City B&B is a sub-sector of the large B&B 188bet mobile。Since the release of the "Guiding Opinions on Accelerating the Development of Life Service 188bet mobile and Promoting the Upgrading of Consumption Structure" (Guobanfa [2015] No. 85) in 2015，City B&Bs have developed rapidly。According to statistics from the "2019 Urban B&B Entrepreneurship Data Report" released by Meituan's B&B booking platform Zhenguo B&B，The number of urban B&B online listings in 2018 exceeded one million units，There are emerging companies such as Tujia、Airbnb、Xiaozhu Short-term Rental、Ant Short-term Rental、Ctrip、A large number of outstanding urban homestay market operators such as Meituan。

There are many reasons for the rapid development of urban B&Bs，In addition to policy support and outstanding accommodation value for money，It also benefits from the increasing personalization and segmentation of demand in accommodation consumption scenarios，Exactly this，Let the urban homestay 188bet mobile be particularly favored by the capital market。In the process of rapid development in successive years，City B&Bs are also gradually showing many problems，Such as low price homogeneous competition、Single income model、Lack of 188bet mobile standards、Difficult to incorporate into current policy supervision, etc.，Beginning to attract widespread attention from governments at all levels and all walks of life。

While the above-mentioned issues of healthy development of the 188bet mobile have not yet been resolved，The sudden COVID-19 epidemic has caused a huge impact on the urban homestay 188bet mobile，There is a large-scale unsubscription wave，Order loss rate is above 90%。

For this，Urban B&Bs adopt methods such as turning to discounted long-term rentals to help themselves。On February 2, 2020, Zhangsu (an urban B&B operating brand) released an open letter titled "B&B Seeking Help: 200 Internet-Celebrity B&Bs for Rent at Low Prices for a Limited Time"，Convert the contracted properties on the platform to long-term rentals at a preferential price lower than the market price，Waiver of internet fees、Property fees, health fees and other miscellaneous expenses，In order to minimize the losses caused by the epidemic，Stabilize operating cash flow，This has become a typical microcosm of the urban homestay 188bet mobile’s response to the epidemic。

Today，The epidemic has been effectively controlled，And generally enter a state of normalized prevention and control，Some city B&Bs are gradually resuming work and production，The market is also recovering and picking up，The chaos and problems in 188bet mobile development before the epidemic have been multiplied in the post-epidemic period，After years of rapid development in the urban B&B 188bet mobile，Encountered the first real 188bet mobile survival crisis。

With Country Bed and Breakfast、Different B&Bs in scenic spots，City B&B has its own unique products and business logic，More than 80% of urban B&Bs on the market are priced between 200 yuan and 500 yuan，The essence of its profit lies in the arbitrage between long-term rental at low price and short-term rental at high price，Low investment entry threshold，House grabbing and low price competition are common。Before the epidemic，The above problems can be completely covered by relying on the 188bet mobile’s initial high growth dividend，The total accommodation consumption market shrank during the post-epidemic period，The level of consumption structure has moved up significantly，A large number of urban B&Bs operated extensively and at low prices have begun to suffer from sluggish occupancy rates、Business dilemma of not being able to make ends meet or even having cash flow break。

Facing 188bet mobile transformation and upgrading，This is the proper meaning of the urban homestay 188bet mobile to promote supply-side reform and high-quality development under the background of upgrading national consumption，The epidemic has only greatly accelerated this process。The urban homestay 188bet mobile needs to proactively adapt to the current new situation of normalized epidemic prevention and control，Get out of the stereotype of low-price homogeneity and vicious competition。

Combining the current status of the 188bet mobile and the new characteristics of the accommodation consumer market in the post-epidemic period，The focus of the transformation and upgrading of the urban homestay 188bet mobile can be summarized into the following three aspects。

First, create lifestyle services that cater to segmented and personalized accommodation needs。Consumers of 188bet mobile B&Bs are getting younger、Emphasis on cost-effectiveness as a prominent label，According to the "2019 188bet mobile B&B Entrepreneurship Data Report" of Zhenguo B&B Platform，“Post-90s” customers account for up to 65%，More than 80% of users will choose B&Bs with a price of less than 300 yuan，Therefore, 188bet mobile B&Bs have long tended to compete for occupancy rates through low prices，Single income model，Poor ability to resist risks。Post-epidemic period，The total volume and structure of the target customer groups are undergoing significant changes，The revenue-generating efficiency of the low-price and high-volume business strategy is reduced，Should target segmented and personalized market needs，Implementing the “B&B+” transformation and upgrading strategy，Upgrade city B&Bs from simple non-standard accommodation products to unique lifestyle experience products，Organically implant cultural experience and social activity services based on the basic functions of accommodation，Use it as a lifestyle label for city B&Bs。For example, Chengdu’s “Jixangju” city B&B，Often plan and hold theme activities in the B&B，Including egg yolk cake making、Photography teaching、Science fiction animation themed book club, etc.。

The second is to establish an operation and management system that integrates management standardization and experience differentiation。Compared with standardized accommodation products such as hotels，The charm of city B&188bet mobile lies in the diversity of accommodation experience scenarios，This differentiation is reflected in the physical space perception such as room theme decoration，It is also reflected in the “family-like” service quality of B&B owners。This is the core competitiveness of city B&188bet mobile compared to hotel products，Should persist and strengthen。But at the same time，From an economic perspective，It is also unsustainable to blindly focus on personalized and differentiated management，To ensure the stable quality of guest service and efficient and rapid response，While providing a differentiated comprehensive accommodation experience，Measurable and standardized daily management support must also be provided in the background，Construct a set of standardization and differentiation that are mutually beneficial、Integrated operation management system。

The third is to cultivate the urban B&B cloud economy based on mobile Internet community operations。The guest room business space and effective operating hours of city B&Bs are limited，Therefore, before the epidemic, many urban B&Bs (especially large-scale B&B operating platforms with capital support) were pursuing high returns，Extremely dependent on expansion of quantity and scale。Proof of fact，Single pursuit of room size will lead to a sharp decline in average occupancy rate，The marginal effect of incremental return on capital is not ideal。The epidemic has directly stimulated market acceptance and consumer enthusiasm for the cloud economy，Provides a realistic foundation for the urban homestay 188bet mobile to cultivate cloud economic income。City B&B builds an online B&B user community by displaying unique local culture and lifestyle labels，Improving B&B user stickiness through mobile Internet community operations，At the same time, it also provides high-quality content (such as local high-quality specialties) to online social platforms.、Cultural and creative products、Cultural tourism products, etc.)，Enables urban B&Bs to break through time and space constraints，Upgraded to a 24-hour × 365-day online cloud service provider for a better life。

In addition to the above three aspects of focus，The transformation, upgrading and development of the urban homestay 188bet mobile are also inseparable from the effective supply of high-quality public policy products at the government level。Since most B&Bs are residential in nature，Needs and planning for transitioning to commercial operations、House Management、Environmental Impact Assessment、Firefighting、Hygiene、Safety and many other policies are connected，It is difficult to operate under the current policy，Needs further implementation through tailored policies，To fundamentally change the situation that the urban B&B 188bet mobile has been in the gray area for a long time。

At the just-concluded National Two Sessions，The 2020 Government Work Report proposes to further promote mass entrepreneurship and innovation，Development of venture capital，Increase business guaranteed loans，Deepening a new round of comprehensive innovation and reform experiments，New batch of mass entrepreneurship and innovation demonstration bases，Adhere to inclusive and prudent supervision，Develop platform economy、Sharing Economy，Greater stimulation of social creativity。Urban homestay 188bet mobile as an innovative industrial form of the sharing economy，Revitalizing urban property assets、It plays a positive role in providing diversified accommodation products and even "six stability and six guarantees"，The business crisis caused by the epidemic should be transformed into an innovative driving force for improving the quality and efficiency of the 188bet mobile，To truly build the urban B&B 188bet mobile into a happy 188bet mobile dedicated to satisfying the people’s better life。

*Source of 188bet mobile article：Xinhua News Agency client, author: Liu Zhimin, original title: "City B&188bet mobile need to be upgraded》.