Recently，iResearch released the "2020 China 188bet online sports betting Industry Research Report"，Report shows that the overall 188bet online sports betting market size exceeded 100 billion yuan in 2019，Future，The commercial development of 188bet online sports betting will further boost the growth of the 188bet online sports betting ecological market，The market size is expected to reach 160 billion yuan in 2021。

China’s 188bet online sports betting industry is booming，The innovative integration of 188bet online sports betting and other industries is becoming more and more extensive，The new business format of "188bet online sports betting+" has also begun to emerge。

Take the "accommodation + 188bet online sports betting" 188bet online sports betting hotel as an example，As its offline professional 188bet online sports betting venue, it is also recognized and accepted by more and more mainstream consumer groups，Ushering in a booming development wave。According to incomplete statistics，Just three or four years，The number of 188bet online sports betting hotels nationwide has soared to nearly 3,000，Among them，Branding、Chainization is a mainstream trend in its rapid development。

Driving factors for changes in the 188bet online sports betting pattern

Scene、Service、Experience、Brand appeal and operation system are the core factors driving 188bet online sports betting。

First，From the definition，There are some overlaps between traditional hotels and 188bet online sports betting hotels，They are all commercial hotels based on accommodation；But from the perspective of the positioning of the two，Traditional hotels tend to be consumers with one-way accommodation needs，188bet online sports betting hotels cover a wider range of consumers，More for gamers、Personal group、Young consumer group，Therefore，It pays more attention to the creation of unique scenes and atmosphere，It is an upgraded version of the traditional hotel。Guests can experience a comfortable stay at the hotel，You can also enjoy 188bet online sports betting social networking，Feel the multi-layered charm of professional 188bet online sports betting。

Fierce competition in the traditional hotel industry，Has become the trend of the Red Sea market，Facing constant reorganization and shuffling，As an emerging cross-border business format, 188bet online sports betting hotels are favored by the market，Many types of 188bet online sports betting hotels are springing up，Actively “enclose the land”，It also caused the quality and service to become uneven。From this，The advantages of brand chain 188bet online sports betting hotels are highlighted，Consumers will turn more to good experiences、A branded 188bet online sports betting hotel with excellent service，Get consumption protection。

Secondly，Rising guest expectations。The main consumer group in the market is young people born in the 1990s who expect higher quality consumer services，They focus on enjoyment，Strong spending power，Consumption consciousness is more independent and diverse，At the same time，They have high brand loyalty。The "operational pain points" of independent 188bet online sports betting are more obvious than those of chain-branded 188bet online sports betting，Their market size is small、There is also a lack of systematic and complete operation system，There is no unified standard for quality and service，Cannot reassure the consumer group。

A more important point，Compared to individual e-sports hotels，Chain e-sports hotels also have a first-mover competitive advantage in terms of price and cost。The large-scale 188bet online sports betting has strong cost control and resource supply advantages，The scale can solve the problem of uneven products in individual stores、Problems such as high cost。

Efficiently link upstream and downstream supply and demand ends，Chain e-sports hotels can make full use of their scale advantages，Work closely with resource vendors，Turn to provide high quality to franchise stores、Low price supply，Thus reducing procurement costs。On the other hand，Comprehensive channel and operation system established by 188bet online sports betting，We can also provide convenient one-stop purchasing services to as many franchise stores as possible，To provide consumers with high-quality and low-priced consumer services。

The core of the development of chain 188bet online sports betting hotels is to establish brand advantages among end consumers，includes pass price、Scenes and services increase the appeal to consumers，Increase consumer trust in quality assurance and service improvement，And improve overall brand operation efficiency through store management and operation systems，These are the keys to the chain structure of 188bet online sports betting hotels。

Know the data: Brand chain has become the development trend of 188bet online sports betting hotels

Recently，The authoritative e-sports hotel industry expert - Zhiliao Data released the "China 188bet online sports betting Brand Ranking"。This list is based on the Meituan big data evaluation model，Combined with brand strength、Number of chain stores、Development scope、Market recognition、Online following popularity、Media popularity index、Comprehensive evaluation and ranking of brands from multiple dimensions such as online word-of-mouth index。Yibo eSports Hotel brand ranks among the top three on the list with its comprehensive strength，Take the lead in leading the national chain of e-sports hotel industry、Brand layout。