more important is,Outbound 188bet accounts for half of the entire 188bet industry。According to a report released by iResearch in Q3 2019,Outbound 188bet accounts for 52% of the total domestic 188bet transaction volume.9%,Domestic travel and peripheral travel only account for 23%、23.1% (2018)。
“The cinema is closed,Movies can also be played online;The restaurant has less customers,But at least there are still customers and takeaways;There are fewer offline people in the training industry,Remote online teaching is available。There is really nothing we can do in our industry。"An outbound 188bet entrepreneur expressed emotion to Pencil。
According to some insiders,If 188bet situation continues until October,Some domestic listed companies XC、TN may not be able to support it。
Last year,The number of 188bet tourists in my country reaches 1.5.5 billion people,Total consumption is expected to exceed US0 billion,Has been ranked first in the world for many years。But because the epidemic has spread to more than 200 countries around the world,Indications from relevant research institutions,This will lead to the number of global 188bet tourists in 2020 falling to the lowest level in nearly 15 years。
This is undoubtedly a "massacre"。According to industry insiders,If calculated based on the total 188bet revenue in 2019,The loss caused by one day of stagnation is about 17.8 billion yuan。If calculated based on the proportion of 188bet revenue in 2018,The daily loss of outbound 188bet is about 9.4 billion yuan。
Since the outbreak,After a bleak period with zero revenue,Outbound 188bet entrepreneurs have also taken various measures,But self-rescue methods are always limited,Layoffs、Salary cut、Selling body assets、Business moves closer to China... ...
Some outbound 188bet entrepreneurs are still very pessimistic about the market,Think this negative impact will last until the middle of next year,But more entrepreneurs,Still willing to choose to wait and persist,They believe that after surviving this disaster,A new opportunity awaits them。
Note: The content of 188bet article mainly comes from interviews with Pencil Road reporters and public information on the Internet,Arguments are inevitably biased,There is no deliberate misleading。
Outbound 188bet is "suspended"
"Now,I have made plans to run with the epidemic。”Speaking of this experience after the epidemic,Liu Liang (pseudonym), an entrepreneur in the outbound 188bet industry, is also very helpless。
Liu Liang’s company was established in 2016,Mainly provides fragmented outbound 188bet services and independent 188bet business。originally,His company’s annual income can reach 17 to 20 million,But an epidemic,Not only interrupted the company’s development rhythm,Even put the company on a complete standstill。
The new coronavirus epidemic broke out in the country in late January,January 24,The Ministry of Culture and 188bet issued an emergency notice,Require travel agencies and online travel companies across the country to suspend the operation of group tours and "air tickets + hotel" travel products。3 days later,Liu Liang’s company also received a notice that outbound travel business was restricted。
With restrictions on outbound 188bet,Many orders that had been negotiated during the Spring Festival were canceled one after another。Introduced by Liu Liang,The peak period for overseas 188bet is around the Spring Festival,Normally,Two before and after the Spring Festival、Three weeks of orders accounted for nearly 80% of revenue in the first quarter。But the growth peak he expected did not come,On the contrary, consumers were caught off guard by centralized refunds。
“A small group of people who had already set out continued their planned itinerary,The rest 188bet consumers who did not go out all chose to refund。"Liu Liang revealed,Counting refund、Rent and labor costs,Until now,He has lost 2 to 3 million yuan。
What’s even sadder is,He thought it was past the first quarter,The epidemic can be controlled,But now we see the epidemic situation abroad,The company’s business wants to return to normal in the short term,No longer possible。“I can only watch as the May Day holiday passes like 188bet。”
Chen Zhe, the founder of Zhenlv Technology, another 188bet enterprise service platform, also said,His company also suffered heavy losses due to the epidemic。Due to travel restrictions and reduced willingness to travel,Zhenlv Technology’s orders directly decreased by 90%。He revealed,Spring Festival till now,Loss of nearly 1 million on outbound travel products alone,Plus there is no income from February to now,The company’s overall loss is 3 million~4 million。
Zhenlv Technology founded by Chen Zhe is an emerging startup company in the direction of "188bet + industry" invested and incubated by Tongcheng Zhongchuang,It is based on 188bet、Travel、Health、SaaS platform with guarantee as core application scenario。Last year,Zhenlv Technology Travel SaaS reaches 800 million GMV。
“Our company’s losses are still small,Because the loss of 1 million for outbound travel may still be refunded。"Chen Zhe explained,During the epidemic,Having a serious impact on the transportation and 188bet industries,The so-called loss of 1 million he said,This is because the customer’s non-responsible cancellation of the itinerary during the Spring Festival is inconsistent with the cancellation policy of the overseas partner,The company has advanced this part of the funds,Also bore direct losses。“Because suppliers also need to continue to cooperate with us,We are currently communicating about the return of this part of the funds。”
In fact,Affected by the epidemic,The entire 188bet industry suffered heavy losses。An industry expert said,During the Spring Festival in 2020,The direct losses of China’s entire 188bet industry are estimated to be around 550 billion yuan。Wei Xiaoan, chief expert of the World 188bet Cities Federation, also revealed,China’s total 188bet revenue in 20196.5 trillion yuan,Click here to estimate,Average stagnation for one day,The 188bet industry will lose 17.8 billion yuan。
If estimated based on the proportion of 188bet subdivisions in 2018,The daily loss of outbound 188bet is about 9.4 billion yuan。Today,Although the domestic epidemic situation has stabilized,The Labor Day that just passed,Attractions in various places have also seen a trend of 188bet recovery。But the spread of the epidemic in various countries,Making the recovery of outbound 188bet business elusive。
On the one hand,188bet is related to the policies of each country。As Chen Zhe said,The epidemic spread to all countries in Europe、All US states,Many countries close borders。What’s the future?,We still need to follow the policies of various countries。
On the other hand,Consumers’ confidence in traveling abroad will be difficult to re-establish in the short term。A man usually goes abroad twice a year、Three overseas 188bet consumers also expressed their opinions to Pencil Road,“At least I won’t consider going out this year。”
Self-rescue = layoffs + sale of internal assets
“The cinema is closed,Movies can also be played online;The restaurant has less customers,But at least there are still customers and takeaways;There are fewer offline people in the training 188bet,Remote online teaching is available。There is really nothing we can do in our 188bet。”Speaking of self-help,Liu Liang is full of helplessness。
Entering May,Many companies that work remotely have resumed work,But the outbound 188bet industry still has not resumed business。Liu Liang said,Critical moment,All outbound travel platforms and companies also want to help themselves。But due to the special nature of traveling to the destination,The way outbound travel companies save themselves is basically to lay off employees、Salary cut。
“Cannot be open source,You can only save money。”As a last resort,Liu Liang can only allow 18 of the 50 people in the company to resume work,The remaining 32 people,All of them maintain five insurances and one housing fund and a basic living salary of 1,200 yuan。“Let’s try our best to ensure that the company’s cash flow can survive 188bet year。”
Same,In order to ensure the company’s healthy cash flow,Although Zhenlv Technology has not laid off employees,However, measures to delay the payment of some salaries,Temporarily implemented for 6 months。Introduced by Chen Zhe,Consider employee car loan、Mortgage demand,The company’s five insurances and one fund are being paid normally for employees,The personnel whose salary is delayed are 188bet determined by their positions。Company executives offer more discounts,Ordinary employees have very few discounts。
Also,Because of the To B nature of Zhenlv Technology,Although it was also affected by the decline in the 188bet market,But under the condition of ensuring the health and safety of employees,The company has started to resume work at home with all employees on February 3rd,Restore tissue vitality,Work hard to cultivate internal strength。At the same time,Chen Zhe began to increase investment in the "Nihao World" 188bet membership product that was trial-marketed in August last year。
He introduced,The “Hello World” project was mainly targeted at social e-commerce platforms during testing,Because it is endorsed by a well-known OTA brand,has long validity period,Able to meet weekend free 188bet、A break at a city B&B、Holiday fun group、domestic、International long-term tour、Features for various 188bet needs such as free 188bet photography and high-end customization。
After the epidemic,Chen Zhe has launched the all-member battle mode again,After one and a half months of hard work by the R&D product team,Developed a distribution applet for this project。Start in May,Hello World 188bet membership products are not only for the original e-commerce platform,Also began to face various private domain traffic owners、Team leader (Little B) begins to promote the distribution model。Hello World has been online for more than a week now,Nearly 10,000 people have been introduced to the distribution team。
In response to the 188bet,Chen Zhe has a very good attitude,He said,We cannot let the 188bet come in vain,I believe the company’s development will get better and better,When the traditional business model stagnates,The new distribution partner model can receive more attention from the market。
Actually,Like Ruzhenlv Technology, which has abundant cash flow,There are not many 188bet companies that can operate during the epidemic。In fact,More small and medium-sized outbound travel companies are already on the line of life and death。
Travel industry investor Zhao Wei (pseudonym) disclosed,He also looked at some overseas projects with 188bet resources in the first half of this year,Includes car rental、Hotel B2B Distribution、Travel product distribution, etc.。"These items,They are also closed,Good cash flow,Can last for 1-2 years。No problem even if you survive,But also through layoffs、Sell your assets to cash out or reduce costs and expenses to survive。”
He explained,Financing during the epidemic is difficult to obtain,The 188bet industry is also an asset-light industry,Nothing to pledge to get a loan,Only by selling the qualifications in hand。
The impact may last until the middle of next 188bet
Obviously,During the epidemic,Accepted by all countries、The impact of tightening policies of various departments and the damage to consumer confidence in travel,It will still take time for the outbound 188bet market to recover。However,This part of the market demand may gradually transform into the domestic 188bet market。
Liu Liang also said,Number of outbound tourists last year 1.5.5 billion people,Although there is no official statistics on consumption,But the estimates given by some institutions are above US0 billion,Converted into RMB, it is almost 2 trillion yuan。He explained,If some of the funds for outbound 188bet can be converted,You can live comfortably in the domestic 188bet market。
“The outbound travel market is still relatively pessimistic,This demand will gradually transform into mainly domestic 188bet、A process from near to far。” Deng Ning, deputy dean of the School of 188bet Science at Beijing International Studies University, expressed the same view,He once told the media,“Nearby travel” is expected to be the first to pick up,Users tend not to go to big cities、Traditional popular tourist destinations to gather,A suitable climate will be preferred、Destination with better conditions during the epidemic。Compared to the traditional group tour,More people will choose small groups、Scattered。
This is indeed the case,Chen Zhe also said,Although national policy restrictions,Inter-provincial 188bet business cannot be carried out yet,But you can drive to the suburbs around the city for vacation、Stay in B&B, etc.,Enjoy the pure fun of joining a local group。“Some B&Bs in Nanjing are no longer able to book rooms,Demand is still very strong。”
However, the gradual recovery of domestic 188bet cannot restore capital’s confidence in the outbound 188bet industry。
The above-mentioned 188bet investor Zhao Wei bluntly stated,Before the global epidemic is over,Users’ willingness to travel abroad will also be greatly affected。As an investment institution,It’s hard for him to say,Is now a good time to buy the dip?。“The bargain-hunting gift is life-saving money,But will the market recover as expected next year,Have to wait and see,We won’t be able to see it until at least the second half of this year。”
He explained,Everyone imagines that now investors can ask project parties to reduce their valuation,Get a good discount。But actually,Invest at 188bet time,The invested companies will definitely have little development 188bet year,Or compared to last year’s business,Basically cleared。Can the epidemic recover next year,Or it is difficult to judge the extent of recovery。
“I have been paying attention to the project in the first half of the year,Some project patterns are good,Developing quickly,Normal,Our investment pace will be faster。But now,We all have profit forecasts when making investments,You can only be cautious。"Zhao Wei thinks,Currently,The impact of foreign epidemics,Uncertainty is relatively large,It’s hard to say to what stage we can recover 188bet year,The impact should continue until the middle of next year。“I may be pessimistic,But let’s go and see it based on the current situation。”
An 188bet analyst also told the media,Analysis based on market conditions after the SARS epidemic in 2003,The conclusion is that the recovery period will be half a year or even longer。
As understood,Guotai Junan Securities released a research report "In-depth Review of SARS in 2003" that year,After the 188bet market fully returned to normal in early July 2003,There was a big rebound only during the National Day period (passenger flow growth rate、Total 188bet revenue increased by 11% month-on-month.5% and 13.07%)。Until the Spring Festival of 2004,The market has just experienced retaliatory growth。
Of course, there are 188bet more optimistic entrepreneurs.
An entrepreneur in the outbound travel industry expressed to Pencil Road,He thinks that after the epidemic is over,The entire 188bet market will see a round of retaliatory growth from the fourth quarter to the first half of next year。He thinks,Can the major players survive until that time,It depends on how well prepared industry participants have been before this,And what new adjustments have you made to the future changes in the 188bet industry。
But no matter what,What is now facing entrepreneurs in the outbound 188bet industry,Only persistence。
*Source of 188bet article: WeChat public account "Pencil Road (ID: pencilnews), author: Fu Yancui, original title:《Outbound 188bet loses 9.4 billion every day: Entrepreneurs with a transaction volume of 800 million cannot bear it, and the suspension will continue until the middle of next year》.
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