May 29, 2020,By 188bet online casino games Group and Smurfs copyright owner IMPS (International Merchandising Promotions &Services S.A) The grand opening of the first Smurfs Paradise in the Asia-Pacific region。The Smurfs, the popular international animation IP image, has officially entered the Shanghai 188bet online casino games Elf City Theme Park located in Shanghai Sheshan National Tourism Resort,It is 188bet online casino games Group’s layout of diversified ecology、Another important milestone in leveraging the synergistic advantages of diversified industries。Leaders of the Shanghai Municipal and Songjiang District Government that day、188bet online casino games Group leaders and other guests and nearly a hundred mainstream media attended the opening ceremony,Witness the important moment of the opening of Smurfland together。

Smurfs Park fully integrates the classic international IP Smurfs,Restore animation scenes through 1:1、Highly immersive、Entertainment and entertainment facilities,Innovative cultural 188bet online casino games experience with high quality,Empowering the development and upgrading of Shanghai and even the Yangtze River Delta urban ecosystem,To further meet the growing spiritual and cultural needs of the people as they enter a moderately prosperous society in an all-round way。Meanwhile,Smurfs Paradise layouts the parent-child cultural 188bet online casino games market with precise market insights,The domestic consumer market rebounded after being assisted,Reshape consumer confidence,Promote the “six guarantees” of national economic development、“Six Stability” Goal,Realize the balanced socio-economic development of metropolitan areas and urban area areas。

International IP 188bet online casino games landed in Sheshan, Shanghai,Shenkeng vacation activates industry recovery

The popularity of parent-child travel has soared in recent years,188bet online casino games experience and travel demand with "family love" as the core will usher in a new wave of growth。New consumer demand and consumption habits have also led to the rise of a number of diversified 188bet online casino games life formats centered on parent-child themes。With the recovery of market consumption vitality,The newly launched second phase of "Smurfs Paradise",With the blessing of international IP "Smurfs",IP image through the latest technological means、Integration of situational stories and interactive experiences,For parent-child families and young tourists in the Yangtze River Delta region and even across the country,Bringing new 188bet online casino games entertainment and vacation experience。

Shanghai 188bet online casino games Elf City Theme Park where Smurfs Park is located,In addition to Shenkeng Resort, which forms the superposition effect of "International IP Park + World Miracle Hotel" with Shanghai Sheshan 188bet online casino games Intercontinental Hotel,With unique natural environment、Topic IP、Advantageous resources such as landmark hotels bring multi-dimensional experiences to consumers,It will also drive the coordinated development of tourism resources in surrounding areas with its huge traffic adsorption force。Shanghai 188bet online casino games Elf City Theme Park also actively responded to the government’s call,With Sheshan National Forest Park、Six major scenic spots including Chenshan Botanical Garden have launched travel coupons,Integrate regional tourism resources,Jointly build a full range of tourism experience center for the "Shanghai Sheshan National Tourism Resort" where it is located。

This newly opened project is 188bet online casino games Group’s active exploration of new models of urban development、An important step to empower the development and upgrading of urban life。The strategic layout of Smurfland is 188bet online casino games’s “people’s needs”,The product of thinking about the future of cities,In the future, 188bet online casino games will continue to start from the insight into the needs of urban life,Layout diversified industrial forms,Continuously meet the people’s growing needs for a better life。

Strategic layout of cultural 188bet online casino games to accurately leverage the parent-child 188bet online casino games market

The powerful combination of Shanghai 188bet online casino games Elf City Theme Park and Smurfs IP not only injects strong cultural attraction into the park,Also activate the cultural vitality of Smurfs IP in multiple dimensions in a new cultural context。This group of Smurfs created by Belgian cartoonist Peyo has been popular around the world for 62 years,Countless people born in the 1970s、Childhood memories of those born in the 1980s,Now this classic image has settled in Shanghai 188bet online casino games Elf City Theme Park,Bringing parents and children a common emotional connection point,Throughout the park experience,Let consumers of all ages find their own fun。

In the hot IP and parent-child tourism fields,With keen market insights and the group’s diverse industrial clusters,188bet online casino games has carried out cultural tourism strategic layout nationwide。Jinan 188bet online casino games Kuanhouli creatively combines cultural architecture with profound local history,Become a new landmark of Jinan integrating "culture, tourism and commerce";A bird’s eye view of Xiamen’s landmark twin towers, 188bet online casino games Strait Tower, and the world heritage site Gulangyu Island,Completed Fujian’s first super high-rise skyscraper 300-meter "Xiamen on the Clouds" viewing platform;The Forbidden City Maritime Silk Road Pavilion strategically built in partnership with the Palace Museum,Located in Shishi, Quanzhou, Fujian Province, the starting point of the Maritime Silk Road,Planned to open in the second half of this year。In the Guangdong-Hong Kong-Macao Greater Bay Area,188bet online casino games has even settled on a super portal-type pan-entertainment complex project such as the Hong Kong-Zhuhai-Macao Cooperation Innovation (Zhuhai) Base,The integration of culture and urban life makes the city more humane,Also give culture a new life。188bet online casino games integrates its diversified resources,Thus creating a highly attractive cultural tourism benchmark project,Continue to promote strategic layout in the cultural tourism industry,Promoting the quality upgrading of urban lifestyle and the realization of people’s better life。

Follow the national development strategy and build 188bet online casino games industrial cluster layout

Deeply engaged in the Chinese market for more than 30 years,188bet online casino games Group always adheres to the principle of "product-centered",The spirit of “putting users first”,Building industrial clusters following the national development strategy,Upgraded from the original "city operator" to "city enabler"。

With the advent of the era of cultural tourism,Cross-border integration、The integration of culture and tourism has become an inevitable trend of the times and industry development,The rapid development of emerging industries and digital economy has also brought new needs and new patterns to urban renewal。In this context,188bet online casino games Group’s “big aircraft strategy” to develop diversified businesses,Building a sustainable development ecosystem: while focusing on real estate development,Manage the hotel、Property Services、Commercial office、Culture and entertainment as two wings of development,Will be high-tech、Medical、Education、Elderly Care、Financial and other investments serve as key tails,Achieving coordinated development of multiple business formats。

As a new generation of "urban enablers",188bet online casino games also closely follows the national development strategy,Deeply develop and improve the infrastructure and supporting construction of core urban agglomerations,Promote the integration of industry and city,Promote coordinated urban development。According to the "China Urban Development Potential Ranking: 2019" report released by Evergrande Research Institute,China’s 19 large urban agglomerations gather 75% of the population on 25% of the land,Create 88% of the country’s GDP,The urban population accounts for 78%。Visible,Urban agglomerations are the main platform supporting high-quality economic development in China。Now 188bet online casino games Group has deeply invested in the Yangtze River Delta、Beijing-Tianjin-Hebei、Chengyu、Bohai Rim、9 major urban agglomerations and more than 120 cities including the Guangdong-Hong Kong-Macao Greater Bay Area,Started to create a series of diversified and multi-format projects: such as 188bet online casino games Shenzhen Port International Center, an ultra-high-rise complex located in Shenzhen Dayun New Town - building a fusion hotel、Business、Office、The “new living room in the city” for apartments and other businesses;The Hong Kong-Zhuhai-Macao Cooperation Innovation (Zhuhai) Base, located at the strategic location of Zhuhai Port - will be based on the concept of "super business + super entertainment",Building integrated integrated transportation、Air Commerce、Super surface light show、Future Technology Entertainment Hall、Museum、Theme Hotel、The "new pole of business, tourism and culture" in technology exhibition centers and other formats。

With the construction of diversified industrial clusters,In-depth development of urban cluster construction,188bet online casino games Group will continue to use keen foresight and insight in the future,Continuously explore the future pattern of urban development,Meet the consumption upgrading needs that are constantly released in the process of entering a moderately prosperous society in an all-round way,Promote the development of high-quality smart city life。

188bet online casino games Group is an international company、Comprehensive large-scale investment group,Owns 188bet online casino games Real Estate and 188bet online casino games Shares (two listed companies) in Hong Kong and Shanghai respectively。More than thirty years,188bet online casino games Group joins hands with more than 120 cities around the world,With diversified business strategies at home and abroad,Covered real estate、Hotel、Business、Theme Park、Property Management、Finance、Education、Health、High Technology、Overseas investment and other fields,The formation of a “sustainable development ecosystem” that simultaneously develops diversified businesses,Growing with the city,Happiness with the people。

As one of the strategic priorities of 188bet online casino games Group,188bet online casino games Commercial and Themed Entertainment is responsible for 188bet online casino games Group’s retail properties、Office property、Investment in various types of projects such as theme entertainment、Development and Operations。With 188bet online casino games Group’s national layout,The scale of 188bet online casino games’s commercial and themed entertainment is also remarkable。As of the end of 2019,188bet online casino games Commercial has entered 28 cities across the country,Has 54 commercial projects,Operation and management area exceeds 7 million square meters;35 commercial projects have been put into operation,The operation and management area is nearly 2.7 million square meters。

188bet online casino games Commercial and Themed Entertainment knows the city well、The symbiotic and intimate relationship between life and people,Strive to deeply connect the three,Try to use different product lines to fit various forms of life,Using ingenuity to build the “4+2+M” product portfolio around the core of urban life,Return to the essence of life in business。

*Source of this article: CCTV，Author: CCTV，Original title:《188bet online casino games joins hands with classic IP Smurfs to expand cultural and tourism territory，Promote new development of industry-city integration through industrial clusters》.