New users automatically create accounts after logging in
LoginThird-party login
Some 188bet game have just been built,It is reasonable not to follow the trend for the time being。However,Nearly 20 188bet game will open in Jinan metropolitan area in the next few years,At that time,To win tourists,It’s hard not to have a price war。
On the eve of May Day this year,Jinan Special Oriental Divine Painting and Pingyin Longgang Fantasy Starry Sky are officially open for business。To this point,The number of opened theme park scenic spots around Jinan increased to 5。One time,People are widely concerned about the topic of whether 188bet game can "eat enough"。
However, just recently,The Sun Tribe Scenic Spot in Tai'an was suddenly announced,It will be implemented at 60 yuan in June、Super low-price tickets equivalent to 30% off the original price (200 yuan),Making waves in the industry again,At the same time, it has also caused great concern in the industry about whether 188bet game in provincial capital metropolitan areas will start a price war。
A homogeneous competitive price war may start in 188bet game,But the end result may be that everyone is injured。Only differentiated management,Is the right way to break the homogeneity of scenic spots。
Tickets sold at 30% off
“5·19” China 188bet game Day,Although many scenic spots in the province have announced preferential fare policies,But the magnitude is not large,Most are more than 50% off。This time the Sun Tribe Scenic Spot launched ultra-low-price tickets without any warning,Aroused close attention from peers。
Kong Xianghai, General Manager of Sun Tribe said,There are many considerations for launching this policy: on the one hand,The original price of 200 yuan is indeed higher,Some tourists are deterred,The scenic spot actually only has 20% of the tourists,After reduced to 60 yuan,Almost all tourists can afford it,Invisibly greatly expands the target customer base;Another reason is,June is the off-season for the 188bet game market,In previous years, the number of receptions in a month was only 20,000 or 30,000 people,After launching ultra-low fares,The goal is to attract 200,000-300,000 customers。
“What is the concept of increasing the number of tourists by 10 times?If you don’t make money in the off-season, you won’t make it in vain。"Kong Xianghai said。He also emphasized again and again,188bet game scenic spot takes the initiative to significantly reduce prices in the off-season,There are also considerations of earning a good reputation among tourists at ultra-low prices,It has little to do with competition among peers。
As understood,As early as November last year,The Sun Tribe once offered a "cabbage price" ticket of 30 yuan to local residents in Tai'an,Created an extremely rare "crowding" phenomenon during the off-season of 188bet game。However, it also caused complaints from fellow scenic spots,Calling this a “prelude to suicide”。
actually,There are currently 5 188bet game in the Jinan area with ticket prices around 200 yuan。Viewed from distance,95 kilometers from Jinan Quancheng Square to Sun Tribe,100 kilometers to Tai’an Fantawild,35 kilometers to Quancheng Oleburg,22 kilometers to Fantawild Oriental Divine Painting,80 kilometers to Longgang Dream Starry Sky in Pingyin。In other words,There are 5 similar 188bet game within a radius of 100 kilometers。
“Jinan has a population of about 7 million,The ability to attract tourists from other places is not strong,Not enough to support a large 188bet game park market of the same type and functions。" said Xie Peng, vice president of Jinan Urban Economic Research Association,“Homogeneous competition will inevitably lead to price war。”
Mei Qing, associate professor of tourism management at Jinan University thinks,Revisit rate of 188bet game is also a problem,Plus their target audience is mostly young people who are price-sensitive,“So we use the already high ticket prices for marketing purposes,It’s understandable。”
Analysis by a senior expert in the tourism industry in Jinan,Some 188bet game have just been built,It is reasonable not to follow the trend for the time being。However,Nearly 20 188bet game will open in Jinan metropolitan area in the next few years,At that time,To win tourists,It’s hard not to have a price war。
Exploring differentiation
Speaking of homogeneous competition,188bet game park roller coaster is an essential item。In Tai'an Fante,There are multiple roller coaster projects;In Jinan Special,It is known as the only pure wooden roller coaster in China;In Qihe Oleburg Dream World,There are as many as 7 roller coaster projects;The dreamy starry sky of Longgang in Pingyin,There is also a starry sky roller coaster...
Yang Jihua, Dean of the School of Cultural Management of Quancheng College of 188bet game University, told the Herald reporter,“Park + real estate” may be Chinese characteristics,There is a reason for its existence in a certain period,But in the long run,Must be corrected。Yang Jihua thinks,The solution to avoid homogeneity is differentiated management。
actually,Some investors have already spent time on how to avoid homogeneity。Longgang Dream Starry Sky located in Pingyin was originally called Longgang Dream Valley,According to the original design,The park is mainly composed of amusement facilities,With the Sun Tribe of Tai'an、Qihe’s Oleburg positioning convergence,Homogenization projects gather together,Severe passenger flow diversion。To avoid 188bet game situation,The developer is determined,Proactively stopped the construction,Re-adjusted the design drawing。
Xu Mingquan, Executive Vice President of Shandong Longgang Tourism Group said,The new design plan is based on the starry sky heritage proposed by the United Nations [Weibo],Built a planetarium covering an area of 4,900 square meters,And invested 1.5 million yuan to purchase a high-end astronomical telescope,Different from similar 188bet game。“Dream Starry Sky is characterized by outdoor and nightclubs,More suitable for a two-day and one-night itinerary for the whole family。”
188bet game year,Oreborg has launched high-quality performances such as Russian circus performances and Mongolian horse fighting performances,Newly opened Oleburg Hot Spring Hotel Portfolio、Quancheng Oleburg Dream World and Quancheng Ocean Polar World,Collect and eat、Live、游、Purchase、Entertainment function in one,A tourist resort complex has been formed to attract tourists to “stay overnight”。
Also,Quancheng Ocean Polar World tried the overnight polar activity for the first time in April this year,60 students and parents from a primary school in 188bet game participated collectively。According to the Herald reporter,Although the event price is much higher than the normal ticket price,But still very popular。These differentiated management methods,Also brings inspiration to the same industry。
New users automatically create accounts after logging in
LoginThird-party login
Retrieve password
Register account