May 22，The news of eLong’s change of ownership shocked the industry。188bet sports betting app download acquires eLong37.6% equity，Become the largest shareholder of eLong。The merger of 188bet sports betting app download and eLong may change the entire online travel market，Of course its impact also involves the hotel industry which is closely related to the tourism industry。

Since Liang Jianzhang returned to Ctrip，Ctrip has undergone tremendous changes in both business and industrial layout，Acquired Jiachi Software and Chinasoft Haotai, which have high influence in the hotel management software market，Make up for your own shortcomings and reduce industry competition。Elong also invests in the 188bet sports betting app download field, focusing on hotel and inn management systems, Zhuzhe and Yun Zhanggui。Ctrip becomes the largest shareholder of eLong this time，The changes brought to the hotel management system are more worth looking forward to。

Break through the dilemma of 188bet sports betting app download connection between OTAs and improve 188bet sports betting app download connection coverage

Currently，The current situation of direct hotel connections in China is not optimistic，This situation is mainly caused by the non-open attitude of 188bet sports betting app download manufacturers and the rejection of OTAs with different systems。Each 188bet sports betting app download manufacturer sets up barriers to each other，The direct interface is not open to the outside world。

The hotel needs to be directly connected to the distributor’s reservation system，Need to pass the interface of the 188bet sports betting app download system used by the hotel，The data standard of the interface is controlled by the 188bet sports betting app download manufacturer。So，Every 188bet sports betting app download manufacturer intends to draw a wall，Occupy a corresponding share in the hotel direct connection market through technological monopoly。In the case of OTAs competing with each other，188bet sports betting app download manufacturers want to achieve direct connections with major OTAs，In the actual operation process, it is still rejected by OTAs of different systems。

Ctrip becomes the largest shareholder of eLong，Undoubtedly brings hope to 188bet sports betting app download direct connection service providers。According to reporter’s understanding，188bet sports betting app download is the core management system of the hotel，Opening up 188bet sports betting app download also paved the way for a direct interface to hotel inventory。For eLong, which has a larger share of hotel online bookings，Gived the directly connected data to Zhu Zhe and Yun Zhang in his own system，But it is not willing for third parties to intervene in its business with the hotel through direct connections。

Ctrip becomes the largest shareholder of eLong，This will undoubtedly allow 188bet sports betting app download manufacturers of the two systems to speed up the pace of realizing direct connections to more hotels。The 188bet sports betting app download business within the Ctrip system with ChinaSoft and Jiachi as the core can also be combined with Zhuzhe invested by eLong、Cloud Shopkeeper forms interconnection，Thus improving the efficiency and coverage of direct hotel connections between both parties，This will also greatly improve the operating efficiency and user experience of Ctrip and eLong’s hotel business。

After Jiachi Software was acquired by Ctrip，The company’s Tengyun hotel management system、Simple point 188bet sports betting app download two series of products to vigorously develop direct connection business，Currently, Ctrip has directly connected with thousands of hotels，Direct connection business has been at the forefront of the industry。188bet sports betting app download becomes the largest shareholder of eLong，To a large extent, it can further guide the integration of eLong’s direct business，Accelerate the widespread popularization of direct connections between hotels and OTAs。

188bet sports betting app download manufacturers eliminate cooperation barriers and promote industry development

The core of the 188bet sports betting app download industry is technology，In the past, manufacturers were "resting on their own laurels"，Each one’s own talents。Interface between 188bet sports betting app download vendors、data、Relatively closed in technology and other aspects，There is no good communication and interaction，Resulting in the slow development of domestic 188bet sports betting app download technology。

Since Jiachi Software joined 188bet sports betting app download Zhonghui’s big data system，Jiachi Software’s dealer channel meeting，Always see 188bet sports betting app download、The figure of senior executives of ChinaSoft and Haotai。Also an investment company of 188bet sports betting app download，Show brotherhood everywhere，All parties learn from each other’s strengths to compensate for their weaknesses，Continuous communication on marketing and technology，Showing good development trend。Ctrip invests in eLong，Meaning the further expansion of Ctrip system’s 188bet sports betting app download manufacturers，The pattern of Zhongruan Haotai + Jiachi + Zhuzhe + Yun Zhanggui，For the 188bet sports betting app download market，There will definitely be a strong trend，Industry standards in the hotel 188bet sports betting app download field will gradually be clarified and established，The win-win situation between hotels and manufacturers is just around the corner。

Ctrip’s 188bet sports betting app download system is expected to expand and promote the development of big data in the hotel industry

Ctrip’s acquisition of elong not only represents elong itself，What should be paid more attention to are the affiliated companies of Yilong Investment。Elong’s existing 188bet sports betting app download brands include Zhuzhe and Yunzhanggui。Ctrip Zhonghui announced in March this year that it will focus on big data in the hotel industry，In its system, Zhongsoft Haotai, which focuses on mid-to-high-end hotels, and Jiachi Software, which has the largest market share of small and medium-sized hotels, provide strong information support for its big data。

Jiachi Software CEO Chen Xiaokun thinks: “After 188bet sports betting app download acquired eLong，If Shopkeeper Yun and Zhu Zhe can also join 188bet sports betting app download Zhonghui’s big data layout，At the integration level of hotel big data，I believe there will be more stories to tell。”Zhonghui, a hotel review and big data company under 188bet sports betting app download, can directly obtain elong’s review and search data，Achieve substantial breakthroughs in building a big data marketing platform for it。

Also,188bet sports betting app download、Elong and Chinasoft Haotai、Jiachi Software、Zuzhe、Cloud shopkeepers may also open data interfaces to each other in the future，Realizing the interconnection of “hotel big data”。

The chain reaction caused by Ctrip’s acquisition of eLong，The 188bet sports betting app download market will usher in an unprecedented "bull market"。Open interfaces between various 188bet sports betting app download vendors，Interconnection，Undoubtedly beneficial to the development of the entire industry。