Afternoon of June 20，The seventh event of the New Culture and 188bet mobile login New Integration Series Masters Salon with the theme of "Integration of Culture and 188bet mobile login to Promote Poverty Alleviation" was held in Changsha，Many “big names” in the integration of culture and 188bet mobile login，Shared useful experience in cultural 188bet mobile login poverty alleviation and the resumption of work and production in the cultural 188bet mobile login industry after the epidemic。

Bumping against the trend! Why did the number of tourists in Furong Town after the 188bet mobile login exceed the same period in previous years

The cultural 188bet mobile login industry faces pressure to recover after the epidemic，Furong Town Scenic Area focuses on epidemic prevention and control，Resumption of work and production，Visitors after the epidemic exceeded the same period in previous years。

Introduction by Zhong Fei, Chairman of Hunan Huaxia Investment Group Co., Ltd.，Last year, Furong Town B&B achieved an occupancy rate of approximately 62%，After the 188bet mobile login this year，The B&B reached an occupancy rate of 86%。

Zhong Fei said，What scenic spots face after the 188bet mobile login is not how much they lose、The question of how much to charge，It’s about the life and death of the scenic spot，It is also a matter of business development and people’s livelihood in a large area。Scenic spots have the responsibility to resume work and production after the 188bet mobile login，The leading role in self-rescue after the 188bet mobile login。

She thinks，Achievements today after the 188bet mobile login in Furong Town，It’s because Furong Town actively saves itself，Product in progress、Operation、Business type、Marketing and other aspects have been adjusted and upgraded。

In terms of product quality，Add creative lighting，Create a dreamy night view of Furong Town，Added a large stage to perform Tujia culture。The performance "Blooming Hibiscus·Bizka's Carnival" launched by the scenic spot on May 1st is the result of self-rescue after the 188bet mobile login。Because of the 188bet mobile login，Beijing performing arts team、The sound and light electronics team from Shanghai cannot come，Furong Town Scenic Area actively saves itself，Auto-arrangement、Self-guided、Self-acted，After the performance is launched，Applause everywhere，Widely popular with tourists，The scenic spot has created a “myth” through its own efforts。

Business transformation，No tickets will be charged starting from May 1st，Transformation to de-ticketing，By creating entertainment programs，Supplementary 188bet mobile login income。

Abundant business formats，At the B&B、Gourmet、Realizing 188bet mobile login creativity in beauty and decoration，Successfully transformed from a tourist attraction into a leisure resort。

Marketing innovation，Achieve all-round three-dimensional marketing，Through travel agencies，Through mainstream media、We media realizes all-round publicity and marketing。The 188bet mobile login has cultivated the "Seven Fairies of Furong"、“The Eight King Kongs of Furong Town (Handsome Guy)” and other scenic spots’ own internet celebrities，via TikTok、Kuaishou and other platforms conduct live broadcast promotion every day，Create a place for internet celebrities to check in。

Old scalpers also have an annual salary？What are the characteristics of the “Zhushan Model” of 188bet mobile login poverty alleviation

People over 50 years old in Zhushan Village, Fenghuang County basically cannot speak Chinese，It is a deeply impoverished village，It is also a hard nut to crack in the fight against poverty。Relying on cultural 188bet mobile login industry，The local area has achieved a miraculous transformation of a backward mountain village。

Introduced by Zhang Shunxin, Chairman of Phoenix 188bet mobile login Investment Development and Construction Co., Ltd.，The 188bet mobile login poverty alleviation in Zhushan Village has created a “Zhushan Model” that can be replicated and promoted。Summary of the characteristics of the “Zhushan Model”，The first is planning，Adhere to protection and development for sustainable development，Realize rational planning and effective utilization of resources。Second, products，To build reputation and brand。Three are villagers，All people participate in joint entrepreneurship，Let the common people enjoy the dividends of 188bet mobile login。Four is the goal，It is co-construction and sharing of rural revitalization。

He introduced，Zhushan Village utilizes natural landscape、 Special architectural features、Traditional B&B style and other resources，Create an immersive experience scenic spot of "Love in Zhushan"、Countryside accommodation and camping base、Health base and other 188bet mobile login brands。For example, the immersive experience scenic spot "Love in Zhushan"，The village is the stage，Without changing the cultural genes，Uncover village culture，Use the village as a stage to interpret the lives of villagers，Very popular with tourists。

Zhang Shunxin thinks，Co-construction and sharing is the most successful experience of Zhushan Village。Just four months，Phoenix 188bet mobile login Investment has launched four product formats in Zhushan Village，The villagers saw the plan，See the confidence，Changed the concept，Become the master of travel，Not only villagers become landlords、Actor、Staff，Even the old scalpers in the village have become actors，Earn an annual salary of 4,000 yuan per year。The villagers are on the same land，Living a different life。

From young, old and poor to internet celebrity 188bet mobile login，There is a secret to Xuefeng Mountain’s “counterattack”

Located in central and western Hunan，Across Huaihua、Shaoyang、Loudi、Yiyang Four Cities，Xuefeng Mountain stretching more than 700 kilometers from north to south，is the largest concentrated contiguous poverty-stricken area in Hunan Province。Today，The Xuefeng Mountain area is under the guidance of Xuefeng Mountain Ecological Culture 188bet mobile login Co., Ltd.，Gradually developed a “Xuefengshan Model” for poverty alleviation through 188bet mobile login。From young, old and poor to internet celebrity scenic spot，Chen Liming, the actual controller of Hunan Xuefengshan Ecological Culture 188bet mobile login Co., Ltd., revealed the secret of Xuefengshan’s “counterattack”。

“There are many villages where poverty alleviation can create a sea of ​​flowers，Build a fish pond，But the flowers may wither in 15 to 20 days，That’s not poverty alleviation。"Introduced by Chen Liming，One of the main experiences of Xuefeng Mountain 188bet mobile login is to connect the villages in all scenic spots，Poverty alleviation villages are bound to the 188bet mobile login industry，The core attraction of binding 188bet mobile login，Consumption bound to travel，Make it more sustainable through the extension of the industrial chain。

He gave an example，Shanbei Village is a very typical Xuefeng Mountain village，The biggest feature is the terraced landscape。How to promote 188bet mobile login in Shanbei Village in this place，Then we must insist on clarifying its resources，Insist on planning first，Insist on training farmers。Xuefeng Mountain 188bet mobile login established a professional 188bet mobile login cooperative in Shanbei Village、Three professional cooperatives including wax products cooperative，Use this method to fully tap the resources of Shanbei Village，Make it an important tourist attraction in Xuefeng Mountain。

Introduced by Chen Liming，188bet mobile login poverty alleviation must pay special attention to avoid homogeneous competition and duplication of construction。Xuefeng Mountain’s choice breaks geographical boundaries，Complete cross-regional resource integration，Achieve differentiated development。The Huayao culture and mountain landscape of Xuefeng Mountain are a major feature and highlight，But now Xuefeng Mountain is making use of existing resources，Integrate mountain plateau B&B into mountain vacation。The B&B currently being built in Xuefeng Mountain is at an altitude of 1,500 meters，Especially suitable for summer travel，Alpine B&B products have become an important carrier for mountain vacations，It has become a differentiated supplement，The development of mountain resorts has also improved the Xuefeng Mountain B&B industry。

Achieved a turnover of 13 million yuan within one year of opening，Why is 188bet mobile login B&B in Zhangjiajie so awesome

Relying on the out-of-print scenery of Zhangjiajie、Tujia customs and pastoral rural environment，Zishan Manju Development "Going on vacation，The romantic living 188bet mobile login of "living like a local"，Well received by people from all walks of life。Zishan Manju only has 35 rooms，Opening at the end of 2018，But it achieved a turnover of more than 13 million yuan in 2019。Why is this B&B so awesome？

“B&B must first position itself，How much money do you want to spend to do it，Sold to whom at what price？" said Du Yong, Chairman of Zhangjiajie Zishan Manju Cultural 188bet mobile login Co., Ltd.，Many people have misunderstandings about homestays，Some focus on design over experience，Some light experience heavy design，In fact, both should be done at the same time。It took nearly a year before Zishan Manju started construction，From Beijing、Shanghai、Find a design team from Hong Kong，Spent a lot of energy on planning and design。The architecture of Zishan Manju is made according to the local Tujia style，But researching 80、Consumption patterns of the post-90s generation，Choose breakthrough style again，Make the balcony bigger。While indoors，I did floor heating、Fireplace，Improve tourist comfort，The occupancy rate reached more than 80% last winter。

“When running a B&B, guests must experience ‘living like a local’。" Du Yong said，Living in Zishan，Live in more than just a room，But there are rich content products，Let guests experience it。Living in Zishan，You can experience intangible 188bet mobile login heritage、Farming Culture、Watch the sunrise、Cycling、Specimen Making、Fishing、Items such as picking wild vegetables。

Du Yong thinks，Country B&B cannot be based on urbanization，When Zishan Manju is looking for a landscape team，Give them the word "wild"。Zishan Manju，A large area of ​​foxtail grass is planted、188bet mobile login weeds，The landscape is quite rural and wild。On B&B lighting，Invited a well-known domestic lighting design team，Street lights and other lighting facilities are designed using local materials，Pulling rice in rural areas、Bamboo tube made of paper，Or sleepers can be processed and made，Looks rough but is actually original。

Du Yong also reminds colleagues who want to stay in B&B，B&Bs must make plans for future 188bet mobile login，And how to cooperate with local villagers、Coordinated 188bet mobile login plan。

Create thousands of landing brand resource libraries！How IP “plays” in cultural 188bet mobile login

Develop rural 188bet mobile login，Need to fully explore the connotation of rural culture，Promote rural cultural characteristics，Building a rural 188bet mobile login culture brand。

Introduction by Liu Ying, CEO of Hunan Laboratory Culture Media Co., Ltd.，Fang Lab has been committed to serving the cultural 188bet mobile login industry、Introducing local culture into B&Bs and scenic spots，Build a famous brand and famous IP。For this，Fang Lab connects a lot of art around the world、Cultural content and circle resources，Created more than 1,000 implemented brand resource libraries，And make use of these resource libraries and concerns and thoughts on the cultural 188bet mobile login industry，Created the “Go Wild” online promotion、"Go Wild Life Festival" and other series can be split、Combinable、Replicable cultural consumption products。

Introduced by Liu Ying，To further promote consumption upgrade，Attract the attention of more young people，Fang Lab combines the lifestyle that young people like、Passionate 188bet mobile login approach，Introduced products that meet the unique needs of young people such as the "Valley Music Festival" and "Agricultural and Sideline Market"。With the rise of “picnic craze”，Fang Lab combined with B&B to create a series of outdoor picnic services，Like Picnic Club、Natural healing courses and other B&B experience products with 188bet mobile login output。

She revealed，Fang Lab currently，Preparing the plan for “rebirth of the old city”，Utilize light content methods，Use the trend、Mix and match、Pioneer and other methods，Injecting new youthful vitality into old urban communities、Consumption power and 188bet mobile login。

How to avoid the homogenization of B&Bs after the 188bet mobile login、Low level competition？The president of the B&B Association has a clever idea

In recent years，While Hunan’s cultural 188bet mobile login has achieved remarkable results in poverty alleviation，The homestay industry is also booming。And inevitable，It is the cluster development and homogeneity of B&B clusters、Low-level competition issues。How to avoid these problems，How to help B&B hosts resume work and production after the epidemic？President of Chenzhou 188bet mobile login B&B Association、Li Yangquan, founder of Xiyan Traveler brand, introduced his experience。

“The homestay industry has developed rapidly in recent years，There are currently more than 570 homestays in Chenzhou alone，This does not include farmhouses and rural summer resorts。"Introduced by Li Yangquan，Facing the booming homestay industry，Chenzhou 188bet mobile login B&B Association is among them，More is to lead、Supervision、Demonstration and benchmarking，Let everyone know，How to make a B&B better。

“People often ask this year，Can B&Bs still be so expensive when the epidemic is here?？"Li Yangquan said，Let B&Bs achieve differentiated development，Maintain a stable price system，We must make the B&B host feel safe、Have confidence。March this year，Chenzhou held activities such as "Chenzhou City's Top Ten Star Bed and Breakfast Awards" and "Big Celebrities Show You B&Bs"，Just hope to attract popularity，Enhance everyone’s confidence in the 188bet mobile login。

“After the 188bet mobile login，You can’t just sit and wait for a B&B。"Li Yangquan said，This year Chenzhou held the second Dongjiang Lake B&B Development Conference，Organize all members to discuss together，How to integrate B&Bs with other scenic area experience projects in the post-188bet mobile login era，How to integrate with villagers’ unique product sales，Expand sales and revenue channels，Carry out overall marketing and publicity。At the same time，Chenzhou has also formed a complete training mechanism，Passed B&B Butler Training Course、Douyin and other self-media publicity and operation training、Training of basic room attendants and front office attendants, etc.，Comprehensive training for B&B practitioners，Stabilize the hearts and minds of talents。

Li Yangquan said，Pass these measures，188bet mobile login self-discipline and management standards that replace biohardening，Make B&B hosts feel safe，Let everyone have confidence in the 188bet mobile login，I will not engage in price wars or do anything to attract customers，In order to allow the 188bet mobile login to develop healthily and orderly。

*Source of 188bet mobile login article：Huasheng Online, authors: Tian Tian, ​​Xiao Jing, original title:《How the integration of culture and 188bet mobile login can promote poverty alleviation？The experience of these "big names" is worth learning》.