As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

There is good news and bad news for cultural and tourism giants this week.

Disney is the combination of these two kinds of news。The good news is that Shanghai Disneyland will open on May 11th，And tickets go on sale less than 1 hour，Tickets sold out within 7 days；The bad news is that Tokyo Disney has postponed its opening for the fourth time，5,400 employees will be temporarily furloughed，No other Disney parks have confirmed reopening times。This will cast more shadows on Disney’s performance in the next quarter。

Disney has been hit hard in the past second quarter (January-March)。its financial report shows，Company of this quarterTotal revenue is 18 billion yuan，21% increase year-on-year，Net profit reaches 4. USD 7.5 billion，54 compared to last year.US$3.1 billion，Down 91%，The main reason is Disneyland、Experience and consumer products business lost $1 billion in quarter，Profit fell by approximately 58% compared to the same period last year。Last year，This part of the business contributes approximately 37% of Disney’s revenue。

At a glance，Disney’s third quarter (April-June) theme park revenue relies heavily on Shanghai Disney，The summer is expected to bring a wave of peaks，Although restrictions on indoor venues are now relaxed at the national level，But the prerequisite is to limit the current flow，Plus the changes 188bet sports betting app download in people’s psychology，The opening of many interactive experience projects in Shanghai Disney will still be restricted，Affects overall revenue。This means that Disney’s theme park revenue and profits in the third quarter are still not optimistic year-on-year。

But online streaming video services have benefited from this，Surge in related demand，Disney said，Its Disney+ already has 54.5 million users worldwide，This is only half a year since this service was launched。

But one of the core competitiveness of streaming media, including Disney+, lies in the continuous supply of high-quality content，The epidemic has caused many Disney films and TV series to be filmed or currently being filmed to suspend or suspend filming，This will inevitably affect the content updates of Disney+，The degree of impact depends on the trend of the epidemic。

Iger, the former chairman of Disney, has "come back"，To cope with Disney’s great task of recovery and revitalization，Showing the gravity of this crisis。

There are more giants who are also under pressure.

Booking Group Financial Report Display，Its revenue in the first quarter of 2020 22.USD 8.8 billion，19 year-on-year decrease.35；Hyatt financial report display，35% of its hotels are temporarily suspended，Net loss in the first quarter exceeded US$100 million；Hilton Hotel’s first-quarter revenue fell 13% year-on-year，Net profit 18 million US dollars，Decrease of 88 year-on-year.61%。

Airbnb recently announced that it will lay off 1,900 people worldwide，The layoff ratio is about a quarter，its founder and CEO Chesky said，Airbnb’s business has been hit hard，This year’s revenue is expected to be less than half of last year。

What is relatively more tragic is，Virgin Australia, Australia’s second largest airline, recently announced that it has entered voluntary administration with bankruptcy protection，About 1.60,000 employees and supply chain workers will be affected。Virgin Australia owes nearly AU$7 billion to more than 10,000 creditors，Virgin Australia owes nearly AU$7 billion to more than 10,000 creditors.AU$2.6 billion。

Overall view，In several major international markets，At present, only China has the epidemic under relatively complete control，An enterprise with outstanding international layout attributesFor example, Disney、Airbnb、Hyatt and Hilton, etc.，Business in the Chinese market will gradually recover，But there is a process，The business deployed in Europe and the United States is still severely restricted，Business volume from April to June、Performance is not optimistic，Short-term self-rescue results and epidemic trends，It will have a profound impact on medium and long-term development，For example, Disney may increase its investment in the development of streaming media business，Airbnb’s road to listing will add more uncertainties。

Even though the Chinese market is gradually recovering，But there are also domestic companies that cannot bear it，For example, Tempus International。

Recent，Tempower International announced，Shenzhen Stock Exchange sent 51 questions to its annual report，Including business operations and internal governance、Controlling shareholders and related persons occupy listed company funds, etc.。Tempus International is no longer having a good time，Its net profit in 2018 is 1.6.8 billion yuan，Decreased by 40% year-on-year.9%；2019 will be even bleaker，Net profit loss 15.7.9 billion yuan，Slump 1041 year-on-year.36%。April 21，Tempower International was filed for bankruptcy liquidation by its creditor CITIC Bank。

Tempus International is a business travel giant that has been listed for 10 years、Leading outbound travel company，Former Top 500 Private Enterprises，Behind the halo is an already high crisis。A large number of ongoing mergers and acquisitions，Increased size，Enlarged scale，But not completely "digested"，Leave high debt、Hidden dangers of high pledges，At the same time, the operating model is not efficient，Insufficient earning power。Hiding accumulated hidden dangers、Insufficient endogenous hematopoietic ability，It will eventually cause a thunderstorm。For more detailed analysis, please see "Filing for bankruptcy and liquidation puts Tempus International in danger》.

Destination Investment Barometer

Promote project resumption、Promote investment、drop item，Ministry、The local government is taking active action。

Recent，The General Office of the Ministry of Culture and Tourism issued the "Notice on Making Good Use of Local Government Special Bonds"，Encourage local cultural and tourism departments to actively use local government special bonds to support major cultural and tourism projects in various localities。

Currently，Major projects in the field of culture and tourism can be applied for from the identified key areas such as culture 188bet app download and tourism，Can also be based on project characteristics，From ecology and environmental protection，Agriculture, forestry and water conservancy、Declarations must be made in areas related to culture and tourism such as municipal and industrial park infrastructure。As of the end of March，23 local government special bonds have been successfully issued in the field of culture and tourism，The total amount reaches 132.5.9 billion yuan。

Project investment promotes industrial recovery，The Ministry of Culture and Tourism’s intentions are obvious。Basically all walks of life have been affected by the epidemic，To revive the economy，Local governments are also relatively active in bond issuance，Local government special bonds also provide a channel for financing cultural tourism project construction。This type of bonds may be mostly used for the construction of infrastructure supporting projects，Helpful in promoting project implementation，It shouldn’t have much effect。Also，Currently the risk of local government debt is high，The scale of new local debt is under control，Cultural tourism projects have long investment return cycles, etc.，Obtain this special bond support for cultural tourism projects，Also a constraint。

Local level，Incomplete statistics for this week，Guangxi、Anhui、Shandong、Hunan、Sichuan, Jiangsu and other places have signed or invested in important cultural tourism projects，The estimated investment amount is about 400 billion yuan。Among themYantai, Shandong and Nanchong, Sichuan are more prominent.

Recently, 85 key cultural tourism projects in Nanchong, Sichuan have been included in the provincial key cultural tourism project library，Total investment 2273.900 million yuan，Planned investment in 2020 239.900 million yuan；Another 22 key projects have been included in the municipal cultural tourism sector，Total investment 1051.300 million yuan ，Planned investment in 2020 270.400 million yuan。

Different levels of inclusion，Treatment received、The support given is different。

Yantai, Shandong Province will recently hold a cloud investment promotion meeting，16 key cultural tourism investment projects were promoted at the event，At the same time, 35 characteristic cultural tourism projects in 7 categories were also released online，The total investment amount is nearly 140 billion yuan。

An important detail at the promotion meeting is，Announced Yantai 188bet app download City’s encouragement and attraction of cultural tourism projects、A package of policies to promote the high-quality development of the cultural tourism industry，Specially launched fixed asset investment incentives、Local financial contribution rewards、Fortune 500 Investment Rewards、Tourist area upgrade reward、Enterprise capital increase reward、Five-star hotel award、“Seven major policy gift packages” for corporate tax reduction and exemption。Diversified reward policy，Of course it releases the sincerity of the local government in attracting investment。

After the epidemic，All regions are seeking economic recovery in the cultural tourism industry，Relatively more urgent，Macroeconomic setting，I encourage project investment，ButMany companies have been affected by the epidemic，The money is also "shy"，This will lead to relatively restricted investment enthusiasm，Local governments may also face the situation of “more monks and less meat”，So we will be more active in policy support，To strive for more project signings and investment。

See Macau again。The Macau SAR government recently announced its decision to stop considering imposing a tourist tax。The Macau Government Tourism Office completed the “Feasibility Study on the Collection of Tourist Tax” last year，The study reflects that "levying a tourist tax to control the growth of tourists may not be the most effective measure suitable for Macau"。2019，The number of monthly visitors to Macao increased by double digits year-on-year in the first seven months，Gradual decline to double-digit decline at the end of the year。After the outbreak this year，The number of tourists visiting Macao dropped sharply from 2.85 million in January to 210,000 in March，Having an impact on tourism and related industries。

Domestic tourists, especially tourists from the Pearl River Delta，Is an important customer group in Macau，Traveling to Macau has outbound travel attributes，These demands are directly restricted due to the impact of the epidemic，The collection of tourist tax is not in line with the needs of the times，Seeking more tourists to revive the tourism industry is the top priority。

Cultural tourism consumption insights

This week’s cultural and tourism consumption insights，There are three keywords: Houlang、Surrounding Tour、Self-driving tour。

Ctrip “May Day” data display，Free and casual young people (houlang) have become the main 188bet sports betting app download force in travel，Combined with Ctrip for intra-provincial group tour、See the order status of free travel products，Post-90s、More than half are born after 00，Those who are over 70 and waiting for the "front wave"。

On the one hand，Post-90s、Tourism consumption demand after 2000、Consumption power as a whole is on a gradually rising trend；On the other hand，Demand suppressed by the epidemic after the situation eases，The compensatory consumption of these customer groups is more active，Forming an important force in the recovery of the tourism industry after the epidemic。From this，Next Cultural Tourism Project、Cultural and tourism companies seek more recovery，It is necessary to think more about the consumer psychology of young customers、Consumer needs and preferences，It is beneficial to short-term recovery, medium and long-term development, etc.

Let’s talk about surrounding tours。Wooden Bird B&B recently released a report on surrounding tourism data，May Day orders recovered to 50% of last year，Peripheral travel data increased by more than 4 times month-on-month；Peripheral travel orders increased by 200% in April compared with March。However, the total number of orders during the May Day period only reached 50% of the same period last year，DescriptionThe B&B market is picking up significantly，But there is still a lot of room for recovery。

Read together with the report of China Tourism Academy，its report information display，The average travel time of tourists during May Day exceeds 40 hours，The travel distance is 136 kilometers，The average travel distance of local tourists is 40.5 kilometers，The average recreational radius of tourists at the destination is 16.7 kilometers，An increase of 50% compared with the average value of the Spring Festival holiday in 2020.1%。That is, the travel distance is lengthening，But still in the peripheral travel category。

These distances are more suitable for self-driving travel。According to data jointly released by Kuaishou and Amap，The popularity of May Day self-driving tours has recovered by nearly 60% compared with the same period last year。Also，The 10 most popular cities for self-driving travel in the country are concentrated in first-tier and new first-tier cities，8 of them are southern cities。Self-driving travel is still closely related to regional consumption levels.

One last piece of bad news。Recent reports released by the World Tourism Organization，Global 188bet Online Sports Betting and Casino cross-border tourism fell by 22% in the first quarter of this year，International tourists decreased by 67 million、Causing $80 billion in losses，It is expected that the number of global cross-border tourists will drop by 60 to 80% in 2020。

Reported，International tourist arrivals fell sharply by 57% in March this year。First quarter，The largest decline in cross-border tourism in the Asia-Pacific region，33 million visitors；Europe dropped by 22 million。The report also states，The negative growth rate of global cross-border tourism this year will be approximately 58% to 78%。This meansThe tourism industry will lose 8.500 million to 1.1 billion cross-border tourists，Turnover decreased by 910 billion to 1.2 trillion US dollars，And threatens 100 million to 1.200 million jobs directly related to tourism。

The global epidemic situation is still full of uncertainty，The overall forecast for the first half of this year is still relatively unstable，China’s outbound tourism is basically hopeless this year，Looking at surrounding tours in the short to medium term，Long-term long-term online game, basically this is the strategy and direction.