June 6，Yu Zhihui、Tourism Club of 100、The "Future of Cultural Tourism Industry after the "Two Sessions"" Online Seminar and the Online Launch Ceremony of "Thoughts on Travel" co-sponsored by Jingyu Lv Mama University，Hold as scheduled，And live broadcast simultaneously on multiple platforms。

This online seminar invites National People’s Congress representatives from the cultural and tourism industry who have participated in the “Two Sessions”、Leaders in charge of government agencies、Industry elites from industry associations and tourism companies, etc.，Combined with cultural tourism industry policies related to the two sessions，Multidimensional、Three-dimensional decoding and analysis of the post-epidemic development logic of China’s cultural tourism industry、Paths and new opportunities。

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Zhihui founder and CEO Liu Zhaohui delivered a keynote speech at the seminar。He said，The impact of the epidemic has spread widely，The cultural tourism industry structure needs deep changes and innovation。The epidemic has accelerated the reshuffle of the traditional tourism industry，Many structural problems were also exposed。On the one hand，Heavy reliance on long holidays。Traditional attractions、Travel destination for Spring Festival、Extremely dependent on the National Day Golden Week，Resulting in insufficient quality products、Poor tourist experience；On the other hand，Concentrated economies of scale risk。The risk of a rapid outbreak of the epidemic makes it impossible to hedge and diversify the risks of concentrated economies of scale。So，Staggered peak、Low season、The operational structure that combines online and offline operations is in urgent need of reform and innovation。

And the National People’s Congress representatives、Huang Xihua, general manager of Guangdong Tourism Holding Group mentioned，She made 188bet Online Sports Betting and Casino 13 suggestions during this year’s two sessions，5 of them are related to tourism，Including the implementation of paid leave、Suggestions for optimizing holiday arrangements。

Huang Xihua thinks，We must accelerate the high-quality development of tourism in new infrastructure construction，First, we must establish and improve policies and standards for the integrated development of the tourism industry and new infrastructure。Related to infrastructure construction，Government investment is not enough。She hopes to speed up the promotion of new tourism infrastructure，Support and promote the digital transformation of the tourism industry，In particular, we must speed up the cultivation of digital talents。

In Huang Xihua’s view，The tourism industry is indeed facing a period of transformation，On the one hand, we must realize the heavy damage caused by the epidemic to the entire tourism industry，On the other hand, we must also see that people’s yearning for a better life remains unchanged，Tourists have been working hard to transform，Confidence in the revitalization of the tourism market remains unchanged。

In the opinion of Wang Xingbin, former director of the Tourism Research Institute of Beijing International Studies University，Viewed from the service market on the supply side，As far as travel agencies are concerned，The business of receiving outbound tourism and inbound tourism is basically suspended，Interprovincial、Domestic tourism only accounts for a small part of travel agency business。The entire travel agency industry is facing a major reshuffle。Survival of the fittest few、Development，Some parts will be frozen or transferred，Some will go bankrupt。

Wang Xingbin thinks，Be prepared to live a tight life、Hard days，This is in general，Some innovative companies will definitely continue to be brilliant，But this is a minority。Who can find opportunities in crisis、Survival in danger，The suffering will be over and the joy will come。Companies and entrepreneurs who survive will become leaders of new tourism formats。After a cruel shuffle，A tenable enterprise must be an elite in the industry、The benchmark of the industry。

Feng Bin, chairman and general manager of Uoxin Travel, also said that the tourism industry will one day recover。

Feng Bin thinks，The next serious challenge 188bet sports betting app download for the tourism industry is how to truly survive，Especially private enterprises。On the one hand，He called on the government to continue to support the tourism industry in various ways；On the other hand，The industry also needs to think proactively、Active self-rescue。Seize the opportunity to improve internal efficiency，Make up for the shortcomings of rapid development in the past，In addition, we must actively enrich our product lines

He said，The products sold in the travel agency industry are too single，How to enrich the product line，The east is not bright and the west is bright，This is a problem that needs to be solved during the epidemic。Domestic tourism is also a huge market，We must actively embrace domestic tourism in the future。The peripheral travel market is also very promising，Travel agencies can use the resources of surrounding tours to monetize，This is also a thought for our future。domestic、Periphery、Exit and entry, etc.，Need to think through。

In his opinion，Consider combining tourism with other businesses，For example, with technology、The combination of medical care and education。Travel is a fuse，We must have the courage to promote the advantages of the tourism industry。If you make it to "spring"，The entire travel agency industry must be more mature。

How to cope with the opportunities and challenges after the epidemic

The countryside will play a more important role in the future of tourism.

Zhu Shengxuan, Chairman of Xiangban Cultural Tourism Group, said in the keynote speech，China has been developing along with the development of cities in the past 20 years，No matter the land、Consumption、Finance is all done around urban entities，This is actually in line with the increase in resource concentration efficiency，The city has given us many opportunities in the past 20 years。And the next 20 years，It is possible to give the countryside a huge opportunity，Size in the city、High crowd gathering，When the economy continues to develop rapidly for 20 years，Let’s look back，It seems that I have forgotten a lot of things，Xiangban Culture and Tourism chooses to focus on developing rural areas around large urban agglomerations。

Zhu Shengxuan thinks，The countryside and the city should not be in opposition to each other，We should support each other，Interdependence。Cultural tourism will be redefined in the future，188bet app download Everyone can see it after the epidemic，Many ways are changing。

Tourism is increasingly combined with countryside and nature。When the epidemic situation is so tense，Everyone needs a soothing place to relieve stress，I believe that after the impact of the epidemic，Rural management has huge opportunities and possibilities。

He also mentioned， Facing new possibilities and new markets，We cannot respond in a traditional way。Whether it is from the perspective of investment and return，Looking at it from the perspective of diversification and fragmentation of cultural tourism，In the cultural tourism market，Facing new consumer groups and new consumption methods，We cultural and tourism practitioners should have new perspectives and new solutions。 

The epidemic will bring the possibility of reshaping the tourism industry segments，Study trips and camp education are among them。

Co-founder of Qingqing Tribe、COO Wang Kaihao said，The black swan event of the epidemic has caused the entire industry to enter a process of rapid reshuffle。He has five predictions，One，The study tour and camp education industry will continue from 4.0 to 5.Upgrade in direction 0，To 5.0 stage，There may be suppliers specialized in a certain link。 For example, specialize in marketing、Do tourism service reception、Upgrading research, teaching and research，Or specialize in unique research projects on certain scenic spots and resources, etc.。

Part 2，The industry will be reshuffled。Part 3，The combination of online and offline will become a new standard in the industry。Fourth，There will be fewer self-operated cross-border players，Already shifted to overall coordination，This form of combining two parties。When the economy is relatively declining，All business owners, without exception, will focus more on the core competitiveness of their products，Will cause all cross-border tentacles to shrink significantly。Although no longer self-operated，But I may not give up，It’s just that I don’t do it myself，I no longer support a team。 

Part 5，Marketing will be biased toward rigid needs，Product design will be more utilitarian。The reason is still the relative economic downturn，When consumption is relatively degraded，The more rigid the needs are, the more rigid the needs will be，The easier it is to increase market competitiveness in this process。

In the cultural tourism competition after the epidemic，The importance of talents becomes increasingly apparent，The talent gap is also an urgent problem that needs to be solved。

Chen Meiyan, executive president of Jingyu Lv Mama University, said in the keynote speech，Current global tourism talent market，The overall gap is still very large。Although the market is gradually recovering，But the overall gap is a structural gap，There is an overall shortage of high-end talents、The overall characteristics of low-end talents。And the future will be affected by new technologies，In the context of the accelerated integration and development of culture and tourism，The polarization effect of tourism human capital will be more obvious in the future，Those who win talents win the world。Talent revitalization is a key element in the revitalization of our cultural tourism industry，If there is no revitalization of talents，No support from talents，Industrial revitalization can only be an empty talk。

She thinks，With the new cultural tourism industry、New business formats appear under the influence of technology，The structure of human resources in the entire cultural tourism industry，Including human resources development trends，Always moving to new civilized industries。

The evolution of supply and demand for cultural tourism talents、Changes in subdivisions include changes in the entire cultural tourism industry，will be presented in each specific cultural tourism destination，Competition in cultural tourism destinations will also become increasingly fierce。

In the round table discussion session of the seminar，Revolving around the theme of “Thinking about competition in cultural tourism destinations”，Secretary-General of the Tourism Committee of 100、Presided over by Ren Guocai, Vice President of Jingyu Lvmama Group，Director of the Tourism Association of 100、Jin Chao, Dean of the Cultural Industry Research Institute of Sichuan Tourism University，Director of the Tourism Association of 100、Guangzhou Zhihui Company·Lin Wenzhong, Chairman of Mengbaike Company，President of the Southwest Branch of the Tourism Council of 100、Xiao Jiang, Assistant Director of the National Communication Center for Culture, Tourism and Sports Brands of Guizhou Daily Contemporary Media Group，President of the East China Branch of the Tourism Council of 100、Cui Jinsong, 188bet app download Executive General Manager of Shanghai Daishen Culture Technology Company，100 Friends of Tourism Association，Vice President of Tourism Branch of China Future Research Society，Ding Yunyong, former director of Zhangjiajie Tourism Bureau，On the changes in tourist hot spots after the epidemic、How destinations can improve their competitiveness and other issues，Fully discussed。

It is worth mentioning，The new book release ceremony of Ren Guocai's "Travel Thoughts" was held at the seminar，This book is a collection of articles selected by Ren Guocai on his thoughts and research on the tourism industry for more than ten years， A total of 69 articles in the book，It is Ren Guocai’s first-line real experience in traveling、Results of continuous research，Connect multiple points to form a surface，What I have thought and gained can be a reference for practitioners。

Just traveling continuously for many years、Thinking、The journey of thinking and writing a book，Zhihui founder and CEO Liu Zhaohui had a special conversation with Ren Guocai，Shared further the story behind this book，And their thoughts on the tourism industry, etc.。