Why is the one-yuan tour group banned??188bet mobile login are in trouble in business transformation

Author of 188bet mobile login article: Wang Fenglin 2015-05-28
The Yunnan tour guide incident once again reflects that traditional 188bet mobile login are stuck in the quagmire of low-priced tours,Low-price tour groups are repeatedly banned,Existing 188bet mobile login are opportunistic;There are also psychological factors at play at this stage that consumers are obsessed with money and take advantage of others,188bet mobile login face difficult challenges in their transformation。

"If you want to be like 'Pixiu', you can only eat but not poop,Sorry about that,Don’t follow me at the next stop!”During the May Day holiday,A video of Yunnan tour guide Chen Moumou scolding tourists for their low shopping consumption went viral on the Internet,One stone stirs up a thousand waves,Professional quality of tour guide、188bet mobile login and shopping issues have once again attracted attention。

Afterwards,Relevant departments revoked the tour guide certificate of tour guide Chen Moumou,And ordered the 188bet mobile login agency involved to suspend operations for rectification、A fine of 20,000 yuan will be imposed on the person directly responsible for the 188bet mobile login agency and a compensation of 500 yuan per person on the parties involved。However,The truth is far from that simple,Subsequently,There is news out there,In this controversy where the tour guide scolded the tourists,Four tourists participated in this tour at the price of one yuan each。So said,The tour guide who didn’t make any money was angry、Wrongful afterward,It doesn’t seem to be that unexpected。But,"Yiyuan Tuan" is not a "receiver group",Low-price 188bet mobile login should not be inferior to others,If you don’t make money, why should you mess with tourists?

The new "Tourism Law" implemented on October 1, 2013,It has been clearly stipulated that forced shopping is prohibited,All secondary consumption incurred during the 188bet mobile login will be transferred to the group fee in a transparent manner。Why do these low-price 188bet mobile login groups with extremely unreasonable quotations continue to burn like wildfire,The spring breeze blows and gives birth again?


Low-price 188bet mobile login group "Spring Equinox Blowing and Reborn"


The new "Tourism Law" has been implemented for more than a year,Resurgence of low-price 188bet mobile login groups

After "May Day",Yunnan 188bet mobile login Chen Moumou suddenly became popular on WeChat Moments,A nearly 5-minute video of him insulting tourists,Making people break out in a cold sweat。Subsequently,“1 yuan tour group” surfaced。

The new "Tourism Law" has been implemented for a year and a half,Recently reporters have interviewed many people,Discovered that unreasonably low-priced tour groups are still flooding the 188bet mobile login market。

999 yuan、1999 yuan...These are shockingly low prices for Thailand 188bet mobile login,Commonly seen。“When the new Tourism Law first came out,The quotation for Thailand tour has doubled than before,But now there are many Thailand 188bet mobile login products worth one or two thousand yuan。" Xiaoye, the team leader who often travels to Thailand, told reporters,"Actually,A trip to Thailand basically costs about 4,000 yuan per person,This does not include self-shopping。Thailand 188bet mobile login products worth one or two thousand yuan,Not even a round-trip air ticket,There must be something fishy!”

A Mr. Wu from Ningbo,I went to Jeju Island with my friends during the May Day holiday,4-day trip only costs 1,400 yuan。“Although the signed contract did not mention shopping points,However, a few shopping spots were temporarily added to the itinerary。Back from a trip to Jeju Island,Bought something worth more than 10,000 yuan,It’s better to 188bet mobile login freely。”

“Hangzhou market is not bad,Three places that are relatively famous in the industry,Beijing、Hainan、Yunnan,Super low-price 188bet mobile login and shopping groups are popular。" Mr. Zou, a native of Hangzhou with more than ten years of experience as a tour guide, revealed,“During the Spring Festival last year,I received a "Kunming, Dali, and Lijiang six-day two-flight tour" worth 580 yuan in the circle、Quotation of 680 yuan,It’s this year,I have encountered quotes of 280 yuan for the same route。The new "Tourism Law" has been implemented for more than a year,This kind of shopping group that attracts customers at low prices is ‘worse than anything’。”


The labor-management relationship is unclear, and the 188bet mobile login takes low-priced tours just because of the pressure to survive


“No tour guide is willing to accept such a group,I picked it up out of helplessness。Tour guide is a high-risk profession,Layers don’t understand it at all。Using a word from our industry,It’s ‘having the heart to sell white powder’,With the salary of buying cabbage’。The vast majority of tour guides and 188bet mobile login do not sign labor contracts,Cannot enjoy social security,Freelancer,If you have a group, take it with you,Rest if there is no group tour。" Mr. Zou said,“Our company has not hired new employees in the past two years,I can guarantee it,New people have come in and there has been no tour group for a long time,An older tour guide,Even in the off-season, it is difficult to make ends meet。For most tour guides who do not have labor contracts,It’s equivalent to ‘temporary worker’,The current market price is about 300 yuan a day for a group,Do it one day at a time。”

“For some tour guides who are under great pressure to survive,Some choose to change careers,Some people can only bite the bullet and pick up some low-priced tours,Get extra profits。" Mr. Zou said,Traveling is a happy thing,You can join the low-price tour group,The 188bet mobile login becomes a "shopping guide",Give me a look、To put it bluntly... the tourist experience has dropped sharply。The incident of Yunnan 188bet mobile login insulting tourists has become a hot topic,About the 188bet mobile login industry,It is indeed worth pondering in the industry。


The tourism market environment and pattern are changing,The transformation of traditional 188bet mobile login agency practice is not smooth


With the impact of the domestic and foreign economic environment in the past two years,The business travel market is shrinking rapidly,The impact of OTA (online travel) on traditional 188bet mobile login,The competitive environment and pattern of the traditional tourism industry are also changing,A large number of 188bet mobile login are experiencing business decline and shrinking profits。

As ​​far as Hangzhou is concerned,In 2013,Only 10 188bet mobile login in Hangzhou have fixed assets exceeding 10 million yuan,Entered 3 of the top 100 companies in the country,More than 60% of 188bet mobile login have fixed assets of less than 500,000 yuan。The above data shows,Hangzhou travel agency industry is "small、Weak、Scattered、The situation of "poor" has not been fundamentally reversed,The overall competitiveness of the industry is not strong。

How to change this situation?Jiang Qikang, Secretary-General of the China 188bet mobile login Agency Association, expressed his views: "Large 188bet mobile login should adopt branding、Diversified routes,For example, China International Travel Service、China Youth Travel Service, etc.,Everyone has their own unique brand、Service and group support。Small and medium-sized 188bet mobile login should be more distinctive、Platform route,Service to people,For example, customized routes、Travel consultant, etc.。”

But the reporter found out after visiting,Traditional 188bet mobile login are in the process of practical transformation,The effect is not obvious。

“After the implementation of the new Tourism Law,We have set up a customization department,Provide one-to-one service。But after more than half a year, I found that I couldn’t make a single order。" Miss Tong, the person in charge of Hangzhou International 188bet mobile login Agency, told reporters,“The main reason is that the market penetration of customized tourism is not high enough,Not yet widely accepted by the public。Take a Japanese tour product we made before that cost more than 9,000 yuan,Customized product,Compared to the conventional products on the market that cost more than 6,000 yuan,It adds tasting Kobe beef、Staying in a B&B and other special elements。But what do consumers think the extra thousands of dollars is worth?On the contrary, they feel that the 188bet mobile login agency is misleading consumers,Earn high profits。Frankly speaking,Our company’s best-selling products are European special-price 188bet mobile login routes,Irregularly released,Some people only need eight or nine thousand yuan per person,The market response is particularly good。”


Industry: The cost of innovation is too high,“Gray” 188bet mobile login survive by grabbing customers at low prices


“Special price group is not the same as ‘unreasonable low price group’,Just a promotional method of some 188bet mobile login。But there are some 188bet mobile login that do not have outbound qualifications,Get involved in outbound tourism through ‘affiliation contracting’,Sold at a very low price,You are so low,Then I will be lower than you,How else could I steal your customers?This leads to the emergence of ‘unreasonable low-priced groups’。"Someone in the industry said。

On the other hand,The high cost of innovation has also led some 188bet mobile login to give up on opening up the high-end tourism market,Taking root in the mid- to low-end tourism market but causing vicious price competition due to excessive homogeneity。

“To be a mid-to-high-end tourism product,It is a very laborious thing。From product design to brand services,Invisibly increased costs。" Yu Shuqin, Southeast Asia Department Manager of Hangzhou Overseas Travel Agency, told reporters,“Like our JW Marriott Phuket vacation product launched last month,This is a product that was launched after many setbacks。Many big-name hotels in Phuket do not accept Chinese tour groups,We negotiated with the local agency for a long time before we got the property,It cost a lot of money and manpower。Can be used for smaller 188bet mobile login,Don’t dare to touch it。”







Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the most important articles in the tourism consumer industry or interact with Zhihui as soon as possible,Please search "Zhihui" in the WeChat official account and add follow。Contributions welcome,Jointly promote the upgrading of China’s tourism consumption industry chain。To submit articles or seek reports, please send an email to the zjz@tripvivid editorial office email address.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal views,Does not represent the views of favoritism。About investment and financing information,Zhihui 188bet mobile login will try its best to verify,Does not endorse any investment or financing activities。Be loyal and respect industry norms,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
188bet mobile login article comes from Today Morning Post, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest article
View more
# Hot search words #

New users automatically create accounts after logging in

Log in to indicate that 188bet mobile login have read and agreed"188bet mobile login User Agreement" Register

Retrieve password

Register account