Ctrip released the "Dragon Boat Festival 188bet Market Outlook Report": Dragon Boat Festival orders increased slightly by about 11%

Author of this article: 188bet 2020-06-18
Consumers pay more attention to “high quality” and “safe 188bet”.

The Dragon Boat Festival is approaching,The domestic 188bet market is recovering, but "uncertainties" have emerged。Recently,New epidemics continue to appear in Beijing,Emergency response level adjusted to Level 2,Many people who originally planned to go out for a short holiday were forced to give up their plans,The recovery of the 188bet industry has slowed down。

“There is a new epidemic in Beijing,Discounted travel in some areas。”June 18,Ctrip releases "Dragon Boat Festival 188bet Market Outlook Report"。Data display,Hotel during the Dragon Boat Festival、Air tickets、Reservations for vacation products, etc.,Only a slight increase from May,But the growth rate is not as high as Qingming、Before the May Day holiday。I can see it,The new epidemic in Beijing has had a considerable impact on the overall 188bet market。

But we can see it too,The numbers that continue to grow show that passengers’ travel demand still exists,This will become the basis for the next stage of market recovery。At the same time,Visible in combination with user reservation characteristics disclosed by 188bet,High quality product、“Safe travel” has become the focus of tourists nowadays。

Beijing epidemic has a great impact, Dragon Boat 188bet orders increased slightly by about 11%

New epidemic in Beijing,It seems to have put a sudden brake on the rapidly recovering domestic 188bet market。

Evening of June 16th,Beijing’s Level 3 emergency response to major public health emergencies is raised to Level 2。Under the rapidly tightening policy,All day on June 17,Beijing’s two airports canceled a total of 656 flights。Among them,313 outbound flights canceled、343 inbound flights canceled,Cancellation rate is 53.97% and 55.6%。

June 17,Railway Department、Major airlines have successively launched refund and change protection plans,Many places across the country have reiterated the quarantine policy for medium- and high-risk areas,Under the tightened prevention and control measures,Dragon Boat 188bet involves railways in Beijing、A small peak in air passenger flow is not expected to occur。

Can I still go out during the Dragon Boat 188bet?This has become a concern for many people now。Ctrip booking data display,The week from June 8th to 14th,Monogram from June 1st to 7th,Book a hotel、Transportation (tickets、Train ticket、Bus ticket)、Vacation (Group Tour、Free travel、Group customization、Themed tours) and other Dragon Boat 188bet holiday related products order volume,There is still a small increase。Among them,Hotel bookings increased by 12%,Transportation bookings increase by 7%,Vacation bookings increased by 15%。

"Report" indicates,This shows that except for special areas such as Beijing,People’s travels during the Dragon Boat Festival holiday、Leisure demand still exists,The fundamentals of recovery in the 188bet market are still there。But compared to the previous stage,People are obviously more cautious in their travel decisions。

Pay attention to both epidemic prevention and control and resumption of work and production、Both correct,This is the “new normal” for some time to come,The recovery of 188bet also requires preparation。As Zhang Wenhong, leader of the Shanghai Medical Treatment Expert Group said,"A long time,China will continue to be in a state of ‘near zero (local) cases’,Not ‘no cases’,We must have a clear understanding of this,Don’t take excessive measures to prevent the epidemic,End the recovery of the economy and people’s livelihood。”

Wuhan 188bet business increased by 30% month-on-month Sanya grew by 20% in half a month

While Beijing raises its emergency response level,Many cities are recovering steadily,And become a hot spot for tourists。

Data display,Following the full resumption of flights in April,Recently Hubei and Wuhan have become the top cities in the search list。According to Ctrip big data,As of June 10th,Wuhan’s 188bet business increased by more than 30% month-on-month。0:00 to 24:00 on June 15th,All asymptomatic infections in Wuhan and their close contacts were “cleared”。Days ago,Hubei Province has announced that it will open up its territory across provinces (districts) in an orderly manner.、City) Group Travel Business。

“Hubei is steadily joining the ‘big army’ of 188bet industry recovery。”Ctrip “Report” Analysis,“Based on the obvious results achieved in epidemic prevention and control,The future recovery of Hubei’s cultural 188bet industry is worth looking forward to。”

Ctrip booking data display during Dragon Boat 188bet,Shanghai、Guangzhou、Shenzhen、Chengdu、Hangzhou、Chongqing、Nanjing、Xi’an ranks among the best in both the hottest departure and destination areas。Sanya—Shanghai、Chengdu—Shanghai、Shanghai—Chongqing、Shanghai—Sanya、Shanghai-Chengdu is the most popular route during the Dragon Boat 188bet。Train ticket booking data display,Shenzhen—Guangzhou、Shanghai—Hangzhou、Shanghai—Nanjing、Shenzhen—Changsha、Shenzhen—Shantou、Chongqing-Chengdu is the most popular booking。

“These cities are taking epidemic prevention measures at the same time,Many are also issuing consumer coupons、Stimulate the night economy、Focus on intra-provincial 188bet and other aspects。Therefore,The overall performance of the 188bet market during the Dragon Boat Festival is even better。""Report" Analysis,"At the same time,The resumption of work in the 188bet industry in these cities is in good condition,Also using better 188bet services to attract tourists’ attention。”

The "Report" also paid attention to,Recent construction of Hainan Free Trade Port,Make Sanya the focus of 188bet。Since the "Overall Plan for the Construction of Hainan Free Trade Port" was announced on June 1,From June 1st to 14th,Sanya’s overall 188bet industry grew by more than 20%。Except tourists from Hainan Province,Shanghai、Jiangsu、Guangdong、Sichuan、Zhejiang、Hunan、Tourists from Shaanxi and other places are Sanya’s top source of tourists。May,Ctrip’s car rental orders in Sanya also increased by 45% year-on-year。

Post-90s and post-00s account for over 70% “188bet BOSS Live” verifies high quality and is more popular

During the Dragon Boat 188bet holiday,Who wants to go out and play most?"Report" display,Among the users who placed orders for Dragon Boat 188bet holiday products,Male to female ratio 51:49。In terms of age group,Among the general travel crowd,Post-90s、Post-00 users account for 60%;In reservation for Ctrip train tickets,Post-90s、Post-00s account for more than 70%;In flight booking,Post-90s、The post-00 generation accounts for nearly half。The "back waves" have become the main force in Dragon Boat 188bet trips。

From the perspective of predetermined characteristics,"Report" display,Similar to Qingming 188bet and May Day holiday,Psychological impact caused by the epidemic,And restrictions on overseas travel,Enable users to choose Dragon Boat 188bet holiday products,Very focused on high quality products,and the two keywords "safe travel" service。

Ctrip big data display,During Dragon Boat 188bet,Proportion of booking high-star hotels (four and five stars),Nearly 60%。Judging from the delivery results of “Ctrip BOSS Live”,User comments on Gaoxing Hotel、The focus on high-quality products is getting higher and higher,Enjoy five-star service at the original four-star price,Not only directly improves the quality of travel,The protection is also better。Evening of June 17th,The 14th “Ctrip BOSS Live Broadcast” settled in Dalian,GMV reached 42.58 million in 1 hour,The total GMV of the first 14 live broadcasts reached 5.600 million。Before,Ctrip conducted 3 “Saturday Store Tour Live Broadcasts” for Chimelong,The cumulative sales are approaching 100 million yuan。

Demand for high-quality travel,It is also directly reflected in the user’s choice of scenic spots。Ctrip big data display,Shanghai Disney Resort、Zhuhai Chimelong Ocean Kingdom、Chinese Dinosaur Park、Shanghai Haichang Ocean Park、High-quality scenic spots such as Chaka Salt Lake,is the most popular scenic spot among tourists during this year’s Dragon Boat 188bet。

Meanwhile,“Safe travel” has become the focus of public travel。"Report" data display,Among 188bet self-operated group tourists,Currently 70% have chosen the “Safe Travel” product。Meanwhile,188bet also innovates group package products,Mainly recommend "New Group",Including self-driving tour、Theme Tour、Private tours, etc.,Attracting the attention of many young tourists,The number of users choosing high-end travel or selected small groups has increased significantly。

In order to more accurately meet the consumption characteristics and needs of "post-wavers",Ctrip also launched a series of promotional activities before the Dragon Boat Festival。Ctrip’s financial travel installment product “take it and spend it” and get a Dragon Boat Festival gift,More than 5 million users will receive temporary holiday quotas ranging from 500 to 10,000 yuan,Promote 188bet consumption,Meet the diverse travel needs of users。

“The impact of the epidemic will eventually end,The demand for travel will not disappear。”Co-founder of Ctrip、Liang Jianzhang, Chairman of the Board of Directors said,While focusing on domestic business recovery,Ctrip will continue to focus on improving the core value of products and services,Preparing for the recovery of the 188bet industry。


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