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LoginResumption of work and production under the epidemic situation is carried out in all walks of life,Hotel、B&B companies are bottoming out。May 29,Fosun、Huazhu、Boutique Home Inn、26 large hotel groups including Jinjiang have reached strategic cooperation with Alipay,Work together to create a “digital hotel”。The first step is to connect the hotel membership system with the Alipay membership system,Afterwards,Alipay users can receive membership cards of major groups for free with one click,More than 25,000 stores nationwide participate。
According to introduction,188bet app After upgrading to "Digital Hotel",Through digital technologies such as Alipay mini program,Before the user checks into the hotel、中、The services covered in the latter link will be fully upgraded。Users can check in contactlessly through Alipay、Deposit-free booking、Self-service invoicing、Call travel around the hotel、Catering and other services...
Applied for hotel membership card in the past,Requires additional payment or a certain number of days to stay。Now users only need to search for “hotel black gold card” on Alipay,You can adjust it according to your Alipay account level,Get exclusive membership cards from 26 hotel groups,Enjoy membership privileges in 25,000 stores nationwide。These benefits include a welcome fruit plate、Free room upgrade、Spa、4D movie、Exclusive Butler、Milk before bed, etc.,More than 600 rights and interests of each hotel group,Now free、0 threshold is open to Alipay users。
Because Alipay has a strong business scenario、User with high net worth、Characteristics of high conversion rates,This also means,Hotels 188bet app can directly convert high-net-worth members from the Alipay user base,And continue to operate through its own Alipay mini program。
Based on this model,BTG Homeinns has gained more than 1 million new members,And the current contribution rate of Home Inns member consumption to overall revenue exceeds 65%。Relative to February this year,The daily activity of Home Inn’s Alipay mini program has increased three times。Dongcheng Hotel Group headquartered in Wuhan,Acquired more than 120,000 users from Alipay through membership benefits,Hotel revenue recovered to 80% of the same period last year,Much higher than the 50% recovery rate of the hotel industry。Industry insiders think,In the case of significant decline in traffic of travel agencies and OTAs,This is regarded as a very effective recovery measure。
Since Alipay was upgraded to a “digital life platform” on March 10,Merchants from all walks of life have opened "offices" on Alipay through mini programs,As of now, Alipay has successively launched “digital scenic spots”、“Digital Living City”、"Digital Civic Center"188bet app 、“Digital Travel”、"Digital Admissions Office"、"Digital Recruitment Office"、"Digital Rental"、"Digital Hotel"。
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