May 22, Friday, evening.
The employees walking out of the 188bet best bookmaker building were more excited than on previous weekends，Because 188bet best bookmaker CEO Liang Jianzhang just sent an internal email，Confirmed that 188bet best bookmaker has become the largest shareholder of old rival TechLong。
It is reported，188bet best bookmaker and Plateno this time、Tencent jointly participated in the purchase of eLong shares held by Expedia。Among them，188bet best bookmaker invested approximately US0 million，Holding Yilong 37.6% equity，Incorporate eLong into 188bet best bookmaker’s territory。
Also，Message display from Global Travel News，As part of this transaction，188bet best bookmaker CEO Cui Guangfu no longer serves as a director of 188bet best bookmaker，Changed by May Wu、Sun Maohua、Wang Shengli、Zheng Nanyan、Liqun Wang and five other people serve as directors of 188bet best bookmaker。

188bet best bookmaker welcomes the People’s Liberation Army

The news that Yilong is “ready to get married” has been circulating in the industry for a long time，188bet best bookmaker、Ali、Qunar has had private contact with Expedia, the former major shareholder of eLong。In a strategic sense，188bet best bookmaker invests in eLong，Both "offense" and "defense"。
About a month ago，Liang Jianzhang once asked the accommodation department in private，"Where to go、ELong merger，What impact will it have on 188bet best bookmaker’s hotel business？”
This is an embarrassing question。Anyone can say that 188bet best bookmaker’s second position in the industry has been lost，It can also be said that Yilong’s future prospects are unclear。But at this stage，No one dares to underestimate 188bet best bookmaker’s remaining energy in the hotel booking field。

Source: Power Consulting

As can be seen from the picture above，188bet best bookmaker’s room nights have always been very low compared to Qunar。However，Qunar’s room and night volume algorithm is platform + self-operated，188bet best bookmaker is fully self-operated。
Where to get Yilong，The number of room nights can quickly approach 188bet best bookmaker，This will cause 188bet best bookmaker a huge headache。Therefore，Defensive acquisition，Where to go、The possibility of combining Yilong，is a good choice。
However，188bet best bookmaker, whose hotel business closely overlaps with eLong，Is it a good deal to acquire eLong at a premium of nearly 50%?，Also a big problem。
According to Liang Jianzhang’s internal email，188bet best bookmaker becomes the largest shareholder of eLong，Expedia Director to Resign from Board of Directors，Tencent still holds shares in eLong。ELong continues to remain independently listed，Independent operation。Elong will target Booking，Become China’s national hotel booking expert。
Conceivable，Even if 188bet best bookmaker will invest in eLong，Consider it as purchasing a traffic portal，This business is still a good deal。
Financial report display，Elong’s hotel room nights in 2014 were approximately 34.2 million room nights，32% year-on-year growth。If the growth rate remains unchanged according to eLong，And achieve an effective conversion rate of 10% for 188bet best bookmaker，The cost of US0 million will be recovered within a few years。

At the same time，After 188bet best bookmaker became a shareholder in Tongcheng，Ticket business is growing by leaps and bounds，Combined with Elong’s hotel resources，The "wine + scenery" packaged product，The liquidity will be extremely strong。
And throughout the transaction，All Expedia shares withdrawn，Very surprising。However，188bet best bookmaker CEO Cui Guangfu’s internal email display，Expedia will continue to provide international hotel inventory support to 188bet best bookmaker，188bet best bookmaker continues to provide China hotel inventory support to Expedia。
Also，It is said that Expedia and 188bet best bookmaker have reached a cooperation agreement，Support respective users to enjoy travel product discounts for specific regions。For Expedia，This is not the most perfect ending，Although he has got rid of the burden of Yilong，But missed the opportunity to use eLong shares，Opportunities to snipe Priceline’s investment in 188bet best bookmaker。
However，This way，188bet best bookmaker can also step out of the cracks to survive，Go deeper into hotel reservations。Liang Jian Zhangsheng，Yilong is under the leadership of Cui Guangfu，Definitely able to overcome difficulties，Quickly improve profitability。Many 188bet best bookmaker employees lamented，“I can finally do something without any distractions”。

Platto’s intrusion: find a good exit for its hotels

Plateno appeared in the acquisition of 188bet best bookmaker，It is an interesting event。

“Zheng Nanyan has always had a sense of crisis，At the same time, dare to innovate”，This is a comment from a Plateno executive。

What Plateau is planning is also a pretty big story，This can be seen from the change of name of "Plateno 188bet best bookmaker Group" to "Plateno Group"。
Plateno’s vision is no longer limited to the 188bet best bookmaker field，But what Plateno will do in the future，It must rely on the 188bet best bookmaker resources in hand。
Then this time，Plateno will invest in the future “Chinese National 188bet best bookmaker Reservation Expert”，It is a very structured thing。
Among the three major economic 188bet best bookmaker groups，Plateno was the first to propose the concept of "188bet best bookmaker alliance"，However, although the direct sales ratio of budget 188bet best bookmaker groups is as high as over 80%，But when it comes to helping independent hotels sell their properties，Obviously OTA is more convenient。
In addition to establishing a "188bet best bookmaker Alliance"，Promoting branding is another skill of Plateno，Currently, Plateno owns nearly 20 188bet best bookmaker brands，And new brands are constantly being added。
These 188bet best bookmaker brands have different positionings，For Plateno, it is a good entrance to target the precise crowd，Of course, Plateno’s gameplay after targeting precise groups of people through these entrances is a story later。Currently，For the new brands that are flocking in，Plateno needs an efficient exit。
At the same time，For Yilong，Zheng Nanyan joins the board of directors，Meaning that Plateno’s hotel resources and 188bet best bookmaker are no longer a pure partnership。
In OTA’s price war，The budget hotel group requires that the OTA price cannot be lower than the hotel’s membership price。And once 188bet best bookmaker got the exclusive price of Plateno hotel，Then this will be a very good traffic channel。Of course，This may also cause "disgust" among other hotel suppliers。
And 188bet best bookmaker as eLong、Dual shareholders of Plateno，Elong、Plateno business is good，Unexpectedly, 188bet best bookmaker is welcome，This is a mutually beneficial matter。

Where will Liang Jianzhang go if he no longer cares about marriage?

BAT three points in China’s Internet world，This is a pattern that has lasted for many years。But there are always people who want to be the fourth pole besides BTA，In the era of mobile Internet and O2O，This ideal is becoming more and more likely。
In 2012，188bet best bookmaker’s middle managers once lamented to China Enterprise News，“No Chinese Internet companies will be able to escape BAT in the future，188bet best bookmaker is no exception”。At that time, they would always guess who 188bet best bookmaker would get together with in BAT。
And today，Still the same people 3 years ago，Their views have changed，“With 188bet best bookmaker’s strength today，There is no need to choose a team in BAT，China’s mainstream OTAs have more or less 188bet best bookmaker origins，Who wants to enter this field in the future，You have to find a terminal with 188bet best bookmaker”。

Source: Jingxiu Communication
This is a schematic diagram of the relationship between 188bet best bookmaker and domestic mainstream OTAs and BATs。

Any BAT company，188bet best bookmaker’s current principle should be not to sell oneself、Not taking sides。

The imagination of “188bet best bookmaker + Alibaba”

Admittedly，188bet best bookmaker in funds、The traffic has reached the level where it can "walk independently"，But 188bet best bookmaker still wants a platform。Of course，188bet best bookmaker can do it yourself、And also working on a platform，But platform-based 188bet best bookmaker，Complaint、The quality has indeed declined compared with before the platformization。

On the other hand，All of Goa’s business is to serve the Alibaba financial system。
Go and start from the beginning of the year，Establish a local promotion team to sign a 188bet best bookmaker contract。Qunar is famous for its efficiency，It will take more than a year to build 300,000 hotels，If you go, use the same time to sign the 188bet best bookmaker contract，There is no doubt that you will fall behind in terms of rhythm，Indirectly affects the speed of Alibaba Finance。

At the same time，188bet best bookmaker、Air tickets are standardized products，Alibaba has always had no advantage in the competition of standardized products。The views of Li Xin, the first general manager of Taobao Travel，“Standard products need a first opportunity，Big merchants win，Supply chain wins”。No doubt Ali lost the opportunity。

Picture: A recent group photo of Liang Jianzhang, Jack Ma and Shen Nanpeng

But Ali has unique experience in non-standard products，And vacation and leisure products，is a typical non-standard product，A platform is necessary to make non-standard products。Therefore，From this perspective，188bet best bookmaker、Ali is still complementary。

Once 188bet best bookmaker successfully extends its territory to Baidu、Ali，Then 188bet best bookmaker will be formed as the core，BAT、The pattern of mainstream OTA stars guarding。

Afterwards，188bet best bookmaker has a series of intricate relationships both online and offline，Industry competition will also become more rational，Those hotel “buddies” who are more or less “related” to 188bet best bookmaker，I would also like to see such an ending。

Huazhu CEO Ji Qi’s speech at Global Travel News’ “2015 China 188bet best bookmaker Marketing Summit Forum”，Very well confirms the previous judgment of the China Enterprise News reporter，“Hope for rational competition，But when it’s irrational，Finally, there must be a unified instruction。Better to form a family，Can’t talk nonsense，This way we can talk easily。”

After peace, there will be war against foreigners，188bet best bookmaker Yang Fan’s overseas trip is just around the corner。

PS: 188bet best bookmaker’s acquisition of eLong does not involve monopoly

188bet best bookmaker、Elong comes together，Is it suspected of monopoly，This is a topic that was discussed more after everyone was surprised。
Provisions of my country’s Anti-Monopoly Law，Monopolistic behavior refers to: exclusion、Restrictions on Competition and Possible Exclusions、Conduct that restricts competition。
There are three main reasons for monopoly: natural monopoly、Resource Monopoly、Administrative monopoly。
Benchmark to 188bet best bookmaker、Look at the Yilong incident，First of all, the proportion of domestic hotel bookings online is still very low，188bet best bookmaker on the channel、ELong has not yet formed a monopoly。Secondly，Nearly 300,000 domestic hotels，188bet best bookmaker、Elong has not yet achieved resource monopoly。Administrative monopoly is not involved in this incident。
At the same time，If based on U.S. antitrust laws，It is not illegal if it does not reach a certain market share，What is illegal is behavior that harms consumers by using a monopoly advantageous position。If setting prices to combat competition，Sales geographical division, etc.。