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Recently,Kuaishou short video platform (hereinafter referred to as "Kuaishou") and China 188bet mobile login Group Travel Service Co., Ltd. (hereinafter referred to as "China Travel Service") announced an in-depth strategic cooperation。Both parties will integrate their respective advantages and resources,Implementing tour guide、Team leader、Industry Expert、Travel expert、Video upgrade of the entire industry chain of the 188bet mobile login industry such as scenic spots and destination resources。Future,Both parties will also discuss content marketing、Scenario Marketing、In-depth cooperation in many aspects such as live broadcast and short video delivery。
As understood,China Travel Service includes China Travel Service、China International Travel Service、The four major sub-brands of China Travel Service Hong Kong and China Merchants International Travel Service,This time we have reached a cooperation with Kuaishou, the leading short video live broadcast platform,Intended to promote the iterative upgrading of the entire traditional 188bet mobile login industry,Creating a personalized content ecosystem for the 188bet mobile login industry,Opening a new digital 188bet mobile login format。
Stated by the relevant person in charge of China Travel Service,Traditional travel agencies and attractions are good at offline operations,Content-driven short videos and live broadcasts are more expressive,better able to capture and discover user needs,“China Travel Service and Kuaishou will follow all directions、Multiple levels、Principle of step-by-step advancement,Use content upgrade in pre-sales service、Experience while traveling、Destination marketing and other links,Make full use of the traffic advantage of Kuaishou platform and the influence of China Travel Service in the 188bet mobile login industry,Exploring new 188bet mobile login marketing models,Boost confidence in the 188bet mobile login industry。”
Currently,Travel is one of the most popular contents on the short video platform。Kuaishou official data display,The platform has more than 200,000 professional cultural and 188bet mobile login creators。Past year,The total duration of cultural and 188bet mobile login related videos exceeds 800,000 hours,Equivalent to 400,000 movies,Users liked cultural and 188bet mobile login content 56.3 billion times。Currently,More than 10 OTAs、300 A-level scenic spots、1500 certified tour guides、1.80,000 travel merchants have settled in Kuaishou,Formed a flourishing industry ecology。
Since 2020,Kuaishou launched a 188bet mobile login recovery promotion plan covering many places、Cultural 188bet mobile login Creator Support Program、Top attraction technology empowerment plan, etc.,Helping the recovery of the 188bet mobile login industry。April 15,Liang Jianzhang, Chairman of the Board of Directors of Ctrip Group, made his first appearance in Jiangsu 188bet mobile login with Kuaishou,Directly facilitated transaction volume of 22.01 million yuan in one hour,Shows Kuaishou’s role in promoting the transformation of 188bet mobile login demand。And Chongqing Dazu Rock Carvings、Special scenic spots such as the Forbidden City have also taken advantage of the situation to launch Kuaishou cloud 188bet mobile login activities,Among them, the total number of viewers of "Yunyou Dazu Moment" on the entire network is 1070.70,000。
The integrated ecology of “short video planting + live ordering + offline check-in” created by Kuaishou platform,Promoting the 188bet mobile login industry to form a new interaction and marketing model。Through short videos and live broadcasts,Users can get richer and more vivid information than pictures and text,Enterprises and scenic spots are also cultivating user needs in a more experiential way。
Expressed by the relevant person in charge of Kuaishou,China Travel Service is a collection of inbound 188bet mobile login、Outbound travel、Domestic Travel、Customized tour、Innovative Travel、Meeting and incentive business、Visa and document business、A large 188bet mobile login enterprise that integrates business travel and other comprehensive businesses,It is also a domestic travel agency state-owned enterprise with scale, strength and brand influence。This strategic cooperation,It indicates that both parties have reached a deep consensus on how to seize the platform dividend to promote the development of the 188bet mobile login industry。Future,Kuaishou will continue to help the 188bet mobile login industry recover,In-depth participation in the transformation and upgrading of the 188bet mobile login industry。
*Source of this article: 188bet mobile login Economic Net, author: 188bet mobile login Economic Net, original title:《Kuaishou and China Travel Service have reached a strategic cooperation. Both parties will integrate resources to develop a new 188bet mobile login marketing model》.
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