With decisive results achieved in epidemic prevention and control，China’s domestic economy begins to steadily restart，Including the severely impacted hotel industry, which has also started to accelerate recovery mode。Recently，Founder of Huazhu Group、Chairman and CEO Ji Qi issued the fourth internal letter during the epidemic，He stated in the letter，Affected by the global pandemic，Domestic epidemic prevention and control 188bet Live Casino become a normal trend，The "V"-shaped strong recovery that the market had expected 188bet Live Casino not come，Instead, it 188bet Live Casino show a milder “✔” recovery trend。

In this context，The hotel industry 188bet Live Casino also experience a long recovery process，Currently，Huazhu Group’s occupancy rate has stabilized at over 70%，This rental rate is not very profitable，Not much return，But it has been able to maintain capital operation。It can be said that the most difficult period has passed，Next，The next goal of Huazhu Group is to restore the occupancy rate to above 85%，And strive to restore RevPAR to the level of the same period last year。

The following is an excerpt from Ji Qi’s fourth internal letter:

The past is too painful to look back on

Today is the 120th day of Wuhan’s lockdown, 4 months.

Shanghai at 188bet Live Casino time，The early spring of pink willows and pink flowers has passed，The catkins of camphor and sycamore trees are flying all over the sky。The flowers have bloomed，People are not lucky enough to appreciate it，But the trees don’t care，The sowing that needs to be sown，The Piaoxu should be Piaoxu，Continuing their way of survival，Seems to ignore the vicious virus。

But，Human beings born as the highest animals，But still living a habitual life。Cycling on the road，Stop at the traffic light，Look around，Almost everyone still wears a mask。Office buildings, hotels and public places，Basically, take your temperature with caution、Look at the green code，Some people also need to register their name and phone number。Maybe a more advanced life，The better you know how to protect yourself？

Of course everyone is happy to see China achieve such a result today，The party and government leaders have good command here，Has Chinese institutional characteristics，With the selfless dedication 188bet Live Casino vast number of medical staff，There are also huge sacrifices made by the broad masses of people and many businesses。

These 4 months，The Chinese people have indeed made huge sacrifices and forbearance；These 4 months，Many companies have suffered huge losses，Especially hotels、Aviation、Railway、Catering、Attractions and other industries，Biggest loss；These four months，All schools in China are closed (replaced with online classes)；These 4 months，China’s economy is almost stagnant...

The past 4 months have been too painful to look back on!

The moon is bright

What 188bet Live Casino happen in the future？188bet Live Casino the epidemic happen again?？When 188bet Live Casino the vaccine be available？Is herd immunity really possible overseas？......

In order to make a more accurate judgment about the future，I consulted some experts including Zhang Wenhong and others。Everyone’s understanding is not completely consistent，The judgment about the future is also uncertain。Like on a moonlit night，Although there is a bright moon，Everything still looks hazy。

The end of this epidemic depends on the emergence of a vaccine。Some people say that a vaccine could be available as soon as the second half of the year，Some people say it 188bet Live Casino be 2 years later，Let’s temporarily think it is about a year。

There are three important factors that 188bet Live Casino affect our customer base:

First, the epidemic 188bet Live Casino affect both China’s going abroad and its introduction，Among them, the manufacturing industry has the greatest impact，It 188bet Live Casino affect employment accordingly、Local Finance、Business activities, etc.。Number of business trips、The standard and frequency 188bet Live Casino be reduced。

The second is the use of video conferencing，Some companies and individuals 188bet Live Casino use video conferencing to replace business trips and face-to-face meetings and exchanges。

Third, the epidemic in other countries around the world 188bet Live Casino not be eliminated in the short term，International travel and international conferences 188bet Live Casino be significantly reduced。

Two more good news。First, people hold it in for a long time，Want to go for a walk，188bet Live Casino drive business at the resort hotel；Secondly, many trips that should have been business trips and meetings 188bet Live Casino also occur in a short period of time as compensation，Drive business in business hotels。

The V-shaped recovery I predicted in my second letter may not come。First, I didn’t expect that they were both coronaviruses，188bet Live Casino new coronavirus is so contagious，Secondly, I did not expect that the anti-epidemic measures taken by the government were so decisive and decisive。The future recovery should be a ✔-shaped recovery。

188bet Live Casino is vaguely visible in the dimly lit area

The impact of 188bet Live Casino epidemic on various industries、Every enterprise is a stress test。Although leading companies are also facing difficulties，But the advantages are highlighted。

Huazhu is in 188bet Live Casino epidemic，Insist on opening a store，Convenient for all kinds of guests who need accommodation (including but not limited to isolation、Medical care、Resumption of work、Returnees, etc.)，Highlights the credibility and reliability of the Huazhu brand。

Many friends who live in isolation in China (some high-end guests usually have no chance to contact Huazhu)，Thumbs up about our hotel！A female international student has nowhere to stay in Shanghai，The story of finally settling in Hanting with peace of mind was even featured on TV news。Medical staff staying in Wuhan all season，I was reluctant to leave when I left！Many touching stories are circulating in the market......188bet Live Casino undoubtedly a living advertisement of the Huazhu brand, not an advertisement！

The occupancy rate of our entire chain has stabilized at over 70%。188bet Live Casino rental rate is not very profitable，Not much return，But it has been able to maintain capital operation。The majority of stores have passed the most difficult period，Our next goal is to return to above 85% occupancy rate，Strive to restore RevPAR to the same period last year！

Such an achievement is not only unimaginable by current European and American colleagues，Among domestic peers, he is definitely the best in terms of skills、Outstanding！

188bet Live Casino achievement is inseparable from our persistence in opening stores，After the epidemic eases，The fastest to recover blood！

so far，God’s favor、Our luck、188bet Live Casino also the hard work of the majority of employees，None of our employees were infected in the store！

188bet Live Casino is due to Huazhu’s strong support system and execution capabilities。Protective measures are in place，Sufficient supply of epidemic prevention materials。188bet Live Casino is not something that an independent hotel can do，Fully demonstrates the responsibility and strength of large chains and leading enterprises。

Huazhu’s high-tech capabilities，Such as fully self-service check-in、Check out without stopping、Robot delivering goods、Internal communication platform Huatong, etc.，Everyone is remarkable in 188bet Live Casino fight against the epidemic，Not only saves costs，And it has a very significant protective effect，Improved communication efficiency。

For franchisees，We waive the franchise fee，Provide financial support，Strengthen close communication，Making loyal franchisees more loyal，Swinging franchisees are determined，Follow 188bet Live Casino firmly and move forward。

The road isn’t always smooth though，But 188bet Live Casino is always a solid and reliable franchisee、A good and reliable partner！

Going through hardships，Looking back at dusk，Hua lives in that dimly lit place，188bet Live Casino a bright light，It’s a lighthouse，188bet Live Casino the mainstay。

Cannot sell famous academic overlord

But，The hotel industry is a fixed cost (rent、Manual、Industries with higher depreciation and amortization。70% occupancy rate，Plus low housing prices，Most hotels can barely breakeven，188bet Live Casino difficult to have return on investment and profit。

The occupancy rate of the entire Huazhu chain is also hovering at 70%，The motivation for upward growth is not strong。If this is still the normal epidemic prevention this year，Cross-regional personnel movement 188bet Live Casino not be active。Therefore，The remaining 7 months of 2020 still face huge challenges。

In 188bet Live Casino regard, I would like to remind everyone of the focus of the next stage of work:

First，Strengthen sales，Especially the direct selling ability，Strengthen the construction of a member-centered direct sales platform and a store-based local customer sales network。

During the epidemic，Various external channels are unreliable，They are also lonely，Hard living。In addition to the brand effect, our report card，Rely more on the store’s own direct sales force。They are recruiting for isolation housing，Introducing Safe Stay，They attract and promote various local customers。A very obvious example is: hotels in low-tier cities recovered quickly。188bet Live Casino is mainly because there are few tourists from across provinces，Most of them are local customers from local channels。188bet Live Casino is inseparable from the active sales in our stores，It is also inseparable from the Huazhu membership system。

Therefore，Must be unwavering、Hao insists on direct selling、Insist on developing members。188bet Live Casino is the key to Huazhu’s success！Resolutely put an end to price inversion、Fraud and other fraud。In qualified stores，New member contribution is a very important indicator。With the increase in the number of stores，Every new store must become an incremental contributor to central booking，To become a network of rivers and lakes that converge into the sea of ​​Huazhuhui。

188bet Live Casino better to chase the poor bandits with the remaining courage

This epidemic，Some small and medium-sized hotels have closed down，Some chain brands are indifferent to franchise stores，Or there is nothing you can do to help。Individual companies making false claims about large-scale layoffs，Daguan Store。The epidemic is a touchstone，It’s a mule or a horse，You 188bet Live Casino know after a walk。

188bet Live Casino does not take advantage of others' danger，But show value；188bet Live Casino is not a pretty rose，But rice on every table for every household，Benefiting thousands of households；188bet Live Casino wants to provide real value to the majority of hoteliers。

China’s hotel 188bet Live Casino is still in the initial stage of chaining，The chaining rate is only about 20%，There is still a long way to go compared to 70% of developed countries。

No matter 188bet Live Casino Huazhu’s brand，Still system；Whether 188bet Live Casino our solid operational capabilities，Still technological capabilities；No matter our cost control，Or product innovation capability；Whether 188bet Live Casino a membership system or a purchasing system；Whether 188bet Live Casino our values ​​or corporate culture，They are all the best。We should share it with more hotels，To help owners get better returns，Help China’s hotel industry get out of trouble，Towards a better future。

So，From economical to high-end luxury brands，From hard brand to soft brand，from 1、Tier 2 cities to Tier 3、4、5th tier cities，From platform to business unit，Expansion across the board，Mobilization across the board。

As the saying goes: The sun shines, and the rivers and mountains are great.

The expansion of scale 188bet Live Casino bring us challenges，But it’s more beautiful and powerful。Insist on sinking，Insist on qualified stores，Insist on scale expansion！The plan of thousands of cities and thousands of stores 188bet Live Casino not change，There should be no delay either，On the contrary, I used this touchstone，Show us your real money！

Don’t lie，Don’t deceive；Tell the facts，To make sense；Individual visit，Group preaching，A multi-pronged approach to public opinion building。

Some franchisees are frightened by the epidemic，He hesitated in the face of the temporary difficulties ahead。188bet Live Casino is reasonable。In addition to guidance，More people should lend a helping hand，Help provided。

I firmly believe that the impact of the epidemic is temporary，188bet Live Casino affect our current income。But people 188bet Live Casino still travel in the future、Vacation、Travel，No technology can replace the need for human mobility；Any disaster，Nothing can stop human beings from face-to-face communication！

Some hotels 188bet Live Casino be permanently closed；Those B&Bs that play the emotional card、The listing chain that uses concepts to fool people 188bet Live Casino cease、Turn off；The number of buildings and establishments regardless of returns 188bet Live Casino be reduced。All of these 188bet Live Casino provide more customers for high-quality hotels、More opportunities。

With the wave of craze in previous years，Rents have risen rapidly in recent years。But this trend 188bet Live Casino definitely stop，I think the occupancy rate of office buildings is declining、When shopping malls and other businesses are sluggish，The rent 188bet Live Casino be reduced in a process。

except 1、Premium locations in second-tier cities，We also need to pay attention to emerging business districts、Living area，Pay attention to the sinking market that was not taken seriously before，Pay attention to high-speed rail stations、Along the new airport。

After the epidemic，Deterioration of the international environment，It 188bet Live Casino have an impact on China’s economy，It 188bet Live Casino also affect our occupancy rate，Affects our income。But strong domestic demand 188bet Live Casino definitely be a strong support for our hotel industry。And Huazhu’s high efficiency is at times like this，Highlights the true character of a hero。

It is better to chase the poor bandits with the remaining courage。The Chinese people defeated the epidemic，188bet Live Casino not be intimidated！Huazhu people who have experienced the epidemic，Definitely standing at the top of the world’s hotel industry！